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Cognos Forum 2007 Key Learnings
Cognos Forum 2007 In Brief
Over 3000 customers from around the world, biggest Forum ever!
More and more organizations actively on their performance management journey…
…Or as some call it, their “performance management exploration”, as they constantly discover new destinations
Big thought
Performance Management Framework—look at PM by department, by information sweetspots
New tech
Cognos Go! Mobile (BI on BlackBerry®)
Cognos Now! operational BI & dashboards
Cognos 8 BI and Planning, solid new versions
Forum Mainstage
Rob Ashe (Cognos CEO): Day 1
Les Rechan (Cognos COO) & award-winning performance management customers: Day 2
Steve Farber on Extreme Leadership: Day 3
Mainstage Day 1See How: The Cognos Vision, Direction, and Roadmap
15-year journey to performance management:
Started with BI; Office of Finance required, plus best practices & applications
Now, PM is the buzz…everywhere
Cognos is 100% focused on performance management
Innovation fuels our performance management leadership:
Innovation responds to customers. What do customers want?
Visibility and compliance; Information now; Business impact
Cognos delivers the performance management framework:
You define your starting point: BI in sales; Planning in Finance; standardizing across departments with BI
Learn more: Cognos Performance Management Framework
Mainstage Day 2Know How: Solutions for Success with Cognos
Key People Areas: user adoption, executive sponsorship, business & IT alignment, mapping skill sets to plan
Key Process Areas: clear success metrics, BICCs for “factory capability,” big-picture thinking, and better practices
Cognos Performance Solution: products, PM framework, best practices & blueprints, partners, services
Example: Media/communication company. Grew revenues by 11% last quarter. Revenue/customer up 5%. High customer satisfaction
CEO focused on data-driven decisions
Leveraged: Cognos 8 BI, Innovation Center, capital planning & call center blueprints, global services & support
Standardized on Cognos, created executive business portal
Now have better visibility into business, higher quality data, shorter cycle times, and leveraging Teradata, SAP, and Oracle
Performance Leadership Awards
Leadership in Technology: Impact Through Technical Innovation
The Boeing Company
Leadership in Technology: Operational Excellence
Freightliner LLC
Leadership in the Office of Finance: Executive Excellence
Folksam Insurance Group
Leadership in the Office of Finance, Innovation & Best Practices
QUALCOMM CDMA Technologies
Performance Visionary Awards
BASF Corporation, Bloorview Kids’ Rehab, BlueCross BlueShield of Tennessee, The City of Albuquerque, DIRECTV, Miami-Dade County Public Schools
Learn more: Cognos News Release
Mainstage Day 3Imagine How: Inspiration for Success (Steve Farber)
Extreme Leadership is about transformation
The foundations: No posers: co-opt others’ glory without putting anything at risk
Extreme leaders must take a “Radical LEAP”: Cultivate Love: the motivation to lead. Explains why people stick
their necks out and put things at risk
Generate Energy: comes from loving what you do
Inspire Audacity: a bold and blatant disregard for normal constraints to make positive change
Provide Proof: do what you say you will do. Leaders must be willing to scare themselves to make change. No leadership without accountability
Pursue the “OS!M (Oh, sh*t! moment): when you realize you need to stretch or grow to make change happen. Can feel like the biggest mistake of your life
Learn more: Steve Farber podcast
Forum Breakout Sessions:Performance Management technologies
What’s New in Planning 8.2
Successful Strategies for Long-Range Financial Planning
Performance Management Best Practices & Cognos BI
Best Practices: Migrating to Cognos 8 BI
Getting the Most From Report Studio
Report Makeovers: Producing Professional Reports
Cognos 8 Go! Mobile and your Wireless Workforce
Cognos Now! – New Operational BI Appliance
Linking HR to Strategy with Workforce Performance
What’s New in Planning 8.2
Cognos Planning 8.2 eliminates duplicate efforts of planning staff
With added Excel functionality and enhanced formatting features, it’s more user-friendly then ever
The newly added deployment and portability features: Export, Export Model, Import between test and production environments
Easy, wizard-driven upgrading to Planning 8.2
Direct access to all your Cognos 8 BI data (including SAP, Teradata, etc.) via Framework Manager
Learn more: Cognos 8 Planning
Successful Strategies for Long-Range Financial Planning(CBH & Resources Global Professionals)
Cognos Planning minimizes manual processes and reduces planning cycles with its flexible architecture
Kaiser Permanante (KP) uses Cognos Planning to integrate data in real-time, reducing data latency and providing transparency to its planning and forecasting operations
Customer uses role-based and regional-based reports to deliver relevant planning data to planning staff nationwide
Customer also leverages Cognos 8 BI reports and distributes critical planning intelligence via “Cognos Connection” – the report distribution platform
Learn more: Cognos 8 Planning
Performance Management Best Practices & Cognos BI (Bloorview Kid’s Rehab)
Largest rehab center in Canada for children, 900 staff
Good reporting essential in healthcare; Need now recognized
Bloorview Challenges:
Data heavy, but information poor
Departmental boundaries & lack of coordination in data
Poor end user skills. Not even great Excel users.
Keys to successful response:
Cross-discipline Decision Support Team as corporate resource
Financial data, yes, but Healthcare info too!
Example:
Scorecard shows outpatients trending down…can follow metric maps to see why; Before, had to visit each clinical area to find out why—More efficiency, more control, better health care
Best Practices: Migrating to Cognos 8 BI(BC Lottery Commission)
Leverage Cognos Consulting for planning your migration and involve them at checkpoints
Train your IT people before the project on both Series 7 technology and Cognos 8 BI
Implement content freezes for easier migration
Use a parallel environment for quality assurance
Empower IT to plan and strategize the migration
Provide training for power users after deployment
Learn more: Cognos Global Customer Services
Getting the Most From Report Studio(American International Group)
How to customize and extend Cognos with HTML, CSS, and JavaScript to create:
Fixed Column Headers—allowing users to scroll through large rows on a single page and maintain their understanding of data
Dynamic Column Selector—giving users the ability to actively view or hide information
Null Column Suppression—using simple HTML, JavaScript, and the database length function to suppress rows with no information
Hierarchical Expand/Collapse Tree—using simple coding along with the “Connect By” clause to allow users to navigate through hierarchical data in a user-friendly manner
Download the actual code used at the Cognos Forum Attendees Resource Center
Learn more: Cognos Global Customer Services
Report Makeovers: Producing Professional Reports
Building professional reports means addressing: Information – need IT, Database administrators disciplines
Presentation – need communications, graphic design disciplines
Implementation – need report authoring discipline
Information: Reports must lead users to a decision and/or action
Each report should provide at least 1 comparison and 1 summary.
Presentation: The message is in the data. Keep the design simple; no distractions
Use templates, fonts, and a focal point to establish a visual hierarchy
Implementation: Use layout components within Cognos 8 BI to ensure consistent use of
headers, sub-heads, footers, fonts, and other visual items
Learn more: Data Visualization White Papers
Cognos 8 Go! Mobile and your Wireless Workforce
Cognos 8 Go! Mobile provides critical BI information not only to executives but also operational staff such as: sales reps, oil rig inspectors, field technicians, etc. through mobile devices like BlackBerry®
With Cognos 8 Go! you don’t chase business-critical data, the data finds you
Cognos 8 Go! provides the right information at the right time, maximizing productivity while eliminating unnecessary trips to offices for field staff and executives on the go
Cognos 8 Go! provides instant visibility into the business performance for many industries – Pharma, CPG, Retail, Utilities, Government, Manufacturing, and more
Cognos 8 Go! enables pervasive use of BI for all of your staff and lets them take immediate action when needed
Learn more: Cognos 8 Go! Mobile demo and podcast with RIM
Cognos Now! – New Operational BI Appliance
Cognos Now! is the new operational BI solution delivered as an appliance or as software-as-a-service (SaaS)
Cognos Now! provides operational visibility to the front lines of organizations at a low TCO and with minimal IT resources
Cognos Now!, with real-time and self-service operational dashboards, provides a concise snapshot of operational status and activity
Includes: operational dashboards, analysis, reports, alerting, and data integration
Unlimited user licenses, dashboards, and data sources for a single price
Learn more: Cognos Now! Operational BI Free Trial
Linking HR to Strategy with Workforce Performance
60-70% of budget is workforce—need to view as an investment and align IT, Finance, and HR for return on this investment
The approach: Phase 1—HR/IT as service provider—headcount
Phase 2—HR/IT as business enabler—retention, turnover, aging workforce
Phase 3—HR/IT as business partner—focus on linking human capital information back into planning, focus on impact to profitability
Phase 4—HR/IT as business driver—HR metrics pervasive
The technology: Cognos Workforce Performance—100+ metrics out-of-the-box to
measure headcount, turnover, demographics, attrition, absenteeism, compensation, performance metrics and more.
Quick to configure, easy to adapt as HR issues change.
Learn more: Cognos 8 Workforce Performance
Forum Breakout Sessions:Performance Management Sessions
Performance Management Framework
Innovation Center for Performance Management sessions
The Performance Manager Overview (Innovation Center)
There is more competitive advantage in optimizing decision-makers than in operational processes: McKinsey
The Performance Management Framework offers 42 cross-department information sweetspots to optimize performance
Previous PM discussions looked at decision layers; we need to look at the decision cycle:
Plan, Measure, Report across departments and levels
Your business balances on the IT-Finance partnership:
Silicon Valley fueled innovation & leadership; your IT organization can do the same.
IT is not a cost center; it is a value generator
Learn more: Cognos Performance Management Framework
Executive Information Management Imperative(Deloitte)
Few companies create competitive advantage through the use of information
Data & information NOT the same!
Billions spent on Enterprise Operations Management (e.g., ERP), thinking it’s Enterprise Information Management (EIM)
Now, EIM is in the spotlight:
Executives won’t fund operational projects & unknown results
Compliance and performance management now priorities
Information seen as strategic asset
Your opportunity:
EIM skills in demand
EIM projects high priority & visibility with C-levels
Business Intelligence Competency Center Roundtable (Innovation Center)
BICC bridges the worlds of IT and business. This is its critical role.
Business should push the BICC; BICC should push IT
Tips:
Partner early and often with business users: Build relationships
Share credit with IT, they were serving users first
Grow power users in EACH department to sustain your effort
Training is less about software & more about your information system (what are your data models)
Pitfalls to avoid:
Bottom-up approach will bottom out (you need exec sponsor!)
Over-promising and over-extending: watch the burden of success!
Learn more: Business Intelligence Competency Centers
Office of Finance Roundtable (Innovation Center)
Deloitte: turnover rates for CFOs still high – compliance, lack of focus, etc.
CFOs have 4 Roles: Catalyst, Strategist, Steward, Operator
First two are outward-looking and provide the most value. Emphasis on decision-making and strategic investments
Last two are internally focused. Emphasis on efficiency and control
Forecast accuracy has greatest impact on investor opinion. But it’s the capability that most execs are dissatisfied with. Without information about future outlook we manage to the quarter and just cut budgets to make it
Keys to successful PM deployments: communication, care & feeding
Care & Feeding: for users–think beyond training. PM projects fail if built around certain individuals. Need to build organizational capacity instead
Think about the kinds of leaders you need for each phase:
Early on: entrepreneurial and risk-taking, need someone who has passion and vision
2nd generation – more about maintaining momentum, product tweaks for better performance
Learn more: Cognos Innovation Center
Developing an End-to-End Cognos Solution(Applied Signal Technology)
3 Key Wins with Performance Management: Visibility into application usage: led to renegotiating maintenance & support
contracts based on actual use and a 53% savings
Expense analysis & control: better understanding of project costs and better management of costs that cannot be re-imbursed
Resource tracking & planning: improved management of costs and human capital to better respond to unpredictable changes in workload
Keys to Success/ Lessons Learned: Meet the needs of all users: get feedback and build POCs for each user group.
Establish contact with each for prototype development
Get executive buy-in up-front & demonstrate ROI: 200% return on 3 pre-production side projects; improved competitiveness
Enhance as you convert: clean up bad data; replace hard coding in reports with prompts and links to eliminate logic errors
Select the right team: Half-time expertise better than full-time inefficiency
Network: conferences & user groups for continuous learning
Additional Resources
Cognos Forum post-site
TechTalk Insider (Exclusively for Cognos Customers)
Newsletter: Cognos Performance Perspectives Latest issue
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Podcasts: RadioCognos Latest program
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