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Company presentation and product offerings for
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Company presentation and product offerings

for

www.x-integrate.com2

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

How to build an integration platform in a fortnight

Wolfgang SchmidtX-INTEGRATE

Software & Consulting GmbH

www.x-integrate.com3

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

X-INTEGRATE in short

• X-INTEGRATE Software & Consulting GmbH

• International Joint Venture

• Founders:

– Zystems AB, Schweden

– TIMETOACT Software & Consulting GmbH

– Wolfgang Schmidt

• Business Segment: Business Integration

• IBM Premier Business Partner within Business Integration, in every aspect.

• CEO: Wolfgang Schmidt

• Registered office: Cologne

www.x-integrate.com4

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Zystems in short

• Works with Application Integration and Integration Platforms.

• Revenue 2006 85 MSEK appr. 9,5 M€

• Offices in Göteborg, Lund and Stockholm; Sweden.

• Appr. 80 employees heading towards 90.

• IBM’s Premier Business Partner within Business Integration, in every aspect.

• The premier choice for integration services to customers such as Sony/Ericsson, Volvo Cars, Scania and AMF Pension.

• 100% owned by Semcon.

– 1750 employees - The largest product design and development company in the nordics

• Partners in USA, Finland and Denmark and Norway

www.x-integrate.com5

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

TIMETOACT in short

• TIMETOACT is specialized in consulting and development on the basis of IBM Lotus and WebSphere software, Eclipse rich client platform and open standards.

• Develops out-of-the-box products as well as customized solutions for the intra-, extra- and internet.

• IBM’s Premier Business Partner within Collaboration, in every aspect. Key aspects are web content management, portals, application- and system-architecture.

• 40+ experts heading towards 50.

• 100% privately held and self-funded.

• The premier choice for collaboration services to customers such as Bayer (CropScience, Healthcare, MaterialScience), LanXESS, Gewerkschaft der Polizei, VDEW, Gothaer, DaimlerChrysler, Toyota

www.x-integrate.com6

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Wolfgang Schmidt in short

• Founder and CEO X-INTEGRATE

• Background

• Diplom Informatiker

• Mathematisch-Technischer Assistent

• Since 1988 diverse responsibilities in software engineering, consulting, sales and management

• Last position

• SYSDAT GmbHDirector Business SolutionEstablishing a new business division in the area of process-oriented software solutions

www.x-integrate.com7

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Application Integration - Classic

www.x-integrate.com8

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Application Integration - BaseLine™

www.x-integrate.com9

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Is there any money to be saved…

What does Gartner say…… there is an average of 22 % savings compared to Point to Point integration

Item Average PercentageSavings Realized forComplexIntegrations*

Average PercentageSavings Realized forModerate Integrations*

Average PercentageSavings Realized forSimple Integrations*

Design 57% 30% 8%

Development 66% 12% 25%

Testing 64% 21% 34%

Deployment 30% 9% 10%

Maintenance 80% 39% 54%

Source: GartnerConsulting 1999

Microsoft Excel Worksheet

www.x-integrate.com10

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Some of those helps today

Alfa LavalAlstom PowerITT FlygtESABVolvo Car CorporationSony EricssonSaab AerospaceVolvo ITTele2FlexLinkResurs BankSong NetworksSkanskaFöreningssparbankenDaimlerChryslerCodan/Trygg HansaForaBergman & Beving

AB VolvoVPCVolvo FinansRikspolisstyrelsenTullverketWedinsAMF PensionScaniaAstra ZenecaMalaco LeafCramoSalus AnsvarMekonomenElof HanssonVSM GroupSkogsägarnas DatacentralFinnveden Powertrain

Austin Water (USA)Downey Savings & Loans (USA)Coloplast (Danmark)ATP (Danmark)Den Norske Bank (Norge)

www.x-integrate.com11

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Our way of building an integration platformin a fortnight at a fixed price

Version 3.2

www.x-integrate.com12

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

What is Baseline?

SoftwareComponents

Documents and Templates

Methodology

BestPractice for

Implementing an ESB and SOA

IBM WebSphere Concept Model

Roles and Organization

• Integration methodology • Distills tens of thousands of

hours spent integrating IT systems of some of the largest enterprises in Scandinavia into a lean packaged best practice for implementing an ESB

• Designed in 2001

www.x-integrate.com13

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

The Documents

Business

Governance

Delivery

Op

eration

s

InitiationSpecification

ImplementationTesting

Deployment

Project feedback

• Requirements Specification

• Start-up Meeting Agenda• Architectural Project

Overview

• Requirements Specification

• Start-up Meeting Agenda• Architectural Project

Overview• Integration Specification• Test Plan

• Integration Specification• Test Plan

• Integration Implementation

• Integration Implementation

• Test Protocol• Test Protocol

• Deployment Instructions• Operations Instructions• Quality Review Checklist

• Deployment Instructions• Operations Instructions• Quality Review Checklist

• Application Integration Policy• Naming Conventions• Infrastructure Overview• Test Methodology• Patterns

• Application Integration Policy• Naming Conventions• Infrastructure Overview• Test Methodology• Patterns

www.x-integrate.com14

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Roles and Organization

Governance

EnterpriseArchitect

IntegrationArchitect

DeliveryIntegrationDeveloper

Operations

SupportTechnician

Is responsible for

Supervises Architectural conformity

Deploys Integration in

Develop

Supervises quality, ensures deployability

Suggested roles and processes recognize the value of Separation of Duties:

TestManager

ProjectManager

Manages

Supervises

www.x-integrate.com15

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

BaseLine Startkit

A concept containing general components required to build an application

integration platform based on standard products

ESB

BusinessSpecific

Inte

grat

ion

proj

ect

General components

www.x-integrate.com16

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

How BaseLine™ Adds Value

• BaseLine™ adds value in two main ways – by providing training through the start-kit and by providing a project with documented and proven ‘best practices’ and documentation templates.

• Following the BaseLine™ guidelines when installing and setting up WebSphere Business Integration environments significantly reduces the risk of having to reinstall environments because of configuration mistakes made during initial installation.

• Following the BaseLine™ naming standards will provide consistent naming standards and reduce the risk of inadvertently causing problems due to name clashes. For instance the BaseLine™ naming standards for MQ queues will ensure that it is possible to migrate from a non-clustered to a clustered broker (i.e. a clustered MQ) configuration without having to rename and redefine queues.

www.x-integrate.com17

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

How BaseLine™ Adds Value - cont.

• The BaseLine™ documentation templates provides a consistent basis for system documentation for important aspects of system integrations (message formats, queue definitions, test descriptions etc).

• The BaseLine™ start-kit will provide a quick startup for the integration platform by providing training and the first integration implementation.

• The BaseLine™ standard adapters will also help in providing a quick start of the integrations, for instance by providing a standard file-to-broker adapter. While in no way impossible to implement by oneself, having the adapter will nonetheless help ensure a quicker start.

• The System Integration Policy, which will be initiated during the Start Kit and refined and completed in later project phases, will provide a valuable addition to ATP’s overall IT-Strategy. The SIP will cover all important issues concerned with Systems Integration i ATP, and thus also act as a reference for future integration projects.

• The BaseLine™ software components are based on open standards. Furthermore open source products are used, e.g. log4j, whose BaseLine™ instance guarantees a platform wide consistent logging.

www.x-integrate.com18

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Baseline Consulting Process

Baseline Workshop

BaselineStart-kit

First CustomerMeeting

BaselineDemo

Decision:Workshop

Decision:Baseline Start-kit

Projects Operations

www.x-integrate.com19

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

First Customer Meeting

Baseline Workshop

BaselineStart-kit

First CustomerMeeting

BaselineDemo

Main pitch: Using an Integration platform built onenterprise service bus approach and Baseline willresult in a significant ROI, exemplified with a real

business case

Your business

challenges leads to new integration

needs?

X-INTEGRATE

www.x-integrate.com20

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

The Demo

Baseline Workshop

BaselineStart-kit

First CustomerMeeting

BaselineDemo

Sales representative Technical presale Baseline presale

Gives the customer a detailed Baseline overview and a practical example of the products and tools

www.x-integrate.com21

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

BaseLine Workshop

BaselineWorkshop

BaselineStart-kit

First CustomerMeeting

BaselineDemo

Start-upMeeting

DataCollection

Workshop Report

X-INTEGRATETypically a

Project Manager andan Integration

Architect

Customer Customer X-INTEGRATECustomer X-INTEGRATE

Deliverables

• Formulation of the customer business case• Current integration situation vs. Integration platform • Pros and Cons with using an Integration platform• ROI calculation - BaseLine• Choosing of integration tools• Actionplan for implementing an integration platform

www.x-integrate.com22

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Product values:

• Quick and methodical implementation of the appropriate platform in excellent quality

• Realization based on best practices with assured quality in every project step

• Reduced costs compared to self development• Significantly reduced project risks compared to

common ways of doing integration tasks• Customer establishes know-how thanks to the

incremental process and teamwork• Baseline Quality Management

BaseLine Start-Kit

Baseline Workshop

BaselineStart-kit

First CustomerMeeting

BaselineDemo

Customer

We will implement an

Integration Platform in 2-3 weeks at a fixed price

Do I get only consultancy,

services, software

– or real help?

X-INTEGRATE

www.x-integrate.com23

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

BaseLine Startkit Content Version 3.2

• Adapters– Baseline Adapter Framework– Baseline File Adapter Plus

• WebSphere M.B / P.S Software– Baseline Error Handling Sub Flow– Baseline Logging/Trace Node– Baseline Route to Queue Flow

• Installation– IBM WebSphere M.B / P.S– IBM WebSphere MQ

• Training– Baseline Methodology, ½ day– WebSphere MQ, ½ day– WebSphere M.B / P.S, 1 day– Baseline Technology, ½ day

• Message Mapping– Mapping of a customer message, 2

days

• Naming Conventions• Templates

– Baseline Architectural Project Overview

– Baseline Application Integration Policy

– Baseline Integration Specification

– Baseline Test Protocol

– Baseline Naming Conventions

– Baseline Startup Meeting Agenda

– Baseline Infrastructure Overview – Business

– Baseline Infrastructure Overview - Technical

– Baseline Requirement Specification

– Baseline Document Structure Guidelines

– Baseline General Template

– Baseline Integration Implementation WMB

– Baseline Quality Review Checklist

– Baseline Operations Instructions

– Baseline Deployment Instructions WMB

www.x-integrate.com24

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

• Adapters– Baseline Adapter Framework– Baseline File Adapter Plus

• WebSphere M.B / P.S Software– Baseline Error Handling Sub Flow– Baseline Logging/Trace Node– Baseline Route to Queue Flow

• Installation– IBM WebSphere M.B / P.S– IBM WebSphere MQ

• Training– Baseline Methodology, ½ day– WebSphere MQ, ½ day– WebSphere M.B / P.S, 1 day– Baseline Technology, ½ day

• Message Mapping– Mapping of a customer message, 2

days

• Naming Conventions• Templates

– Baseline Architectural Project Overview

– Baseline Application Integration Policy

– Baseline Integration Specification

– Baseline Test Protocol

– Baseline Naming Conventions

– Baseline Startup Meeting Agenda

– Baseline Infrastructure Overview – Business

– Baseline Infrastructure Overview - Technical

– Baseline Requirement Specification

– Baseline Document Structure Guidelines

– Baseline General Template

– Baseline Integration Implementation WMB

– Baseline Quality Review Checklist

– Baseline Operations Instructions

– Baseline Deployment Instructions WMB

Doing it on your own !

200 hours

40 hours

40 hours

300 hours

1000 hours

40 hours

Total 1620 hours

Option: Full Service Operations Offering

Baseline Integration Center Startkit 3.2

www.x-integrate.com26

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Integration Focus Evolution

Technology

Implementation

Technology

Management

Technology

Implementation

Scope

Time

Integration Center

www.x-integrate.com27

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Business Challenges

• No single point of contact

• Scattered and inconsistent documentation

• Lack of financial model

• Lack of focus

• Methods and tools are missing

• Lack of common concept and terminology

• Lack of common view on business critical information

• Lack of guidance and control – no guidance and rules – too many individual initiatives

• High costs

• Business integration development and investments are handled on departmental level, where decisions are taken that will affect the entire company

www.x-integrate.com28

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Business Challenges – cont.

• Legacy spaghetti IT information systems ‘cast in concrete’ (single largest obstacle for business process change and integration)

• Lack of agility

• Account managers, business consultants and project managers do not understand business integration and it's benefits

• Application developer lack new integration technology competence and skills

• Lack of reusability of legacy

• Difficult to support different integration solutions

www.x-integrate.com29

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Integration Center Overview

• FOCUS• ORGANIZATION• MANDATE• DELIVERY CAPACITY• SINGLE POINT OF CONTACT• INTERFACES• FLOWS/PROCESSES• COMPETENCE• ALIGNMENT• COMPETETIVE SOURCING

Communication

Operation

Delivery

GovernanceManagement

www.x-integrate.com30

Company Presentation for Hellmann Worldwide Logistics – 18. Mai 2007

Communication

Operation

Delivery

Governance

Integration Center Overview - cont.

Management

Identifying business needsInternal MarketingCustomer CarePublicationsIntranetDevelop Business Offering

Architecture - Software- Hardware- Network

Methodology- Integration Policy- Naming Conventions- Concept Model- Document Templates- Education/Training

Integration Request Approval

Develop IntegrationsDesign IntegrationsOwns the Development ProcessSupplies Project ManagementDeploys integrations -in Build and Test environmentWrite Integration Request

Surveillance (test, QA, prod)Support (test, QA, prod)Maintenance (test, QA, prod)Deployment (QA, prod)

Thank you!


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