Mortgage Bankers Association
Dashboard Measures for PerformanceNovember 16, 2016
2:45 p.m. – 3:45 p.m.
Moderator:
Trevor Reinhart, Senior Manager, Business Advisory, Richey, May & Co., LLP
Speakers:
Prateek Singh Khokhar, Chief Financial Officer, Skyline Financial Corp.
Jon Maynell, Vice President of Client Success, Motivity Solutions
Mortgage Business Intelligence :: An Overview
Wednesday, November 16, 2016
Presented byJon MaynellVice President of Client ServicesMotivity Solutions
Mortgage Bankers Association
What is Mortgage Business Intelligence?
Common Partial Answers:
• Automated Reporting
• Visual Analytics
• Dashboards
• Key Performance Indicators (KPIs)
• Automated communications
• Mobile Analytics/Reporting
• Data Mining
Mortgage Business Intelligence is about PEOPLE
Changing Behavior
Mortgage Bankers Association
Why Change Behavior?
Production Issues
• All production businesses deal with the same issues
• Factory approach
• Assembly lines with discrete work segments
• Task sets within each segment are limited and repetitive
• Workers become indifferent: affects pace/accuracy
Behavioral Changes:
• Remove indifference, create sense of ownership at staff level
Production Cost Reduction
Operational Feedback Loop
Standard Factory Approach: No human operator, direct feedback
Task ResultMachine
Mortgage Bankers Association
Operational Feedback Loop
Mortgage Lending Operations: Human operator, indirect feedback
Task ResultMachineHuman
Spreadsheets Management/Training Incentives
Operational Feedback Loop
Mortgage Business Intelligence: Human operator, DIRECT feedback
Task ResultMachineHuman
MORTGAGE BUSINESS INTELLIGENCE
Constant Measurement :: Constant Feedback
Mortgage Bankers Association
Mortgage Business Intelligence :: Feedback Format
Live Data: easy to read, understand, retain
Specific to Company, Region, Division, Branch, Department, Individual
Mortgage Business Intelligence
Goals / Desired Effects:
• Increased Organizational Bandwidth
• Observer Effect :: Accountability
• Context: Employees constantly see the results of their work
• Task oriented Goal oriented
• Dynamic thinking / more information in active memory
• Higher energy state
• Reflexively seeking efficiencies (batching/scheduling)
• Enterprise becomes a self-tuning system
Mortgage Bankers Association
Mortgage Business Intelligence :: The Users Perspective
Wednesday, November 16, 2016
Presented byPrateek KhokharChief Financial OfficerSkyline Home Loans
• Live Visibility
• Sales Application
• Financial & Executive Application
• Operations Application
Agenda
Mortgage Bankers Association
• Real time Visibility is key
• How do we get data out of our LOS without running
tedious reports?
• Dashboards that are instant and ready to use
• No need to build a big infrastructure to get Visibility
Live Visibility
• Live DVP Dashboards to provide real time visibility into
Fundings, Locks and Apps
• Branch Manager level Dashboards to manage each
branch business
• Rankings of LOs and Branches to promote competition
• Trending data to see where we are “winning”
Sales Applications
Mortgage Bankers Association
• Live Executive Dashboards for mth over mth and annual trending
• Able to steer the business at the branch level on a live basis without
tedious reporting
• Moving towards building an automated loan level PL while
incorporating data from different systems (LOS and Accounting
system)
• Monitor KPIs for Cap Mkts and Finance
Finance & Executive Applications
• Live Operations Dashboards to monitor Productivity KPIs for
Processing, Underwriting and Funding
• Able to steer the business at the employee level on a live basis
without tedious reporting
• KPIs to monitor productivity and Cost per Loan
Operations Applications