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How You Can BeSuccessful in
Social Media in 10 Minutes per Day
www.linkedin.com/kevinferrasciomalley• twitter.com/kfom • 503-567-9650 • [email protected]
Thursday, April 3, 2014
2Kevin Ferrrasci OʼMalley • [email protected]
twitter.com/kfom • 503-567-8650
1) Business to Business ?(b2b)
2) Business to Consumer ?(b2c)
Thursday, April 3, 2014
3
Question#2
Social Platform/Channels
FacebookInstagram
TwitterYouTubePinterest
FlickrGoogle+
FoursquareLinkedin
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4
Yes, Marketing via the Social Web is sometimes going to make us all
feel like Homer Simpson ?
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5
“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
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“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
If someone else tells the young woman how handsome, smart and
successful her date is — that's public relations.
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7
“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
If someone else tells the young woman how handsome, smart and
successful her date is — that's public relations.
"If a young man tells his date she's intelligent, looks lovely, and is a
great conversationalist, he's saying the right things to the right person,
at the right time and that's marketing.”
S.H. Simmons
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8
“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
If someone else tells the young woman how handsome, smart and
successful her date is — that's public relations.
"If a young man tells his date she's intelligent, looks lovely, and is a
great conversationalist, he's saying the right things to the right person,
at the right time and that's marketing.”
S.H. Simmons Takeaway#1
Thursday, April 3, 2014
Social Media Marketing ???
9NOT Kumbaya
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“Social” Media or “Social” Marketing“Social”= a return to basics
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11
Remember Him ?
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12
Social Marketing Success ?? = ??
Social Media Tools
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1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
Thursday, April 3, 2014
1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
Thursday, April 3, 2014
“Audience”
transform into a
“Community”
Social Marketing/FacebookSuccess Model: 4 C’s Foundation
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Step #1 Social Media Success
“Identify”
Who’s Your Target “Customer” ?
Everyone vs SomeOneShotgun vs Rifle
Customer or Person
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Step 1: IDENTIFY
Goal is to ask questions to get a robust profile on each customer type
Who is the target Audience/Customer? a) Rank Current Customers by Profitability -
decide who you want to “Clone”b) What lapsed customers can we reactivate
c) New potential customer type (s)
Describe them as completely as possible. Demographics ? Attitudes? Aspirations ?
What do we know about them ? Why are they’re buying ?
Thursday, April 3, 2014
1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
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Thursday, April 3, 2014
Thursday, April 3, 2014
(image: parachute digital marketing)
Thursday, April 3, 2014
Define: “CONTENT ?”
inspirational, educational, fun
Articles, Blog entries, PostsHow-to’s, Reviews,
Whitepapers, e-books, Diagrams
Freebies: contests, offersPodcasts
Slide showsScreencasting
VideosCartoons
Thursday, April 3, 2014
Overall Messaging for a “Remodeling Clients” Facebook Page
Takeaway#3
Thursday, April 3, 2014
Thursday, April 3, 2014
1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Thursday, April 3, 2014
Which Social Media Platform Should I Use ?
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Thursday, April 3, 2014
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Thursday, April 3, 2014
Thursday, April 3, 2014
Decided on Social Media Platform(s)
• Target Audience
• Company Marketing Goals
Thursday, April 3, 2014
Learn the Tool !!!!
a) Play
b) Student
Thursday, April 3, 2014
Are Your Posts Visible or Invisible ?
Takeaway#4
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Thursday, April 3, 2014
Fail to Adapt = Extinction
Thursday, April 3, 2014
Spread-out your
Facebook Activity
new: Story Bumping (keep watch on your FB Insights)
Thursday, April 3, 2014
Spread-out your Posting
5 Minutes Each
AM & Mid-day & Evening
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FB SCHEDULING tool: very handy
Cool TIP
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Thursday, April 3, 2014
Takeaway#5
Thursday, April 3, 2014
42A picture IS worth a 1,000 words
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43
Takeaway #6
www.PinWords.com
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44
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45
Takeaway #7
www.picresize.com
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46
Takeaway #8
www.Google.com
“images” search
Thursday, April 3, 2014
TOOL TIP
www.flickr.com
advanced search
Thursday, April 3, 2014
www.flickr.com/photos/doug88888
Thursday, April 3, 2014
Takeaway #9
www.picmonkey.com
Thursday, April 3, 2014
Learn the Tools
a) Play
b) Student
Thursday, April 3, 2014
www.alltop.com
Online Magazine RackImport Stories from all kinds of Sources
“aggregation without aggravation”
What’s Happening ?
Takeaway #10
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Thursday, April 3, 2014
Takeaway #11
Free Pic Stitch App
Thursday, April 3, 2014
If your Using Facebook You’ll Probably Need to Advertise
Thursday, April 3, 2014
What business might benefit using this targeting ?
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56
In FB ad - AGETargeting can be a Gold Mine
Senior Portrait; College; ??Remember to Gender Split Test
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57
Buyer Beware: “Promote Post” The “easy way”= Good $‘s for Facebook Instead learn to use FB Ad Manager tool
X
Thursday, April 3, 2014
Thursday, April 3, 2014
Incredibly Powerful Targeting: e.g. customer email list
Thursday, April 3, 2014
If any questions please email:
503-567-8650
Thursday, April 3, 2014
“Respect the Context
of the room in which
you are storytelling” Gary Vaynerchuk
Thursday, April 3, 2014
Content TOOL
Facebook Interest Lists
Thursday, April 3, 2014
Facebook Interest Lists = great tool to enable you to easily track down other people’s good content
Thursday, April 3, 2014
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Free TOOL TIP
PowerPoint
Keynote
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65
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Thursday, April 3, 2014
To See What Ads You’ve Been “Served”
https://www.facebook.com/ads/adboard/
(Hint: notice how important Images Are !)
Thursday, April 3, 2014
TIP #1: Get your EMAIL Opened
Subject Line Must Create Curiosity & Wii-fm
Thursday, April 3, 2014
TIP #2: Get your EMAIL Opened
SHORT Compelling Subject Line
Note: stock pre-header
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It’s a Headline (NOT your Job Title)
Wii-FM (90/10)
Keywords
Pic
Thursday, April 3, 2014