Social media success presentation

Social Media Success

Choosing the Right Social Media Marketing Channels for Your

Business

Understand Your Buyer Personas

The following will help you create fictitious people for your Buyer Personas:

• What are their names?

• What type of career path are they on and what do they want to achieve?

• What is their age?

• Where do they live and hangout?

• Challenges – what challenges are they trying to overcome?

• What are some of their common objections during the buying decision?

• Where do they hangout online?

• What type of messages do they want from you?

Understanding Your Brand Personas

Lay out all of your Buyer Personas

01What do they all have in common?

02What would be the best thing that could happen for your buyer personas this week?

03What would be the worst thing that could happen for your buyer personas this week?

04What motivates and drives these personas?

05

-Understand this-Understand How to Solve Your Audience’s Problem-

-Understand how to Position Your Brand-

Why is it important to choose the right channel

for my business?

• To best connect with your target audience

• To maximize time spent on each social media channel

• To find places to successfully advertise your product or service

• To effectively implement your sales funnel

Who is using social media?

• There are 2.8 Billion Social Media users in the world

• That is a 22% increase since last year

• With 37% Global Penetration

Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

How do people behave differently?

• Not all of the same

people are on the

same networks

0

5

10

15

20

25

30

Use 1 Site Use 2 Sites Use 3 Sites Use 4 Sites Use 5 Sites

% of People

% of PeopleStatistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

Facebook

• Most Popular-1.9 Billion Users

• 83% of Online Women

• 75% of Online Men

• Ages 18-49: Best Place to reach millennials and Gen X. (Gen X spends 7 hours/wk on social media)

• 75% or more of Facebook users spend 20mins or more/day on Facebook


Marketing Suggestions for Facebook

Create and Join

Create and Join Groups

Update

Update Regularly in Groups and answer questions with your product or service as applicable

Post Link

Post a Link to it everywhere you can such as your website, on other social profiles

IMPLEMENT AD STRATEGIES USING TARGETED ADS

YouTube

• 1 Billion Users

• 55% Male 45% Female

• Ages 18-49: YouTube reaches more

18-34 & 35-49 year olds than any

cable network in the U.S.

• 2 Million video views/minute


How to Best Use YouTube

Record and save Record and save webinars that can be used in email marketing campaigns

Offer Offer free videos that solve a problem for your audience

Share Share videos on sites that relate to your brand

Create Create videos about your product or service

Instagram

• 600 Million Unique Monthly Visitors

• Fastest Growing

• 38% of Online Women 26% of Online

Men

• 90% of Instagram users are younger

than 35

• 53% of Instagram users follow brands


Marketing Suggestions for Instagram

Set

Set-Up a Business Account

Include

Include the Link to your website in your bio

Content

Post content that promotes a solution or provides a solution

Share

Share short videos

Balance

Balance Fun Videos and informational videos. Ex: Behind the scenes

Apply

Effectively Apply Hashtag and image strategies

Twitter

• Most Oversaturated

• 317 Million unique monthly visitors

• 22% of Online males 15% of onlinefemales

• Mostly 18-29 year olds

• 53% of Twitter users never postupdates

• Users spend an avg. of 2.7 mins on the mobile app/day


Marketing Suggestions for Twitter

Engage and converse

Engage and converse with connections

Offer

Offer helpful tools with posts

Implement

Effectively implement hashtag strategies by researching the hashtags of your buyer personas

Pinterest

• 316 Million Unique Monthly Visitors

• 45% of Online females 17% of online males

• Fairly even distribution amongst age groups

• 10% more likely to purchase an e-commerce item if referred by Pinterest

• Best longevity of Post. Pinterest Pins last an average of 151, 200 mins vs. Twitter 24 mins, and Facebook 90 mins.


Marketing Strategies for Pinterest

Effectively apply imagery to Instagram BoardsApply

Use Key Words when creating boards and postsUse

Link all imagery to impressive content sourcesLink

Try to use your website and documents within your website as much as possible Try

Implement Landing Pages for Lead Capturing Implement

Linkedin

• 106 Unique Monthly Users

• 31% of Online Men 27% of Online

Women

• 45% of people making $75k or

more

• Linkedin Users are slightly less likely

to use other social media sites


Marketing Strategies for Linkedin

Communicate your expertise as a Subject Matter ExpertCommunicate

Communicate with purpose in Linkedin GroupsCommunicate

Do not sell and promote products instead offer your expertise Do not sell

and promote

Reddit

• 85 Million Unique

Monthly Visitors

• 67% Male 33% Female

• 64% of Users are under

the age of 30

• Sales Content

Discouraged


Marketing Strategies for Reddit

Share

Share Your Blog Posts

Establish

Establish relationships for potential future guest blogging

Evaluate

Evaluate others in your industry

Identify

Identify frequently asked questions to assist with solution development

GOAL

• Activity should be

designed to drive

potential clients to your

site.

Date post:	06-Apr-2017
Category:	Marketing
Upload:	mia-martin
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