Social Media Success

Brenda Meller and Tracy A. Morgan

AGENDA

• Advanced Profile tips– Bullets, Headline, Summary– Recommendations & Endorsements

• Posting for Professional Growth – Think Up• Find Industry Leaders

– Best practices for profiles– Informational interviews– Find mentors and relevant connections

ADVANCED PROFILE TIPS• Headline• Summary• Bullets & Pipes

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RECOMMENDATIONS• POWER: linked to a

professional profile

• Variety of sources: colleagues, managers, employees, vendors, agency partners, customers

• Recommendations from over 2 “different” connections

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ENDORSEMENTS: QUICK, BUT TELLING

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1. Review your endorsements. Are they consistent with your personal brand?

2. Review your competitors’ endorsements.3. Review endorsements of those you are seeking.

POSTING FOR PROFESSIONAL GROWTH – THINK UP

• Look up your targeted job title, watch how/what they post

• People seek people… be ON LinkedIn• Answer questions in groups, add keywords to

your profile• Go where your professional connections are

(groups, etc.)• “Follow” company pages• Remember that like attracts like

• Be an inspiration

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INSPIRATIONAL MESSAGES ROCK ON LINKEDIN

• Profile views• Engagement with connections• Shares

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LONG-FORM POST(aka “Pulse,” or your LinkedIn Blog)

https://www.linkedin.com/today/author/8368819

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FIND INDUSTRY LEADERS• Let their profiles inspire YOU• Informational interviews• Find mentors and relevant connections

• LinkedIn for Students App• Find influencers: https://

www.linkedin.com/pulse/discover • View top influencers: https://

lists.linkedin.com/2015/top-voices/influencers

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QUESTIONS?