1. presents DESIGNING FOR 5 TYPES OF ECOMMERCE SHOPPERS

2. According to the Nielsen Norman Group, there are 5 main types of ecommerce shoppers. To increase your sales, you'll need to understand their needs well.

3. PRODUCT FOCUSED I know exactly what I want. I am goal-oriented and I need the site to give it to me quickly.

4. PRODUCT FOCUSED DO THIS: Provide easy access to previously purchased items for simple reorder Provide descriptive names and clear product images.

5. PRODUCT FOCUSED DO THIS: A streamlined checkout to allow them to make purchases as painless as possible.

6. BROWSERS I love spending time on your store to find inspiration. Im just looking, but Ill buy if I like what I see.

7. BROWSERS DO THIS: Browsers want to see what's new, what's popular and what's on sale, Provide sharing widgets to allow browsers to share their favorite finds with their friends NEW

8. RESEARCHERS I have a problem that your product may solve, but I'm not buying your product until I've thoroughly compared it with all the other options.

9. RESEARCHERS DO THIS: Provide detailed product descriptions, excellent support and clear navigation. Researchers have high standards. Make sure your offering is superior to your competitors Convert Researchers into buyers by becoming a reliable source of information.

10. Enable user reviews for social proof Use easy-to-edit shopping carts that retain products between visits. RESEARCHERS DO THIS:

11. BARGAIN HUNTERS I love bargains. Show me a bargain and I'm there. I spend time looking for the best deals.

12. BARGAIN HUNTERS DO THIS: Provide simple and accessible coupons

13. BARGAIN HUNTERS DO THIS: Display sale items alongside full-priced inventory, as well as provide a clear section for discounted items. Do whatever it takes to make them feel like they're getting a bargain.

14. ONE-TIME SHOPPERS I want to buy something, but I'm not super obsessed about the details. I have other things to do.

15. One-Time Shoppers need to trust you quickly to provide you with their personal and financial information. Provide relevant company and contact information to allay their fears. ONE-TIME SHOPPERS DO THIS:

16. These shoppers are unfamiliar with your site and your products Allow them to purchase without creating an account. They'll appreciate it, and be likelier to buy. ONE-TIME SHOPPERS DO THIS:

17. Evidence-based user research is critical for customer acquisition. To learn about how word-of-mouth can further amplify your customer acquisition efforts, visit: ReferralCandy.com

18. Crafted By: Source: http://www.nngroup.com/articles/ecommerce-shoppers/ http://www.nngroup.com/articles/long-sales-cycles-online/