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|||||||| ||||||||| Digital Marketing & Strategy Innovation Summit April 26 & 27 2017 | Hong Kong Engage and Convert - Implement Successful Digital Strategy ||||| |||||
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Digital Marketing &Strategy InnovationSummitApril 26 & 27 2017 | Hong Kong
Engage and Convert - Implement Successful Digital Strategy
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ABOUT THE EVENT
Overview
April 26 & 27, 2017
InterContinental Grand Stanford Hotel , 70 ModyRoad, Hong Kong
#DigiAsia
Digital Marketing & Strategy Innovation Summit
The main themes for this year's discussion are:
• Multi-Platform Marketing: Mobile and Wearables
• Converting Social Media Into Sales
• The Changing Mediums of Marketing: Video, Image, NativeAdvertising
• Using Data & Analytics to Develop Marketing Strategy
The Digital Marketing & Strategy Innovation Summit will gather themost dynamic digital marketers who are leading innovation throughdeveloping their brands marketing, social & content strategy.
The discussion will be led by executives presenting their innovativedigital marketing strategies and complemented by numerous deep-dive discussion panels and fantastic networking opportunities.Learn from these leaders, exchange ideas and watch allpresentations on demand post-summit.
SPEAKERS AT A GLANCE
Speakers
Confirmed Speakers
Alan Tsui, Manager, Audience Analytics & Partnerships, Asia MilesFarrukh Shad, SVP, Retail Strategy & Ecommerce, Schneider ElectricJohn Lui, Director, Brand & Marketing, Greater China, PizzaExpressTed Lai, Head of Digital, HSBCAli Bullock, Social Media Expert , Digital Guest SpeakerElena Akhmatova, Data Scientist, Chief Data Office & Innovation Labs, SuncorpMichael Wolczyk, Head of Ecommerce, China Region, AXAKiran Raghavan, Head of Marketing Partners, APAC at Facebook , FacebookVincent Lau, General Manager, China, TargetBrian Lee, Vice President, Digital Channels & Marketing , Sun Hung Kai Financial
Warren Ackerman, Former Sr Manager, Global Digital Strategy, Infiniti MotorChristine Yau, Deputy Director, Retail Marketing, MideaCandy Wong, Director, Digital Payments & Client Engagement, StandardChartered BankAkira Mitsumasu, Vice President, Marketing & Strategy Research, Japan AirlinesThuy Tranthi Rieder , Group Vice President, Sales & Marketing , Rosewood HotelGroupRavel Lai, Regional IT & Digital Director , Jardine Restaurant GroupJosh Nedeljkovic, Head of Marketing & Strategic Projects, DeliverooChase B. Kusterer, Director, Marketing Analytics , EF Education First
Great content, very relevant andpresented by some very experiencedindustry experts. Many thanks forbringing the amazing experience,which is an innovation indeed.
SPEAKERS IN DETAIL
Keynote SpeakersVIEW ALL SPEAKERS
Kiran RaghavanHead of Marketing Partners, APAC atFacebook FACEBOOK
Strategic Challenges: TheConfluence of Business,Technology and Marketing
Marketing strategy is more tightly aligned withbusiness strategy than ever before and this placesKiran and his team in the center of key businessdecisions.
Farrukh ShadSVP, Retail Strategy & EcommerceSCHNEIDER ELECTRIC
Building a Brand with DifferentPlatforms that All Have DifferentExperiences
Farrukh is the SVP overseeing retail strategy andeCommerce, he will share the strategy andimplementation of video marketing and how to build abrand with different platforms that all have differentexperiences while still maintain the coherence andcore messages. In this presentation he will talk aboutthe approaches to build a brand with differentplatforms that all Have different experiences forcustomers and users along with Schneider Electric'sinnovative process of introducing video marketing toboost offline selling.
John LuiDirector, Brand & Marketing, GreaterChinaPIZZAEXPRESS
How Original Content MarketingDriven Online Can Lead to Brand &Business Success Offline
In a world where new news and experiences areshared over the digital stratosphere, content must becarefully constructed to empower consumers toshare their own content with their audience. Smartways to continually engage customers digitally is themost cost effective and responsive avenue to raiseawareness and patronage, resulting in theendorsement of any brand. The content needs to beoriginal, relevant and topical. It needs to be digitalcontent that strikes conversations between the brandand the consumer, between the consumer and theirmasses. It is the continual sharing of these content,which will directly drive exponential business growth –especially for PizzaExpress.
SPEAKERS IN DETAIL
Keynote SpeakersVIEW ALL SPEAKERS
Ted LaiHead of DigitalHSBC
Digital Transformation As The NewNorm
Ted is a senior executive with 20+ years of digital andtraditional media experience in China, the Asia regionand the US at both multinational and startupcompanies. His role as the Head of Digital includesgeneral management, business & corporatedevelopment, strategy and key account sales. Withmajor transformation programmes under way, thedigital projects aim to capitalise on new ways ofworking, making best use of new tools andtechnologies to deliver on our mission. As we travelthrough that transformation, we’re exploring what oursupporting operational model looks like. Not contentwith just overhauling our digital estate, we’reprioritising what happens next, what skillsets andsupport are required to foster a more agile way ofworking, make us more responsive, and make digitalredundant as a standalone concept.
Michael WolczykHead of Ecommerce, China RegionAXA
Creating a Digital Transformation
Michael is specialized in Digital Transformation, DigitalBusiness Models, Lean Product Management,Conversion Rate Optimization, Customer LifetimeValue Management, Agile Methodologies. In thisPresentation he will introduce how to take initiativesto create a digital transformation.
Akira MitsumasuVice President, Marketing & StrategyResearchJAPAN AIRLINES
The Future of CustomerExperience
Akira will be touching on how a customer journey hastoday incorporated both people giving out informationand how companies tapping into information suchthat customers are no longer passive recipients ofgoods and services but they are also activeparticipants in value co-creation. He will also touchslightly on AI and on how our dependency on itaffects us. Coming from an airline, the aviationindustry will be used as an example.
SPEAKERS IN DETAIL
SpeakersVIEW FULL ABSTRACTS
Alan TsuiManager, Audience Analytics &PartnershipsASIA MILES
Multiply Online Advertising ROI withOffline/CRM Data
In this session, we will examine how to marry offlineCRM data with online behavioral data to avoidadvertising being served to irrelevant audiences.
Ali BullockSocial Media Expert DIGITAL GUEST SPEAKER
Building a Brand Narrative in Digital
In the presentation Ali will discuss the importance ofbuilding a brand narrative in the digital marketingcampaign through introducing the vision curve andthree important questions around it.
Elena AkhmatovaData Scientist, Chief Data Office &Innovation LabsSUNCORP
Advertise to People who areInterested! How?
Showing an ad only to people who are interested in aparticular product or service is an attractive concept.How do we know preferences of people though?
Vincent LauGeneral Manager, ChinaTARGET
When Customers becomeCampaigners
Vincent will explain why in the age of digitalisation,every customer can be a campaigner.
Brian LeeVice President, Digital Channels &Marketing SUN HUNG KAI FINANCIAL
Panel Discussion - The Story ofYour Digital Transformation
During the panel our digital experts from Asia leadingcompanies will walk you through their stories of digitaltransformation, gaining the power to transfer yourdigital challenges into action tactics.
Warren AckermanFormer Sr Manager, Global DigitalStrategyINFINITI MOTOR
Unleashing The Power of Digital toDrive Change
In the presentation warren will share with you sixsteps to success in their digital journey, to drivesuccessful change and transformation.
SPEAKERS IN DETAIL
SpeakersVIEW FULL ABSTRACTS
Christine YauDeputy Director, Retail MarketingMIDEA
Omni-channel Marketing, theInnovative Ways
In this session Christine will introduce successfulcases on employing the latest technology to conductomni-channel marketing.
Candy WongDirector, Digital Payments & ClientEngagementSTANDARD CHARTERED BANK
Panel Discussion - The Story ofYour Digital Transformation
During the panel our digital experts from Asia leadingcompanies will walk you through their stories of digitaltransformation, gaining the power to transfer yourdigital challenges into action tactics.
Thuy Tranthi Rieder Group Vice President, Sales &Marketing ROSEWOOD HOTEL GROUP
Fireside Chat
With more than 20 years’ marketing, sales andgeneral management experience leading globalteams in consumer, luxury, fashion and hospitalitybrands, Thuy Tranthi Rieder is responsible foroverseeing the branding, communications, sales,marketing and e-commerce strategy for RosewoodHotel Group.
Ravel LaiRegional IT & Digital Director JARDINE RESTAURANT GROUP
Adoption of Innovative Targeting inPizza Hut & KFC
In this session Ravel will introduce the "Adoption ofInnovative Targeting in Pizza Hut & KFC".
Josh NedeljkovicHead of Marketing & Strategic ProjectsDELIVEROO
Strengthening Brand Loyalty & TheFuture of Mobile
What changes Deliveroo is bringing to a traditionalindustry that will further lead changes in mobile users'behaviours and life styles? How to strengthen brandloyalty and override this new tidal?
Chase B. KustererDirector, Marketing Analytics EF EDUCATION FIRST
Insights on Marketing Analytics
Prof. Kusterer began his career in China in 2008 ashead teacher of first year undergraduate students atShantou University Business School. Since then, hehas taken on challenging data science-related roles inthe fields of data engineering, digital marketing, andmarket research. In his current role, Prof. Kustererworks as director of global marketing analytics,
SCHEDULE AT A GLANCE
Schedule
Day 1
07:30 Registration & Light Breakfast
09:00 Chairperson Overview
09:10 Keynote
10:40 Coffee Break - Exhibition Area
11:10 Session
12:40 Lunch
14:00 Session
15:00 Coffee Break - Exhibition Area
15:30 Session
17:00 Networking Drinks - Exhibition Area
Day 2
08:00 Registration & Light Breakfast
09:00 Chairperson Overview
09:10 Keynote
10:40 Coffee Break - Exhibition Area
11:10 Session
12:40 Lunch
14:00 Session
15:00 Coffee Break - Exhibition Area
15:30 Session
17:00 End of the Summit
Key
CHECK INAn opportunity to check yourself into the event and meetother leaders in your industry ahead of the day
KEYNOTEListen to actionable case studies largely brought to you byFortune 500 companies
SESSIONListen to actionable case studies largely brought to you byFortune 500 companies
COFFEE BREAK & LUNCHA chance to sit down, network and connect with decisionmakers within the industry
NETWORKING DRINKSA more relaxed environment in which to engage with allattendees and gain valuable connections
It’s an exciting event with a good compositionof speakers and quality audience. I myself gotsome very fresh ideas.
News Distribution Partner Panel Sponsor Media Partner
Media Partner Media Partner Media Partner
SPONSORS AND PARTNERS
Sponsors
For sponsorship & partnership opportunities contact me
[email protected]+1.415.692.5498 +44.203.868.0314
REQUEST TO SPONSOR
Media Partner Chairperson Associate Sponsor
Exhibitor Exhibitor
SPONSORS AND PARTNERS
Sponsors
For sponsorship & partnership opportunities contact me
[email protected]+1.415.692.5498 +44.203.868.0314
REQUEST TO SPONSOR
WHO ATTENDS OUR EVENTS
Who Attends
WHO ATTENDS OUR EVENTS
Who Attends
TICKETS AND PRICING OPTIONS
Tickets
Buy a group of at least 3 passes to receive up to 25% offInterested in attending? Register online or contact Ryan Yuan
[email protected]+852 5808 1636
GROUP PASSES REGISTER ONLINE
PURCHASE AN ON DEMAND PASS HERE**Recordings and presentations available subject to speakers consent.Innovation Enterprise reserves the right to add and remove video content
REGISTER FOR THE EVENT
RegisterGROUP PASSES REGISTER ONLINE
2017 Asia CalendarMarch Location Expected Attendees DatesBig Data & Analytics Innovation Summit Singapore 250+ March 1 & 2AprilBig Data & Analytics Innovation Summit Hong Kong 150+ April 26 & 27Digital Marketing & Strategy Innovation Summit Hong Kong 100+ April 26 & 27CFO Rising Summit Hong Kong Hong Kong 100+ April 26 & 27JulyChief Data Officer Summit Singapore 120+ July 4 & 5CFO Rising Summit Singapore Singapore 100+ July 4 & 5Chief Innovation Officer Summit Singapore 120+ July 4 & 5Chief Strategy Officer Summit Singapore 100+ July 4 & 5SeptemberChief Innovation Officer Summit Shanghai 100+ September 6 & 7Big Data & Analytics Innovation Summit Shanghai 100+ September 6 & 7Digital Marketing & Strategy Innovation Summit Shanghai 100+ September 6 & 7NovemberBig Data & Analytics Innovation Summit Beijing 150+ November 22 & 23Digital Marketing & Strategy Innovation Summit Beijing 100+ November 22 & 23
SponsorshipOpportunities
+852 5808 1640
DelegateInvitations
Ryan [email protected]
+852 5808 1636
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