Online Business Marketing

Effective WEBsites and the Incorporation of Social Media

It’s all about ME!

! ! ! ! ! ! ! WEBspaceDesigns @WEBspaceDesigns

“Resent Strayer University Grad, BS in Info Systems/Web Development, Looking to assist Fellow Craftsman/Artisans Market themselves in the 21st Century.”

Woodstock, Georgia · about.me/brian_webster

Survey Time:Current Web Presence---WEBsite?

Facebook Business Page?

Linked-In Account?

Twitter Account?

Pinterest Page?

Google+?

Bloggers?

What is Marketing?

Marketing is the process of teaching consumers why they should choose your product or service over your competitors.

The key is finding the right method and defining the right message to use to educate and influence your customers.

Digital MarketingDigital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as Websites, email, cellular phones, social networks and the like.

The use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result.

http://inwise.com/about/what%27s-digital-marketing.aspx

How is your WEBsite?

5 Free Design Platforms to Build your own Website

www.wix.com

www.weebly.com

www.webs.com

www.webnode.com

www.jimdo.comwww.webdesignerdepot.com

1) Market Research & Business Strategy

2) Keyword Research

3) Site Structure

4) Data Capture & Marketing Funnel

5) Conversion Rates

6) Visitor Tracking

http://www.searchenginepeople.com/blog/effective-website-structure.html

The 6 essential elements of effective website structureby David Bain February 23rd, 2011 

How to Choose-and Hire-a WEB Designer

“Does the designer have experience working with websites with similar functionality to mine?” Any familiarity with your particular industry or specialized services?

“Does the designer create clean and intuitive navigation?”...visit sites in their portfolio and move around the content...

“Are the websites in the designers portfolio still using his/her design?” Look at their work and Check some references...

Familiar with Branding? Conversion Rates? SEO Optimization?

Wordpress, Joomla, Drupal or other popular CMS platforms available?

The Big 5 of Social Media

Twitter

Facebook

Linked-In

Google+

Pinterest

http://www.slideshare.net/michaelcarney/7-compelling-reasons-why-businesses-should-use-google-plus-now

Google by numbers: 100 million active Google+ users, 350 chrome users, 800 million YouTube usersAFP Relax News – Fri, Apr 6, 2012

Forbes: Tech

1/26/2013 @ 9:33AM |45,461 views

http://pinterest.com/

http://tortoriciinc.com/the-blog/

Optimized for HumansA marketing blog/rant from Atlanta’s Tom Tortorici

http://www.greenmellenmedia.com/Ali Green | Creative Director Mickey Mellen | Technical Director

http://newtricks.me/

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.

Meetups areneighbors getting together to learn something,do something, share something…

Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands

already meeting up face-to-face. More than 9,000 groups get together in local communities each day, each one with the goal of improving

themselves or their communities.

http://www.meetup.com/find/

@SouthernResto@WEBspaceDesigns

http://www.slideshare.net/BrianWebster2/groopshop-kansas-digitalmarketing