What’s the point of anything?

19761976

I AM ANANTICHRIST

I AM ANANTICHRIST

I AM ANANARCHIST

I AM ANANARCHIST

I WANNA DESTROYPASSER BY

I WANNA DESTROYPASSER BY

Think fanbaseNot database

Think fanbaseNot database

customers

fans

evangelists

1

9

90

So what?

KYO CHI GYO EEKYO CHI GYO EEgoalgoal wisdomwisdom actionaction statusstatus

‘Brand’ is something you get.It’s the scoreboard, not the game’

‘Brand’ is something you get.It’s the scoreboard, not the game’

6 habits of highly effective brands…

• Informality• Social conscience• Innovation

• Listening to customers• Flexibility• Interesting

Source: Cultural Studies: ‘Neat Capitalism’ – Prof Chris Roject, Brunel University 2007

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