AIMS INSTITUTESPeenya, Bangalore

“Emerging Trends in Revenue Management in

the Service Industry”

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AIMS Auditorium12 & 13 February, 2016

In association with Platinum Partner Media Partner

AIMS was established in the year 1994 by a group of eminent educationists and philanthropists to impart quality education and with a vision to expand the horizons of teaching-learning realms, wherein, the students' intrapersonal and interpersonal disposition is groomed. AIMS fraternity is enduringly infusing resilient confidence among the students to excel in their academic, professional endeavours and personal lives.

AIMS Institutes comprising AIMS Institute of Higher Education, AIMS Academy for Higher Education, Leadership Institute of AIMS, AIMS PU College and AIMS Centre for Advanced Research. AIMS Institutes are now offering 8 PG, 8 UG and Ph.D Programmes in Management, Commerce and English having more than 2000 students at the campus.

AIMS Institute of Higher Education (AIMS-IHE) has made a mark within a decade of its inception by consistently being ranked & rated as one of the best private B-Schools in the country by various rating agencies over the years. During 2014, the Businessworld B-School survey has ranked AIMS as 18th Best B-School in the country. By the same survey AIMS-IHE is also rated to have 5th best intellectual capital among more than 3000 B-Schools in the country. Times of India B-School Survey, 2015 rated AIMS as 4th Best B-School in South India. The hospitality programme has also been consistently ranked among top-10 in the country and the graduates are widely accepted by leading chains in India and abroad. Also, students of various programs have been securing university ranks. AIMS is permanently affiliated to Bangalore University.

AIMS was accredited by NAAC with one of the highest CGPA of 3.46 on a scale of 4 for an institution that is being accredited for the first time. AIMS B-School programmes have also been accredited by IACBE which is an international accreditation body for B-Schools. Apart from being consistently ranked among top 1% of B-Schools in India in various leading surveys, AIMS has also been rated as best college for Entrepreneurship Education in India and ISB, Hyderabad has selected AIMS as a local delivery partner for the global Goldman Sachs 10000 women entrepreneurs development programme.

AIMS Centre for Executive Education was established in 2015 with AIMS-IBM EPGDM programme in Business Analytics which is a weekend programme for working professionals. The aim is to design programmes that would help the participants to reflect, refresh, and gain new insights through their learning.

AIMS has also tied up with ALMA, Italy which is a leading institution in the world for Culinary Arts in Italian Cuisine to provide a global platform for budding chefs to master the art of Italian Cuisine through a 11-month programme in Italy that includes a 9-month internship under Michelin Star rated chefs.

AIMS Institutes

www.theaims.ac.in

Revenue management (RM) is becoming an increasingly important function in the service sector due to continuous growth of revenue in service industry during the last decade.

AIMS Institute of Higher Education, a part of AIMS Institutes – in association with Hotelschool The Hague, Netherlands – among top-5 hotel schools in the world and known for its pioneering work in revenue management – has taken the lead in organizing a two-day international conference on "Emerging Trends in Revenue Management in the Service Industry". The conference will debate and discuss with corporate professionals and academia and also provide opportunity to researchers to present their research in this critical area of revenue management.

The main themes of this conference focus on trends and strategies for revenue optimization, ethics and values including multiple strategies and approaches in revenue management. The conference aims to highlight the role of educational institutions in developing strategies for revenue management and create a platform for industry-academia partnership.

“Emerging Trends in Revenue Management inthe Service Industry”

To gain an insight into the new trends and practices in revenue management practiced in the service sector globally.

To provide a common platform for professionals from the Hospitality, Tourism, Business Management, Information Technology, Telecom, Banking, Healthcare and Education sectors to interact and deliberate on various concepts and issues related to revenue management with faculty and students participating from leading educational Institutions in India and abroad.

To encourage research oriented approach to revenue and yield management concept from the perspective of Indian service industries.

Objectives of the Conference

� Professionals from the Business Management / Hospitality / Information Technology / Telecom / Banking / Commerce / Healthcare / Tourism.

� Faculty from institutions that offer programs in Hospitality & Tourism / Business Management / Information Technology / Healthcare / Telecom / Banking / Commerce in India and abroad.

� Students of Hospitality & Tourism Studies / Information Technology / Business Studies / Healthcare / Banking / Telecom and Commerce.

� Freelancers / Entrepreneurs in the Service Sector.

Who can Participate?

www.theaims.ac.in

� Strategies and trends practiced in the Indian and global service sector for revenue optimization

� Importance of ethics and values in revenue management in the service sector

� Role of educational institutions in developing strategies for revenue management in service sector.

� Importance of multiple strategies and approaches to revenue management

Student Faculty Professional Research Scholar

� 1000/- � 2000/- � 2000/- � 1500/-

Accommodation assistance could be provided to outstation candidates on request.

Themes for Technical Sessions

Registration Fee Details (per participant)

Resource Persons

� Dr. Ravindra, Chairman, Centre of Sustainable Development - GOK, Chairman, ISEC and Ex. Chief Secretary, GOK

� Ms. Susanne Stolte, President, Board of Directors, Hotelschool The Hague

� Ms. Fabienne Baart, Director of Learning & Development, Hotelschool The Hague Hospitality Consultancy

� Dr. Hari Krishna Maram, Founder,CEO, Imperial College, Secretary BMA

� Prof. Ajay Kapur, Professor, Hotelschool, The Hague

� Dr. Dzintra Atstaja, Professor, BA School of Business & Finance, Riga, Europe

� Ms. Aija Rantina, Senior Project Manager, BA School of Business & Finance, Riga, Europe

� Dr. Denisa Abrudan, Professor, West University of Timisoara, Romania

� Mr. P. Thiruvengadam, Guest of Honor, Sr. Director(Retd), Deloitte

� Ms. Kalpana Balasubramanian, Guest of Honor, Partner, KPMG

� Mr. P. K Venkatraghava, Assistant Vice President, BFSI Group, Mindtree Limited

� Mr. Jaikrishnan G, Associate Director, KPMG

� Mr. P. K Mohan Kumar, Hospitality Consultant, Ozone Group

� Mr. Prabhu Deva Acharya, Ex. Chairman, ICA

� Mr. Sanjeev Sukumaran, IIM, CEO, Force Fulcrum Solutions

www.theaims.ac.in

� Dr. Ramesh, Professor-commerce, Mount Carmel College

� Dr. Kiran Reddy, CEO, AIMS Institutes

� Mr. Sami Ulla, CEO, Manipal Academy of Health and Education

� Dr. Kshama Bhatia, Director, Vinpack Industries

� Dr. Manjunath SJ, Professor, University of Mysore

� Ms. Archana Singh, Head-T&D, Ashok Leyland

� Dr. Gaythri, Professor, ISEC

� Dr. Anand, Professor, University of Mysore

� Mr. Priyananadan Reddy, COO, AIMS Institutes

� Dr. Ravi Prasad, Commissioner – Commercial taxes, GOK

Call for Papers

We invite you to present and publish research paper and also showcase your work in this stimulating platform of thinking minds in the following sub themes but not limited to the areas mentioned. You are welcome to submit your original work on any other relevant topic of the conference theme.

� Revenue Management and multiple strategy in service industry

� Revenue management in hospitality industry

� Revenue management in tourism sector

� Revenue management in health care

� Revenue management in BFI sector

� Revenue management in education sector

� Revenue management in media

� Ethics and best practices in revenue management

� Revenue management and data mining for CRM

� Revenue management in services for operations research

� Revenue management for managing the relationship with sales in services

� Revenue Management Systems to predict customer demand

� Revenue Management techniques to measure customer responsiveness to promotions in services

� Revenue Management with channels strategically driving revenue

www.theaims.ac.in

� Revenue Management to decide levels of discounts for companies to offer to channel

� Market segmentation for market-based pricing and revenue maximization.

� Products, and processes in order to maximize revenue

� Revenue management to manage Consumer behaviour at the micro-market level

� Revenue Management to optimize product availability

� Perishable inventory management in retail ,

� Price decisions to maximize revenue growth

� Selling the right services to the right customer at the right time to maximise revenue

� Packaging and presentation for revenue growth in hospitality

� Revenue management for Customers' perception of service value

� Aligning prices, placement and availability with each customer segment for revenue growth

� Revenue Management by data-driven strategies

� Supply Chain Management and Revenue Management as natural synergies in organised retail

� Business Intelligence through the Revenue Management process

� Revenue Management to optimize 4 Ps on forecasted demand

The accepted paper will published in ISBN book and the few selected papers will be published in the AIMS Journal of Research.

We request you to circulate the conference Brochure among your faculty, colleagues and the students and motivate them to send their research papers/articles /case study for the Conference.

thThe last date for the submission of the abstract is extended to January 15 2016 and the full paper

th by 30 January, 2016.

Guidelines for Abstract

The abstract should be in fully italicized text (12-point, Times New Roman, 1.5 spacing, not exceeding 500 words), explaining the background, the need, aims, methods and the expected findings of the study. In addition, it should contain the title (16-point, Times New Roman), author/s' name/s (12-point, Times New Roman), designations, affiliations/addresses, telephone numbers and e-mail addresses (10-point, Times New Roman), followed by a list of keywords, subject to a maximum of five, which should be arranged in alphabetical order, and be separated by commas with a full stop at the end.

Guidelines for full paper

Full papers must be between 4,000 and 4,500 words in length and must be contained within 20 pages including tables and references. A title of not more than ten words should be provided. All papers must include an abstract and conform to the following generic format: introduction, literature review, methodology, findings/discussion, conclusion/implications and references.

Please use the checklist provided below to ensure that your paper meets the requirements. In case of noncompliance to these guidelines, your paper will be excluded from being published

www.theaims.ac.in

thReferences should be in APA style 6 edition. They should contain full bibliographical details and journal titles should not be abbreviated. For multiple citations in the same year use a, b, c immediately following the year of publication. References should be shown within the text by giving the author's last name followed by a comma and year of publication all in round brackets, e.g. (Fox, 1994).

� The winning author receives a cash prize of 2500/- in each track and the paper will be �invited for publication in the AIMS Journal of Research.

th Last date for submission of abstract: 15 January 2016

thLast date for submission of full paper: 30 January 2016

Please send us your paper in word format, not PDF files

� Papers must be written in A4 paper size. (21 cm x 29.7 cm) and the automatic margins that have been set for this paper size must be strictly adhered to for all text, headings, tables and figures.

� Title of the paper should not be more than ten words, centered and in 16-pt font.

� Author(s) name(s), affiliation(s) and email address(es) should appear below paper title in 14-pt font and centered.

� All text in Times New Roman.

� Section / sub-titles are to be numbered sequentially, in bold and 14-pt font.

� Line spacing throughout paper must be single-spaced.

� Abstract in italics and justified with 2.5 inch margin on both sides.

� Keywords are to be indicated after the abstract.

� All text must be in 12-point font except section/sub-titles.

� Figures, tables and charts are to be included within the body of the paper.

� Figures, text or tables are not to be colored or shaded.

� Tables or figures must not break across two pages.

� All text is to be justified.

� Endnotes are to be included, if applicable, before the reference section. Please do not use footnotes.

� Heading of the table or figure is to be provided on the top of the table or figure.

� Paper has to be checked for grammar and spelling.

References

Certificates will be provided to all the participants and paper presenters.

Conference Email ID: conference@theaims.ac.in

Certification

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Flow of Events

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Sl.No Date & Time Event Venue Resource Members Coordinators

01 12.02.2016 8.30am to 9.30 am

Registration, Reception Reception counters

Reception committee

02 12.02.2016 9.30am to 11.30 am

Inauguration of the Intl. Conference

Auditorium 1. Prof. Thimme Gowda, VC of Bangalore University ( Chief Guest)

2. Dr. Ravindra ( GH) 3. Mr. P K. Mohan

Kumar ( GH)

4. Ms. Susanne Stolte, President, Board of Directors ,Hotel School the Hague (GH) 5.Prof. Ajay Kapur Professor of Hotel School, Hague. ( Key Note Address) 6. Dr.Dzintra Atstaja , Professor of BA School of Business and Finance, Riga, Europe . 7 Dr. Hari Krishna Maram, Founder , CEO, Imperial College (GH) 8. Mr. P. Thiruvengadam, Sr. director (Retd) Deloitte(GH) 9. Mr. Debasish Biswas, Country Head, CIMA

Dr. Kurian & Dr. Brahm Sharma

Flow of Events

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10. Dr H Chaturvedi Director Birla Institute of Management Technology & Alternative President EPSI 11 .Dr. Kiran Reddy, CEO, AIMS 12. Mr. Priyananadan

Reddy, COO, AIMS

03 12.02.2016 11.30‐11.45 am

Tea Break Restaurant 1 & 2

Mr. Mukherji Chef Nusrath

04 12.02.2016. 11.45am to 1.00pm

Technical session‐01: Strategies and trends

practiced in the Indian

and Global Service

sectors for revenue

optimization.

Auditorium 1. Mr. P. Thiruvengadam, Sr. director (Retd) Deloitte –2 . Mr. Hari Krishnan Maram , Founder CEO, Imperial College 3. Dr. Denisa Abrudan, Professor, West University of Timisoara, Romania, and Dr. Claudiu Botoc, lecturer at West University of Timisoara Through Skype 1 PM 4. Mr. Ajay Kapur, Professor of Hotel School The Hague. 5. Dr. Kshama Bhatia, Jt. MD, Vinpack Industries (25 mins. each to address the gathering)

05 12.02.2016 1.00 to1.30 pm

Panel Discussion Auditorium 1. Chairman : Dr. Ravindra, Chairman , Centre of Sustainable Development‐ GOK, Chairman, ISEC and Ex. Chief secretary , GOK‐ 2. Mr. P. Thiruvengadam, Sr. director (Retd) Deloitte 3. Ms. Kalpana Balasubramanian, Partner, KPMG. 4. Dr. Hari Krishna Maram

Dr. Karunakar Reddy

Flow of Events

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5. Mr. PK Mohan Kumar, Hospitality consultant , Ozone Group 6. Dr. Kshama Bhatia, Jt. MD, Vinpack Industries

06 12.02.2016 1.30pm to 2.00pm

Lunch Restaurant 01 & 02

Mr. Mukherji Mr. Nusrath

07 12.02.2016 2.00 pm to 3.30pm

Technical Session‐2 Importance of ethics

and values in revenue

management in the

service sectors.

Auditorium 1. S. Prabhudev Aradhya,Chartered Accountant, ex Chairman, ICAI, Bangalore 2. of Ms. Aija Rantina , Senior Project manager , BA School of Business and Finance 3. Mr. P.K. Venkataraghava, AVP, Mind Tree 4. Mr. Sanjeev Sukumaran, IIM, CEO , Force Fulcrum solutions 5. Dr. Ramesh , Mount Carmel College (Time allotted – 20 mins. Each)

Dr. Brahm Sharma Dr. Sheri Kurian

08 12.02.2016 3.30 pm to 4.00 pm

Panel Discussion 2 Auditorium 1. Chairman : S. Prabhudev Aradhya,Chartered Accountant, ex Chairman, ICAI, Bangalore 2. Ms. Aija Rantina , Senior Project manager , BA School of Business and Finance, Riga 3. Mr. P.K. Venkataraghava, AVP, Mindtree 4. Mr. Sanjeev Sukumaran, IIM, CEO , Force Fulcrum solutions 5. Dr. Ramesh , Mount Carmel College

Dr. Brahm Sharma Dr. Sheri Kurian

Flow of Events

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6. Prof.Ajay Kapur,Hotel School The Hague,

09 12.02.2016 4.00pm to 4.15 pm

Tea Restaurant ‐01 & 02

10 12.02.2016 4.15pm to 5.30 pm

Paper presentations LH‐B1, B2, AV Room.

Dr. Ramesh‐ MCC

Dr.

Karunakar

Reddy

Dr.

Anupama

11 13.02.2016 9.30 am to 11.00 am

Day ‐01 summary‐ and technical session‐03. Role of Educational

Institutions in

developing strategies

for revenue

management in the

service sector.

Auditorium 1. Chairman: Mr. Sami Ulla, CEO, Manipal Academy of Health and Education

2. Dr. Dzintra Atstaja , Professor of BA School of Business and Finance , Riga

3. Mr. Debasish Biswas , Country Head , CIMA

4. Ms. Archana Singh, GM‐T&D , Ashok Leyland 5. Dr. Manjunath S J ‐ University Of Mysore , 6. Ms.Sarada Chandrasekaran, Entrepreneurs

Dr. Brahm Sharma Dr. Sheri Kurian

12 13.02.2016 11.00am 11.30 am

Panel Discussion Auditorium 1. Dr. Kerron Reddy, CEO, AIMS institute 2. Mr. Sami Ulla, CEO, Manipal Academy of Health and Education 3. Dr. Dzintra Atstaja , Professor of BA School of

Flow of Events

Flow of Events

15 13.02.2016 1.30pm‐ 2.00 pm

Panel Discussion Auditorium 1. Chairperson: Dr. K.

Gayithri, Professor ISEC.

2. AjitChakravarti, IIM‐C

Ex. President and CEO of

Ashok Leyland Information

Technology

3. Mr. Pranav Kumar, Digital transformation Consultant, Infosys 4. Dr. Anand. UOM. 5. Dr. Bhavani MR ,Director, Sheshadripuram Institute of Management Studies

16 13.02.2016 2.00pm 2.30 pm

Lunch break TR‐1 & 2

17 13.02.2016 2.30pm‐3.30 pm

Paper presentation AV room, LH B1, B2

18 13.02.2016 3.30pm to 3.45pm

Tea break Tr‐01, 2

19 13.02.2016 3.45pm to 4.45 pm

Valedictory function Auditorium 1. Dr. Kerron Reddy

2. Mr. Priyananadan Reddy

3. Hotel School The Hague

representative.

4.. Dr. Ravi Prasad,

Commissioner –

Commercial taxes ,GOK

5. Ms. Aija Rantina, Senior

Project Manager, BA School

of Business and Finance,

Riga

(Summary of session by Dr. Brahm Sharma)

Distribution of certificates Presentation by

Flow of Events

representative of Hotel

School of Hague (for

Programme Executives &

Management Students)

Main MC – Prof. Prithwiraj

MC for Panel & Technical – Prof. Ramesh Ayer

Conference Email ID ‐ conference@theaims.ac.in

AIMS INSTITUTE OF HIGHER EDUCATIONPeenya, Bangalore

REGISTRATION FORM

International Conference on

“Emerging Trends in Revenue Management in the Service Industry”

12 - 13 February, 2016

Venue: AIMS Auditorium, AIMS Institutes, Peenya, Bangalore

Name:

Gender: Male Female

Job Title / Position:

Affiliation / Institution:

Designation:

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Category Registration Fees

Student 1000

Research Scholar

1500

Faculty

2000

Professional

2000

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I am enclosing herewith

Cash / Cheque / Demand Draft / UTR No. ____________________________ Dated ______________Drawn on

_________________ Rupees (in words) __________________________ in favour of "AIMS Institute of Higher

Education" payable at Bangalore, India

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Signature: Date:

Please send this form along with payment to following address:

AIMS Institute of Higher Education (AIMS Institutes)

1st cross, 1st stage, Peenya, Bangalore 560 058, INDIA.

Web: www.theaims.ac.in, Email: conference@theaims.ac.in, Tel: +91 80 2837 6430 / 2839 0433

Eminent Speakers

Ms. Aija Rantina,

Senior Project Manager,

BA School of Business and Finance,

Riga, Europe

Ms. Fabienne Baart,

Director of Learning & Development,

Hotelschool The Hague Hospitality

Consultancy

Dr. Denisa Abrudan

West University of Timisoara,

Romania

Archana Singh,

General manager,

Training And development,

Ashoka Leyland

Prof. Thimme Gowda

Vice Chancellor,

Bangalore University

Mr. Ajay Kapur

Faculty Head Marketing at

Hotelschool The Hague

Dr. Dzintra Atstaja,

Professor, BA School of Business

and Finance, Riga, Europe

Ms. Susanne Stolte,

President, Board of Directors,

Hotelschool The Hague

Mr. P. Thiruvengadam,

Ex. Senior Director,

Deloitte

Sanjeev Sukumaran,

CEO,

Force Fulcrum Solutions Pvt.Ltd

Ajit Chakravarti, IIM-C

Ex. President and CEO of

Ashok Leyland Information

Technology

Mr. P K Mohan Kumar,

Hospitality Service Consultant,

Ozone Group

www.theaims.ac.in

Eminent Speakers

P.K. Venkataraghava,

AVP & Delivery Partner -

Insurance Mind Tree

Mr. Sami Ulla

CEO,

Manipal Academy of Health &

Edu [MAHE]

Mr. Jaikrishnan. G

KPMG, Associate Director -

Strategy and Operations BFSI

Mr. Pranav Kumar,

Digital Transformation Consultant,

Infosys

Dr. Kshama Bhatia,

Joint MD, Vinpack India

www.theaims.ac.in

AIMS INSTITUTESPeenya, Bangalore

www.theaims.ac.in