Empowering

Personal Brand with SlideShare Pro

Liz Ngonzi’s

>> 4 years old>> 13 years at the United Nations International School

years10in Corporate America

advising large corporations and SMEs on how they can leverage technology to better engage their customers and develop internal e!ciencies

For the past eight years, I’ve assisted non-profits and entrepreneurs, primarily through the development of

FUNDRAISING CAMPAIGNS

MARKETING CAMPAIGNS

STRATEGIC PLANNING SESSIONS

experiences

onlineTeaching non-profits how to

for smaller organizations and entrepreneurs who lack big development budgets or in-house expertise to create slick websites

social mediause

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increase their online footprints

increase engagement

drive tra!c to their sites

LEVERAGE FREE OR LOST-COST SOCIAL MEDIA OUTLETS TO

I came to SlideShare because I’d fired my Web development company.

“ “I wanted to create di"erent footprints around the Web.

PRO ACCOUNT

I signed up for a free SlideShare account, and realized the only way to share huge files quickly with clients was to upgrade to a

>>>>

SLIDESHARE PRO

>> the ability to track my content metrics>> privately share large files with clients and students>> upload my videos and documents in one place

the

features provided me with

SlideShare

mini website to showcase my work that’s highly tra!cked and well organized. I realized that I don’t need those Web development guys anymore.

is like a

““

I needed to share my decks with the organizers of a conference in South Africa, but my decks tend to be large files with lots of photos and video, so I realized that email wouldn’t work.

PROBLEM

I decided to upload everything to SlideShare.

SOLUTION

I didn’t want the content published before the conference.

PROBLEM

Using SlideShare Pro, I was able to publish the content privately and send the conference organizers a “secret” URL link.

SOLUTION

VIEWDOWNLOADAND SHARE

When I was ready, I changed the decks to be available publicly, and provided attendees with the URLs during my presentations, so they would be able to

them at their convenience

richer experience.

SLIDESHARE PRO’S

integration of video’s into my

slide deck is quite useful. I can provide

audiences who access my slides with a

I believe that the more content you put out there, the more opportunities come to you. It’s engaging for people to see what you do.

““

With SlideShare Analytics

ABLE TO GAUGE

THE POPULARITY OF

SPECIFIC DECKS

ABLE TO GAUGE

THE POPULARITY OF

SPECIFIC DECKS

USE THE DATA

TO DETERMINE

WHERE TO TARGET

MARKETING EFFORTS

Have boosted the number of visits I’ve received and the interaction users have with my content.

Met with organizers of tech conference in Africa who attended my panel presentation at SXSW. I demonstrated my expertise and showcased my presentations in real-time by sharing a link to a couple of SlideShare decks with the organizers.

next dayThey emailed me the

and booked me for a few slots to speak

in their conferences.

refer organizers to my SlideShare page for examples of my work.

host my bio on my SlideShare page

integrated a lot of my SlideShare content into my own website: LizNgonzi.SquareSpace.com

average userempowering the

GO PRO?>> Research the SlideShare blog for examples of e"ective presentations and online branding techniques.

>> Go through the “Slides That Rock” page to see what fonts, colors and techniques are recommended

>> Receive updates about new content uploaded by people you follow to find new ideas and presentation techniques.

Want to

GO PRO?

>> E"ectively di"erentiate yourself in the saturated job marketplace with SlideShare’s Visual Resume.

>> Keep your presence updated with new content so that followers and new visitors have a reason to come back.

Want to

Want to go Pro?Sign up for SlideShare Pro.