04.08.13
ESSENTIAL CREATIVE INTELLIGENCE
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A/W 13/14 GLOBAL DEMOGRAPHIC
ANALYSIS
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MEN’S UNDERWEAR: S/S 14 COMMERCIAL
COLOR UPDATE
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A/W 14/15 BEAUTY FORECAST: INDUSTRIAL
EVOLUTION PRODUCT & PACKAGING
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US FASHION PHOTOGRAPHERS: TRENDED
PEOPLE TO WATCH
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CLICKS TO BRICKS: FIVE WAYS WEB-ONLY
RETAILERS TRANSLATE OFFLINE
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LOS ANGELES WOMEN’S FOOTWEAR &
ACCESSORIES: MARCH 2013
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KIDS’ INSPIRATION: EASTER 2013
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SXSW INTERACTIVE 2013: TECHNOLOGY TOP
FIVE
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SXSW 2013: DENIM STREET SHOT ANALYSIS
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US MODERN MISSY: S/S 13 PREVIEWS
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The south of France inspires Ann Taylor's spring/summer 2013
collection, which features wear-to-work and casual separates that are
updated with bold florals and bright colors. Wear-to-work separates
feature prominently at The Limited, while Talbots’ collection has a
grown-up garden party feel. Preview these and other modern missy
brands S/S 13 collections including Chicos, Eileen Fisher and White
House Black Market.
VIEW REPORT >
BUYING & SOURCING: RETAIL PREVIEWS
1 US MODERN MISSY: S/S 13 PREVIEWS
• Key items include the pencil skirt, the cardigan, the shift dress
and tailored shorts
• Key colors are navy, black, white, red and yellow
• Florals, stripes and paisley are important prints
• Lace, tweed and fabric appliqués represent key fabrics and details
KEY TRENDS
Easter treats and sweets are translated into stylish looks for the
kidswear market. Popular Easter fabrics for boys include seersucker,
railroad stripes, chambray and gingham, while tulle, crochet and soft
jerseys work for the girlswear market. Bow ties are the strongest boys'
accessory updated in pattern and fabric mixes, while strong petal
themes are prevalent for girls, revived through 3D necklines and petal-
shaped hems.
VIEW REPORT >
• Crochet
• Fabric mixing
• Casual bowties
• Petal hem
• Polka dot
KEY TRENDS
2 KIDS’ INSPIRATION: EASTER 2013
WGSN identifies the key takeaways for the contemporary, modern
missy, and juniors’ markets from the global catwalks. For the
contemporary market, top items include pullover sweaters and tapered
pants, while bow blouses and capes are key for missys. See the full
report for a breakdown of each demographic and links to
comprehensive image galleries for each key item spotted.
VIEW REPORT >
• Moto jacket & coat
• Pullover sweater
• Tapered pant
• Miniskirt
SHORTCUTS: CONTEMPORARY
A/W 13/14 CATWALKS: WOMENSW
3 A/W 13/14 GLOBAL DEMOGRAPHIC ROUND-UP
Bold color provides an essential update to underwear, especially for
contemporary trunk & brief shapes – with a new focus this season on
washed-out summer pastels for the younger market & primary mid-
tones for a more premium-feeling product. Deep red, indigo & cobalt
blue are the key commercial directions for boxer and retro briefs,
while mauve, coral & lime emerge as surprise trends.
VIEW REPORT>
• Cobalt blue
• Bright red
• Indigo
• Purple
• Lime green
KEY COLORS
MENSWEAR: COMMERCIAL UPDATE
4 MEN’S UNDERWEAR: COMMERCIAL COLOR UPDATE
Industrial Evolution inspires packaging with utilitarian design and
hard-edged geometrics. Practical, industrial processes deliver durable,
functional and trusted designs, while machinery and manufacturing
plates inspire hard-edged typography. See the full report for packaging
inspiration in line with WGSN's other autumn/winter 2014/15 macro
trends - Modern Myth and Rendering Reality.
VIEW REPORT>
• Be inspired by machinery and manufacturing plates to create
hard-edge typography
• Create practical and functional packaging designs with a clean,
pared-back aesthetic
• Update color cosmetics by using contrasting materials for
packaging
SHORTCUTS
BEAUTY: PRODUCT & PACKAGING FORECAST
5 A/W 14/15: BEAUTY PRODUCT AND PACKAGING
For an event that’s usually focused on apps, platforms and all manner
of start-ups, there was a surprising amount of hardware dominating
the conversation at this year’s SXSW Interactive. From the all-seeing
Google Glass to 3D gesture control tools and a prototype Pilates top,
this report presents the biggest new gadgets from this year’s festival
and how they will impact the fashion and retail industries in the
future.
VIEW REPORT >
• Google's talking shoe
• Leap motion
• Vibrating Pilates top
• Makerbot digitiser
• Memoto
TOP 5
MARKETING: TECHNOLOGY
6 SXSW INTERACTIVE 2013: TECHNOLOGY TOP 5
Denim applications move away from harder edged styling at SXSW
this year, with hand-drawn patterns, painted designs and candy-
colored stripes updating silhouettes. Painted designs range from biro
scribbled Aztec patterns to painted doodles and comic-book sketches,
while candy stripes - perfect for juniors - update girls’ denim shorts in
two tone and multi-color.
VIEW REPORT >
YOUTH STREET SHOTS: DENIM
7 SXSW 2013: DENIM STREET SHOT ANALYSIS
• Scribbles & doodles
• Pale acid washes
• Extreme bleach
• Candy stripes
KEY TRENDS
Young creative US-based photographers are currently informing the
latest trends in fashion editorial and image making. WGSN profiles
three movements emerging amongst these up-and-coming artists –
“urban innovators,” “pretty grunge” and “dark ethereal story-telling.”
VIEW REPORT >
YOUTH: THINK TANK
8 US FASHION PHOTOGRAPHERS: PEOPLE TO WATCH
• Urban innovators: innovative self-made artists who experiment
with "selfies,” photographic overlay and splicing techniques
• Pretty grunge: young female photographers who create fragile
images that seek to capture beauty in unexpected places,
• Dark ethereal storytelling: natural landscapes and magical
forest scenes are misted with color-pigmented clouds
WGSN SHORTCUTS
Previously web-only brands (or pure-play retailers) such as Warby
Parker, Bonobos and BaubleBar are now extending their brands
offline into physical spaces. Using consumer-centricity as a starting
point, these previously web-only retailers are adopting a new approach
when it comes to physical spaces, and focusing on creating an
immersive experience to reflect the brand ethos.
VIEW REPORT >
RETAIL & VM: RETAIL STRATEGY
9 CLICKS TO BRICKS: TOP FIVE TIPS FOR SUCCESS
1. Harness the power of pop-ups
2. Locate retail space close to corporate headquarters
3. Embrace partnerships
4. Design retail spaces that mimic the online shopping experience
5. Offer one-to-one customer service
TOP FIVE TIPS
Summery brights and metallics lead color across product categories in
Los Angeles, while snakeskin is widely seen for heeled sandals and
party bags. Metal toecaps and cutouts add interest to stiletto shoes and
sandals, while embellished wrist cuffs toughen up bracelets.
VIEW REPORT >
10 LOS ANGELES FOOTWEAR & ACCESSORIES
• Cut-out sandals
• Snakeskin bags
• Skinny belts
• Wrist cuffs
• Jewel-encrusted details
KEY TAKEAWAYS