Music Videos: Style and Substanceby Evan Joyce

raising the bar

Second-birth effect

idolization

“Paparazzi” – Lady Gaga

D-I-Y Approach

“Here It Goes Again” – OK Go

interactivity

The Consumer Generated Media (CGM) Movement

sharing the wealth

Music ≠ TV?

agenda marketing

Image Credits@ flickr:phil Buccellatounplugleonard john matthews e-magicaresauburnMykl roventineAfearcalledtreasonjamie_creechMadeline 0110Sebastián M. Funes Sobrerodg.dan zenJoin1goalBergius/ivanJasonstatenPanzerbjornexPaulaMartinezReidab

@ 4sharedJulio2_cnsSir ta naty

Ross:ching@ rossching.com/

little-bribes