THE CONFERENCE FOR PUBLIC EDUCATION LEADERS

DENVERMARCH 25-27, 2017

ReachElevateInspire

www.nsba.org/conference

Exhibitor Prospectus & Sponsorship Opportunities

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TOP REASONS WHY ATTENDEES CHOOSE THE CONFERENCE FOR PUBLIC EDUCATION LEADERS

• To learn about cutting-edge issues in education• To learn about education technology solutions• To see new products on the exhibit floor

By Title: 2016 Annual Conference Registrants

BUILDING YOUR BRAND RECOGNITION

74% Board Members

12% Superintendents/Assistant Superintendents/Deputy Superintendents

5% District Administrative Staff (all titles)

3% Board Support Staff

1% Attorney/Consultant

5% Other Titles (Principal, Chief Financial Officer, Professor, Director, etc.)

Total buying power at the conference is $142 billion

91% of attendees are board

members, superintendents,

or district administration staff.

67% of survey respondents said

they approve, recommend

or oversee their district’s

purchasing process.

Partner with NSBA 365 days a yearNSBA offers an array of opportunities at focused times throughout the year that will enable your company or organization to both build brand awareness and directly engage with thought-leaders and decision makers. NSBA will develop a year-round marketing plan specifically tailored to met your strategic goals and budget.

For partnership information, please contact: Eric HargisNSBA Corporate Alliance Consultant 301-512-8238ehargis@nsba.org

Exhibitions are Highly Valued in Achieving Marketing and Sale ObjectivesPerceived Value to Achieve Marketing Objectives is Stronger Today

90% Building or Expand Brand Awareness

83% Target Business Sector Promotions

87% New Product Launches

91% Target Audience Interaction with Products

Perceived Value to Achieve Sales Objectives is Stronger Today

87% Relationship Management and Engagement Efforts

85% Generating Sales Leads

66% Generating Orders

82% Growing sales Leads by Job Function

Identify and Nurture Leads, Ultimately Enhance the Chances for Sales Conversion!

SOURCE: 2016 CHANGING ENVIRONMENT OF EXHIBITIONS STUDY

15% Pacific

30% South

18% Northeast23% Central

14% West

By Region: 2016 Annual Conference Registrants

2016 Host City: Boston, MA

2017 Host City: Denver, CO

15% Rural

44% Suburban

17% Town

24% Urban

2016 Conference Registrants by

District Type

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Reach Industry Decision Makers Who Have a Vested Interest in Your Products and Services

REACHReach new customers

looking for solutions in the

education space.

RETENTIONVisit with current

customers and fortify relationships.

RELEVANCENetwork face- to-face with

school district leaders.

REPUTATIONShowcase your products and

services with the right audience.

REVENUEGain new customers

that will increase your bottom line.

What They Said About the Conference...

“In the crowded world of educational expos, it’s some-times difficult to choose what shows to attend. The NSBA Exhibition is at the top of my list every year. From its engaged attendees, to its exclusive exhibit hours to its world-class staff, the NSBA is a can’t-miss stop for those serious about their educational business.”

— Matthew Buesing, Senior Director of Customer Marketing,

French Toast

“NSBA (Boston, MA 2016) was a fantastic conference that drew an enthusiastic and diverse audience. Attendees were qualified, high-level and engaged which resulted in many thought provoking conversations. This was one of the best organized conferences we’ve been too which helped alleviate the time and effort in preparations. Many thanks to the organizers and leaders at NSBA!”

— Tami Redes Vice President, Sales Professional

Software for Nurses, Inc. (PSNI)

“NSBA has provided a great networking environment for our business and exposed our product to many new creative School board leaders. Put-In-Cups will definitely be back next year!”

– Randall Hunt, Inventor/Entrepreneur,

Put-In-Cups

DENVER

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DIAMOND PLATINUM GOLD SILVER BRONZE

$50,000+$25,000 - $49,999

$12,500 - $24,999

$6,000 - $12,499

$3,000 - $5,999

Complimentary Conference Registration * (Seven) * (Five) * (Three) * (Two) * (One)

Company Listing on Conference Website * * * * *

Company Listing on Sponsor Page in Conference Program Book

* * * * *

Company Listing on Sponsor Recognition Signs * * * * *

Sponsor Level Signage at Exhibit Booth * * * * *

Link from Conference Website * * * *

Company Name Recognition in ASBJ Conference Issue * * * *

Company Name/Logo on Event Materials * * * *

Attend Sponsored Event * (Seven) * (Five) * (Three) * (Two)

Company Name on Sponsor General Session Slides * * * *

Study Hall (30-minute session) * (Three) * (Three) * (Two) * (One)

Educational Session (75-minutes) * (Two) * (Two) * (One)

Conference Program Book Advertisement * (Full) * (Full) * (Half)

Conference Mobile App Banner Advertisement * * *

Opportunity to Secure Room at Headquarters Hotel * *

Pre- and Post-Show Attendee List (opt outs apply) * *

One Item in Virtual Tote Bag * *

Brief Company Drescription in Program Book * *

Company Listing in Conference Email Blast * (bi-weekly) * (monthly)

Early Booth Selection 2018 * *

Attendee Focus Group *

Corporate Room (3 Days) *

Presentation to NSBA Board of Directors * (10 minutes)

SPONSOR BENEFITS BY LEVEL

Contracts must be signed by January 5, 2017 to guarantee placement in all Annual Conference materials.

Booths are no longer included in sponsorship packages.

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DENVER

Educational General Session/$15,000

Sponsor the Monday Educational General Session with the ability to bring 2-3 minute greeting

General Session/$25,000 per session

Sponsor the Saturday or Sunday General Session with the ability to bring 2-3 minute greeting

Master Class/$12,500

Bring 2-3 minute greetings at three Master Class Sessions

Educational Track/$15,000

Choose up to five sessions of Subject Area Tracks with the ability to bring 2 minute greetings at the start of each session

Focus Group/$15,000

Hold a Facilitated Focus Group and lunch with your choice of attendee demographic

Educational Session/$5,000

Choose one Education Session, to give 2-3 minute greetings

SPONSORSHIP OPPORTUNITIES FOR THOUGHT LEADERSHIP

SPONSORSHIP OPPORTUNITIES AT NSBA ANNUAL CONFERENCE

Advertising Rates:

Full Page $3,500 • Half Page $1,500Issue Date: March 25-27, 2017Space Close: January 5, 2017 Materials Due: January 26, 2017

Conference Mobile App Banner Ad

Our Conference App was downloaded more than 4,700 times during our conference! Advertisers are provided with metrics and usage information post-show to demonstrate app user activity and ROI. Banner ads rotate at the top of the app’s dashboard page. When the ad is tapped, the user is taken to a full screen app landing page featuring more information about the advertiser. $1,000 flat rate

Conference Program Book

Not only do attendees consult it on site, they also use it as a resource long after the event is over as a valued reference tool.

Online Conference Daily

Online Conference Daily is the place attendees turn to throughout the day for updates on programming and summaries of key conference events. Advertisers will receive online ads on the website and within the daily email recap sent to over 5,000 attendees. It’s a great way to drive buyers to your exhibit booth, session, or website.

Advertising Rates:

Full Page $3,500 • Half Page $1,500Issue Date: March 25-27, 2017Space Close: March 3, 2017 Materials Due: March 17, 2017

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SPONSORSHIP OPPORTUNITIES FOR ATTENDEE ACCESS AND NETWORKING

Board Dinner/$25,000

Host a dinner attended by the Board of Directors and NSBA Senior Staff Monday evening

Leadership Reception/$25,000

Exclusive invitation-only Leadership Event with the ability to brand and network with State and National Leadership

Attendee Lounge/$25,000

Host our attendees on the exhibit floor in a branded lounge with food and beverage

Relaxation Station/$25,000

One of the most popular features on the exhibit floor, your company invites all attendees for a complimentary massage at your branded relaxation station

CUBE Urban Night Out/$12,500

Celebration and networking opportunity with representatives from the top 100 urban school boards across the country

Joint Caucus Reception/$10,000

Host members of the Black Council, Hispanic Council and American Indian/Alaskan Native Caucus and celebrate diversity in education at this evening reception

Council of Urban Boards of Education Luncheon/$12,500

Sponsor this annual luncheon featuring keynote speaker Judge Glenda Hatchett

Black Council Luncheon/$12,500

Sponsor this dynamic luncheon for our National Black Council of School Board Members

Hispanic Council Breakfast/$8,000

Sponsor this educational breakfast for our National Hispanic Council of School Board Members

American Indian/Alaskan Native Caucus Luncheon/$8,000

Sponsor this educational luncheon for our National Caucus of American Indian/Alaska Native School Board Members

Education Technology Luncheon/$6,000

Join tech-savvy board members as they glimpse the future with keynote speaker Steve Dembo

National Connection Lounge/$6,000

Exclusive lounge for National Connection, Technology Leadership Network and Council of Urban Boards of Education members with branding and networking opportunities

Off-Site Experiential Programs/$3,000-$5,000

Visits to the Mapleton Public Schools and other area institutions highlighting technology in action. Variable sponsorship amounts

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DENVERSPONSORSHIP OPPORTUNITIES

FOR BRAND AWARENESS

Tote Bags/$20,000

Have your logo on the highly prized attendee tote bags

H2O (Deluxe)/$20,000

Sponsor a water station and have logo branded water bottles for attendees to reuse throughout the convention center

Lanyards/$12,500

Branded lanyards to be distributed to all attendees

Mobile App Sponsorship/$12,500

Branded Splash Screen on the Mobile App (plus banner ad)

Wi-Fi/$10,000

Sponsor the Convention Center Wi-Fi where attendees will have to input the password of your choice for access

Charging Station/$6,000

Provide attendees a dedicated charging space with your branding

Email Stations/$6,000

Put your logo on the splash screen with a direct link to your company’s website at these prominently displayed kiosks in the lobby area

Scooters/$6,000

Brand the rides that are highly visible throughout the conference

Transportation Sponsor/$6,000

Have your logo featured on transportation flyers as well as shuttle signs at the convention center and shuttled hotels

Staff Shirts/$5,000

Have your brand on the NSBA staff shirt that will be worn by NSBA staff during conference

Coat Check/$5,000

Check in your coat at this branded coat check station

Coffee Break/$3,000

Sponsor a branded coffee station during a session break on pre-conference days. Ability to network with attendees

H2O (Regular)/$3,000

Sponsor a water station for the conference attendees located in high traffic areas throughout the convention center

Column Signage/$3,000

Large branded advertisements that will be wrapped around the columns in high traffic areas.

1680 Duke Street, FL 2Alexandria, VA 22314-3493Phone: 703-838-6722

www.nsba.org/conference

For more information, contact Damien Delgado, Sponsorship Sales Associate at 703-838-6779/ ddelgado@nsba.org, Eric Hargis, NSBA Corporate Alliance Consultant at 301 512 8238/ehargis@nsba.org and Susan Clubb, Exhibit Sales Associate, 703-838-6167/sclubb@nsba.org

THE PREMIER ADVOCATE FOR PUBLIC EDUCATION NSBA represents state school boards associations and

their more than 90,000 local school board members.

We believe education is a civil right, and public

education is America’s most vital institution.

BOOTH RENTAL INCLUDES• 5 Booth Badges per 10x10 booth that give full access

to all sessions

• Exhibitor Guide listing

• Listing on the NSBA Conference website and the Mobile App

BOOTH PRICING

10 x 10 inline $1800

10 x 10 corner $2100

10 x 20 inline $3600

10 x 20 corner $3900

10 x 20 two corners $4200

20 x 20 island $8400

EXHIBIT WITH NSBA IN DENVER

EXHIBIT HOURS

Six hours of dedicated, exclusive

Exhibit Hall time!

Saturday—March 25 10:30 AM - 4:30 PM

Exclusive Hours: 11:45 AM - 1:30 PM2:45 PM - 3:45 PM

Sunday— March 2611:30 AM - 4:00 PM

Exclusive Hours:11:30 AM - 1:30 PM2:45 PM - 3:45 PMBooths are no longer included in sponsorship packages

For more information contact Susan Clubb, Exhibit Sales Associate, 703-838-6167/sclubb@nsba.org