SMART SOLUTIONS TO DAILY PROBLEMS

Lean approach and fund raisingThe challenges of an italian startup

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House Movers

Whitewashers

Gardeners

Plumbers

Electricians

Cleaning Companies

Construction Companies

Surveyors

Carpenters & Blacksmith

1 500 000Search each month in Google Italy

Wide market with unexplored opportunities

4 500 000Search each month in Google Germany

250 000Search each month in Google Romania

What is our market?What is Fazland?

Lead Generation cross-device platform for home services

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OU

R M

ISSI

ON

‘‘Fazland helps

clients saving

time and money, and

smart tradesmen to find

new clients with no fixed costs

promoting quality, merit and transparency’’

• SAVE TIME WHEREVER YOU ARE with mobile and desktop platforms

• COMPARE ALWAYS QUALITY with detailed company profile and previous feedbacks

• NEW CUSTOMERS ON THE GO with mobile, app and desktop platforms

• COMPETITIVE BUSINESS MODEL with no fixed costs (pay-per-lead)

• QUALITY and TRANSPARENCY by showing references, certificates and other qualitative criteria

I am a client and I am searching for a tradesman

I am a tradesman and I am searching for new clients

Smart solutions to daily problems

4

Cost-per-Lead

each lead is sold to up to 5 companies

Freemium Packages

(from mid 2015)

Cost per lead

+

Freemiumbusiness model

5

API & Royalty

CPL and Freemium

FUTURE CASH STREAMS

Vertical websites

SEED – 500K Euro

End ‘16

ROUND B

MILESTONES:

- Mobile & Tablet market entrance

- 3rd in Italian market

- Pilot test in 2 EU capitals

GOAL

Summer

‘15

ROUND A

Jul ‘14

MILESTONES:

- Pilot validated

- Test in 4 Italian cities

- Team completed in key areas

Oct ’11

FOUNDATION

MILESTONES:

- Incorporation

- Development of business idea

- Market research

MILESTONES:

- Dominant position in Italy

- Entrance in 3-5 EU markets

- Brand Awareness

2018

EXIT STRATEGY

MILESTONES:

- Break even

- Expansion new verticals

- Data Mining Services

FINANCING ROUND

Our growth plan

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7

Prior to Seed

Pilot test in 4 IT cities

Pivot on Revenue Model

Summer ‘15

Penetration 10 Italian areas

Pilot test Berlin / Bucharest

End ‘16

Dominant position in Italy

Penetrated in DE and RO

Pilot test in 3 EU Countries

Internationalization

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Round A strategy

GROWTH STRATEGY

• STRONG VALUE PROPOSITION: no fixed costs + arbitrage on acquisition costs

• MATURE AREAS: webmarketing + mass media marketing

• DEVELOPMENT AREAS: increase webmarketing

• NEW REVENUE STREAMS: Freemium + APIs + Vertical websites

CROSS COUNTRY COMPANY DEVELOPMENT

• ESTABLISH A SALES ORGANIZATION: hypercare of key accounts

• ESTABLISH A MARKETING ORGANIZATION: inbound marketing

• ESTABLISH A CRM ORGANIZATION: clients and sales support

Vittorio Guarini, CEO & Board MemberPreviously Management Consultant and Project Manager (7y) for Accenture

Alessandro Iotti, COO & Board Member Previously Sales Manager (5 y) for Siemens Wind Power

Giovanni Azzali, Product ManagerPreviously IT Professor (10 y)

Federico Panini, CTOPreviously sr dev at Zillion Ltd (2y), IT Consultant (5y), IT Entrepreneur (5y)M

AN

AG

EMEN

T T

EAM

INV

ESTO

RS

team & competences

Venture Capital Funds located in Milan

Fausta Maria PavesioExecutive Director Easynex, Board Member of Italia Startup Association, previously Management Consultant and Enterpreneur

+ Business Angel

Fazland head count:• Currently 7 FTE• By end 2014 11 FTE

Fazland Board:• Vittorio Guarini

(Founder & CEO)

• Alessandro Iotti (Founder & COO)

• Roberto Zanco (Investor)

• Elisa Schembari (Investor)

• Business Angel (Investor)

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Fazland team thanks you for your attention

For further information contact us at info@fazland.com

www.fazland.com

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