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FEDEX blue ocean strategy

Date post: 14-May-2015
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FEDEX case study
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Page 1: FEDEX blue ocean strategy

RED BLUE

Page 2: FEDEX blue ocean strategy

1 CASE – 10 GROUPS – 48 MINDS

Case study

12

3

4

56

7

8

9

10

Page 3: FEDEX blue ocean strategy

DIFFERENTIATION?INNOVATION?CREATIVITY?

WHAT IS OUR

CUTTING EDGE?

Page 4: FEDEX blue ocean strategy

THE CUTTING EDGE

NEW VALUE

REDUCE

CREATE

RAISE

ELIMINATE

Page 5: FEDEX blue ocean strategy
Page 6: FEDEX blue ocean strategy

STRIVING TOWARDS CUSTOMER

SATISFACTION~RAHUL~TEAM~DHRUV~MEGHA~SEHNAZ~

Page 7: FEDEX blue ocean strategy

SNAPSHOTS

1. Blue ocean strategy

2. Problem solver

3. Future outlook

4. conclusion

Page 8: FEDEX blue ocean strategy

WE ARE HERE TO SOLVE YOUR

PROBLEMS

Identify problems

Implement IT &

Technology

Improve logistic and

supply chain???

Page 9: FEDEX blue ocean strategy

CUSTOMER IS MY CEO

Page 10: FEDEX blue ocean strategy

WHERE ARE

MY PACKAGES?

Page 11: FEDEX blue ocean strategy

COSMOS(CUSTOMER, OPERATIONS, SERVICE, MASTER ON-LINE SYSTEM)

Labelling barcode on every parcel at pick-up point

Scanning barcode at every stage of delivery cycle

KEEP TRACK OF ALL PACKAGES

Page 12: FEDEX blue ocean strategy
Page 13: FEDEX blue ocean strategy

MY BUSINESS NEEDS TO HANDLE

HIGH VOLUME OF SHIPMENT DAILY!

Page 14: FEDEX blue ocean strategy

FEDEX POWERSHIP

• Automate the entire process

• Increase efficiency

• Reduce errors

• Eliminate paperwork

Page 15: FEDEX blue ocean strategy
Page 16: FEDEX blue ocean strategy

CALLING IS A THING OF

YESTERDAY.

Page 17: FEDEX blue ocean strategy

WWW.FEDEX.COM

First to offer on-line package status tracking

Allowing customers to conduct business online

DirectLinkCustomers can receive, manage and remit payment of FedEx invoices electronically

FedEx Virtual orderIntegration of online ordering, tracking and delivery

Page 18: FEDEX blue ocean strategy
Page 19: FEDEX blue ocean strategy

THERE ARE SEVERAL OTHER PROGRAMME AND SOFTWARE USED BY US…..

LETS DISCUSS WHAT WE DON’T KNOW RATHER DISCUSSING WHAT WE ALREADY KNOW !!

Page 20: FEDEX blue ocean strategy

FUTURE OUTLOOK

Page 21: FEDEX blue ocean strategy

WE SPENT

$1,000,000,000 YEARLY

ON

IT

Page 22: FEDEX blue ocean strategy

WE PIONEERED ALMOST ALL THE SOFTWARE SOLUTIONS THAT EVER EXISTED IN SUPPLY CHAIN MANAGEMENT.

AND NOW WHAT’S NEXT?

Page 23: FEDEX blue ocean strategy

PRIVACY

TERRORISM

Page 24: FEDEX blue ocean strategy

1975

2013

Page 25: FEDEX blue ocean strategy

INTERVIEW OF ROB CARTER, CIO FEDEX

Page 26: FEDEX blue ocean strategy

PRIVACY ISSUES

Page 27: FEDEX blue ocean strategy
Page 28: FEDEX blue ocean strategy

KILLING TWO BIRDS WITH ONE STONE In-Q-tel and US department of Homeland security, has introduced a laser scanning device which tracks everything from 50 meters

The device is so effective that it can track minor traces of gun powder and drugs.

Also if used on human can tell what they had for dinner

Page 29: FEDEX blue ocean strategy

TRYING FOR BLUE OCEAN AGAIN• Value-added service

• New customer base

• New business opportunity

• A competitive advantage

Page 30: FEDEX blue ocean strategy

THE OCEAN

IS ALWAYS

MORE BLUE ON THE OTHER SIDE

Page 31: FEDEX blue ocean strategy

TODAY’S

INVENTION IS TOMORROW’S

EXTINCTION

Page 32: FEDEX blue ocean strategy

THANK YOU

“ If you don’t take care of your customer,

someone else will.”


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