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From the Editor’s Desk
President Message
CONVERGEMay 2012
Dear HDCF Members and Friends, its my pleasure to welcome
you all to the 1st issue of Converge, HDCF’s official Monthly
Newsletter.
Since inception, we have been having regular interactions
both online and offline modes. These interactions have
resulted in fruitful networking within members. Such collaborative avenues
have lead to tapping synergies and getting inspiration from successful
business initiatives.
Soon, HDCF is going to celebrate its first anniversary. To move forward and
benefit all members of HDCF, we are launching this Newsletter to showcase
some of innovative interventions, creative business ideas, path-breaking
service models, etc. among the members.
with warm wishes,
Praveen Kumar MachavaramEditor-in-Chief
The sole purpose of initiating HDCF is to provide enduring
growth opportunities to all members, learn new ways of
thinking, discuss challenges encountered in day-to-day
business and exchange views. We have been inviting
successful entrepreneurs from different business domains to
share their knowledge as part of our HDCF Confluence Meets.
One of the objectives of HDCF is to promote entrepreneurship to create
employment and improve national economy. Accordingly, we have launched
an exclusive Investment Advisory Committee (IAC) to support funding
requirements of the group members and planning to conduct
entrepreneurship trainings soon. Trainings and IAC are going to be our top
priorities for next few months.
Hoping to see you participate with full cooperation.
Venkat Reddy TCPresident – HDCF
Contents
From Editor's Desk
President Message
HDCF Events
Kisan Raja's Success Story
HDCF Focus Groups
Chiru Speaks, Guest Column
CEO Capsule, Guest Column
Reva-Thee, Guest Column
HDCF - JNTU EntrepreneurshipDevelopment Programme
CONVERGE - HDCF Newsletter
Business. Collaboration. Success
www.hdcf.in
HDCF - JNTU
Entrepreneurship
Development
Programme
4 - 9, June 2012Hurry up,
Register today!
www.hdcf.in
HDCF Events
HDCF Confluence VII – 24th March 2012
Become Member of HDCF Today Register Today!www.hdcf.in
Just a day after the Telugu New Year Ugadi! An
informative and informal evening filled with fun and
frolic! …is how one would describe the HDCF
Confluence-VII event of 24th March 2012.
As the Chief Guest, Mr. Suheim Sheikh, Founder CEO and
MD of SDG Software Technologies & Founder of President
of The Yacht Club of Hyderabad, spoke about his
interesting entrepreneurial story right from succeeding in
promoting his unique software to the passionately
working towards helping underprivileged children in
sailing.
This time HDCF Confluence-VII took a traditional turn with
Dr. CVB Subramaniam, a Vedic Astrologer and Head of the
Department of Astrology at Potti Sri Ramulu Telugu
University, Hyderabad speaking on the impact of the new
year on businesses, based on the Panchamgam, the
traditional Telugu Calendar in an interactive session
entitled “Business Panchangam”
From the inspiring anecdotes of persistence and resilience
narrated by Mr. Suheim Sheikh to the motivating advice by
Dr. CVB Subramaniam, the evening focused on the
importance perseverance in business initiatives, impact of
giving to the welfare of society, being helpful to others
and most importantly believing ones self!
Later the members have participated in interactive
networking with each other and enjoyed sumptuous
dinner and cocktails.
Business. Collaboration. Success
“If everyone is moving forward together, then success takes care of itself” - Henry Ford
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
www.hdcf.in
Success Story
The saga of Kisan Raja’s stupendous success
Business. Collaboration. Success
CONVERGEMay 2012
Kisan Raja is a revolutionary device (invented and manufactured by Vinfinet Technologies Pvt.
Ltd.) that help bring the fruits of technology to rural India – particularly to farmers and
unemployed youth. The solution allows farmers to remotely control the agricultural motor
using their mobile or landline. An IVRS (Interactive Voice Response System) in local language
helps in making selections for switching the motor ON or OFF. Farmers also receive voice
alerts for various situations like Faulty Power Supply, Motor not Starting, Lack of Water in the
Well/Bore, and any attempt of Device / Motor Theft.
Kisan Raja is a vastly superior innovation in terms of functionality, safety and user-
friendliness, when compared to low-end ‘auto-starters’ available in
rural areas. Launched in July 2010, this patent- pending innovation has been
recognized by many leading institutions.
Currently, the device is being targeted at influential farmers in the village who
have larger Land holdings. This select group of people subsequently
influences decision-making of the majority.
Winner of Sankalp Awards 2012
Winner of India Semiconductor Association (ISA) Technovation Awards 2011 in the ‘OEM Consumer – Best Indian
Startup’ Category
1st Runner-up at Samsung Innovation Quotient conducted by Samsung and CNBC-TV18
Winner of Wantrapreneur 2011 (‘Startup – Agri’ category) conducted by Villgro, Chennai
Among the Finalists of Mahindra Spark The Rise
Among the Winners of the 3rd Indian School of Business (ISB) iDiya Challenge
Winner of Navkriti 2011 conducted by NITIE (National Institute of Industrial Engineering)
Mr Vijay Bhaskar Reddy hails from rural Andhra Pradesh. He completed his education from IIT Madras before
working for companies like Intel and Cisco. He always wanted to do something for the farmer community. He got
the idea of Kisan Raja, when he saw his brother going to the field in the middle of the night to switch ON/OFF the
irrigation motor pump set. This was the moment when Mr. Reddy decided that he would create an easy-to-operate
technology solution that would improve the lives of farmers. He had joined Vinfinet Technologies Pvt. Ltd. as CEO
which was already established to provide career-oriented IT trainings for unemployed rural youth and launched an
IVRS based motor controlling and monitoring application.
Awards and Recognitions
About Vijay Bhaskar Reddy
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CONVERGE - HDCF Newsletter
www.hdcf.in
Reva-TheeGuest Column by Revathi Turaga
Business. Collaboration. Success
“I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the
game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed!’
The above statement of Michael Jordan reflects beautifully the attitude of ‘never give up’! Time and again we have
heard that it is not how one falls, but how one gets up again that counts towards one’s success. Failure is often
viewed as the opposite of success, and refers to the state or condition of not meeting the desired outcome.
However, I look at FAILURE as “Free Again to Innovate and Learn Until Reaching Excellence”! Here’s how...
One of the first stories I remember hearing about a never give up attitude is that of a king, who, after his kingdom
was conquered by his enemies, absolutely exhausted and de-motivated, went into hiding in a forest wherein he saw
a tiny spider attempting to climb out of a crevice. The crevice was too steep and too wide for the spider and the
moment it made two steps forward, it just slipped one step backwards. It looked like it could never reach the top.
However, the king noticed that the spider didn’t give up. It kept slipping, but kept keeping on... until it finally
reached the top of the crevice on its way to its freedom. Seeing this, the king suddenly felt free too! Motivated, he
gathered his few troops and, marched against his enemies and saved his kingdom. Sometimes, when one fails, one
needs to realize that they are free from the earlier attempts, to start again, all fresh and anew!
We have all heard the wonderful adage “try try again till you succeed!” However, what we do not realize in history is
that every scientist who has tried again and again has not tried the same way again and again. For example, let us
say you are walking on a road and there is a big rock in the way that blocks your path. You can’t pass. Now, the
next time you walk, would you walk the exact same path again? Or would you walk around the rock or find a way to
move it or change the path itself? We would obviously do one of the latter. Hence, when one fails, it is not that one
has to simply try again, however one has to analyze what happened and creatively try another method. One needs
to learn and innovate!
Martin Luther King defined excellence as ““If a man is called to be a street sweeper, he should sweep streets even
as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so
well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well.”
Excellence can be attained only through continuous learning after learning through failure after failure. Though
everyone fears failure, those in search of excellence embrace their mistakes and learn from them for further growth
an implementation. An entrepreneur may in fact regard failure as a very positive experience: as a prerequisite to
success, a chanced discovery, a profound teacher, a future value-adder, a provider of new direction, an enhanced
motivator, a path to achievement and even as a relieving liberator towards excellence.
Grow from Failure
"Do not follow where the path may lead. Go instead where there is no path and leave a trail" - Harold R. McAlindon
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
www.hdcf.in
Reva-TheeGuest Column by Revathi Turaga
… continued
Business. Collaboration. Success
We’ve been taught from an early age that failure is a bad thing. When we do poorly on tests, we receive a failing
grade. When a business goes bankrupt or dies, it is said to fail. We were constantly reminded every day that failure
is something negative. But today, most entrepreneurs and scientists and business leaders are starting to
understand the positives of failure! History is adept of thoughts from various scientists such as Thomas Watson
who said “If you want to succeed, double your failure rate” and Edison who said “I have not failed. I've just found
10,000 ways that won't work”.
In today’s scenario, failure is such a common occurrence it should come to be expected. So, ensure that you
develop thicker skin if failures and setbacks seem to bother you. It is very important you learn from every failure
and that the same failure isn’t repeated or experienced twice as this could lead to unnecessary waste of time and
money and even possibly fatal mistakes. Thus, choosing to look at FAILURE as “Free Again to Innovate and Learn
Until Reaching Excellence” means that even though each idea we try may not work, it still would help to bring us
that much closer to an idea that does. To that end, experiencing failure becomes a very essential and necessary
step in arriving at success.
Remember, when you fail next, choose to innovate!
You have the power!
-------------------------------------------------------------------------------------------------------------------------------
The Author is Ms. Revathi Turaga, an International Trainer, Inspirational Speaker, Happiness Facilitator, Behavioural
Coach and Innovation Consultant. She can be reached through www.revathionline.com
How to share your stories with Converge Newsletter?
Dear Members,
Please send your success stories, unique initiatives, ideas and views to our official mail
Editorial Team will look into the same and try to accommodate them in the forthcoming monthly issues
accordingly. However, we will not entertain any communication in this regarding.
In this entire process, Editorial Team’s decision is final to accept, alter, prioritize, publish or reject the articles or
information.
Grow from Failure
“Excellence is not a skill. It is an attitude” - Ralph Marston
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
Business. Collaboration. Success
ENTREPRENEURSHIP DEVELOPMENT CELL
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
Kukatpally, Hyderabad – 500 085
ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
04th June, 2012 to 09th June, 2012
REGISTRATION FORM
Name of the Applicant
Father/Husband name
Educational Qualifications
Date of Birth
Work experience
Occupation
Address
Contact No/s.
Your Strengths
Weaknesses
Family Background
D.D. No : ____________________ dated _______________
Name of the Bank and Branch Name : _________________________________________
Please indicate your Entrepreneurial/ Business Interests and also indicate why are youspecically interested in Entrepreneurship : (Attach a copy of your Business Plan/ Ideasalong with the application)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Place:
Date:Signature:
∗ Submit a photocopy of your attested degree certicate.
Affix your
Recent Passport
Size Photo
here
: ____________________________________
: ____________________________________
: ____________________________________
: ____________________________________
: ____________________________________
: ____________________________________
: __________________________________________________________
: __________________________________________________________
: _______________________ Mobile: ____________________________
: __________________________________________________________
: __________________________________________________________
: __________________________________________________________
: __________________________________________________________
Business. Collaboration. Success
www.hdcf.in
HDCF Focus Groups
HDCF IAC on the way to facilitate investment for startups
Business. Collaboration. Success
HDCF Launches `Investment Advisory Committee – IAC’
Prof. BP Padala, a distinguished member of HDCF, was the man behind the idea genesis of forming a separate
‘Advisory Council’ to help members seeking investments for their startups / other ventures. HDCF Core Committee
considered this as a potential idea that would help achieve its envisioned objective. An adhoc committee was
immediately commissioned that included industry experts like Prof. BP Padala, Raghunath Akasam, Aashish Malve,
Arun Sinha and Kaali Sudheer to develop this idea into a full-fledged functional committee.
The adhoc committee did discuss the need and role of the proposed advisory committee and has finalized on the
broad framework, principles and the format within which it shall function. Based on the recommendations and
suggestions of this committee a formal proposal for constituting an “Investment Advisory Committee” (IAC) was
tabled on 4th December, 2011 which was duly passed by the HDCF Core Committee. Thus, HDCF (IAC) was formally
constituted, effective from 24th March, 2012.
HDCF (IAC) has been constituted with the primary objective of facilitating and helping entrepreneurs seeking
investments for their startups / other ventures. In a further effort to reach out to the members, HDCF has created
an online platform http://www.hdcf.in/iac/ to facilitate an easy access to the members to submit their startup ideas.
This initiative has received an overwhelming response from members and HDCF (IAC) started receiving serious
proposals from 2nd week of April itself.
HDCF Core Committee has extended all the necessary support and timely cooperation in constituting this
committee which was widely regarded as a step in the right direction to extend all possible support to members to
grow into successful entrepreneurs.
-------------------------------------------------------------------------------------------------------------------------------
Investment Advisory Training Program
for Entrepreneurs by HDCF Investment Advisory
Committee
May 12th @ Akasam Consulting
Level 4, Masab Tank, Hyderabad
From 4:00 pm – 8:00 pm
Session Addressed by HDCF IAC Team:
Aashish Malve, Arun Sinha, BP Padala, Kaali Sudheer
and Raghunath Akasam
Topics:
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Assessment of capital requirement for business
Debt and equity options
Equity investment - investors' considerations
How to be investment ready
Post investment obligations
Process of raising investments
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
www.hdcf.in
Chiru SpeaksGuest Column by Chiranjeevi Maddala
Business. Collaboration. Success
It worked! Expression was the fundamental element that brought a BIG change in my life. Somehow I was heavily
inspired by the movie, . I keep a copy of this movie with me always and I watch it at least once in a week! One
thing I liked from that movie is
It really works. When the mind is free, we get to feel the flow of energy within. But, how to make it free? Well, one has to
find his / her own way to make it free. The basic concept here is throw all the things out.
The process that worked for me was the ‘expression’. Whenever I expressed my thoughts as they were, I felt empty and I
was filled with new energy? Whenever I stored them for a long time, it made me feel heavy and dull!
Is it so simple? Well, its not! But when you find the right channel to express, it becomes easy! Two things that helped me
a lot were, talking and writing.
I see a scientific connection here also. When the thoughts are inside your mind, they don’t have a specific shape or
structure. ONLY when you express, they take a shape and become useful. The more clear and structured thinking we
have, the more focused we become and that helps us to take the action.
This is not a new discovery but I strongly feel that many of us just don’t do it! Just think, how did you know about a
particular person? By all what he / she told you and showed you, right? The same principle works for business also, each
business should ‘express’ to be reached. People just don’t buy your services/products, just because you are selling them.
Your business should have a personality and it should ‘talk’ to your customers.
Go Express Yourself!-------------------------------------------------------------------------------------------------------------------------------Chiranjeevi Maddala is a CEO & Founder of SWEET Interactive. Besides an entrepreneur and designer,he is a writer too.
The Matrix
“Free Your Mind”.
Express It All, It Works!
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
www.hdcf.in
CEO CapsuleGuest Column by Seshadri Padigala
Business. Collaboration. Success
Thanks to Ministry of Corporate Affairs in India for conceptualising the idea of “Sustainable Business Growth of
SMEs”. I thought it is right time to share my perspectives with SMEs on the approach they could take for working
on sustainable business growth based on my personal experiences. SMEs strategy could include making the
following as five pillars of “Sustainable Business Growth”.
Actions by SME’s will only make the difference to their own business. Let us all strive for Sustainable Business
Growth of SME’s leading to “Inclusive Growth” in India
-------------------------------------------------------------------------------------------------------------------------------
Mr. Seshadri Padigala is the Founder of Organisation Development Consultants, Hyderabad and is also a CMC -
Certified Management Consultant
Sustainable Business Growth for SMEs – The way forward
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
Integrated Management
Systems
Workplace
Improvements
Business
Excellence
Models
CSR
Implementation
Sustainability
Reporting
SMEs need to look
beyond ISO certifications /
accreditations.
Wise thing to do would be
to relook at their existing
systems and integrate ISO
& Industry standards to
achieve targeted
performance.
Management systems and
business practices should
be same to achieve
consistent performance.
The systems should also
improve with time.
SMEs Integrating
management systems with
initiatives like workplace
improvements, business
excellence models, CSR,
Sustainability reporting
will add value to their
customers.
Adding value to
customers through
innovation would help
SME’s to sustain their
business growth.
SMEs need to educate its
employees on lean
concepts and take up
projects to improve their
organisation.
Some of the concepts
which SMEs should take up
are :
- Five S
- Kaizen
- Visual Control
- SMED
- Poka Yoke
Additionally, SMEs based
on their maturity level and
need could plan to initiate
workplace improvements
by means of concepts like :
- Benchmarking
- Six Sigma
- Problem solving tools
Top management getting
involved in understanding
these concepts and then
initiating appropriate
practices is very much
needed to sustain
continual improvements in
the organisation.
Initiation of best practices
will happen, if SMEs also
work on framework like
that of business
excellence models (EFQM
/ MB).
The criterion for
excellence as per models
on which SMEs could
work are:
Enablers :
- Leadership
- Strategy
- People
- Processes
- Partnerships
Results :
- Customer Results
- People Results
- Society Results
- Key Business Results
Business excellence
models serve the purpose
of self assessment,
positioning existing
initiatives, structuring and
strategically aligning
systems for sustained
results.
Making business plans
using the framework
would help SMEs.
The RIGHT “things to
do” in CSR
implementation for all
enterprises irrespective of
their size, type and nature
of business are :
- Care for stakeholders
- Ethical functioning
- Respect for workers
rights and welfare
- Respect for human rights
- Respect for environment
- Activities for social and
inclusive development
CSR IS NOT
PHILANTHROPY
CSR implementation is all
about working on the six
elements mentioned
above....
Right “Things To Do”
Excellent organisations
embed within their culture
an ethical mindset, clear
values and the highest
standards for
organisational behaviour,
all of which enable them
to strive for TBL -
Triple Bottom-Line
( Economic, Environmental
and Social Performance)
Sustainability reporting is
about TBL reporting on
annual basis. It would be
wise to integrate this with
financial reporting.
To achieve growth in
global market,
sustainability reporting
shall become essential in
next few years.
The beginning now by the
SMEs on this would go a
long way in ensuring
sustainability.
Sustainability Reporting
for sustainable business
growth shall be the
future.
Integrated Management
Systems
Workplace
Improvements
Business
Excellence
Models
CSR
Implementation
Sustainability
Reporting
SMEs need to look
beyond ISO certifications /
accreditations.
Wise thing to do would be
to relook at their existing
systems and integrate ISO
& Industry standards to
achieve targeted
performance.
Management systems and
business practices should
be same to achieve
consistent performance.
The systems should also
improve with time.
SMEs Integrating
management systems with
initiatives like workplace
improvements, business
excellence models, CSR,
Sustainability reporting
will add value to their
customers.
Adding value to
customers through
innovation would help
SME’s to sustain their
business growth.
SMEs need to educate its
employees on lean
concepts and take up
projects to improve their
organisation.
Some of the concepts
which SMEs should take up
are :
- Five S
- Kaizen
- Visual Control
- SMED
- Poka Yoke
Additionally, SMEs based
on their maturity level and
need could plan to initiate
workplace improvements
by means of concepts like :
- Benchmarking
- Six Sigma
- Problem solving tools
Top management getting
involved in understanding
these concepts and then
initiating appropriate
practices is very much
needed to sustain
continual improvements in
the organisation.
Initiation of best practices
will happen, if SMEs also
work on framework like
that of business
excellence models (EFQM
/ MB).
The criterion for
excellence as per models
on which SMEs could
work are:
Enablers :
- Leadership
- Strategy
- People
- Processes
- Partnerships
Results :
- Customer Results
- People Results
- Society Results
- Key Business Results
Business excellence
models serve the purpose
of self assessment,
positioning existing
initiatives, structuring and
strategically aligning
systems for sustained
results.
Making business plans
using the framework
would help SMEs.
The RIGHT “things to
do” in CSR
implementation for all
enterprises irrespective of
their size, type and nature
of business are :
- Care for stakeholders
- Ethical functioning
- Respect for workers
rights and welfare
- Respect for human rights
- Respect for environment
- Activities for social and
inclusive development
CSR IS NOT
PHILANTHROPY
CSR implementation is all
about working on the six
elements mentioned
above....
Right “Things To Do”
Excellent organisations
embed within their culture
an ethical mindset, clear
values and the highest
standards for
organisational behaviour,
all of which enable them
to strive for TBL -
Triple Bottom-Line
( Economic, Environmental
and Social Performance)
Sustainability reporting is
about TBL reporting on
annual basis. It would be
wise to integrate this with
financial reporting.
To achieve growth in
global market,
sustainability reporting
shall become essential in
next few years.
The beginning now by the
SMEs on this would go a
long way in ensuring
sustainability.
Sustainability Reporting
for sustainable business
growth shall be the
future.
www.hdcf.in
Editorial Team
Business. Collaboration. Success
Praveen Kumar Machavaram
Revathi Turaga
Members
Editor-in-Chief
Mentor
Chiranjeevi Maddala
Allipuram Rajasekhar Reddy
Seshadri Padigala
m
m
m
Converge Newsletter - Advertisement
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1. Inside - Quarter page - Rs. 1000/-
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For further queries, please mail us on
Hyderabad Director / CEO Forum (HDCF)
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Opposite to Chandana Brothers,
Ameerpet, Hyderabad
Andhra Pradesh, India
Email: [email protected]
CONVERGEMay 2012
CONVERGE - HDCF Newsletter
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