FLASH MARKETING PLANS

Executive Summary• The concept of e-commerce is downloading at a fairly rapid pace in the psyche of

the Indian consumer. In the metros, shortage of time is a big driver for online shopping. On the other hand, accessibility to a variety of products makes audiences from smaller towns and cities opt for the online route. Major retailers face challenges in stocking their stores adequately. Often, customers are unable to purchase items of their choice, thus prompting them to resort to e-retailers.

Situation AnalysisCompany Overview -This App addresses the needs In this App, we can search places by searching products or services we want. It will show all nearby places selling those products & servicesMarket Overview-Frequency of people moving to new places has increased in couple of years & it is still increasing and their needs ands wants are increasing day by day.Target Customers-Target Consumer segments will be all internet users and shoppers , or for sight seeing, or for education etc. and also those who are fond of shopping.

goal

• Aim is to generate 10,000 users in 1 month and around 1,00,000 users in 1 year

strategy

Word of mouth

•Membership cards and premium facilities.

•Extended range of academic books.

•Providing Sponsorships

Collaborators

Big Malls

Social Media & Networking Websites & Apps.

competitorFlipkart and other companies will provide delivery in 2days but in flash the porduct will delivered in 2 hours

company

Software Section of company is focused to build and improve apps to include new and additional features

value of perpositionPoints of Parity Similar to Google Maps, it will show the means of

transport available, shortest path and time taken to reach that particular destination

Points of Difference In this app we can even bargain and search place by searching the thing we want to buy. It will show all nearby places that offers that particular product.

Company Value  Collaborators – It benefit Collaborators because it popularize their shops among those who are not familiar with it.

Tactics

Product name and logo

Flash

price and Incentives

• The first time usage for the app will be free delivery • Incentives will be given to

loyal customers for their loyalty• Incentives will be given to

those customers that will refer this app to their friends ,they reward points

distribution

implementationCredibility to the collaborators (service providers) should be top priority.

CREATED BY:- RAMA SAGAR ,IITM DURING AN INTERNSHIP UNDER THE GUIDANCE PROF.SAMEER MATHUR , MARKETING PROF AT IIM , LUCKNOW.