Date post: | 14-Jul-2015 |
Category: |
Technology |
Upload: | donorpro |
View: | 535 times |
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| Success Story
GRASSROOTS FUNDRAISING
CASE STUDY: Maccabi USA
Maccabiah Games 2013
Israel Summer 2013 8,500 Athletes 80 Countries 3rd Largest Global
Sporting Event
The Challenge
Maccabi USA Athletes: 1100 Athletes | Ages 14-85
Maccabi USA Staff: 8 Full Time Members
4 Levels of Competition
Olympics v. Maccabiah
US Olympic Team sent 530 Athletes
Maccabi USA sent 1100 Athletes
US Olympic Team funded by sale of broadcast rights and corporate sponsors.
Maccabi USA funded primarily by generous Donors!
How They Connected
Easily uploaded contact list and emailed network Added a webpage link to every email signature Promoted webpage on social network profiles Used site to tell their compelling story through and
include photos, videos, and blogs.
Benefits for Maccabi USA
Thousands of new prospective donors with connection to organization added to database
Cause awareness multiplied exponentially to new donors and to their networks
Minimal cost and staff time to implement Peer-to-peer advocates within the organization
can now help the next generation of participants/supporters
Fundraising Results
$1.2M Raised through FriendRaising− Numerous athletes raised over $10K individually− 8,205 Contributors− Fencing Team fundraised enough to cover 100% of
team expenses.− Tennis Team alone raised over $100K− Team Captain Raised 102 Contributions
totaling $13,252
Results
Maccabi USA− 132 Gold Medals− 121 Silver Medals− 116 Bronze Medals
Return On Investment
Total Cost to Maccabi USA− $17,550
Perpetual License (unlimited # of websites)
Monthly Maintenance and Support
1% Fee on All Contributions
Total Funds Raised Through FriendRaising− $1,200,000
OVER 6700% RETURN ON INVESTMENT
Why It Worked
Harnessed the Power of Personal Relationships
Supporters Tab Excited Athletes, Drove Donors
Story Content on Athlete Pages Made It Personal and Real
Ability to Share on Social Media
Before & After
Before: “We'd been looking for peer-to-peer fundraising forever!”
After: “It's 110% better, we feel so fulfilled with DonorPro FriendRaising”
Try Grassroots Fundraising
Don’t fall prey to the “If I build it they will come” myth.
Have a solid promotional plan in advance.
Promotional Plan
• Email communication
• Plan content and schedule in advance
• Divide into four buckets
• Drive supporters to visit your site
• Coach supporters to fundraise – provide tips
• Reminders
• Thank you and follow-up
• Email signature blocks
• Mandatory for all employees
• Provide to volunteers & board members
• Platform makes it easy for supporters too
Promotional Plan
• Website promotion
• Make it Prominent & easy to take action
• FriendRaising platform makes it easy for supporters too
• Brochures
• Produce low cost tri-folds in house
• Distribute everywhere
• Social Media
• Active promotion increase results by 40%
• Give supporters sample posts and tweets
• Use it to acknowledge job well done
What Are Your Next Steps?
Learn More: donorpro.com/products/grassroots-fundraising
Take a Demo: go.donorpro.com/donorpro-friendraising-demonstration
Talk to an Expert: 866.935.8281