Cass SapirCustomer Success Director, HapYak

csapir@hapyak.com

GilbaneDigital Content Conference

Interactive Video for Marketing

Who Am I?

See Click Measure

Adding interactivity to video unlocks all the functionality of current web technology allowing your videos to be as dynamic and interactive as every other element of your learning strategy

Make Video work like the Web

Embrace Video-FirstMarketing

Turn Video from aMonologue to a

Dialogue

Get theSecond Click

Calls to Action12% average CTRChapters30% avg. active engagement(optional) Engagement Quizzes65% average response rate

Interactivity has measurable resultsAdd interactivity to your existing video library

Google “Demand Metric Interactive

Video”Video Infographic

Interactive Video Crosses Corporate Boundaries

Subscribe. Download. Sign up. Drive key conversion

actions directly from videos

Calls to Action

Give viewers access to the information that matters most

and personalize through branching

Chapters / Branching

Capture lead intelligence, gather feedback and involve

customer in the conversation.

Polls / Surveys / Questions

Let viewers purchases goods and services directly from a video. Integrate with existing systems.

Shoppable Video

Product Training. Corporate Academy / University. Support. Corporate Communication.

Education / Communication

Generate the most valuable data about your audience - interaction and advanced engagement on a individual viewer level.

Viewer Data / Engagement Analytics

State of the Art with Interactive Video

Authoring Tools

100% Branding control

100% Extensible

Fine-grained data tracking

Seamless integration

Chapters Branching Adaptive Paths

Let viewers navigate directly to the content that

matters most to them.

Add decision points to have viewers self select to

relevant content.

Create custom paths through video that

culminate in a personalized relevant CTA

Chapters&

Branching

30%

Average Behavioral Engagement

Marketing Surveys Training Videos Gradebook IntegrationCapture lead intelligence,

gather feedback and involve customer in the

conversation.

Inform your customers and train your employees with

videos and quantifiable responses.

Collect user-level data and save to your MAP, CRM or

LMS.

Questions&

Surveys

65%

Average Response Rate

Advanced Interactions

Slide Synchronization Medical ISI Regulations360 Video

Case Study: InvokanaGoal: Generate audience intelligence by tracking the click-paths within video content.

Drive information request click-throughs.Solution: Clickable, branching menu to let people navigate the content. Contextual CTAs based on video segment.

Results50% of all viewers generated new behavioral data about their interests via direct interaction

20% click through on in-video calls to action.

50% interaction rate

Case Study: Invokana

20% conversion rate

CORE ANNOTATIONSImplementations created with out-of-the-box features and self service tools.

Brightcove - CTANavy Federal - Chapters & CTAsFrontier - BranchingGetSmarter - Quiz

EXTENSIONSImplementations that utilize the HapYak extension framework.

IDG - Slide SynchronizationAARP - In-Video FormGoogle - 360 Training

ADVANCED WORKImplementations created with help from a HapYak Agency Partner.

Whole Foods - Branded StyleInvokana - Branching (Hill Holliday)JetBlue - Quiz (15Four)Branching (Room4 Media)

Examples