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tourismcouncilwa.com.au Give your business the Tourism Advantage
tour ismcounci lwa.com.au
Give your business the Tourism Advantage
Our MembershipTourism Council WA represents over 1,100 members across tourism, including: accommodation, tours, venues, hospitality, attractions and events. The majority of members are small businesses operating in tourism regions across WA. The Council is also the peak body for Western Australian regional and industry tourism associations.
Business DevelopmentTourism Council WA assists members to enhance their sustainability and profitability. Our professional team of industry advisors provide accreditation, training, education and coaching for tourism businesses across the state.
Industry RepresentationAs the voice of industry, Tourism Council WA proudly represents members and promotes the economic, environmental and social value of tourism. Tourism Council WA supports:
Developing small businesses and regional tourism
Economic, social and environmental sustainability in tourism
Government investment in tourism marketing, attractions and regions
Assisting members with affordable training, marketing, research and product development
Creating exciting and enjoyable experiences, events and careers for members
Tourism Council WA is the peak body representing tourism regions and businesses in Western Australia. Complimentary Bronze Member Services
Service Benefit Saving/Value
Industry Events & NetworkingTourism ConnectRegional networking events to discuss local issues, business development and Tourism Council WA policy agenda.
Complimentary$45
per person per event
Industry EventsIndustry events with VIP guest speakers, providing opportunities for insights, networking and to raise issues.
50% discount for members$45-$185per person per event
Tourism Training Training Workshops Short practical training to give you skills, knowledge and market insights to make your business more competitive.
50% discount for members $45-$185per person
per workshop
eTourism Coaching Personalised coaching in your own business, tailored to your business needs. Improve your online tourism marketing, social media presence, bookings and sales.
Complimentary for members $300per session
Business Development Tourism Statistics & AnalysisLatest tourism data for your business, destination or market. Our data reports provide in-depth analysis for strategy, planning, performance and investment decisions.
Complimentary standard report $150 - $450
Tourism Advice LineInstant advice and referral on government regulation and tourism industry issues from our team of Industry Advisors.
Complimentary for members $150per hour
Tourism ConsultingLeading edge marketing strategies, business plans, feasibility studies, project reports and grants applications by our team of preferred professional consultants.
Discounted rates and complimentary 2 hours for bronze members
$150per hour
Discounted ServicesDiscounted services from reputable tourism industry service providers ranging from first aid and insurance to marketing and advertising.
Range of preferred supplier rates and discounts for all members
Various
Industry RepresentationIndustry RepresentationDirect input to identifying and prioritising the key issues facing the tourism industry. Professional representation to reduce red tape and taxes, enhance infrastructure, and improve destination promotion.
Voting rights for Tourism Council WA Board and General Meetings.
Complimentary for members
1 vote for bronze members
$399per annum
Accreditation & Awards
Australian Tourism Accreditation Program
Accreditation continuously improves your business performance and product quality.
Accreditation provides consumers and the industry with an assurance that a business is committed to professionalism in their operations and delivery of service.
When you become an Accredited Tourism Business you will be providing yourself with a valuable business asset and aligning your product with a highly recognisable national brand. Upon completion of the program you will benefit from the following:
An improved reputation in the tourism market place
Greater customer satisfaction and confidence which leads to repeat business
More effective management and improved employee morale
A competitive advantage over non accredited operators
Improved profitability through the implementation of better operating systems
Tourism Quality ProgramsAccredited Tourism Businesses that also achieve higher quality standards are eligible to apply for recognition through the following tourism quality programs:
Program Australian Tourism Accreditation Program
CHINA READY® Accreditation
WA Visitor Centre Accreditation
EcoPlus Accreditation
WA Tourism Awards Finalist and Medallists
Consumer Trademark
中国消
费者值得信赖的
服务
和产品
Benefits – Accreditation includes complimentary Bronze Member ServicesUse of Consumer Trademarks ✓ ✓ ✓ ✓ ✓
Certificate ✓ ✓ ✓ ✓ ✓*
Complimentary stickers/decals ✓ ✓ ✓*
Complimentary postage paid customer feedback forms ✓
Extended Department of Parks and Wildlife Licencing Permits
3 years 5 – 10 years
Eligibility to participate in Tourism WA marketing, and trade & media famil activities.
✓ ✓ ✓
Access to business support tools and templates ✓ ✓ ✓ ✓ ✓
Free website listing on the following consumer websitesTrustthetick.com.au* (Listed with all relevant consumer trademarks) ✓ ✓ ✓ ✓ ✓
Westernaustralia.com* Preferential listing Preferential listing on Chinese version ✓
China National Tourism Administration Website ✓
Discounts
Commission Rates* ✓
Membership Fees* ✓
Advertising Rates* ✓
China Trade Mission & Holiday Planner ✓
*Eligible businesses only, conditions apply.
WA Tourism AwardsCompetitors who achieve the highest quality standards are recognised and promoted as Finalists or Medallists.
CHINA READY® Accreditation CHINA READY® is a global accreditation system that identifies products and services that Chinese consumers can trust.
EcoPlus AccreditationEcoPlus assists businesses in achieving environmental sustainability and recognises a businesses’ commitment to best practice environmental management.
WA Visitor Centre AccreditationVisitor Centre Accreditation identifies Visitor Centres that have achieved certain quality standards in their service provision and operational systems.
中国消费者值得信赖的服务和产品Products & Services Chinese Consumers Can Trust
Tourism Training
Customer Service WayDrive business and revenue through improved customer service and sales technique.
Tourism BOOST Understand the tourism industry and how to increase visitation through offline marketing.
eTourism Essentials Develop your essential online presence via key websites, Google and key social media.
Tourism Media & Public RelationsLearn how to create a public profile for your business.
China ReadyGet your business ready to attract and service the growing Chinese visitor market.
Market Insights Attract business and revenue from food & wine, beach holiday and other target markets.
Marketing with Strategy Develop an in-depth marketing plan and strategise how to effectively deliver it to your customers.
Halal & Indonesia ReadyGet your business ready to attract and service Indonesian and Muslim visitors.
eTourism Advanced Upgrade your digital marketing with advanced SEO, social media and eTourism techniques.
Industry Events & Networking
Tourism Connect Regional networking events to discuss local issues, business development and Tourism Council WA policy agenda.
Parliament House Function Annual industry event attended by State MP’s from all political parties.
WA Tourism Awards Gala DinnerThe Western Australian Tourism Awards are the most prestigious in the industry, attracting fierce competition, widespread media coverage and strong consumer recognition. Each year 900 guests gather in Perth to celebrate the industry’s achievements at the Awards Gala night.
Finals Fever Networking event to announce and celebrate the finalists in the Western Australian Tourism Awards.
Ministerial Events Tourism industry functions that offers the opportunity for all members to engage with State and Federal Ministers.
Tipple An end of year relaxed industry event to enjoy fine food & wine plus a visit from Santa.
All member services, accreditation benefits, tourism training and business development services are subject to booking, availability and Tourism Council WA Policy.
All Industry Advisors have tourism and training qualifications, e-marketing know-how and tourism experience.
All staff, trainers and consultants are covered by professional indemnity and public liability insurance.
Images courtesy of Tourism WA and TCWA members. Cover image courtesy of Augusta Margaret River Times.
Tourism Advantage
For Membership enquiries please contact Tourism Council WA on 9416 0700.
www.tourismcouncilwa.com.au 1 Resort Drive, Burswood WA 6100 PO Box 91, Burswood WA 6100 Phone: (08) 9416 0700 Fax: (08) 9472 [email protected]
Accreditation & Awards
Training
Advice Line
Consulting
Statistics & Analysis
Events & Networking
Discount Services
eTourism
Representation
Business Development
Tick off the benefits of a Tourism Council WA membership
