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An introduction to Havas Media
Shopping and buying with friends
through the use of digital technologies and social platforms
• Exchanging product ideas, tips,
recommendations, and feedback throughout the pre, during & post shopping process, whether online or in-store
• Communities for like-minded shoppers to share and connect
• Shopping tools for personalizing, visualizing, customizing products
• Rewards, discounts for promoting and incentivizing friend purchases
• Special perks and exclusive access for most active fans and influencers
• Fan and loyalty clubs
• Group buying services
Social Shopping: What is it?
Social Shopping Lifecycle
DISCOVER: Inspire
& Motivate
CONNECT: Personalize & Visualize
SHARE: Feedback
& Influence
PURCHASE: Recommend
& Reward
Social
Shopping
Get inspired by eyewear styles on
fashionable bloggers and click through to buy the same glasses
(Pinterest, WarbyParker.com, U.S.)
Follow your favorite brands, designers and bloggers and get
their latest products, recommendations and
sales updates
(LYST, Facebook open graph, UK)
Social Shopping: Discover
Browse a selection of virtually displayed products, while getting
real-time access to the latest prices, social buzz, picture feeds
and other news. Use your mobile to buy
(Ebay Pop-up Store UK)
Get motivated for the holiday shopping season by finding
great ideas within a gift guide from your daily new stream
(Kate Spade, Facebook)
Social Shopping: Discover
Join the conversation with other
moms and receive personalized offers based upon your
interests and lifestyle
(Walmart, Google Plus, Brazil)
Social Shopping: Connect
Create a personalized product catalog, save items you want, rate what you own, read reviews, and chat directly with
others to get advice
(Sears Shop Your Way, iphone, U.S.)
Try on and visualize different outfits, without changing clothing,
through a virtual touch screen. Save and share pictures with
friends and get recommendations
(Swivel™ by FaceCake, Windows Kinnect)
Upload photos of your outfit and get real time feedback
(Fashism, iphone/Web)
Social Shopping: Connect
Upload photos of your outfit and get feedback in real-time from friends
(Fashism, iphone/Web)
Get feedback on which custom sneaker design
your friends prefer
(Nike, Twitter)
Select 2 friends and answer a quiz about the Kia Picanto for a
chance to win a Shopping Day while driving the Picanta car
around with your friends
(Kia, Facebook App, Netherlands)
Social Shopping: Share
Play a game and choose different fruits to make a virtual mixed
juice. Then have the same fruits you chose sent to your friend in
real life as a fresh juice
(Joyoung E6T, Weibo, Sina, China)
Let your friends know what items you want, and get entered into a contest to
win a gift card.
(Gap, Facebook, Pinterest, U.S.)
Social Shopping: Share
Order pizza directly from Facebook while chatting
with your friends
(Dominos, Facebook, Australia)
Social Shopping: Purchase
Purchase items directly through an interactive video, share your
purchases with other fans to win special rewards, and also get more
tips from influential bloggers
(Compass Visa, Facebook, Hong Kong)
Check-in while store shopping to receive a special discount
when you purchase an item
(American Eagle, Foursquare, U.S.)
Social Shopping: Purchase
Invite friends to split the cost of a gift together.
Get product suggestions based upon the recipient’s
social profile, brand likes and hobbies
(ebay, Facebook, U.S.)
Social Shopping: Opportunities
• Inspire social conversation about your brand by fusing products with hobbies, events, passions, people, and causes that motivate your audience to talk and share
• Leverage social graph for targeting new customers with relevant offers and products
DISCOVER: Inspire & Motivate
SHARE: Feedback &
Influence
• Personalize messaging, experiences, offers so they are meaningful to the specific needs, desires, interests of the shopper and their communities
• Help consumers visualize how a product will look, feel and function (via tools, apps)
CONNECT: Personalize &
Visualize
PURCHASE: Recommend
& Reward
• Develop experiences that are easy and rewarding to customize (upload, edit, save) and distribute (post, link, email, tweet)
• Incentivize active sharing (via offers, discounts, badges) and reward most influential consumers with special perks and exclusive brand/product access
• Listen, learn and optimize content, products and offerings around customer feedback
• Integrate commerce functionality seamlessly within social platforms online and in-store
• Make certain products, services or discounts accessible only via social interactions
• Invite customers to submit product reviews and create visibility around success stories and key influencers
• Employ attribution modeling to track conversion to sales
By 2015, the dollar volume of goods* sold globally through social media should rise six fold, to $30 billion from $5 billion in 2011.
Social Shopping Key Stats: Driving Sales Globally
Social shopping habits may be a reflection of cultural tradition than merely just digital consumption habits
Social Shopping finds a sweet spot in categories where discovery and inspiration are inherent
For staying informed about brands, people look beyond just friend recommendations and consider social ads
What keeps you informed about a brand?
What drives purchase? Yet, when it pertains
directly to purchase, friend
recommendations are still much more
influential
Source: Global Web Index, 2012
Overview: Global Media Trends Video Series
l For 2012-2013, Havas Digital is developing a global video series that will feature interviews with innovative leading companies and key industry specialists across nine media trend areas.
l Havas has undertaken this comprehensive market review in order to identify the most crucial areas of opportunity for our current and future clients.
l For marketers who are seeking to be more effective in reaching their audiences, more engaging when connecting with them, and more efficient in transacting with them, we believe there are multiple opportunities that are now available within this dynamic new landscape.
Trend categories: progressive screens, social shopping, location-based marketing, crowdsourcing/co-creation/curation, augmented learning, big data & analytics, smarter search, life tracking, and cashless commerce.
Thank you! Obrigado! Gracias! Merci! Grazie! Arigatô! Vielen Dank! Terima Kasih! 谢谢您!
For more information, please contact: • [email protected] • [email protected]