27
LKCS
Transpromo Statement Marketing
Statement Marketing
• What is Transpromo Statement Marketing?
– Transpromo is a compound expression formed from the words "transaction" and "promotional".
– By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.
– Transpromotional documents combine and data mining and business intelligence technology with variable data printing.
TAKE ADVANTAGE OF “FREE” POSTAGE!Include targeted advertising with your statements
Statement Marketing Options
• Envelope Backprinting• Selective Inserting• Statement Ads/Onserts• Matrix-Based Onsert Campaigns• E-Statement Marketing
Statement Marketing (continued)
• Envelope Backprinting– Try to open an envelope without seeing the back side.
– The back of the envelope is a billboard. Use this space.
– INEXPENSIVE – LKCS charges just over 1 cent per envelope
– Choose from our stock designs each quarter, have LKCS custom-design an ad for you, or supply your own unique ad.
Statement Marketing
• Selective Inserting– Take statement stuffers one step further.– Target which members receive certain inserts. Selectively
insert brochures, flyers and newsletters by criteria you select such as:
• Account relationships• Account balances• Account activity• Geography• ANY other conditions identifiable in your statement data• ANY other conditions identifiable in a separate control file.
Transpromo Options
• Statement Ads/Onserts– LKCS print ads directly on your statements for pennies.
– Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.
– You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.
– Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.
– Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.
Statement Onserts
Statement Reformatting
Flexible Statement Design
More Transpromo
• Statement Letters– Include personalized direct mail
letters as the first page of your account statements. NO EXTRA POSTAGE!
– According to the DMA, personalized letters remain as the most effective direct mail method.
– Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.
Pre-Screen Cover Letters
One Time Use vs. Campaigns
• All of the above examples were intended to support one promotion for one month.
• How else could you utilize transpromo statement marketing?
• Consider developing ongoing statement-based marketing campaigns
• The advantages:– “Set it and forget it” (at least for a few months)– Take advantage of special opportunities– True one-to-one marketing
Statement Campaigns
• Some ideas:
– New Account Holders
– CD Renewals
– Loan Payoffs
– Auto Loan Recapture
– Birthday Messages
– Loan Payment Coupons
– Kids / Teen / Senior Club
– New Mergers/Acquisitions
– New SEGs
– Cross-Sell Opportunities
– Promote E-Statements
Ongoing Campaign Examples
Matrix Statement Campaigns
• Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.
– Same concept as Matrix Mailings.
– Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.
– Ability to run multiple matrices at same time.
Matrix Ad Examples
E-Statements
• Clearly the future for majority of account statements
• Including statement marketing is just as important
All transpromo techniques can be incorporated into LKCS’ e-statements
How Much Can You Save?
• E-STATEMENTS DELIVER REAL SAVINGS
– You can expect to save at least 50 cents per e-statement user per month compared to the cost of printing and mailing a paper statement
– Savings Example:• 2,500 new e-statement users at $0.50 per month• Monthly Savings: $1,250.00• Annual Savings: $15,000
– And that’s a recurring year-after-year savings
– Some LKCS clients have over 70% of account holders on e-statements!
Onserts On the E-Statement
• Statement Ads/Onserts
Inserts Delivered with E-Statements
• Banner Ads– Link to web pages or PDFs– Appear for all account holders or selectively– NEW FEATURE
• Each banner ad is flagged until the user clicks on it
Color Doesn’t Cost More
E-Statement Functionality
• Premium user experience
• 12, 18, 24 months, or longer of statement history
• Easy e-statement self-enrollment with full compliance
• Home banking single sign-on, multifactor login authentication, or both
• Simple management and powerful reporting – access all member statements, activity, users, e-mail bounces, etc.
• View multiple document types and multiple accounts
• Mobile responsive, even optional text message notifications
• Advanced permissions: restricted account numbers, user roles, auditor access
• The integrity of your statement data is extremely important to LKCS.
– We have numerous systems in place to protect the privacy of your account holders’ financial information.
Incredible Accuracy and Security
World-Class Customer Service
• Our promise:
LKCS will not be another vendor you love to hate.
• 98% customer satisfaction in last survey
• Call or e-mail and you will get a response; best communication in the industry
• Fast answers and issue resolution
• We really do go the extra mile; no request is unreasonable
• We make our clients look good!
