GOOGLE ANALYTICS FOR NEWBIES

GOOGLE ANALYTICS FOR NEWBIES

AGENDA‣What is Google Analytics?‣What can you learn about your customers?‣What can you learn about what they do on your website?

WHAT IS GOOGLE ANALYTICS?

FROM TRACKING TO TRACTION

WHAT IS GOOGLE ANALYTICS?

● Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee.

HOW TO USE GOOGLE ANALYTICS: EXAMPLE MODEL

THE GOOGLE ANALYTICS DASHBOARD

AUDIENCEFROM TRACKING TO TRACTION

ACQUISITIONS - ALL TRAFFIC - CHANNELS

ACQUISITIONS - CAMPAIGNS - ORGANIC KEYWORDS

AUDIENCE - GEO - LOCATION

AUDIENCE - DEMOGRAPHICS - OVERVIEW

AUDIENCE - DEMOGRAPHICS - OVERVIEW

AUDIENCE - DEMOGRAPHICS - OVERVIEW

AUDIENCE - TECHNOLOGY - BROWSER & OS

AUDIENCE - MOBILE - OVERVIEW

AUDIENCE - TECHNOLOGY - DEVICES

ACTIONSFROM TRACKING TO TRACTION

BEHAVIOUR - SITE CONTENT - LANDING PAGES

BEHAVIOUR - SITE CONTENT - ALL PAGES

BEHAVIOUR - SITE CONTENT - EXITS

BEHAVIOUR - BEHAVIOR FLOW

FREE WEBSITE EVALUATION: SCALEUP.COM.AU

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