Date post: | 26-Dec-2014 |
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GOOGLE ANALYTICS
PRESENTER
• First job – Event manager for non-profit• Began working at Fortune 1000 company
in 1995o Accidentally started building websites
• Started own company in 1998o One woman show
KENDRA WRIGHT
President, Saffire Events
SAFFIRE CLIENTS
SAFFIRE ASSOCIATION PARTNERS
GOOGLE ANALYTICS
THIS IS THE NERDY PART
LOTS ABOUT YOUR AUDIENCE
WHERE THEY LIVE
WHAT SITES THEY CAME FROM
WHERE THEY GO ON YOUR SITE
4 IMPORTANT THINGS TO WATCH
• Low visits? Improve SEO or online marketing of your site
site visits
SITE VISITS
4 IMPORTANT THINGS TO WATCH
• High bounce rate? Improve your homepage
bounce rate
BOUNCE RATE
4 IMPORTANT THINGS TO WATCH
• Not enough action? Make your website more compelling (good rate: 2%)
actions/ conversion
rate
SETTING GOALS
SETTING GOALS
4 IMPORTANT THINGS TO WATCH
• Low time? Add interactivity and other “stickiness”
time on site
AVERAGE VISIT DURATION
AUTOMATING GOOGLE ANALYTICS
AUTOMATING GOOGLE ANALYTICS
FINAL THOUGHTS
Speaking at 3 pm in Registration Hallway(across from tradeshow)
Come by our Hollywood Happy Hour from 5:30-7 pm tonight in Suite 3298.
Leave us your business card, and we’ll send slides, enter you for a free flat screen TV and send you The Dirt.
Thank You!