Grant Kemp / @UKandroid

E V E N X - FA C T O RH O W T O U S E G O O G L E ’ S M E A S U R E M E N T P R O T O C O L T O M E A S U R E A N Y T H I N G

1

T H A N K S

Grant Kemp / @UKandroid

" T H E P R I C E O F L I G H T I S L E S S T H A N T H E C O S T O F D A R K N E S S . "

A R T H U R C . N I E L S E N

2Grant Kemp / @UKandroid

G R A N T K E M P

@ U K A N D R O I D

TA K E A W AY S F R O M T H I S S E S S I O N

• Understand a bit more about how to use Google Analytics to measure offsite behaviour, Coffee Machines or just about anything.

• Learn the concepts and terms behind it

• Mould GA to your will

• Break some rules

Grant Kemp / @UKandroidGrant Kemp / @UKandroid

W H O I S T H E M O S T P O W E R F U L P E R S O N I N T H E S TA D I U M ?

W H AT I S G O O G L E A N A LY T I C S R E A L LY ?

Grant Kemp / @UKandroid

Grant Kemp / @UKandroid

W H AT I S G O O G L E A N A LY T I C S

It is a phenomenally powerful and flexible data collection, mining, presentation tool that has the unique property of being created by some of the best minds in the business, but given the mandate to make it accessible to everyone.

Grant Kemp / @UKandroidGrant Kemp / @UKandroid

Perfect for Websites

Grant Kemp / @UKandroidPerfect for Coffee Machines too!

Grant Kemp / @UKandroidPerfect for Stores

Grant Kemp / @UKandroidPerfect for ???

A N Y T H I N G !

T R A C K I N G M Y W E E K S A C T I V I T Y I N M P

N U M B E R O F T I M E W A R P S : 4

G Y M V I S I T S : 0 F R I D G E D O O R O P E N S : 3 7

S O I F A L L T H AT S F R E E ?

W H Y A R E Y O U O N LY T R A C K I N G 2 0 % O F Y O U R B U S I N E S S I N G A ? ? ?

Grant Kemp / @UKandroid

S O W H AT D O W E N E E D T O K N O W T O M A K E G A M E A S U R E X - FA C T O R ?

H O W D O W E D O T H E C O L L E C T I O N

Classic GA Analytics

Universal Analytics

Analytics SDKs for Apps

Measurement Protocol

M E A S U R E M E N T P R O T O C O L I S D E S I G N E D F O R T H I S

I T S N O T H A C K I N G O N G O O G L E A N A LY T I C S …

W H AT I S T H E M E A S U R E M E N T P R O T O C O L ? ( M P )

Grant Kemp / @UKandroid

L E T ’ S C O L L E C T T H E D ATA

M O U L D I N G T H E G O O G L E A N A LY T I C S P L AT F O R M T O Y O U R Q U E S T I O N

H O W T O B U I L D A M P C A L L

Sent via Http POST to the Google analytics Endpoint:

P O S T / C O L L E C T H T T P / 1 . 1 H O S T: W W W. G O O G L E -

A N A LY T I C S . C O M

+PAY L O A D

Grant Kemp / @UKandroid

Y O U N E E D A H I T F O R Y O U R PAY L O A D

Purchase

Event Tracking

Page Tracking

Social

Refund

User Timing

PAY L O A D

Grant Kemp / @UKandroid

W H AT S I N T H E PAY L O A D ?Sent via Http POST to the Google analytics Endpoint:

+

R E Q U I R E D PAY L O A D

Page Tracking

&v=1 &tid=UA-1234-5

&cid=555 &t=pageview

+E X T R A S

U T F - 8 A N D U R L

E N C O D E D

Grant Kemp / @UKandroid

T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( M Y F R I D G E : E X A M P L E )

E X T R A S & C D = G R O U P N A M E

& C D = F R I D G E D O O R O P E N S

PAY L O A D

Grant Kemp / @UKandroid

T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( U S I N G M Y F R I D G E E X A M P L E )

E X T R A S & C D = G R O U P N A M E

& C D = F R I D G E D O O R O P E N S

PAY L O A D

Grant Kemp / @UKandroid

D O N ’ T F O R G E T T H E C O D E( T H I S I S T H E F U N B I T T H A T I L I K E T H E M O S T )

Are we Ready to Collect?

Grant Kemp / @UKandroid

Awesome Demo would be here if you were in the talk. what’s not awesome about presenting pictures of Google Analytics?

It’s Alive! and Working!

Grant Kemp / @UKandroid

W O W T H AT WA S A N A M A Z I N G D E M O . . S O R R Y Y O U M I S S E D I T I F Y O U W E R E N ’ T T H E R E . H E R E A R E S O M E S C R E E N S H O T S F R O M I T.

S O W H AT D O R E S U LT S L O O K L I K E ?

Grant Kemp / @UKandroid

S E G M E N T S W O R K !

U S E S E G M E N T S A N D R E P O R T S T O D R I V E I N S I G H T

I F Y O U R B A N D N A M E S TA R T S W I T H A N “ A ” Y O U W A N T C H E R Y L A S Y O U R M E N T O R

Grant Kemp / @UKandroid 36

Grant Kemp / @UKandroid

W H O I S T H E R E A L W I N N E R ?

37

Grant Kemp / @UKandroid

W H O I S T H E R E A L W I N N E R ?

38

Hopefully from learning what it takes to win, you can join us fellow X-factor Winners

U S E F U L L I N K S

Measurement Protocol Resources

Easy for learners

https://github.com/analytics-pros/universal-analytics-php

Popular on Github

theiconic/php-ga-measurement-protocol

Blog Post with data and links will follow on ConnectedWindow.com

Grant Kemp / @UKandroid