DAFTAR PUSTAKA
Aaker, David. 1996. Building a Strong Brands. The Free Press
Brewer, Michael (2000) Creating Value in The New Economy ”Measuring Customer Loyalty”. Valoris Abram Hawkes
Davis, M. Scott (2002). Brand Asset Management : Driving Profitable GrowthThrough Your Brands, California : John Wiley & Sons INC.
Dharmmesta, B.S. (1999). Loyalitas Pelanggan : Sebuah Kajian Konseptual Sebagai
Ghozali, Imam. 2005. Analisis Multivariate Lanjutan Dengan Program SPSS. Semarang:BP Undip
Griffin, Jill. 2002. Customer Loyalty. Jakarta:Erlangga
Gustiasya, Thia. 2005. Pengaruh Faktor-Faktor Marketing Mix terhadap Kepuasan Nasabah studi Kasus pada Bank Mega Cabang Kebon Jeruk.
Hamzah, Amir. 2007. Analisis Experiential Marketing, Emotional Branding, dan Brand Trust Terhadap Loyalitas Merek Mentari. Usahawan No 06 tahun XXXVI Juni 2007 hal 22-28
Hendra, Baskara Adhi. 2006. Tahap yang Dilalui Pelanggan Pada Experiential Marketing. Jurnal Manajemen Prasetya Mulya volume II No. 1 Mei 2006 hal 35-52.
Kertajaya, Hermawan. 2004. Marketing In Venus. Jakarta:PT Gramedia
Kertajaya, Hermawan. 2006. Hermawan Kertajaya On Marketing. Jakarta:PT Gramedia
Kertajaya, Hermawan. 2007. Bosting Loyalty Marketing Performance. Jakarta:Mark Plus
Kotler, Armstrong, Gary. 2001. The Principle of Marketing 9th edition. Prentice Hall Inc.
Kotler, Philip. 1993. Manjemen Pemasaran Volume 1 Edisi Ketujuh. Jakarta:FE Universitas Indonesia
Kotler,Philip (2003), Marketing Management, 11th ed, Prentice Hall
Malhotra , N.(2007), Marketing Research, 5th ed, New Jersey : Pearson Education, Inc.
Peter and Olson (2006), Consumer Behavior & Marketing Strategy, 7th ed, Prentice Hall
Rahmawati, 2003. Pengaruh Aspek Sense dan Feel Dari Experiential Marketing Pada Kasus Soto Gebrak. Jurnal Ekonomi dan Bisnis Volume III No. 2 Agustus 2003 hal 109-121
Schmitt, Bernd (1999), Experiential Marketing: How to Get Customer Sense, Feel, Think, Act and Relate to Your Company and Brands. The Free Press. New York
Sekaran, Uma (2006),Metodologi Penelitia Untuk Bisnis. Jakarta : Salemba Empat
SWA Sembada Majalah Edisi Juni. 2007.
Widiyanto. 2004. Analisis Faktor yang Mempengaruhi Loyalitas Konsumen Studi Kasus Pada Susu Anlene Dari PT. New Zeland Milk (Indonesia). Jurnal Ekonomi dan Manajemen “Dinamika Unnes” Volume XIII No1 Maret 2004 Hal 1-7
Noorastuti, 2009. “Menambah Panjang Masalah Macet Jakarta”. http://metro.vivanews.com/news/read/70849-menambah_panjang_masalah_macet_jakarta
2009. ”Everybody Loves Vespa”. http://www.thescooterscoop.com/2009/12/30/everybody-loves-vespa-eeeeverybody/
LAMPIRAN I : Hasil Uji Validitas Pada SPSS 17.0
Factor Analysis
SENSE (SNS) Factor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .612
Bartlett's Test of Sphericity Approx. Chi-Square 58.530
df 3
Sig. .000
Anti-image Matrices
S1 S2 S3
Anti-image Covariance S1 .740 -.302 -.046
S2 -.302 .630 -.274
S3 -.046 -.274 .780
Anti-image Correlation S1 .629a -.442 -.061
S2 -.442 .577a -.391
S3 -.061 -.391 .656a
a. Measures of Sampling Adequacy(MSA)
Total Variance Explained
Compo
nent
Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 1.844 61.481 61.481 1.844 61.481 61.481
2 .719 23.953 85.434
3 .437 14.566 100.000
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
S1 .760
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .612
Bartlett's Test of Sphericity Approx. Chi-Square 58.530
df 3
S2 .858
S3 .728
Extraction Method:
Principal Component
Analysis.
a. 1 components
extracted.
FEEL (FEL) Factor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .738
Bartlett's Test of Sphericity Approx. Chi-Square 151.793
df 6
Sig. .000
Anti-image Matrices
F1 F2 F3 F4
Anti-image Covariance F1 .601 -.217 -.186 .053
F2 -.217 .476 -.077 -.227
F3 -.186 -.077 .570 -.189
F4 .053 -.227 -.189 .564
Anti-image Correlation F1 .728a -.406 -.317 .092
F2 -.406 .724a -.147 -.438
F3 -.317 -.147 .787a -.333
F4 .092 -.438 -.333 .717a
a. Measures of Sampling Adequacy(MSA)
Total Variance Explained
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .738
Bartlett's Test of Sphericity Approx. Chi-Square 151.793
df 6
Compo
nent
Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 2.577 64.432 64.432 2.577 64.432 64.432
2 .642 16.057 80.489
3 .470 11.752 92.241
4 .310 7.759 100.000
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
F1 .758
F2 .855
F3 .813
F4 .780
Extraction Method:
Principal Component
Analysis.
a. 1 components
extracted.
THINK (THK) Factor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .678
Bartlett's Test of Sphericity Approx. Chi-Square 121.606
df 3
Sig. .000
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .678
Bartlett's Test of Sphericity Approx. Chi-Square 121.606
df 3
Anti-image Matrices
T1 T2 T3
Anti-image Covariance T1 .446 -.277 -.124
T2 -.277 .438 -.142
T3 -.124 -.142 .685
Anti-image Correlation T1 .642a -.627 -.225
T2 -.627 .637a -.260
T3 -.225 -.260 .822a
a. Measures of Sampling Adequacy(MSA)
Total Variance Explained
Compo
nent
Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 2.187 72.900 72.900 2.187 72.900 72.900
2 .542 18.051 90.951
3 .271 9.049 100.000
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
T1 .886
T2 .891
T3 .781
Extraction Method:
Principal Component
Analysis.
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .678
Bartlett's Test of Sphericity Approx. Chi-Square 121.606
df 3
a. 1 components
extracted.
ACT (ACT) factor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .596
Bartlett's Test of Sphericity Approx. Chi-Square 66.106
df 3
Sig. .000
Anti-image Matrices
A1 A2 A3
Anti-image Covariance A1 .763 -.279 -.011
A2 -.279 .584 -.312
A3 -.011 -.312 .707
Anti-image Correlation A1 .640a -.418 -.015
A2 -.418 .563a -.485
A3 -.015 -.485 .610a
a. Measures of Sampling Adequacy(MSA)
Total Variance Explained
Compo
nent
Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 1.877 62.573 62.573 1.877 62.573 62.573
2 .728 24.262 86.835
3 .395 13.165 100.000
Extraction Method: Principal Component Analysis.
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .596
Bartlett's Test of Sphericity Approx. Chi-Square 66.106
df 3
Component Matrixa
Component
1
A1 .725
A2 .875
A3 .766
Extraction Method:
Principal Component
Analysis.
a. 1 components
extracted.
RELATE (RLT) Factor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .660
Bartlett's Test of Sphericity Approx. Chi-Square 61.879
df 3
Sig. .000
Anti-image Matrices
R1 R2 R3
Anti-image Covariance R1 .683 -.297 -.157
R2 -.297 .662 -.198
R3 -.157 -.198 .784
Anti-image Correlation R1 .644a -.441 -.215
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .660
Bartlett's Test of Sphericity Approx. Chi-Square 61.879
df 3
R2 -.441 .631a -.275
R3 -.215 -.275 .730a
a. Measures of Sampling Adequacy(MSA)
Total Variance Explained
Compo
nent
Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 1.899 63.313 63.313 1.899 63.313 63.313
2 .636 21.190 84.503
3 .465 15.497 100.000
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
R1 .813
R2 .830
R3 .742
Extraction Method:
Principal Component
Analysis.
a. 1 components
extracted.
BRAND LOYALTY (B_LOYALTY) Factor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .648
Bartlett's Test of Sphericity Approx. Chi-Square 83.044
df 6
Sig. .000
Anti-image Matrices
BL1 BL2 BL3 BL4
Anti-image Covariance BL1 .856 -.027 -.218 -.072
BL2 -.027 .658 -.018 -.325
BL3 -.218 -.018 .754 -.199
BL4 -.072 -.325 -.199 .576
Anti-image Correlation BL1 .735a -.036 -.271 -.102
BL2 -.036 .619a -.026 -.528
BL3 -.271 -.026 .701a -.301
BL4 -.102 -.528 -.301 .612a
a. Measures of Sampling Adequacy(MSA)
Total Variance Explained
Compo
nent
Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 2.076 51.911 51.911 2.076 51.911 51.911
2 .906 22.641 74.552
3 .630 15.747 90.299
4 .388 9.701 100.000
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
BL1 .578
BL2 .738
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .648
Bartlett's Test of Sphericity Approx. Chi-Square 83.044
df 6
BL3 .713
BL4 .831
Extraction Method:
Principal Component
Analysis.
a. 1 components
extracted.
LAMPIRAN II : Hasil Uji Reliabilitas Pada Penelitian
Scale: ALL VARIABLES
SENSE (SNS) Factor
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.684 3
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's
Alpha if Item
Deleted
S1 12.5455 1.259 .461 .636
S2 12.4545 1.039 .607 .440
S3 12.0727 1.206 .435 .672
FEEL (FEL) Factor
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
.806 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's
Alpha if Item
Deleted
F1 19.1727 4.438 .562 .785
F2 19.0909 4.028 .711 .722
F3 19.2727 3.723 .652 .741
F4 19.2364 3.430 .606 .777
THINK (THK) Factor
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.808 3
Item-Total Statistics
Reliability Statistics
Cronbach's
Alpha N of Items
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's
Alpha if Item
Deleted
T1 12.4000 .921 .709 .691
T2 12.3636 .839 .713 .676
T3 12.2000 .914 .561 .841
ACT (ACT) Factor
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.699 3
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's
Alpha if Item
Deleted
A1 12.9000 1.137 .435 .702
A2 12.8364 .854 .645 .429
A3 12.8091 1.018 .480 .653
RELATE (RLT) Factor
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
.708 3
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's
Alpha if Item
Deleted
R1 12.4182 .759 .545 .593
R2 12.2727 .732 .571 .560
R3 12.3273 .773 .464 .695
BRAND LOYALTY (B_LOYALTY) Factor
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.683 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's
Alpha if Item
Deleted
BL1 18.7364 1.939 .353 .684
BL2 18.8818 1.775 .459 .621
BL3 18.7182 1.599 .469 .618
BL4 18.9909 1.642 .596 .534
LAMPIRAN III : Hasil Analisis Regresi Berganda Model I
Regression
Variables Entered/Removed
Model
Variables
Entered
Variables
Removed Method
1 RLT, FEL, ACT,
SNS, THKa
. Enter
a. All requested variables entered.
Model Summaryb
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate Durbin-Watson
1 .737a .543 .520 .29197 1.953
a. Predictors: (Constant), RLT, FEL, ACT, SNS, THK
b. Dependent Variable: BRAND_LOYALTY
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 10.134 5 2.027 23.775 .000a
Residual 8.525 100 .085
Total 18.659 105
a. Predictors: (Constant), RLT, FEL, ACT, SNS, THK
b. Dependent Variable: BRAND_LOYALTYCoefficients(a)
Model
Unstandardized Coefficients
Standardized Coefficients t Sig. Collinearity Statistics
BStd. Error Beta
Tolerance VIF B
Std. Error
1 (Constant) 3.392 .368 9.223 .000
Service Performance
.254 .098 .334 2.579 .011 .397 2.522
Kepuasan .204 .089 .298 2.300 .024 .397 2.522
a Dependent Variable: Loyalitas
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) .761 .535 1.422 .158
SNS .165 .071 .197 2.311 .023 .627 1.595
FEL .069 .047 .107 1.484 .141 .878 1.139
THK -.102 .084 -.111 -1.208 .230 .543 1.841
ACT .418 .076 .463 5.464 .000 .636 1.573
RLT .324 .088 .311 3.681 .000 .642 1.559
a. Dependent Variable: BRAND_LOYALTY
DAFTAR RIWAYAT PENULIS
Nama : Gusti Kasyful Anwar
Tempat, Tanggal Lahir : Pontianak, 14 Maret 1987
Alamat : Jl. Bangka VIII No.23, Kemang, Jakarta
Agama : Islam
No. Telp : 083894985225
Email : [email protected]
PENDIDIKAN
1992 – 1998 : SD. Pertiwi, Pontianak
1998 – 2001 : SLTP Negeri 3, Pontianak
2001 – 2004 : SMA Negeri 3, Pontianak
2005 – 2010 : STIE – Indonesia Banking School, Jakarta
PENDIDIKAN NON-FORMAL
2005 : IBS Service Excellence Training
2006 : IBS Credit Analysis Training
2006 : TBI – English Course TOEFL Preparation
2007 : Basic Treasury Training
2008 : Trade Financing Training