Heads Portfolio English

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Expertise, precision, creativity and passion in corporate identity, corporate publishing, design, film, behavioral branding, advertising and webdesign.

Aditional ServicesInvestment Management

1 Traditional Asset Classes 2 Currency Overlay Management 3 Hedge Funds+Other Alternative Investments

Investment Advisory Services

4 Asset Allocation 5 Investment Policy Development 6 Performance Measurement+Analysis 7 Hedge Funds+Other Alternative Investments 8 Consolidated Financial Reporting 9 Manager Selection

Individual Financial Services

10 Insurance Procurement 11 Financial Planning 12 Cash Flow Management

Planning+Strategic Oversight Services

13 Long-Range Family Planning 14 Ownership Structures+Estate Planning 15 Privately Held Business Matters 16 Tax+Financial PlanningOutsourced to Best-of-Breed Partners

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161512

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Schwarz

Pantone Warm Gray 11 C

Pantone 4975 C

Pantone 669 C

Pantone 451 C

Pantone 233 C

Pantone 187 C

Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreetiis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy. Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreetiis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy.

Lorem wisi etiam duis option ex. Sed claritatem claritatem modo et nobis. Gothica consectetuer diam option eorum ipsum. Et nibh qui demonstraverunt possim modo. Putamus eleifend laoreetiis qui legere. Et dynamicus iriure sed saepius illum. Est processus in at autem fiant. Ii etiam iis euismod est per. Dolor zzril dynamicus nulla consequat in. Facilisis nostrud facilisi quarta et nonummy.

Beispiele und Farben

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Doing it, not

preaching it

Quality, not

opportunity

Awareness, not awards

Connected, not chaotic

Team players, not divas

Strategists, not gurus

Heads is a brand creator, developer and manager. Three client-relevant characteris-tics describe our agency:

integrating Through direct experience in most areas of brand management, it is easy for our whole team to harmonise all the measures. Our flex-ible structure means our team can adapt to ensure the best and most efficient use of all our resources and those on the client’s side.

entrepreneurialPeople with personal entrepreneurial experi-ence are usually better at working the market

carefully and insightfully on behalf of their clients. That is why our whole team, from partners to apprentices all participate in Heads profits. Having entrepreneurs and intrapreneurs guarantees our sense of realism and market proximity.

alertHeads employs well-connected personalities who have their noses to the wind. Equipped with as much knowledge as curiosity, they are proactive in their dialogue with clients. With stamina and attention to detail, they develop successful solutions.

“Since everything is in our heads, we had better not lose them.” Coco Chanel

The devil is in the detail Heads is capable of planning and implementing complex large projects. The timetables defined by Heads give the client and the agency a sense of security and enable us to implement plans at a furious pace.

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Phase 6:Etablierung Umsetzung weitereAnwendungen

07.05. –15.05.2009

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Making a proper job of itWe believe that precise project manage-ment is very important. This begins with the project planning, which includes precise and inspiring formulation of the aims and jobs that need to be accomplished. The external interfaces also need to be planned while sub-projects may be defined. Then the project management needs to be defined in writing along with the quality, process, schedule, resources and cost expectations. The next step is the project organisation where we define responsibilities and competences as well as communication paths within the project team and out to the immediate environ-ment and external interfaces. The project controlling developed in close cooperation with the client includes plans for how the project-critical aspects will be monitored. It also covers the reporting process and how the project documentation will complement the project management. Overall: This procedure reduces project risks, improves the quality of information exchange and increases the total efficiency and effectiveness.

Pers. Einladung Event

“THE END IS THE BEGINNING”

16.00 Essen/Entertainment

19.00 Schluss

19.05 Give away

15.00 UhrApéro / Info

Internal Branding

Benchmark Movie

1. Attention«Single-Brand mit Axpo»

2. Understanding«Wir setzen Axpo unter Strom»

2. Operational Effect«Wir sind Axpo!»

3. Trust«Axpo macht Sinn »

September 2009

Oktober 2009

Magazin

Interview mit Manfred Thumann

Feedback-Karte

Leaflet(Vertiefung Strategie /MA-Feedback / Q&ABenchmarking)

Pers. Login auf «Starkemarke.ch» mit Zustimmungs-Thermometer und Common Craft-Info

Interne Posters

3. Plakat Unfallpyramide

4. Plakat Regeln

6. Ereignismeldungen Ständiges Updates (A4-Template)

5. Performance-Leuchtkasten Unfallfreie Tage (Werk, andere Werke) Plakate Pyramide und Regeln Rangliste Templates Ereignismeldungen

«Sicherheit zuerst»

Attention«Unfälle sind nicht normal»

Understanding«Unfälle vermeiden ist immer Thema»

Operational Effect«Unfallvermeidung ist und wird ausgezeichnet»

Trust«Unfallvermeidung erhöht die Wertschätzung»

1. Logo

0Unfälle

0Unfälle

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Real-time corporate identityHeads developed the first ever employee-driven, dynamic brand. The “tripod” replaces the company plaque in all Namics offices and welcomes visitors with a flow of phrases that re-flect employee’s current feelings about their company.

Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 12

Merkur

Venus

Saturn

Neptun

Erde

Jupiter

Merkur: HellgrauC=5 M=5 Y=5 K=30

Venus: OrangeC=5 M=5 Y=5 K=30

Saturn: MagentaC=40 M=100 Y=0 K=0

Neptun: EisblauC=60 M=0 Y=13 K=0

Erde: GiftgrünC=43 M=1 Y=100 K=0

Jupiter: BraunC=69 M=79 Y=67 K=0

Merkur: GrauC=5 M=5 Y=0 K=60

Venus: RotC=5 M=5 Y=5 K=30

Saturn: ViolettC=64 M=100 Y=31 K=2

Neptun: HimmelblauC=88 M=19 Y=13 K=0

Erde: GrasgrünC=100 M=0 Y=100 K=0

Jupiter: BeigeC=24 M=24 Y=67 K=0

Merkur: RotC=20 M=100 Y=83 K=100

Venus: BordeauxC=5 M=5 Y=5 K=30

Saturn: AubergineC=79 M=93 Y=32 K=32

Neptun: KönigsblauC=94 M=70 Y=0 K=0

Erde: TannengrünC=96 M=46 Y=54 K=29

Jupiter: OliveC=50 M=40 Y=80 K=24

Merkur: SchwarzC=0 M=0 Y=0 K=100

Venus: SchwarzC=0 M=0 Y=0 K=100

Saturn: GiftgrünC=43 M=1 Y=100 K=0

Neptun: GelbC=0 M=34 Y=100 K=0

Neptun: SchwarzC=0 M=0 Y=0 K=100

Jupiter: GrauC=10 M=1 Y=8 K=20

Corporate identity Corporate publishing Design Film Behavioral branding Advertising Webdesign Page 13

Earning laurelsThe Namics corporate identity won a “red dot award: communication design 2009” competing against 6112 submis-sions from 42 countries.

Arial is everywhere. Groteskschrift. PostScript. Standard. Monotype. Verwendbarkeit. Kompatibel. Typography. PC und Mac. Zeitlos. Namics.abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(*!?‘<>@$£©Ω+∑“”&œ

St.Gallen. Namics. Frankfurt. Hamburg. München. St.Gallen. Zug. Zürich. Namics.

Vollgas. Performance Cycle. Javascript. Skype’s mir. Produktdatenbank. Search. Leidenschaft. Namics.

Leidenschaft. Preis/Leistung. Neugier. E-Business-Strategie. IT. Work Experience. Mensch. Performance. Spass. Wissen teilen. Nutzenorientierung. Content Management. Mut. Informationsvorsprung. An die Spitze. Interdisziplinarität. Kreativität. Bewegte Bilder.Social Applications. Vertrauen verdienen. Partner schaffen. Profil zeigen. Namics.

Business-Unit. Coaching. PHP.J2EE. Studiewissen. Wissen. Realisierung. Webtechnolgie.Flexibilität. E-Business. Namics.

Creative. Guru. Dirty Code. Out of Control.Love & Rockets. Dhtml. Network. Namics. Agil. Portale. Hilfsbereit. Information Retrieval.

Menschen im Mittelpunkt. Blog. Dynamik. Namics.

Frankfurt. Namics.St.Gallen. Namics.

Freiraum. Rails. Trendsetter. Xhtml. Perspektive. Ästhetik. Accessibility. Verantwortung. Namics.

Tempo. Navigations-Ergonomie. Social Application.Mutig. Mobile & Multi-Device. Erfahrung. Namics.

Sponsor.Namics.

Partner.Namics.

Designer‘s Wrestling. Fast & furious. Namics.

Create Sun & Earth, Fire and Sky.Live. Authenticity. Visualize. Xml.Vocalize. Materialize. Program.Coding. Sounds. Leben. Online.Header. My Sunset. Creative.Gurus. Dirty Code. Out of Control.Love & Rockets. Dhtml. Network.Microsoft. Linux. Geld. Skype.Chatrooms. Terminator. Namics.

Jürg Stuker. Bernd Schopp.Elke Schreckenbach. Nathalie Strobl. Michael Rottmann. Adrian Scherrer. Iris Lillig.Nicole Blum. Philipp Lämmlin. Namics.

Alerts. moss.namics. about.namics. Blogsblog.namics. Exec.Extranet. Namics.

Neue schöne Welt. Virus.FC Züri. Javapolis. JEE.Intel. Cuil. Flikr. Namics.

St.Gallen. Hamburg. Frankfurt. München. Zug. Zürich. Bern. Namics.

Live. Authenticity. Visualize. Xml.Vocalize. Materialize. Program.Coding. Sounds. Leben. Online.Header. My Sunset. Creative.Gurus. Dirty Code. Out of Control.Love & Rockets. Dhtml. Network.Microsoft. Linux. Geld. Skype.Chatrooms. Terminator. Namics.

Mosti volupm nonecti aeptas.plibusape voluptis eroreris est dolorest prest explab ilis cupta dolorem incius andis aut fugias doloreremas, optas quas sincim quosaerum qui te qui con-sequi num etur quoteramus sunt.

Unity in diversity As per the corporate design concept, Namics employees can create their own business cards and add their own content. This is an entirely new dimen-sion of corporate identity.



Making massive brandsFrom the name on the door bell to larger-than-life logos: Heads delivered precision results and passed all tests of scale during the rebranding of NOK to Axpo AG.


Cool, not coldDuring the rebranding of NOK as Axpo AG, the CEO wanted to get ap-prentices excited about the new brand as well. So Heads produced black hoodies with an Axpo piece.



Location marketing The “Swiss Biotech Report” with portraits of biotech companies, investor reports and articles on research, science and the financial world gives foreign investors a good impression of Swiss competitiveness.


From the “Swiss Biotech Report”“The Swiss Alps are a wonderful meta-phor for the Swiss biotech industry. A wide choice of different peaks invite climbers to embark on an onerous, yet fascinating adventure. The route to the top is open to only the best. And those talents who reach the upper regions recognise that they are among peers. Near the summit, you have to share your experience, trust is essential and helping one another is the only safe option.”




Communicating added valueHappily exhausted readers communi-cate that you can read the Tagi free – if you go out often enough, taking advan-tage of CARTE BLANCHE reductions. You may lose sleep with the CARTE BLANCHE, but not without recovering your subscription costs.



Accelerating businessSpeed & Spirit boxes motivate General Motors dealers to go full throttle, des-pite a tough market environment.

“Packaging and promise”Inspired by Christo’s principle, packaging created by Heads.


Ready for the kick-off A Ringier reader’s gift to mark the European football – that both sexes will enjoy.





Visualising identitySolutions Providers received a new visual identity that reflects their charac-ter: management consultants who are independent, modern, progressive and developmental.


Client financial magazineSolutions Providers treated themselves to a client magazine with journalis-tic ambitions that cuts a fine figure alongside the Economist, HBR and the Wirtschaftswoche.



Rotary websiteRespecting the long heritage of the Rotary institution, a modern website was created that guided users rapidly to the relevant information and suited the youthful Rotary Club Zurich Turicum.




TestimonialsAmidst increasing international competition for Masters students, the Economics Faculty of the University of Zurich promotes, online, the advan-tages of their economics courses using testimonials from famous graduates.


The best side of bricks The brochure for Swissbrick com-municates sustainability and shows off the creative possibilities of brick walls. Hand-written comments by building owners lend emotions to blocks of burnt clay.


The eyes eat tooA new nutritional concept connects traditional food culture with modern scientific discoveries. Heads developed the name, logo, claim and visual iden-tity for this start-up.

TREMONTE NUTRITION REINVENTED

®



Warmth Growth PathsThe Pestalozzi home Buechweid in Russikon ZH offers a second home to some 70 learning- and socially challenged children and young people. Heads captured the identity of the Foundation with the tagline “Warmth Growth Paths” and developed a visual identity that expresses the encouraging atmosphere in the Foundation. At the same time, the filigreed logo expresses the fragile harmony that depends on the engagement of everyone involved.

Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Seite 46Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Page 46


WinningAfter years characterised by declining market shares, General Motors Swit-zerland believes that it can awaken the winning spirit once again. Behavioral branding measures encourage the employees and the GM dealers.



Information is motivation Encouraging advances in marketing and best-practice examples mobilise employees and dealers.

Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Seite 50




Celebrating learning and researchThe anniversary logo of the University communicates interdisciplinary co-operation while promoting awareness of the new abbreviation UZH. For the first time in decades, all the facul-ties, institutes and museums of the University are united with a common visual identity.


Heads Portfolio 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Seite 54




Out of the ivory towers Heads presents interdiscipliniary research in a 1700 m2 big white cube. An 18-piece modular cardboard furniture set was created by Heads to show off the various multimedia pres-entations and research projects while also making a surprising design and sustainability statement. The University expected 25’000 visitors. Instead, 40’000 science fans flock to the exhibition in the Centre of Zurich. Besides the “parcours des wissens”, Heads designed a special tram to increase the media at-tention. In one design blog, the purists complain about the increasing number of special trams, but admit that the UZH tram is a particularly attractive specimen.



Critical knowledgeA poster campaign presents a scientific perspective on mundane reflections that crop up in daily life. It shows that science is interested in the fundamen-tal rather than the obvious.


“Everything should be made as simple as possible without being oversimplified.”Corporate design à la Albert Einstein: By reduction of complexity, the clar-ity and impact of Swiss Life’s CD is increased. Four as opposed to eight secondary colours, only one sheet size for all publications, three instead of five levels of brochures and two as opposed to thirty-two different last pages help to create more cohesive communications.


The prize sponsor in the logoThe “ewz.selection” is a platform that offers a look at current Swiss photog-raphy from different angles. The de-cision to put the sponsor’s name in the logo honours the ewz’s significant long-term support of Swiss photography.



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Date post:	22-Feb-2016
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