HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
To find out how effective the combination of my main product and ancillary texts is click on the thumb.
UNEFFECTIVE
VERY EFFECTIVE
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
SYNERGY OF PRODUCTS...
The synergy between my main product and the ancillary texts is important as it means there is a constant recognisable aspect to both product meaning they can easily be linked back together. The main theme of the song is about ‘street life’ so the video was shot in central London during the night and the photos where taken in the same location. The recognisable aspect present in all of the products is the busy night city life present in background of the artist.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
His style is also consistent as he is either wearing a hat or a hood, covering much of his face. This is present across all the products so that he is easily recognisable and conforms to grime genre conventions as there style is closely linked to dark clothes and hoods, adding to the mystery of the artists, like seen from the k koke example. The fact that it is shot in the dark ads to the mystery and urban ‘street’ theme, which makes the genre easily recognisable to the audience. This means that there is a greater impact on the target audience, making the marketing potential greater.
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CONFORMS TO GRIME GENRE...
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
In order to effectively produce a main product and ancillary text we made marketing aims profile for each product beforehand. This meant that we could easily understand what conventions are used to target a grime audience, meaning we could easily identify what was important to include within the video and in the advertising products.An example of this is the artist image. It was important for him to look urban and slightly intimidating, meaning his clothes where casual and the shots of him are serious, not playful. This was done as we understood the main audience of Grime music are males, meaning they want to be able to identify with the artists, whether it be the attitude he is conveying or the clothes he is wearing.
Intimidating stature of K-OS.
Popular, fashionable high top Adidas trainers.
MARKETING AIMS – TARGET AUDIENCE...
Recognisable Nike hoodie
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
Cross referencing
SYNERGY BETWEEN PRODUCTSMarketing Aims Profile for each product – TARGET AUDIENCECONFORMS TO GENERIC CONVENTIONS OF GRIMECROSS REFRENCING CONSISTENCY OF GRIME GENRE
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
ADVERT ALBUM
A similar shot of the artist and font style has been used within the video, album cover and magazine advert meaning the theme is easily recognisable. This means that the audience can easily remember the products and simply reference them together. The combination of the main product; the music video, and the ancillary texts; advertising package, means that the promotion of both products is enhanced. The music video would be viewed on YouTube, as the target audience are teenagers, and that is the typical way they view music videos. As it is a grime music Video it means it would be recommended to them through Youtube, when they view other grime artists meaning that the promotion of the product is further enhanced. The album would be promoted in music shops, however our target audience is more custom to downloading music, therefore we have made it clear on the magazine advert that the single is available to be downloaded through Itunes.
CONSISTENCY OF STYLE ...
