PLENARY PANEL DISCUSSION: How mobile technology is disrupting media distribution modelsSession Chair: Colin Mukete (Spectrum Media Group, Chairman MTN Cameroon)

Speakers: Erik Charas (A Verdade, Mozambique)Emma Kaye (Mobile Entertainment Forum)Vincent Maher (Motribe)Justin Arenstein (AMI / ICFJ Fellow)

PLENARY PANEL DISCUSSION: How mobile technology is disrupting media distribution modelsSession Chair: Colin Mukete (Spectrum Media Group, Chairman MTN Cameroon)

Speakers: Erik Charas (A Verdade, Mozambique)Emma Kaye (Mobile Entertainment Forum)Vincent Maher (Motribe)Justin Arenstein (AMI / ICFJ Fellow)

THE NEW ORDERAdvertising is dead / long live advertising

The business casedictates

A shift in the balanceof Power

The Creative Agency

The importance of IMPACT

The MediaIndependantThe importance of REACH in a media proliferated world

The Lead of Digital

The overlap of communication and business channels

The Gap narrows

The age of measuring marketing’s success

What this means…

You can’t be just a little bit digital

In Summary

The dawn of the contemporary communications group