Page 1: How to Strategise for Social Media

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Opportunity Knocking 3_12

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WhyWhat is the purpose of your social media When the campaign is over (or while it is still on going) what would you use as a measure of success Eg generating three new leads per day could be a measurable outcome of a perpetual social media campaign On the other hand if you are promoting an event selling fifty tickets online could be the goal of your social media campaign A common mistake made is to do social media because lsquoeverybody must do itrsquo Ask yourself Why are we doing this

WhoBased on what you wish to accomplish define your target audience Do not say lsquoeverybodyrsquo lsquoEverybodyrsquo will include people who would never be inclined to buy your products and services If you dont define whom you are targeting you will end up with a lsquoSpray amp Prayrsquo strategy Ask Who are we targeting

WhereYou have limited time and resources If you know someone you want to meet is in London you wouldnrsquot go to Beijing to meet him or her right The same logic applies when you are targeting an audience Know which platform theyrsquore active on and use your resources to reach them there Now you know why knowing lsquoWhorsquo is your target audience was so important Now you can ask Where is my target audience most active

WhenThere is tons of data available on what is a good time to post on a particular platform Club that with the demographics of whorsquos active on social media to gather insights and post at appropriate times This will answer When is it a good time to post

WhatThe vocabulary you use on social media your key messaging and your content needs to be thought out Dont go online and then begin the thought process of What do I post today At Vanilla Skills we choose our content for a week and then review it as we go Sometimes we tweak it based on whatrsquos trending but it is a thought out move instead of an accidental one

HowThe format in which the content is presented has a great impact on whether it will be shared forward or not Statistics prove that tweets with a link get highest retweets though the traffic to the link is not drastically higher due to the tweet On the other hand visuals amp videos get more clicks amp engagements Always ask How will our target audience want to see this content

Which Choose which of your members will post on social media and which ones will back it up It is a bad idea to hand over your social media account in the hands of an intern A lot of people think young people know and understand it better and hence hire interns to handle their social media However while the youth is usually tech savvy they lack the maturity required in handling clients A better idea is to keep control of your social media post yourself and ask other stakeholders to back it up If uncertain hire an expert

Summary of Strategizing For Social Media

By

vanillaskills wwwvanillaskillscom httplnkedinSMTCCD

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Page 2: How to Strategise for Social Media

WhyWhat is the purpose of your social media When the campaign is over (or while it is still on going) what would you use as a measure of success Eg generating three new leads per day could be a measurable outcome of a perpetual social media campaign On the other hand if you are promoting an event selling fifty tickets online could be the goal of your social media campaign A common mistake made is to do social media because lsquoeverybody must do itrsquo Ask yourself Why are we doing this