HINDUSTAN UNILEVER LIMITED

Presented to-

MR. Pramatha Saha

Presented by-

Nikita

Shivam

Jyotsna

Bhawna

Shashwat

HUL is India’s largest FMCG company owned by European company Unilever. The Anglo-Dutch Company Unilever owns a 52% majority stake.

HUL was formed in 1933, as Lever Brothers India ltd. and came into being in 1956,as Hindustan Lever Ltd.

It is headquartered in Mumbai and has an employee strength of over 52,000 people. The company was renamed in June 2007, as ‘Hindustan Unilever Limited’.

HUL’s distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India.

As Defined by Mr. Philip Kotler, the set of controllable tactical marketing tools- product, price, place and promotion- that the firm blends to produce the response it wants in the target market.

Product

The products offered by HUL are home care brands, personal care brands, food brands, water, nutrition, health, hygiene and beauty.

Product

HUL is No.1 in most of the categories it operates (Laundry, soaps, hair care, home care, skin care).

Two out of three Indians use HUL’s products making its brand a part of every day life.

Offer more than 1000 products under 42 brands.

17 out of top 100 most trusted brands in India.

Price

The pricing Strategy of hul in context of Surf Excel. it have always been in accordance with its competitors & consumers’ income level.

Promotion

HUL Promotion activate in context to Pepsodent to communicating with customers & to provide information to assist them in making a decision to buy a product or service through:-

Print media

Electronic media

Live Demonstrations

Social Events

Place and distribution

HUL distribution network – key strength (Which helps reach out its product across the length and width of the vast country)

Direct coverage in over 1 million retail outlets. 8000 Stockist, 3000+ Suppliers & Associates. Factory »»» Company »»» Warehouses »»»

Distributor »»» Market. Factory »»» Wholesaler & Big retailers (Bulk

Orders) »»» 35% Sales.