Friedel Jonker, IBM Software Client Leader 2011/06/03

IBM Cognos Mobile

Business Analytics software 2011 IBM Corporation

Business Analytics software

Agenda

The mobile market is shifting How IBM Cognos Mobile can help Summary Questions

Mobile BI has the potential to significantly expand the population ofBI users to include a much more mainstream audience.Gartner: 2011 BI Platforms Magic Quadrant

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Rise of Mobility Why?The need for information at your fingertips exists today and will continue to intensify Mobility is what people need the most access to information anywhere Instantly on, portable, smaller and lighter and can hold vast amounts of information Tool for Social Interaction Ease of use and wow factor

Mobile users expect high-fidelity access to the same info they have on the desktop, presented in an easy-to-learn, mobile-friendly format3 2011 IBM Corporation

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Analysts Validating the Trends

By 2013, 33% of business intelligence functionality will be consumed via handheld devices.Gartner Predicts (Nov 2010)

Nearly 90 percent of companies think mobile business intelligence is importantHoward Dresner Mobile BI Study (Sept 2010)

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Business drivers for Mobile BIBusiness managers are looking to Equip front-line workforce with the timely information needed to make informed decisions, regardless of location

BI at the point of impact

Fully interact with BI content on mobile devices

Deeper insights

Provide full Enterprise support for market-leading mobile platforms

Broad platform support

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The changing mobile user and IT landscape

The shift for mobile users They expect information at their fingertips, anywhere They expect the same information from desktop to mobile They expect their personal devices to work for business The shift for IT Deliver the same experience regardless of device Support various personal devices Create a mobile strategy for securing all information

Organizations need a mobile solution to support both the business and IT shifts

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Cognos 10: Intelligence UnleashedSmarter Decisions. Better Results.

Freedom to Think Unified workspace All time horizons Progressive interaction

Connect with Others Decision networks Business context Accountability

and Simply Do Mobile and Disconnected Integrated Real-timeA revolutionary BI workspace delivered on a proven platform with seamless upgrade 2011 IBM Corporation

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Whos Using IBM Cognos Mobile?

Executives Consume dashboard reports on KPI's across the business, based on various geographies Police Officers

Call in progress status Crime statistics

Retail Regional Managers

Up to date sales information on stores to visit

Field Sales Rep Customer history (orders, contacts, open issues, etc)

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IBM Cognos MobileAnalytics is about information for better

decisions while Mobility is about what people need the most access to information anywhere

Author once, consume anywhere Full BI interactivity including Drill Up/Down/Through Schedule reports for immediate access to key content Secure, broad access to analytic content Simplified user experience across devices Support a wide range of devices including Blackberry, Symbian, Windows Mobile, iPad, iPhone, Playbook and Android for various tablets Location Aware Intelligence9 2011 IBM Corporation

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Author Once, Consume AnywhereBenefits for Business Users can expect the same information on their mobile devices as on their desktop Users are able to make better decisions fast because they are receiving more targeted information Benefits for IT Increases value of deploying a single BI solution Confidential corporate information is secured on their mobile device The SAME secure, timely and personalized information delivered to your mobile device10 2011 IBM Corporation

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DEMO: Author Once, Consume Anywhere

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Schedule and drill thru reports for immediate access to key content

Schedule reports to multiple users at specific times

Integrated scheduling from Cognos server Includes bursting reports different data for different users Sent to users at specified times Drill up drill down drill through

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IBM Cognos Mobile BI Security and ArchitectureRIM BlackBerry Enterprise Server (BlackBerry only)

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service

Internet & wireless carriers (IP, WiFi, Edge, GSM CPRS, 3G, etc.) Data compression in transmission and on device

IBM Cognos Content Store Report Data Source

Native Devices

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Enhanced Support for Mobile BI User ExperienceExtending device support and enhancing mobile user experience Support for iPhone and iPad Modern and compelling UI that leverages touch interface and common gestures

BlackBerry improvements Enhanced UI and support for BlackBerry Torch and Storm

NEW: Support for

Current device support line up

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IBM Cognos Mobile 10.1IBM Cognos Mobile support for iPhone and iPad: Zero footprint web application for both iPhone and iPad Full BI interactivity including Drill Up/Down/Through using common Touch gestures

Broad and intuitive Prompt support: Support for additional prompt types and format pages

New and enhanced user interface for the BlackBerry device: New and Improved user interface using modern BlackBerry design paradigm

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Location Aware Reporting using IBM Cognos MobileRetrieves GPS data from the mobile device to determine current location Completes location-specific report prompts with current location to get contextually relevant information. Supports needs in areas such as Government, Real Estate, Financial Services, Retail Law Enforcement Use Case: Police officer requests mug shots of wanted violent criminals who live within 1,000 ft of current location Uses the mug shot on their mobile device to canvas for possible witnesses, suspects16 2011 IBM Corporation

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IBM Cognos 10 Platform & Mobile: Flexible Access

MobileSearch Web Dashboard Office

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Dorel: Leveraging BI Anywhere, AnytimeDorel executives use Mobile BI dashboards to track sales dataI think the early adopter ofof IBM Cognos Mobilegeneralwe have a "We're not an real power new versions of software in is that beyond large army to move forward we having reports delivered have to move them users can Cognos 10 to their particularforward in an go into inbox, new version orderly pace. There are three main areas and this either public to evaluate own Cognos folders to refresh data as that caused us or their it in a way in which we normally would not. First in the need scalability and performance. we have high expectations they theyareas of it, whenever, wherever they are. In this way of a much more stable platform and a faster performing platform because we have a very large implementation of which up to date with no into the have data that is in real time and will eventually scale up neighborhood of ten can then more users... limitations. They thousand or focus in on the data within that report that is important to them. Mark McDanielBoeing Finance Reporting Ian F.C. Farthing, CGA, CPA

V.P. - Corporate Services Dorel Industries Inc.

Dorel Industries Inc. is a world class juvenile products and bicycle company. Some familiar brands include:

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Summary Analytics on the go for more devicesIBM Cognos Mobile Provide interactive BI reports on marketleading handheld mobile devices.

BenefitsDeliver BI information to users in the context of their day-to-day processes and applications Provide actionable intelligence to users, no matter their location or their connectivity Put a new lens on your existing BI data with different ways to look at BI information Maintain consistent security

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Questions?

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Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 21 2011 IBM Corporation

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ADDITIONAL DETAIL SLIDES22 2011 IBM Corporation

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Architecture: How it worksRIM BlackBerry Enterprise Server (BlackBerry only)

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service

Internet & wireless carriers (IP, WiFi, Edge, GSM CPRS, 3G, etc.) Data compression in transmission and on device

IBM Cognos Content Store Report Data Source

Native Devices

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IBM Cognos Mobile Service

Pushes report content to device Facilitates communication between mobile device to server:

Search Browse Run Schedule

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service

IBM Cognos Content Store Report Data Source 2011 IBM Corporation

Business Analytics software

IBM Cognos Mobile Server

Integrated with IBM Cognos BI Installs in existing environment on existing hardware IBM Cognos Mobile Service OTA (over the air) install web pages

IBM Cognos Mobile tables are created in the IBM Cognos content store or can be added to a different Content Store Mobile Service can be load balanced like other Cognos Services (there are no dependencies to being co-located with other services)

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service

IBM Cognos Content Store Report Data Source25 2011 IBM Corporation

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IBM Cognos Mobile Server

Interfaces with existing data store It creates a local, compressed and encrypted version of the content store Leverages existing IBM Cognos BI reports built in: Report Studio Query Studio Analysis Studio Massages reports automatically: Transforms CompressesIBM Cognos Content Store Report Data Source

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service

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IBM Cognos Mobile Server Content Store

Pushes report content to device Facilitates communication between mobile device to server: Search Browse Run Schedule

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service

IBM Cognos Content Store Report Data Source

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Communication Between Server and ClientBlackBerry: Communication is routed through the BlackBerry Enterprise Server (BES) Windows Mobile, Symbian, iPad/iPhone, Android and PlayBook Web Apps: Communication is through a VPN clientRIM BlackBerry Enterprise Server (BlackBerry only)

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service 2011 IBM Corporation

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Corporate Firewall

Non BlackBerry: Use VPN to get thru firewall for non BB

RIM BlackBerry Enterprise Server (BlackBerry only)

IBM Cognos PlatformIBM Cognos BI IBM Cognos Mobile Service 2011 IBM Corporation

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Rich Client ApplicationRich Client (excludes web app) application is installed on every device (via push or OTA) Digitally signed Saves content to local content store Application is purpose built to enable interactivity with reports UI leverages the native device capabilities Navigation and general usage is as intuitive for the end user as possible Performance on each device is optimized

Symbian Devices Windows Mobile Devices

Rich Native Client (no HTML)30

BlackBerry Devices

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Client Content StoreA local, compressed and encrypted user version of the content store for offline report access Synchronizes with the Mobile content store on the server Proprietary, not accessible by non-Cognos mobile applications

Data compression in transmission and on device

Symbian Devices Windows Mobile Devices

Rich Native Client (no HTML)31

BlackBerry Devices

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IBM Cognos BI Security

Password required to launch Rich Client Credentials can be cached on the hand held device for seamless access NTLM security is supported Supports environments using Kerberos, Netegrity/SiteMinder or SAP

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Security During Transmission

Blackberry All communications are secured by the BES Windows Mobile, Symbian, iOS web app support VPN or SSL (TLS) Security

All transmissions are encrypted using industry standard, accepted symmetric encryption such as Triple-DES AES with BES VPN SSL Security Support

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Security

Business Analytics software 2011 IBM Corporation

Business Analytics software

Device Based Password Protection

Most organizations mandate password protection on mobile devices After a specified period of inactivity the user will be prompted to enter their device password to access the handheld device E.g. a user has 10 opportunities to enter their password correctly if not, device is wiped.

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Remotely Wiping a DeviceBlackBerry Windows Mobile MS Exchange Server 2003 Microsoft SMS 2003 or later Symbian Nokia Intellisync IBM WebSphere Everyplace Device Manager Devices must be on, and connected to a network in order for data to be erased remotely Please see vendor guide for instructions on remotely removing/wiping content from mobile devices

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Lease Key FunctionalityCognos Mobile Functionality Report data stored on the device can be configured to expire by the Cognos Administrator Report data is rendered inaccessible on the device until the device can re-authenticate with the server

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Installation: Push vs OTAPush Installs More Control over deployment Silent for user Fewer support requests Just appears on the device OTA (over the air) Installs Relies on user to install More likely to generate support requests Requires giving permissions for user to install software on their devices

Recommended for: - larger deployments - less tech-savvy users

Recommended for: - small or test deployments - tech-savvy users

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Whats New in IBM Cognos Mobile 10.1?

New BlackBerry UI, new Web interface for iPhone, iPad.

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