THE IDEALAGENCYFORA BRAND

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GOLDEN AWARDOF RUNET PRIZE

RECOGNIZED AS AGENCYWITH INCREDIBLY EFFECTIVEAPPROACH TO CLIENT’S BUSINESS INTERPRETATION IN THE WEB

WEBSITESFOR FEDERAL COMPANIES

SYSTEMS OF VISUALIDENTIFICATION

FOR POPULAR BRANDS

DIGITAL INSTRUMENTSOF MAJOR RUSSIAN COMPANIES

DEVELOPED CREATED SUPPORT AND MAINTAIN

5 YEARS

IDEAL AGENCY FOR A BRAND

TO SERVE THE EVOLUTION OF BUSINESS BY IMPROVING «BUSINESS → CLIENT» COMMUNICATION

MISSION

IDEAL AGENCY FOR A BRAND

TO OFFER THE MOST EFFICIENT ANDUNIQUE COMMUNICATION — BESTSOLUTION WITHIN INDUSTRY

GOAL

IDEAL AGENCY FOR A BRAND

AMONG OUR MOST EFFICIENT MARKETING SOLUTIONSARE CREATIVE WEBSITES, RECOGNIZABLE SYSTEMSOF VISUAL IDENTIFICATION AND OTHER TOOLSFOR COMMUNICATION WITH CLIENT

SOLUTION

IDEAL AGENCY FOR A BRAND

Each of our projects makes 5 steps prior to putting its best foot forward before the client and starting to bring him infinite value.

We explore the market anddefine the state and potentialof company/product, andtherefore specify client’s aims and needs.

We seek the most effective solutions to fulfill every goal set.

We put the solutions into creative shape in accordance with target audience.

We produce beautiful and consistent design, efficient code, conduct complex tests.

We launch the project, support it and workconstantly on itsimprovement.

Research and analytics

Solution

Shape

Production

Start and support

12

34

5

5 STEPS

IDEAL AGENCY FOR A BRAND

PERFECT TOOL FOR CONVERSATIONWITH CLIENT

WEBSITES

NAVALNY2013.RU

IDEAL AGENCY FOR A BRAND

Website of the candidate Navalny

has became a consolidation point

for the information on his policy

and his electoral campaign for the

voting public, as well as an organiza-

tional tool for staff and volunteers.

Emotional, open and clear design,

amazingly vivid, smart and respon-

sive interface, protection against cy-

ber attacks and integration of mul-

tiple services. Instagram for timely

and true-life photo stream covering

the campaign, calendar of events

for volunteers and staff, catalogue

of agitational materials, interactive

map of ‘cubes’ and multiple forms

for automation of bureaucratic pro-

cedures.

Site for Navalny is one of our most

fast-moving projects. 8 days from

the development of the concept to

the official launch.

All processes were executed simul-

taneously: creative concept, copy-

writing, design, typography, pro-

gramming, filling in. 97 tasks, 400+

comments, 100+ amendments;

workgroup — 8 IKRA employees and

5 representatives from the client

and huge kanban board.

Even within such tough deadlines

we have managed to create a really

cool project.

DURATION: 8 CONSECUTIVE DAYS

BUDGET OF A SIMILAR PROJECT: FROM $20.000

SUPPORT AND DEVELOPMENT: AUGUST 2013 — TILL NOW

NAVALNY2013.RU

CITY4PEOPLE.RU

IDEAL AGENCY FOR A BRAND

This is one of the most challeng-

ing projects of IKRA. The website

is targeted at a very wide audience,

literally from kids to old men, from

athletes to the disabled, from stu-

dents to businessmen, investors and

public officers. Due to our creative

concept, we have managed to pres-

ent the information to every catego-

ry of visitors, with nobody left un-

touched. Responsive design allows

viewing the website on almost every

gadget, and due to smart up-to-date

services and elaborated user stories

all necessary actions may be taken

in a single click.

During the first week after the an-

nouncement of the approaching

launch of the project, the pro-

mo-page has generated more than

500 registrations. Today, the active

nucleus equals to approximately

2,500 unique users per 24 hours,

while during the announcement of

new projects it rises up to 20,000.

DURATION: 16 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $35.000

SUPPORT AND DEVELOPMENT: DECEMBER 2012 — TILL NOW

CITY4PEOPLE.RU

SINTEGRO.RU

IDEAL AGENCY FOR A BRAND

Sintegro is a former department of

Yandex, so the guys are quite so-

phisticated in website design and

technologies. Working on the web-

site development we set the bar

high in terms of logic and usability.

Upon a thorough audit we have

clearly determined the purposes of

the website. We have done a big job

in terms of positioning of the com-

pany: this is reflected in website

structure, graphics and copywriting.

Such an approach has enabled us

to cut down the time of convinc-

ing website visitors of the value of

services provided. Upon exploring

the website potential, clients often

address Sintegro with the purpose

to work out commercial agreement

as they are sure that they will get

exactly what they need.

We had an unconventional approach

to the development of page 404

and now the employees engaged

in intellectual work may relax and

play a simple game, which replicates

the style of the website; it opens

instead of the page not found. Thus

Sintegro website has become not

only a marketing tool, but also a

place to recollect thoughts.

DURATION: 14 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $22.000

SUPPORT AND DEVELOPMENT: OCTOBER 2012 — TILL NOW

SINTEGRO.RU

ICUBE.RU

IDEAL AGENCY FOR A BRAND

In the development of projects

our client is committed to pecu-

liar views on ideological and func-

tional usage of space, and it was

decided to create the website in

line with these principles. As the

result, website visitors may assess

the whole emotional spectrum of

the iCube architecture thanks to the

full-screen portfolio presentation,

handy browsing and very fast image

download being one of the main

elements of the website.

Apart from visual component, much

attention was paid to text writing:

well thought-out description of a

non-standard company profile helps

iCube to stand out, and its potential

clients — to make the right choice.

The comparison of architect’s prac-

tice with shamanism — emphasizes

bright individuality of the team and

creates a special, unique image.

DURATION: 15 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $20.000

ICUBE.RU

MOTORRADHOF.RU

IDEAL AGENCY FOR A BRAND

The online shop is the third stage

of the website evolution during the

whole term of company existence.

The first version was created in

2004, and in 2011 it was updated by

IKRA, along with total rebranding of

corporate style. Finally, in January

2013 the website was turned into

online shop.

Due to well thought out planning

and a complex website support, in

the very first month after the launch

of the updated project, the website

traffic has doubled. In February 2013

average website traffic got the all-

time high figures since June 2012.

Over the first 6 month of 2013 the

online shop was visited by 225,000

unique visitors and more than 1,400

orders for spare parts and 300 or-

ders for bikes were placed. Such

results have been achieved via

organic search only, without the use

of SEA and data aggregators.

DURATION: 15 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $27.000

SUPPORT AND DEVELOPMENT: MAY 2007 — TILL NOW

MOTORRADHOF.RU

IDEAL AGENCY FOR A BRAND

CONSCIOUS VISUAL COMMUNICATION «BUSINESS → CLIENT»

BRANDING

ADVANCED WORK SYSTEM

IDEAL AGENCY FOR A BRAND

Advanced Work System is not a

head-hunting company, it acts as

a crosspoint of interests for three

target audiences: students, busi-

nessmen and investors. Brand posi-

tioning, logo and corporate identity

fully convey this metaphor: strict

grotesque point at company’s tech-

nology-savvy orientation, and bright

colours — at friendly and open atti-

tude towards young talents.

DURATION: 8 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $11.000

ADVANCED WORK SYSTEM

SINTEGRO

IDEAL AGENCY FOR A BRAND

Sintegro is a strong, up-to-date,

innovative and high-tech brand. Its

main target audience — senior exec-

utives, chief accountants and finan-

cial directors of large companies

looking for a parter who could not

only provide services in automation

of business processes but also act

as business consultant. Comparing

to its business competitors — 1C

franchisees — which only sell ‘suits’

and not pay attention to client

service and business processes,

often incorrectly arranged, Sinte-

gro guarantees the effectiveness of

integrated solutions and recurrently

executes business audit in terms

of support. Basing on this informa-

tion, we had to create a bright but

austere image, which would under-

line the responsible approach to

the issues of business automation,

not allowing to confuse the brand

with the infinite number of blank

franchisees and also would present

Sintegro as the appropriate partner

in the eyes of reputable and picky

clients.

In terms of project implementation

we have developed corporate iden-

tity and issued a brandbook, provid-

ing clear instructions for the use of

corporate identity elements — logo,

corporate colors, fonts etc. Exam-

ples of illustrations and souvenirs

and interior design that correspond

with the new style, are also provid-

ed.

DURATION: 10 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $15.000

SINTEGRO

ELECTROPROJECT

IDEAL AGENCY FOR A BRAND

A very strong and fundamental

corporate identity for a major group

of companies. We have managed

to develop a logo that will be eas-

ily perceived by both Russian and

foreign audience without the need

of language customizing. The com-

pany symbol is based on the letters

Э(E) and П(P), which form a special

sustainable and unique image of the

logo.

In the corporate identity, the com-

pany’s scale and level of compe-

tency are clearly reflected. In search

of a perfect solution we tried to

visualize company at various levels

of associations with the design of

electric networks. In the course of

work we have studied the whole

cycle of electric networks creation

from principal diagrams and trans-

former sub-stations to the maps

of electric networks of Russia; the

latter has become the basis of com-

pany’s corporate image.

As an example of promotional

merchandise we have designed a

symbolic thermomug. When it is

filled with hot liquid, the corporate

image appears on its side. Here is

our visualization of the metaphor

«Electroproject brings to homes and

offices not only electricity, but also

warmth».

DURATION: 10 WEEKS

BUDGET OF A SIMILAR PROJECT: FROM $15.000

ELECTROPROJECT

IDEAL AGENCY FOR A BRAND

TEXTURE, SHAPE, PERCEPTION — TANGIBILITY OF YOUR BRAND

PRINT DESIGN

HAPPY PARENTS COVER

SPLASH

ZORB

MYASNYASHKI

IDEAL AGENCY FOR A BRAND

IKRA CREATIVE AGENCY PROVIDES QUALITY SUPPORTOF ITS OWN PROJECTS AS WELL AS THOSE IMPLEMENTED BY OTHER AGENCIES. “SAFETY AND RELIABILITY” IS OUR UNIQUE PROGRAM OF WEBSITE SUPPORT

SUPPORT

IDEAL AGENCY FOR A BRAND

www.navalny2013.ru www.aldocoppola.ru www.sintegro.ru

www.russianbowling.ruwww.motorradhof.ru

SUPPORT

IDEAL AGENCY FOR A BRAND

Before proceeding to support, our team examines client’s website and promptly prepares a plan for the solution of most complicated issues. In terms of support we provide constant website monitoring in or-der to reach highest levels of safety, stabili-ty, speed and efficiency.

Upon analyzing the website, we offer even more quality support by SLA. This allows to cut down the time of response to mere min-utes, which is equitable to the promptitude of a salaried employee, but here you have a whole team of professionals.

SUPPORT

DISCUSS GET YOUR PROJECT WITHONE OF OUR PRODUCERS

THE BEST SOLUTIONAND SIGN THE CONTRACT

GET BENEFIT FROM THE BEST SOLUTION WITHIN INDUSTRY

write mail@ikradigital.ru in a few days you will receiveour commercial proposalcall +7 495 961-45-72sign the papersdescribe your goals

and the desired results watch the process of develop-ment of your project

HOW TO START WORKING WITH US

Office Moscow, 24 Pravdy Street bldg.3

+ 7 495 961-45-72

mail@ikradigital.ru www.ikradigital.ru instagr.am/ikradigital fb.com/ikradigital