THE IDEALAGENCYFORA BRAND
89 17 15
GOLDEN AWARDOF RUNET PRIZE
RECOGNIZED AS AGENCYWITH INCREDIBLY EFFECTIVEAPPROACH TO CLIENT’S BUSINESS INTERPRETATION IN THE WEB
WEBSITESFOR FEDERAL COMPANIES
SYSTEMS OF VISUALIDENTIFICATION
FOR POPULAR BRANDS
DIGITAL INSTRUMENTSOF MAJOR RUSSIAN COMPANIES
DEVELOPED CREATED SUPPORT AND MAINTAIN
5 YEARS
IDEAL AGENCY FOR A BRAND
TO SERVE THE EVOLUTION OF BUSINESS BY IMPROVING «BUSINESS → CLIENT» COMMUNICATION
MISSION
IDEAL AGENCY FOR A BRAND
TO OFFER THE MOST EFFICIENT ANDUNIQUE COMMUNICATION — BESTSOLUTION WITHIN INDUSTRY
GOAL
IDEAL AGENCY FOR A BRAND
AMONG OUR MOST EFFICIENT MARKETING SOLUTIONSARE CREATIVE WEBSITES, RECOGNIZABLE SYSTEMSOF VISUAL IDENTIFICATION AND OTHER TOOLSFOR COMMUNICATION WITH CLIENT
SOLUTION
IDEAL AGENCY FOR A BRAND
Each of our projects makes 5 steps prior to putting its best foot forward before the client and starting to bring him infinite value.
We explore the market anddefine the state and potentialof company/product, andtherefore specify client’s aims and needs.
We seek the most effective solutions to fulfill every goal set.
We put the solutions into creative shape in accordance with target audience.
We produce beautiful and consistent design, efficient code, conduct complex tests.
We launch the project, support it and workconstantly on itsimprovement.
Research and analytics
Solution
Shape
Production
Start and support
12
34
5
5 STEPS
IDEAL AGENCY FOR A BRAND
PERFECT TOOL FOR CONVERSATIONWITH CLIENT
WEBSITES
NAVALNY2013.RU
IDEAL AGENCY FOR A BRAND
Website of the candidate Navalny
has became a consolidation point
for the information on his policy
and his electoral campaign for the
voting public, as well as an organiza-
tional tool for staff and volunteers.
Emotional, open and clear design,
amazingly vivid, smart and respon-
sive interface, protection against cy-
ber attacks and integration of mul-
tiple services. Instagram for timely
and true-life photo stream covering
the campaign, calendar of events
for volunteers and staff, catalogue
of agitational materials, interactive
map of ‘cubes’ and multiple forms
for automation of bureaucratic pro-
cedures.
Site for Navalny is one of our most
fast-moving projects. 8 days from
the development of the concept to
the official launch.
All processes were executed simul-
taneously: creative concept, copy-
writing, design, typography, pro-
gramming, filling in. 97 tasks, 400+
comments, 100+ amendments;
workgroup — 8 IKRA employees and
5 representatives from the client
and huge kanban board.
Even within such tough deadlines
we have managed to create a really
cool project.
DURATION: 8 CONSECUTIVE DAYS
BUDGET OF A SIMILAR PROJECT: FROM $20.000
SUPPORT AND DEVELOPMENT: AUGUST 2013 — TILL NOW
NAVALNY2013.RU
CITY4PEOPLE.RU
IDEAL AGENCY FOR A BRAND
This is one of the most challeng-
ing projects of IKRA. The website
is targeted at a very wide audience,
literally from kids to old men, from
athletes to the disabled, from stu-
dents to businessmen, investors and
public officers. Due to our creative
concept, we have managed to pres-
ent the information to every catego-
ry of visitors, with nobody left un-
touched. Responsive design allows
viewing the website on almost every
gadget, and due to smart up-to-date
services and elaborated user stories
all necessary actions may be taken
in a single click.
During the first week after the an-
nouncement of the approaching
launch of the project, the pro-
mo-page has generated more than
500 registrations. Today, the active
nucleus equals to approximately
2,500 unique users per 24 hours,
while during the announcement of
new projects it rises up to 20,000.
DURATION: 16 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $35.000
SUPPORT AND DEVELOPMENT: DECEMBER 2012 — TILL NOW
CITY4PEOPLE.RU
SINTEGRO.RU
IDEAL AGENCY FOR A BRAND
Sintegro is a former department of
Yandex, so the guys are quite so-
phisticated in website design and
technologies. Working on the web-
site development we set the bar
high in terms of logic and usability.
Upon a thorough audit we have
clearly determined the purposes of
the website. We have done a big job
in terms of positioning of the com-
pany: this is reflected in website
structure, graphics and copywriting.
Such an approach has enabled us
to cut down the time of convinc-
ing website visitors of the value of
services provided. Upon exploring
the website potential, clients often
address Sintegro with the purpose
to work out commercial agreement
as they are sure that they will get
exactly what they need.
We had an unconventional approach
to the development of page 404
and now the employees engaged
in intellectual work may relax and
play a simple game, which replicates
the style of the website; it opens
instead of the page not found. Thus
Sintegro website has become not
only a marketing tool, but also a
place to recollect thoughts.
DURATION: 14 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $22.000
SUPPORT AND DEVELOPMENT: OCTOBER 2012 — TILL NOW
SINTEGRO.RU
ICUBE.RU
IDEAL AGENCY FOR A BRAND
In the development of projects
our client is committed to pecu-
liar views on ideological and func-
tional usage of space, and it was
decided to create the website in
line with these principles. As the
result, website visitors may assess
the whole emotional spectrum of
the iCube architecture thanks to the
full-screen portfolio presentation,
handy browsing and very fast image
download being one of the main
elements of the website.
Apart from visual component, much
attention was paid to text writing:
well thought-out description of a
non-standard company profile helps
iCube to stand out, and its potential
clients — to make the right choice.
The comparison of architect’s prac-
tice with shamanism — emphasizes
bright individuality of the team and
creates a special, unique image.
DURATION: 15 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $20.000
ICUBE.RU
MOTORRADHOF.RU
IDEAL AGENCY FOR A BRAND
The online shop is the third stage
of the website evolution during the
whole term of company existence.
The first version was created in
2004, and in 2011 it was updated by
IKRA, along with total rebranding of
corporate style. Finally, in January
2013 the website was turned into
online shop.
Due to well thought out planning
and a complex website support, in
the very first month after the launch
of the updated project, the website
traffic has doubled. In February 2013
average website traffic got the all-
time high figures since June 2012.
Over the first 6 month of 2013 the
online shop was visited by 225,000
unique visitors and more than 1,400
orders for spare parts and 300 or-
ders for bikes were placed. Such
results have been achieved via
organic search only, without the use
of SEA and data aggregators.
DURATION: 15 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $27.000
SUPPORT AND DEVELOPMENT: MAY 2007 — TILL NOW
MOTORRADHOF.RU
IDEAL AGENCY FOR A BRAND
CONSCIOUS VISUAL COMMUNICATION «BUSINESS → CLIENT»
BRANDING
ADVANCED WORK SYSTEM
IDEAL AGENCY FOR A BRAND
Advanced Work System is not a
head-hunting company, it acts as
a crosspoint of interests for three
target audiences: students, busi-
nessmen and investors. Brand posi-
tioning, logo and corporate identity
fully convey this metaphor: strict
grotesque point at company’s tech-
nology-savvy orientation, and bright
colours — at friendly and open atti-
tude towards young talents.
DURATION: 8 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $11.000
ADVANCED WORK SYSTEM
SINTEGRO
IDEAL AGENCY FOR A BRAND
Sintegro is a strong, up-to-date,
innovative and high-tech brand. Its
main target audience — senior exec-
utives, chief accountants and finan-
cial directors of large companies
looking for a parter who could not
only provide services in automation
of business processes but also act
as business consultant. Comparing
to its business competitors — 1C
franchisees — which only sell ‘suits’
and not pay attention to client
service and business processes,
often incorrectly arranged, Sinte-
gro guarantees the effectiveness of
integrated solutions and recurrently
executes business audit in terms
of support. Basing on this informa-
tion, we had to create a bright but
austere image, which would under-
line the responsible approach to
the issues of business automation,
not allowing to confuse the brand
with the infinite number of blank
franchisees and also would present
Sintegro as the appropriate partner
in the eyes of reputable and picky
clients.
In terms of project implementation
we have developed corporate iden-
tity and issued a brandbook, provid-
ing clear instructions for the use of
corporate identity elements — logo,
corporate colors, fonts etc. Exam-
ples of illustrations and souvenirs
and interior design that correspond
with the new style, are also provid-
ed.
DURATION: 10 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $15.000
SINTEGRO
ELECTROPROJECT
IDEAL AGENCY FOR A BRAND
A very strong and fundamental
corporate identity for a major group
of companies. We have managed
to develop a logo that will be eas-
ily perceived by both Russian and
foreign audience without the need
of language customizing. The com-
pany symbol is based on the letters
Э(E) and П(P), which form a special
sustainable and unique image of the
logo.
In the corporate identity, the com-
pany’s scale and level of compe-
tency are clearly reflected. In search
of a perfect solution we tried to
visualize company at various levels
of associations with the design of
electric networks. In the course of
work we have studied the whole
cycle of electric networks creation
from principal diagrams and trans-
former sub-stations to the maps
of electric networks of Russia; the
latter has become the basis of com-
pany’s corporate image.
As an example of promotional
merchandise we have designed a
symbolic thermomug. When it is
filled with hot liquid, the corporate
image appears on its side. Here is
our visualization of the metaphor
«Electroproject brings to homes and
offices not only electricity, but also
warmth».
DURATION: 10 WEEKS
BUDGET OF A SIMILAR PROJECT: FROM $15.000
ELECTROPROJECT
IDEAL AGENCY FOR A BRAND
TEXTURE, SHAPE, PERCEPTION — TANGIBILITY OF YOUR BRAND
PRINT DESIGN
HAPPY PARENTS COVER
SPLASH
ZORB
MYASNYASHKI
IDEAL AGENCY FOR A BRAND
IKRA CREATIVE AGENCY PROVIDES QUALITY SUPPORTOF ITS OWN PROJECTS AS WELL AS THOSE IMPLEMENTED BY OTHER AGENCIES. “SAFETY AND RELIABILITY” IS OUR UNIQUE PROGRAM OF WEBSITE SUPPORT
SUPPORT
IDEAL AGENCY FOR A BRAND
www.navalny2013.ru www.aldocoppola.ru www.sintegro.ru
www.russianbowling.ruwww.motorradhof.ru
SUPPORT
IDEAL AGENCY FOR A BRAND
Before proceeding to support, our team examines client’s website and promptly prepares a plan for the solution of most complicated issues. In terms of support we provide constant website monitoring in or-der to reach highest levels of safety, stabili-ty, speed and efficiency.
Upon analyzing the website, we offer even more quality support by SLA. This allows to cut down the time of response to mere min-utes, which is equitable to the promptitude of a salaried employee, but here you have a whole team of professionals.
SUPPORT
DISCUSS GET YOUR PROJECT WITHONE OF OUR PRODUCERS
THE BEST SOLUTIONAND SIGN THE CONTRACT
GET BENEFIT FROM THE BEST SOLUTION WITHIN INDUSTRY
write [email protected] in a few days you will receiveour commercial proposalcall +7 495 961-45-72sign the papersdescribe your goals
and the desired results watch the process of develop-ment of your project
HOW TO START WORKING WITH US
Office Moscow, 24 Pravdy Street bldg.3
+ 7 495 961-45-72
[email protected] www.ikradigital.ru instagr.am/ikradigital fb.com/ikradigital