Integrated Marketing Communication Plan for a Product

Rahul Deshmukh A-07Manoj Dhomane A-09Nitesh Patil A-38Sudesh Puri A-46

Presented BY:-

Introducing

Drive

Google Car

Introduction

Google car is a vehicle equipped with an autopilot system that is capable of driving from one point to another without guidance by a human operator.

The Google Driverless Car is a project by Google that involves developing technology for driverless cars.

Contd..... The systems currently under development

work by simulating human perception and decision-making during steering of a car via advanced computer software linked to a range of sensors such as cameras, radar and GPS.

Google lobbied for two bills that made Nevada the first state where driverless vehicles can be legally operated on public roads.

Advantages

Avoiding crashes by eliminating driver error

Increasing roadway capacity by reducing the distances between cars and better managing traffic flow

Relieving vehicle occupants from driving and navigating chores, so allowing them to concentrate on other tasks or to rest during their journeys

Eliminate the need for driver's licenses, rules of the road, traffic lights, traffic signs, highway patrols and vehicle insurances.

Fuel Efficiency since cars are running in more organized manner

Segmentation1)Geographic segmentation urban markets

2) Demographic segmentation:-

Income

Social class

3) Physcographic Values and lifestyle

TARGETING

High income Group Urban Class

Corporate Clients

POSITIONING

Pricing Strategy

Premium Pricing Strategy

Branding

Promotions Television

Print

Internet

Doodles

Car Expos (Milan Car Expo, Paris Car Expo)

Live Demo

Movies, Events