Social Media for NonprofitsA training course

from the Humanitarian Centre

Claire SaleNovember, 2010Net2Camb.org

My goal:To help your organisation get started using

social media strategically.

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

What comes to mind when you think of social media?

(Buzz words? Tools? Tactics?)

What are some of the benefits that nonprofits may see when they use social media as part of

their overall communication strategy?

Time

Suc

cess

Listening = Finding out what people are already saying about your cause online

Confused? Perhaps Lee can help….

http://www.commoncraft.com/rss_plain_english

RSS makes listening easy!

Get alerted via RSS every time someone on the internet uses one of your keywords.

Check out www.google.com/alerts to get started

Use Twitter Search to see what people are saying about current events

Search at www.search.twitter.com

Create your own dashboard at www.google.com/reader or

www.google.com/ig orwww.netvibes.com

What are some key terms that your org could be

listening for?

Join the party!Start sharing, commenting, and creating content

Don’t forget to signpost your online spaces!

If you were in charge of social media at an army veteran’s charity how would you handle this blog post?

Start blogging – it’s easy!

Why? To inform your audience of current events at your organisation and in your

community.

Confused? Perhaps Lee can help, again….

http://www.commoncraft.com/blogs

let your community create and share content just as

much as you do

From the Red Cross blog:

Don’t just push content…

… share ideas!

Use twitter to listen to feedback about your work and to learn from other people in your

community

Start listening:• Subscribe to blogs or news• Set up Google Alerts• Set up a listening dashboard

Start asking:• Where do you go?• What do you do?• What do you want to do with us?

What you can do today:

Social Media for Nonprofits

Thanks for listening!

Get in touch with me directly:Claire Sale, NetSquared and Net2Camb

Twitter: @ClaireSaleEmail: ClaireDSale@gmail.com

Special thanks to Amy Sample Ward for her guidance on creating this presentation!

Photo Credits

• Slide 2: http://www.flickr.com/photos/fredcavazza/2564571564/• Slide 3: http://www.flickr.com/photos/jakecaptive/3205277810/• Slide 4: http://www.flickr.com/photos/calsidyrose/4562203394• Slide 5: http://www.flickr.com/photos/94379417@N00/4808475862/ • Slide 7: Screenshot of http://www.humanitariancentre.org/news/• Slide 8: Screenshot of http://www.google.com/alerts• Slide 9: Screenshot of http://www.search.twitter.com• Slide 10: Screenshot of www.google.com/reader• Slide 11: http://www.flickr.com/photos/niclindh/1389750548/• Slide 13: http://www.slideshare.net/AmySampleWard/social-media-for-organizations-enjoy..., // slide 18• Slide 14: Blog post from http://stdunstansrunner.wordpress.com/2010/11/04/10-marathons-in-5-days/ • Slide 15: http://www.flickr.com/photos/500hats/2232308360/ • Slide 17: http://redcrosschat.org/2010/09/13/postsecret-confessions/ • Slide 18: http://www.facebook.com/#!/pages/Wood-Green-Animal-Shelters/20069898059 • Slide 19: Screenshots of tweetdeck searches. Download the TweetDeck twitter client• Slide 20: http://www.flickr.com/photos/exalthim/2892465972/sizes/m/