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Dr Mark Swift Scott Crowther Dr. Xiao Ma Ellie Precious
| Date post: | 06-May-2015 |
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Technology |
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Dr Mark Swift
Scott Crowther
Dr. Xiao Ma
Ellie Precious
Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
Small Business Programmes at WMG
• International Digital Lab:
– The Digital Lab is a multi-disciplinary digital centre combining WMG’sexpertise with sciences
• International Institute for Product and Service Innovation (IIPSI):
– Demonstrate new technology, processes and applications to enable thecreation and testing of market leading products and services
– Digital, Polymers, Experience led Innovation
• Initiatives must have IMPACT
• Funded by:
How we help businesses
Feasibility studies, collaborative projects,assistance with funding and grant applications
Company innovation projects - prototyping,identifying markets, product/service evaluation
In-depth workshops, advanced technicaldemonstrators, horizon scanning, internships
Awareness briefings, case studies, technicaldemonstrators
RaisingAwareness
Embeddingcapability
Market leadingproducts &
services
Expansionthrough R&D
IIPSI New Building & Programme
• Delivery programme runs through to June 2015
• Supported by new buidling, opened September 2012:
– 4 storey building, 2,400m2
– 3 open plan floors, co-locating demonstrators & experts
– Dedicated technology hall/workshop
– 1 seminar/meeting floor
• Programme Launched – 25 October 2012
Introductions
• Housekeeping
• Name...
• What your business does…
Summary
• Unique, high profile facility for the region• Range of SME services• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation• Enjoy the day• Get involved
Social Media Revolution
http://youtu.be/lFZ0z5Fm-Ng
© 2011
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy”
Social media 2011…
Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
Social Media in 2012 helps continue the Arab spring: Activists - Cairo - April 20, 2012http://amandamustard.tumblr.com/post/21672119873
Michael BrennerSenior Director of Global Marketing at SAP
“Marketing today is difficult.
Are 200 million people on the U.S. ‘Do Not Call’ list.
Over 86% of TV viewers skip commercials.
44% of direct marketing is never opened.
Roughly 99.9% of online banners are never clicked.
Buyers wait until they have completed 60-80% oftheir research before reaching out to vendors”.
What does this mean for a small business? - get Creative?
YouTube yourself…
BlendTec
• SME manufacturer of commercial and home blenders
• Blendtec produced a video in which the CEO blended unusualproducts such as a garden rake, a golf club, and light bulbs.– YouTube, video had 3.9 million views (over 8-months)
– The Will It Blend? campaign illustrates the potential value ofconnecting with consumers online versus traditional advertising
• Now:– 196,565,290 views on YouTube
– 700% increase in sales
• BlendTec Case TIPS:– Be creative
– Don’t be afraid to shout about your product’s capability
What is it?
KeySocialTools
Photosharing
Blogging
Microblogging
RSS
WidgetsLocation
basedservices
Productreviews
Messageboards
Podcasts
Videosharing
Online tools that help people interact, collaborate and share content
Digital Conversation
Insight Innovation Advocacy
Natural search Customerservice
Increased sales
Can replace existing methods of generating enquires
How are you currentlyusing social media?
Summary
• Significant growth
• Multi channels which impact most of us
• Many uses
• Its not going away (at the moment)
• Can be used by the majority of businesses andindustries
Don Tapscott - Best selling business authorOn social media
“All one needs is a computer, a networkconnection, and a bright spark of initiative andcreativity to join the economy.”
Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
Social Media
What is it?
191m users9m users
2m company pages
2012 Q1: 31st most visited global website
8 ways to use LinkedIn
1. Personal profile
2. Keep in touch
375 (av. network)
74,100+
4,828,600+
Your network
Look at your reach!
3. Company profile
4. Showcase yourproducts and ask forrecommendations…
Add video…
and a direct salescontact.
Can also use it foryour servicebusiness.
5. Search forpotentialclients…
...the people whowork there…
…then contactthem...
…or let themcontact you.
6. ProfessionalGroups. Whereare your clients?Start your own?
7. Watch yourcompetitors…
…what Groups dothey frequent?
…invisibility cloak!
8. Recruit.Pay for a jobadvert or start afree discussion
Plug-in apps.
LinkedIn Tips
LinkedIn Tips
LinkedIn Tips
LinkedIn Tips
LinkedIn Tips
LinkedIn Summary
Use LinkedIn to research one of the other people on yourtable (or your competition).
What groups are they in? Who are the connected to?
Team up if you don't have a LinkedIn account yet.
We have a phone with camera on hand to take profilephotos!!!
Activity
Coffee
Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
Welcome
Have you got a smart phone?
Soon to beat India in Population???
Facebook – Why?
• 50% of members usingmobile devices
• Built on friend to friendconnections
900 Million Active Users
Mobile and Web Ready
Over 700,000 businesses in UK have active pages
Biggest source of social media traffic
Facebook - Interesting Facts
1
17
279
1130
69% 87%
18% 76:72
Facebook - Interesting Facts
Facebook - Interesting Facts
Mind jumpers
30%
52%
95%
Facebook for B2B
• Conversation/Feedback withcustomers? Not just for postingnews
• Are your customers B2C? Thenlikely to be on Facebook
• Facebook as Search Engine
• Recruitment
• Fun – Show your face to yourclients, do something different
Facebook for B2C
• Word of mouth
• Power of “Like”
• Listen and Talk to Fans
• Community
• Facebook fans have an 80%higher propensity to buy
• Advertise with precision
Facebook- Likes (Pros)
• Another face for the business
• Personalisation of business pageswith comments, sharing facilities etc
• Interaction with followers Easyengagement – customers can “Like”button or add a comment to engage
• Interaction with other businesses.Connect with your suppliers,distributors, or contractors.
Facebook for business
• Set up “Business Page”not “Profile”
• Advocates are key –encourage feedback
• Set up “Like” icon on webpages
• Visuals are GREAT!!
• Completely free, supportedby advertising if required
Create a page
Facebook 2012 Updates
• Timeline Feature
• Custom Tabs (Views &Apps)
• Facebook Developer –developers.facebook.com/apps e.g add yourPinterest Account
• Insights
• SEARCH!!!!!
• ‘Pin’ option (posts lastlonger!)
Mobile
Facebook tips
B2C
Interaction
E-word of mouth
A bit more …
Social Media
“Twitter is a real-time information network that connects you to the latest stories,ideas, opinions and news about what you find interesting. Simply find the accountsyou find most compelling and follow the conversations.”
Twitter: re-tweeting
My interests
Business uses
1. Engage with industry leaders…
(20k+ followers)
…they can giveyou exposure!
2. Sniff out new business
http://tweet.grader.com/location/
3. Find advocates.
Local ones…
… and by searching biographies
4. Promote your othercontent
5. Embedin a website
https://twitter.com/about/resources/buttons
Use Settings > Widgets in Twitter account
6. Watch your competitors
7. Advertising
Promote your @IDor #hashtag
Twitter : info, tips and tricks
Twitter : info, tips and tricks
A management tool
Twitter : info, tips and tricks
When’s best to Tweet?
Twitter : info, tips and tricks
Simple cleanup tools
Twitter Small Business Guide: www.bit.ly/LfShmZ
On paper, write a quick twitter plan based around anevent, e.g. product launch, networking event
Think about the days, times to post, tweet content, photoor not, hashtags and IDs to use.
Practice keeping to Twitter 140 (120!) character limit
Activity
Lunch
Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
Exposing your visual side
“Social Media is Video”(Social Media Examiner, 2012)
Image sharing is big business!
£1billion
of all Facebook activity revolves around photos (HBR 2012)
“YouTube is a platform for uploading,viewing, sharing, discussing and ratingvideo content online….”
YouTube
800 million unique users visit YouTube each month
3 billion hours of video are watched each month
72 hours of video are uploaded every minute
YouTube Stats
How it works/main features
YouTube
Encouragesharing
How it works/main features
YouTube
YouTube
View visitors bygeography,demographics,traffic sources
YouTube
Yahoo Answers
Gumtree
Tumblr
Moneysavingexpert
Moshi Monsters
Stumble Upon
UKTop 10 Social MediaDecember 2011(Experian Hit Data)
Also UK’s 2nd biggest search engine!
4 reasons to use YouTube
Google rankings!Google own YouTube!!!
4 reasons to use YouTube
4 reasons to use YouTube
4 reasons to use YouTube
“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all thebeautiful things you find on the web. People use pinboards to plan their
weddings, decorate their homes, and organize their favorite recipes. Best ofall, you can browse pinboards created by other people.”
Pinterest: how it works
Pinterest: how it works
Pinterest: how it works
Pinterest: how you can use it
Share your products
Others then follow,‘repin’ or ‘like’
Pinterest: how you can use it
Showcase your expertise
Pinterest: how you can use it
Become a thought leader
Pinterest: how you can use it
Not just for B2C companies
Pinterest: how you can use it
Pinterest: how you can use it
Pinterest: how you can use it
Pinterest: how you can use it
Pinterest: how you can use it
80%10 million+ users(fastest network to achieve this)
High monthly time spent
Comscore, jeff bullas, MediaPost, PookyShares.
Comscore, jeff bullas, MediaPost, PookyShares.
http://pinterest.com/pinterestbiz/pinterest-marketing/
Business Tips for using Pinterest .
“We want to help people make their photos available tothe people who matter to them.”
“Other visual networks are available”
“Your videos belong here”
“Other visual networks are available”
“It’s a fast, beautiful and fun way to share yourphotos with friends and family.”
“Other visual networks are available”
Visual media applications
What are customerssaying about your
competitors, anyonedisgruntled…….
Power of key clients
Profiles on Facebook and YouTubeImpact:Web enquiries up by 180%Increase in conversions and sales
Visual media applications
Provide better support
Visual media applications – Get Creative
Go viral!
Visual media applications – Get Creative
Visual media applications – Get Creative
Creating your own visual content
DIY animation tools:
http://www.powtoon.comhttp://sparkol.com/videoscribe.php
Activity
Choose a company on your table and brainstorm ways they coulduse video or imagery for the benefit of their business.
Be prepared to share the best/wackiest idea with the group.
Welcome
4sq what?
A day? - 4.16
I don't care
who you areWhere you'refromWhat you did
4sq what?
All 4sq cares
WHO you areWhere you areWhat you didWhat you doing
4sq – who needs it?
20%
4sq how?
Social, Game, Review, Location!!!
Mobile based - GPS
20%
4sq why?
2/3 +
80% +
To start with…
Han Dynasty – Virtual to Physical
Han Dynasty – Location! Location! Location!
SocialSocial GeographicalGeographical PhysicalPhysical
Management Portal
4sq tips……
Location basedpromotion
Simple butSmart Tracking
Virtual VSPhysical
Coffee
Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
Welcome
G+ what?
G+ what?
G+ why?
G+ for business
G+ VS All
G+ VS Twitter
G+ VS Twitter
G+ VS FB
G+ VS LI
G+ VS Eventbrite
G+ VS Flickr
G+ VS Flickr
G+ VS 4sq
G+ Pages
G+ VS YouTube?
10 HistoryMultiMedia
API
ScreenShare
GoogleApps
G+ tips……
All in One
Google AppsIntegration
Its from Google
Google+ session - hold a hangout for 10 people,where Scott and Xiao are presenting a document tothe remaining people.
Activity
Don’t Panic!
Don’t Panic!
Focus
Don’t Panic!
Plan it like a wedding
Don’t Panic!
Be time aware
Case Study
Case Study
Case Study
On paper, start writing a simple strategy for yourbusiness.
What are your goals and objectives?What networks do you want to work with?What are your tactics for each?
Activity
What Next
Come and visit
The International Institute for Product and Service Innovation
Innovation programme for SMEs throughout November and December –interactive workshops/introduction to innovative technology, toolkits and processes
www.wmgsme.eventbrite.com
How to kick off your social media?
Social Media footprint:Come back and WMG
will help
Google it!
Talk topeople like
the SMEteam
Talk toeach other
SME Programmes Team, WMG@[email protected] 7657 5594
Thank You!
