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Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015...

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ACORN TENURE AGE SEX RENTED FROM THE LOCAL AUTHORITY /BELONGS RENTED TO A URBAN WEALTHY FROM HOUSING BOUGHT HARD MODERATE COMFORTA PROSPERI ACHIEVER OWNER/ PRIVATE ASSOCIATI ON A OWNED PRESSED MEANS BLY OFF TY S RENTERS OCCUPIER OTHER LANDLORD ON MORTGAGE OUTRIGHT 55+ 35-54 16-34 65+ 55-64 45-54 35-44 25-34 16-24 FEMALE MALE TOTAL (w) (v) (u) (t) (s) (r) (q) (p) (o) (n) (m) (l) (k) (j) (i) (h) (g) (f) (e) (d) (c) (b) (a) (z) 474 465 425 278 318 751 1193 16 358 393 512 681 773 595 592 452 321 304 291 331 261 935 1025 1960 UNWEIGHTED BASE 438 404 536 245 336 666 1269 25** 333 333 779 490 669 671 620 386 283 315 356 304 316 1009 951 1960 WEIGHTED BASE 22% 21% 27% 13% 17% 34% 65% 1 %** 17% 17% 40% 25% 34% 34% 32% 20% 14% 16% 18% 16% 16% 51% 49% 100% 134 157 255 81 152 - 779 - - - 779 - 141 389 249 41 100 182 207 128 121 387 392 779 IT IS BEING BOUGHT 31% 39%w 47 %ztvw 33% 45%tw - 61 %zlnor - - - 100 %zlnoqr - 21%h 58 %zcdgh 40 %hk 11% 35 %hk 58 %zcdgh 58 %zcdgh 42 %hk 38 %hk 38% 41% 40 %hklno ON A MORTGAGE ik ik ik rtw 66 86 156 59 123 - 490 - - - - 490 361 71 58 242 118 48 24 17 41 252 238 490 IT IS OWNED 15% 21%w 29%vw 24%w 37 %ztvw - 39 %zmnor - - - - 100 %zmnoqr 54 %zcde 11 %de 9%d 63 %zcdefg 42 %zcdef 15 %deij 7% 6% 13 %de 25% 25% 25 %cdefi OUTRIGHT fgij ijk ij j mnorw 65 93 74 71 30 333 - - 333 - - - 30 115 189 13 17 41 74 105 84 173 160 333 IT IS RENTED FROM 15%s 23 %zsuw 14% 29 %zsuw 9% 50 %zlmnq - - 100 %zlmnqr - - - 4% 17 %fghk 30 %zefgh 3% 6% 13 %ghk 21 %fghjk 35 %zefgh 26 %zfghj 17% 17% 17 %ghklm A PRIVATE LANDLORD jk jk k nqs 167 67 46 31 22 333 - - - 333 - - 131 94 108 90 42 45 49 50 58 190 143 333 RENTED FROM THE 38 %zstuv 17%su 9% 13%s 7% 50 %zlmoq - - - 100 %zlmoqr - - 20 %zgj 14% 17% 23 %zefgj 15% 14% 14% 17% 18% 19% 15% 17 %ajlmo LOCAL AUTHORITY/ k qsu BELONGS TO A HOUSING ASSOCIATION 232 159 121 101 53 666 - - 333 333 - - 161 209 297 103 59 85 123 155 141 363 303 666 RENTER 53 %zstuv 39 %zsu 22% 41 %zsu 16% 100 %zlmq - - 100 %zlmq 100 %zlmq - - 24% 31 %gk 48 %zefgh 27% 21% 27% 35 %gk 51 %zefgh 45 %zefgh 36% 32% 34 %fghkl jk jk jk mqsu 200 243 411 140 274 - 1269 - - - 779 490 502 460 307 283 219 230 230 146 161 639 630 1269 OWNER/OCCUPIER 46% 60%w 77 %ztvw 57%w 82 %ztvw - 100 %znor - - - 100 %znor 100 %znor 75 %zcde 69 %cdi 50% 73 %zcdei 77 %zcdei 73 %zcdi 65 %cdi 48% 51% 63% 66% 65 %cdino ij j rtw 6 2 5 4 9 - - 25 - - - - 6 3 16 - 6 - 3 3 13 7 18 25 OTHER 1% * 1% 1% 3%v - - 100% - - - - 1% * 3 %zdfhj - 2 %fhjk - 1% 1% 4 %zefhjk 1% 2% 1 %hjlmqr Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015 Table 1 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/w Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Transcript
Page 1: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

13415725581152-779---779-14138924941100182207128121387392779IT IS BEING BOUGHT31%39%w47%ztvw33%45%tw-61%zlnor---100%zlnoqr-21%h58%zcdgh40%hk11%35%hk58%zcdgh58%zcdgh42%hk38%hk38%41%40%hklnoON A MORTGAGE

ikikikrtw

668615659123-490----490361715824211848241741252238490IT IS OWNED

15%21%w29%vw24%w37%ztvw-39%zmnor----100%zmnoqr54%zcde11%de9%d63%zcdefg42%zcdef15%deij7%6%13%de25%25%25%cdefiOUTRIGHTfgijijkijjmnorw

6593747130333--333---301151891317417410584173160333IT IS RENTED FROM15%s23%zsuw14%29%zsuw9%50%zlmnq--100%zlmnqr---4%17%fghk30%zefgh3%6%13%ghk21%fghjk35%zefgh26%zfghj17%17%17%ghklmA PRIVATE LANDLORD

jkjkknqs

16767463122333---333--13194108904245495058190143333RENTED FROM THE38%zstuv17%su9%13%s7%50%zlmoq---100%zlmoqr--20%zgj14%17%23%zefgj15%14%14%17%18%19%15%17%ajlmoLOCAL AUTHORITY/

kqsuBELONGS TO AHOUSINGASSOCIATION

23215912110153666--333333--1612092971035985123155141363303666RENTER53%zstuv39%zsu22%41%zsu16%100%zlmq--100%zlmq100%zlmq--24%31%gk48%zefgh27%21%27%35%gk51%zefgh45%zefgh36%32%34%fghkl

jkjkjkmqsu

200243411140274-1269---7794905024603072832192302301461616396301269OWNER/OCCUPIER

46%60%w77%ztvw57%w82%ztvw-100%znor---100%znor100%znor75%zcde69%cdi50%73%zcdei77%zcdei73%zcdi65%cdi48%51%63%66%65%cdinoijjrtw

62549--25----6316-6-331371825OTHER1%*1%1%3%v--100%----1%*3%zdfhj-2%fhjk-1%1%4%zefhjk1%2%1%hjlmqr

Page 1

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 1

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 2: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

367399417323827437640343346611484615703360673107426779IT IS BEING BOUGHT29%40%u20%42%s42%s52%zq49%zn34%60%zj35%jk24%j9%8%11%19%h40%gh29%hi57%ze62%ze53%ze57%ze40%egON A MORTGAGE

rsklifghifghighifghihijknsu

20470799614517018230816835702413272102719149183496490IT IS OWNED16%26%u17%23%s26%s32%zr24%26%23%27%j28%j16%15%63%za13%15%16%14%15%17%13%25%abOUTRIGHT

sbcdefdfgijgisu

432869577107551102238834533521152053271971828151333IT IS RENTED FROM35%zt16%20%zp19%p19%p10%14%19%zo12%26%zm21%m23%m24%h3%25%h30%za23%h19%h16%h14%h20%zh17%hmA PRIVATE LANDLORD

bcdhpt

213101905966188724625176379481003518349853260333RENTED FROM THE

17%17%41%zp14%p12%p3%11%21%zo4%13%m25%zl52%zk53%za23%za43%za10%30%za9%5%16%acd8%17%acdLOCAL AUTHORITY/qrmlmbcdefcdfbcdfhbcdfmopqBELONGS TO A

hHOUSINGASSOCIATION

645952851361737319746911351116114691155471622952460211666RENTER52%zt33%62%zp33%p31%p14%26%39%zo16%38%m46%zm75%zk76%za26%68%za41%ac53%za28%20%30%28%34%ac

qrlmbcdefbcdfhdhbcdhdhmopht

561209172269384444558711601821313821318269752755911415221269OWNER/OCCUPIER

45%66%zu37%65%s68%s85%zq72%zn60%83%zj62%j52%j25%23%73%ze32%55%gi45%i71%ze77%ze70%ef70%ze65%egrsklfgifgifgigifgiijkns

u

32266761598-61*1-72153-1225OTHER2%1%1%2%1%1%2%1%1%-2%***-4%bh2%1%2%h-2%h1%hn

Page 2

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 2

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 3: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

4231714522926151887541154973044733249221671779IT IS BEING BOUGHT15%53%zm43%p39%p47%zk37%36%34%43%12%48%zg33%53%ze53%za33%a19%40%abON A MORTGAGE

npbegkp

831596313812836256691005743344545128235126490IT IS OWNED30%zn26%n18%23%23%26%23%42%zj38%zj13%28%zg33%zd7%14%36%zc33%zc25%cdOUTRIGHT

gn

37938792802532893113719621012316010370333IT IS RENTED FROM14%15%25%zm16%14%18%11%6%12%32%zf13%16%20%17%16%18%17%efA PRIVATE LANDLORD

ophij

11231381227425972281817815521711713684114333RENTED FROM THE41%zmno5%11%o21%zn13%19%zl30%zh17%h7%42%zf10%16%19%15%13%30%zb17%bcLOCAL AUTHORITY/

oicfhlnoBELONGS TO AHOUSINGASSOCIATION

1491241252151545121003748315351426240296186183666RENTER54%zmno20%37%o36%o28%37%zl41%zh23%18%74%zf23%32%39%ze32%29%48%zb34%be

icfhilo

12547620836738988014312321610611638923776204501971269OWNER/OCCUPIER

46%79%zm61%p62%p70%zk63%58%76%zj81%zj25%76%zg67%zd60%67%a70%za52%65%adnpgkp

1481215102223221861311125OTHER*1%2%2%3%zk1%1%1%1%1%1%1%1%1%2%*1%k

Page 3

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 3

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 4: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

1493161611539045857410119119369456079594560134908131857442779IT IS BEING BOUGHT35%39%47%wx40%52%za46%ap34%39%31%40%ap43%ah41%al39%ap46%ac34%46%ap35%49%ac52%za36%36%34%39%28%40%apON A MORTGAGE

bcdehpphjlopehjprbcdehjlmoprjlmop

qrqr

9317410212236194550711251434453904949194598366412455022490IT IS OWNED22%21%30%wx32%wx21%20%18%27%ad22%a26%ac32%za26%za27%za28%ac28%ac20%26%ad36%za21%29%ac14%18%27%ad15%25%acOUTRIGHT

drcdfhpcdrcdprdrdprcdfimdrdrrtprst

11112653432311682257110432652314131111825235217682226333IT IS RENTED FROM26%uvw15%16%11%13%11%27%zb12%18%gn23%zb10%16%n16%hn24%zb18%n11%10%9%13%23%zb20%gh27%zb12%18%n17%ghA PRIVATE LANDLORD

fghijfghilfghilfghilnfghijmnlmnpqmnqstmnqstmnqstlmnpqstst

63191245521204942895459285244333204315212625494256333RENTED FROM THE15%v23%uv7%14%v12%k20%gk19%eg22%ef28%zc11%k13%gk17%eg17%eg2%19%gko20%gk25%ze6%12%k11%k29%ze19%eg22%ef39%zb17%egLOCAL AUTHORITY/

xokogknotefgjkkokoofgklmfgklmkogknotcefghkoBELONGS TO AlmnornotnotijklmHOUSINGtnopqrASSOCIATION

st

174316779944311176414616410154947544643161404477421176482666RENTER41%uv39%uv23%26%26%g31%g46%zb34%gn46%zb34%fg23%g32%fg33%gk26%g37%fg31%g35%gn15%26%g34%gn50%zb46%zb34%gn56%zb34%fg

efghiefgijkntntnkntefghiefghiefghikmntklmnoklmnoklmnoklmnojklmnqstqstqstqstopqst

2424892632751256413012517231733611399491281086410523212514643130125641269OWNER/OCCUPIER

57%60%77%wx72%wx73%za66%ac52%66%ac54%a66%ac75%za67%za66%ac74%za62%ap66%ac60%a84%za73%za65%ac50%52%66%ac44%65%accdhjpdrdprdprcdehjcdprdprcdehjdrbcdefcdhjpdprdprdprrlmoprlmoprhijlmr

nopqrst

6819234-32102015-337321*4--25OTHER1%1%*2%1%3%ko2%-1%*2%o1%o1%o-2%3%ko4%zab1%1%1%*2%--1%o

eklmnopq

Page 4

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 4

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

Page 5: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

844671873429940434133573175211520505779IT IS BEING BOUGHT

39%44%zn36%34%40%43%z33%37%42%z34%34%45%zcd46%zcd40%cdON A MORTGAGE

52273145202032402283365120132321307490IT IS OWNED24%26%28%20%28%25%22%23%27%z23%21%28%zc28%zcd25%cOUTRIGHT

4215296231101541462222102126171159333IT IS RENTED FROM19%14%19%23%15%16%13%17%16%20%ab20%zab15%15%17%aboA PRIVATE LANDLORD

3616079201171353279179118142123110333RENTED FROM THE

17%15%15%21%16%14%31%ze22%ze13%23%zab23%zab11%10%17%abekLOCAL AUTHORITY/oBELONGS TO A

HOUSINGASSOCIATION

783121744322728946142401220268294269666RENTER36%29%34%44%kl31%31%44%e40%ze30%42%zab43%zab26%25%34%abek

lo

13674033253503644562169372953438418121269OWNER/OCCUPIER

64%70%z65%54%68%zm68%zm55%60%69%zfg57%56%73%zcd74%zcd65%cd

-12721010111346111125OTHER-1%1%2%1%1%1%*1%1%1%1%1%1%

Page 5

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 5

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 6: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

512141389249---779IT IS BEING BOUGHT

26%28%84%zf81%zf---40%abfON A MORTGAGE

6813617158---490IT IS OWNED35%72%zde16%19%---25%abeOUTRIGHT

358---30115189333IT IS RENTED FROM18%---100%100%z100%z17%defA PRIVATE LANDLORD

393------333RENTED FROM THE

20%------17%abdefLOCAL AUTHORITY/BELONGS TO AHOUSINGASSOCIATION

751---30115189666RENTER38%---100%100%z100%z34%def

1193502460307---1269OWNER/OCCUPIER61%100%z100%z100%z---65%ab

16------25OTHER1%------1%f

Page 6

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 6

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 7: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

59707023327916510403911451*18237-*61128209111144255A. I AM LIVING AT HOME WITH PARENTS

14%17%zst13%9%10%12%13%l42%12%12%15%10%*3%ghk38%zdefg-*2%hk3%ghk9%efghj66%zdefg11%15%zb13%befghjkkhijkhjkl

1225197135522-47914722055115153620265177B. I AM LOOKING TO BUY AS A FIRST-3%6%zw3%3%4%8%zlmnq2%-14%zlmnq3%2%1%*3%ghk9%zefgh**2%k4%ghk12%zefgh6%fghk3%5%zb4%bghklTIME BUYER IN THE NEXT 12 MONTHS

rjkijkmq

142540111342592281451865245-6193330156439103C. I AM LOOKING TO MOVE TO A LARGER

3%6%8%w5%4%6%ln5%l8%8%zlnq4%l7%lq2%1%8%zghk7%zghk-2%hk6%ghk9%zghk10%zghik5%hk6%4%5%ghklwPROPERTY IN THE NEXT 12 MONTHS

8101012101634-115211325101514126378232750D. I AM LOOKING TO MOVE TO A2%2%2%5%zuw3%2%3%-3%1%3%3%4%zej1%2%4%e4%ej2%1%2%3%2%3%3%SMALLER PROPERTY IN THE NEXT 12

MONTHS

3142-65-51315515*321-8210E. I AM LOOKING TO BUY A SECOND1%*1%1%-1%*-1%***1%1%*1%i*1%**-1%*1%HOME IN THE NEXT 12 MONTHS

26241591419*285*2*75*9716F. I AM DOUBLE RENTING (E.G.*2%*2%*1%1%l6%1%l*1%**1%f1%*1%*2%hk2%h*1%1%1%lHOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

762385543-331330387423154321212849G. I AM EXPECTING TO CONTRIBUTE2%1%4%z3%1%1%3%zmnor-1%1%2%6%zmnoq6%zcdef1%1%6%zcdef5%zcdef1%1%1%*2%3%2%ijnorFINANCIALLY TO

rijijijA FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

2819-118-578*95554235-81119DON'T KNOW*2%su*4%zsuw-2%zlq1%l-1%l2%lq1%*1%1%1%1%1%1%1%2%-1%1%1%l

33425537517326745793611199257554382585550269342243272279195747506541404NONE OF THESE76%zv63%70%71%80%ztuv69%o74%zor45%60%77%zor71%o78%zmoq87%zcde82%zcdi43%c89%zcde86%zcde86%zcde78%zcdi64%ci23%74%za69%72%acdi

rijijiijorv

*-----*----**---*-----**REFUSED*-----*----**---*-----**

102141161636919832414129692171077411634639354174104242251285536ANY (A TO G)23%35%zstw30%s26%20%30%ln26%l55%39%zlmn21%28%ln22%11%17%fhk56%zdef10%12%13%21%fghk34%zefg77%zdef25%30%zb27%efgh

qrghjkhjkghijkjklnsw

69958730441311831084471275623828511112663222132193325FTB (A+B)

16%23%zstu16%12%13%20%zlnq14%l42%25%zlmn14%16%l11%*6%ghk46%zdefg**4%ghk7%ghk21%efghj70%zdef13%20%zb17%befgwqrhjkkghijkhjklq

Page 7

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 7

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

6152459-59---51843322-41518193372259OWNER-OCCUPIER UP-SIZER (C)1%4%4%w2%3%-5%zlnor---7%zlnoqr2%nor1%5%zcghk4%chk-1%h5%cghk5%cghk6%zcghi1%4%2%3%hklno

krw

37105328--28---2917-246710141428PRS UP-SIZER (C)

1%2%2%2%1%4%zlmnq--8%zlmnq---*1%h3%zhk-1%1%2%h2%hk3%hk1%2%1%hklmnrq

47859-34---211321671295252161834OWNER-OCCUPIER DOWN-SIZER (D)1%2%2%2%3%-3%znor---3%nor3%nor3%zeij1%1%3%ej3%ej1%*2%1%2%2%2%nor

2217-11--11---228-211166511PRS DOWN-SIZER (D)***3%zsuvw-2%zlmnq--3%zlmnq---**1%-1%***2%zhjk1%1%1%q

r

37607330331151162882888283786110191834537041119114233ANY ACTIVE

8%15%w14%w12%10%17%zlmn9%l8%26%zlmnq8%11%l6%5%13%ghk18%zcfg5%6%11%hk15%ghk23%zcef13%ghk12%12%12%ghklqrhkghijknqw

Page 8

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 7

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

Page 9: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

3721771607251230252361937-2512859041967255A. I AM LIVING AT HOME WITH PARENTS30%zt12%15%p15%13%10%30%zn2%3%4%8%jm2%8%h-32%zab73%za4%h8%h3%h9%h9%h13%acd

cdehibcdegehjklmhint

96871830223047456102-156263136077B. I AM LOOKING TO BUY AS A FIRST-7%zt4%2%4%s5%s4%4%4%6%zj4%4%1%-*6%hi3%h2%6%zbc1%1%8%zbc4%hsTIME BUYER IN THE NEXT 12 MONTHS

hidhi

4991624303238655551110102*8127191250103C. I AM LOOKING TO MOVE TO A LARGER

3%5%3%6%5%6%5%5%8%z4%4%7%11%zgh**5%h11%zgh7%zg7%gh6%h7%gh5%hsPROPERTY IN THE NEXT 12 MONTHSh

54599131984117312911427126481450D. I AM LOOKING TO MOVE TO A4%2%2%2%2%4%1%3%zo2%3%5%z6%z1%3%2%4%*2%3%4%2%3%oSMALLER PROPERTY IN THE NEXT 12

MONTHS

193125377-11-5--24*1310E. I AM LOOKING TO BUY A SECOND1%1%1%**1%*1%1%-1%1%-1%--2%****1%HOME IN THE NEXT 12 MONTHS

41252455111012-1*1*2113-716F. I AM DOUBLE RENTING (E.G.3%zt1%1%*1%1%1%1%1%1%1%-2%h*1%*2%h1%3%h-1%1%hHOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

245657303018282722252131515949G. I AM EXPECTING TO CONTRIBUTE

2%2%1%1%1%6%zqr4%zn2%4%1%3%1%2%6%zad3%1%3%1%1%3%1%2%adnFINANCIALLY TOsfsA FAMILY MEMBER BUYING A PROPERTY

IN NEXT 12 MONTHS

3151013531711*145---1021719DON'T KNOW3%zt1%2%zqr*1%1%*1%z*1%*1%4%zab1%---1%1%1%1%1%m

defh

59133733529840736443996655011118912569386462790787941555381404NONE OF THESE

48%73%zu73%73%72%70%57%81%zo76%z84%z75%82%z76%fg89%za57%f16%77%fg74%fg80%fg77%fg72%fg72%fgbcdefougi

-**----*-----*-------*REFUSED-**----*-----*-------*

60473116112154154329207171206326184334148262682245200536ANY (A TO G)49%zt26%25%27%27%29%43%zn17%24%15%25%17%20%h10%43%za84%za23%h25%h19%h22%h27%h27%hj

bcdehbcdeglmntihi

Page 9

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 8

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 10: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

4627879761016925372671029571301337147520122325FTB (A+B)37%zt15%17%18%18%13%33%zn6%9%j7%12%j3%8%h*37%zab76%za6%h14%ch4%h10%h16%cd17%bc

cdehibcdegehidehijhiklmnt

25739222623363634531-5149393759OWNER-OCCUPIER UP-SIZER (C)1%3%1%2%4%s5%zs3%3%5%z2%2%3%3%h*-3%h1%5%zh3%h4%h5%zh3%hs

226413758191123151*441451828PRS UP-SIZER (C)

2%1%1%3%zs1%1%1%2%2%1%1%1%5%zab**2%3%h1%4%zad1%1%1%hdhh

133285187271718311111120451134OWNER-OCCUPIER DOWN-SIZER (D)

1%2%*2%1%3%zqs1%2%z2%*3%2%1%3%1%1%*2%3%2%1%2%s

3841511101234-1*6-4-3211PRS DOWN-SIZER (D)2%zt*1%*1%**1%z*2%m1%m3%zm-**3%zad-*-1%*1%

h

1821534517375771571201334211120721161591423122233ANY ACTIVE

15%12%7%12%s13%s14%s10%13%z17%z10%14%14%12%h5%8%12%h14%h15%zh12%h11%h16%zh12%hs

Page 10

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 8

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

Page 11: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

163261127223322610173821716491211403255A. I AM LIVING AT HOME WITH PARENTS

6%5%18%zop21%zo40%zk2%11%6%6%9%14%g12%15%23%za6%a1%13%abgpbhikop

1351720304615112116651263933477B. I AM LOOKING TO BUY AS A FIRST-*6%zp5%p3%p5%3%6%i1%5%i3%4%4%4%4%a5%a1%4%aikTIME BUYER IN THE NEXT 12 MONTHS

p

6551717168713721786386575217103C. I AM LOOKING TO MOVE TO A LARGER

2%9%zmp5%3%3%6%zl5%h4%h1%4%6%3%11%ze8%za3%2%5%abePROPERTY IN THE NEXT 12 MONTHSbhlmp

7208810404715104048211182150D. I AM LOOKING TO MOVE TO A2%3%2%1%2%3%2%4%6%z2%3%4%zd*1%3%5%zbc3%cdSMALLER PROPERTY IN THE NEXT 12

MONTHS

*51219--3478336210E. I AM LOOKING TO BUY A SECOND*1%***1%--1%1%*1%**1%*1%HOME IN THE NEXT 12 MONTHS

38132141-25109765416F. I AM DOUBLE RENTING (E.G.1%1%*1%*1%1%-1%1%1%1%1%1%1%1%1%HOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

62211874226174444531528749G. I AM EXPECTING TO CONTRIBUTE2%4%3%1%1%3%1%4%7%zj1%3%3%zd1%2%4%zc2%2%dgFINANCIALLY TO

A FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

17181181*471213683819DON'T KNOW*1%*1%*1%**1%2%1%1%1%1%*2%zb1%

235429229405280112418713120032810769814235735023281404NONE OF THESE85%zmno71%67%68%50%80%zl76%81%z75%77%zf70%73%z68%62%78%zc86%zb72%cf

cl

*----*-*--**---**REFUSED*----*-*--**---**

391671101802772595730628944834219434814245536ANY (A TO G)14%28%p32%p30%p50%zk18%23%19%23%21%29%zg26%31%e37%za22%a12%27%ab

begikp

1766771432467937112950275210114244727325FTB (A+B)

6%11%22%zo24%zo44%zk6%15%i7%11%12%18%zg16%18%26%za11%a2%17%abgppbhikop

Page 11

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 9

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 12: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

3378995054-1581742517159OWNER-OCCUPIER UP-SIZER (C)1%6%zmn2%2%2%4%2%3%h-*4%zg1%7%ze5%zab1%*3%abe

pghmp

21273523322111715131311328PRS UP-SIZER (C)

1%2%2%*1%2%1%1%1%3%zf1%1%2%1%2%1%1%m

61734925161323233110141034OWNER-OCCUPIER DOWN-SIZER (D)2%3%m1%1%2%2%*3%j5%zj1%2%2%zd*1%2%3%2%dgm

-243*112126511-14711PRS DOWN-SIZER (D)-*1%**1%1%*1%1%zf*1%-*1%2%zc1%c

1411143475517832152941192138961267632233ANY ACTIVE5%18%zmp13%p8%10%13%13%9%11%10%13%10%15%ze14%a12%8%12%aem

p

Page 12

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 9

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

601114341181536374960382191852236152415182414363713255A. I AM LIVING AT HOME WITH PARENTS14%14%13%11%11%16%g14%g20%za15%ag12%g9%13%g13%gn13%g21%za16%g14%gn5%11%11%16%g14%g20%za9%13%gn

eglmnnefglmeglmnnopt

2329141181184524185950831414897184277B. I AM LOOKING TO BUY AS A FIRST-6%4%4%3%5%p1%7%zab2%2%5%lmp4%3%3%p5%2%1%2%5%5%p4%8%abi7%zab2%1%4%mpTIME BUYER IN THE NEXT 12 MONTHS

ijlmpjlmpqijlmpqssqs

1929362095145142037897657563191331457103C. I AM LOOKING TO MOVE TO A LARGER5%4%10%uwx5%5%5%6%3%4%4%8%hk5%5%3%4%5%3%11%zbh5%6%4%6%3%4%5%PROPERTY IN THE NEXT 12 MONTHS

klmopq

121910963844131241333236668384250D. I AM LOOKING TO MOVE TO A3%2%3%2%3%3%3%2%1%3%3%2%2%2%1%3%3%2%3%4%3%3%2%2%3%SMALLER PROPERTY IN THE NEXT 12

MONTHS

44211-4321-76*2---11-43-10E. I AM LOOKING TO BUY A SECOND

1%1%1%**-1%2%1%*-***1%---**-1%2%-1%HOME IN THE NEXT 12 MONTHS

8242116-231972211-12-6--16F. I AM DOUBLE RENTING (E.G.2%w*1%1%1%1%2%zlm-1%1%*1%*1%1%1%1%-1%1%-2%zlm--1%mHOMEOWNERS WHO LET THEIR EXISTING

nnHOME AND RENT IN A DIFFERENTLOCATION)

916186*143105254543181223*3*43249G. I AM EXPECTING TO CONTRIBUTE2%2%5%uwx2%*1%1%2%3%fot1%6%zce3%fot3%fot1%5%fko1%1%8%zcd*1%*1%2%2%2%fotFINANCIALLY TO

fhklmtefhklA FAMILY MEMBER BUYING A PROPERTYortmortIN NEXT 12 MONTHS

108*11-312121171562--11*631-19DON'T KNOW2%uv1%**1%-1%**3%zel*1%1%3%zae1%--*1%*7%zab1%*-1%

mnphlmnpcefghijlmn

opqrst

283604219298129711661362353473201238103812511371131189129165571661361221404NONE OF THESE67%74%vx64%78%vx75%j73%66%72%73%j72%71%72%j72%j73%64%73%76%jn69%75%j74%67%66%72%84%zc72%cr

degjklmnopr

---*-*-----*---*--------*REFUSED---*-*l-----*---*l--------*

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Table 10

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

1292011228441268352851231274533864160264285415923835224536ANY (A TO G)31%uw25%36%uw22%24%27%33%ao28%26%a25%28%ah27%a27%a24%35%za27%24%31%a24%26%27%33%ao28%16%27%a

fklmopt

821375748271652415480552722293140162628273317524115325FTB (A+B)19%u17%17%13%16%16%21%ag22%ag17%a17%12%16%16%18%23%za16%15%10%16%15%19%21%ag22%ag10%17%

nnglmnpnn

91423134-6191326534946-22447361359OWNER-OCCUPIER UP-SIZER (C)2%2%7%wx3%2%-2%1%3%3%6%zbh3%3%2%3%-1%9%zbc2%3%3%2%1%2%3%

imqsfhiklmopqrst

104122227246420171121324172328PRS UP-SIZER (C)2%w*3%uw1%1%2%3%l1%1%1%1%1%1%1%1%2%1%1%1%2%1%3%l1%2%1%

513884253451129222224642153234OWNER-OCCUPIER DOWN-SIZER (D)1%2%2%2%3%2%2%2%1%1%2%2%2%1%1%2%3%2%3%1%2%2%2%2%2%

7311-121-711091-11--6-21-11PRS DOWN-SIZER (D)2%***-1%1%*-1%zlm*1%1%1%-1%1%--3%zfl-1%*-1%

mnpt

56796039228391523596719416316148165122311239159233ANY ACTIVE13%10%17%uw10%13%p9%16%ajp8%7%12%p15%ah11%p11%p9%8%9%9%19%abj13%p14%ap14%ap16%aj8%6%12%ap

plmpqp

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 10

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

46101621273113243615579109115109255A. I AM LIVING AT HOME WITH PARENTS22%zno9%12%12%10%12%23%zef10%11%15%ab18%zab10%10%13%abel

o

842255205142702422424677B. I AM LOOKING TO BUY AS A FIRST-

4%4%5%5%3%5%zl4%f1%5%zf5%3%4%4%4%fTIME BUYER IN THE NEXT 12 MONTHS

20661313345110147618297465103C. I AM LOOKING TO MOVE TO A LARGER9%zn6%n3%13%zkl5%5%10%f4%6%3%5%6%zd6%d5%nPROPERTY IN THE NEXT 12 MONTHS

820171232521233910343350D. I AM LOOKING TO MOVE TO A4%2%3%1%3%3%2%3%2%2%2%3%3%3%SMALLER PROPERTY IN THE NEXT 12

MONTHS

1721461*9189210E. I AM LOOKING TO BUY A SECOND*1%*1%*1%1%*1%*1%zad1%a*1%aHOME IN THE NEXT 12 MONTHS

3851681-14778816F. I AM DOUBLE RENTING (E.G.

1%1%1%1%1%1%1%-1%1%1%1%1%1%HOMEOWNERS WHO LET THEIR EXISTINGHOME AND RENT IN A DIFFERENTLOCATION)

131134132534411313333349G. I AM EXPECTING TO CONTRIBUTE

1%3%3%5%2%3%3%1%3%2%2%3%3%2%FINANCIALLY TOA FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

*122-1131773710519DON'T KNOW*1%*-1%k*1%2%e1%1%1%1%*1%aek

12878638463556678562839673694198348041404NONE OF THESE60%74%p75%p64%75%z72%55%79%zeg72%g71%68%73%c74%c72%cgp

-*--*---*--***REFUSED-*--*---*--***

85266127351722614569377147191301282536ANY (A TO G)40%zno25%25%36%l23%28%44%zef19%28%f28%31%b26%26%27%flo

54140841893158283821898129157149325FTB (A+B)25%zno13%16%18%13%17%l27%zef11%16%f19%ab21%zab14%14%17%abfl

o

14396824272104659504859OWNER-OCCUPIER UP-SIZER (C)6%zn4%n1%8%zk3%3%2%3%3%1%1%4%zcd4%zcd3%cdn

41664713*422710161328PRS UP-SIZER (C)

2%1%1%4%zl1%1%*1%2%1%2%1%1%1%

3141311617252644262534OWNER-OCCUPIER DOWN-SIZER (D)

1%1%3%1%2%2%2%1%2%1%1%2%c2%cd2%c

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Table 11

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

444-66*56445611PRS DOWN-SIZER (D)

2%*1%-1%1%*1%*1%1%*1%1%

3613355178112918291825366154144233ANY ACTIVE

17%13%11%17%11%14%17%f8%13%zf10%11%13%13%12%f

Page 16

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 11

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

219*11154-436255A. I AM LIVING AT HOME WITH PARENTS11%*2%f50%zef-3%19%zb13%bef

771219-163177B. I AM LOOKING TO BUY AS A FIRST-

4%**6%ef-14%z17%z4%efTIME BUYER IN THE NEXT 12 MONTHS

85433222917103C. I AM LOOKING TO MOVE TO A LARGER4%1%7%f7%f6%8%9%5%fPROPERTY IN THE NEXT 12 MONTHS

58216722850D. I AM LOOKING TO MOVE TO A3%4%ze1%2%6%1%4%3%SMALLER PROPERTY IN THE NEXT 12

MONTHS

1241*-4*10E. I AM LOOKING TO BUY A SECOND1%1%**-4%za*1%HOME IN THE NEXT 12 MONTHS

18*63*2216F. I AM DOUBLE RENTING (E.G.1%*1%1%2%2%1%1%fHOMEOWNERS WHO LET THEIR EXISTING

HOME AND RENT IN A DIFFERENTLOCATION)

423562*1149G. I AM EXPECTING TO CONTRIBUTE

2%7%zde1%1%1%1%1%2%FINANCIALLY TOA FAMILY MEMBER BUYING A PROPERTYIN NEXT 12 MONTHS

27511-3219DON'T KNOW

1%1%**-2%1%1%

14394343941082678961404NONE OF THESE

73%87%zd86%zd35%86%68%a51%72%ad

1*-----*REFUSED**-----*

493626519843490536ANY (A TO G)25%12%14%65%zef14%30%48%zb27%ef

291113170-1965325FTB (A+B)15%*3%f55%zef-17%34%zb17%ef

4143322---59OWNER-OCCUPIER UP-SIZER (C)

2%1%7%zf7%zf---3%af

28---291728PRS UP-SIZER (C)1%---6%8%z9%z1%f

352167---34OWNER-OCCUPIER DOWN-SIZER (D)

2%4%ze1%2%---2%

15---22811PRS DOWN-SIZER (D)

1%---6%1%4%z1%

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Table 12

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

22529424533154233ANY ACTIVE

11%6%9%15%f11%27%z28%z12%f

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Table 12

Q.YR02WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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B) SELLA) BUYAA

PROPERTPROPERTY?Y?

19601960UNWEIGHTED BASE

19601960WEIGHTED BASE

150121(4) VERY GOOD TIME8%6%

996970(3) FAIRLY GOOD51%50%TIME

470514(2) FAIRLY BAD24%26%TIME

50104(1) VERY BAD TIME3%5%

11461092GOOD TIME58%56%

519618BAD TIME26%32%

626474NET GOOD32%24%

2.752.65MEAN

295251DON'T KNOW15%13%

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 13

Q.YR03 SUMMARY TABLETHINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...BASE: ALL ADULTS AGED 16+

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

2420375352892115135339523930282421182284774121(4) VERY GOOD TIME6%5%7%t2%10%ztvw4%7%nr4%5%4%7%8%znr8%zc6%5%c7%c9%c7%5%7%ci3%5%8%zb6%bcrt

1871992841021982417201014398452268340356275182158167189148127492478970(3) FAIRLY GOOD

43%49%53%tw42%59%ztvw36%n57%znor40%43%nr29%58%znor55%znor51%ch53%ci44%47%56%zci53%ci53%ci49%40%49%50%50%cinorTIMEtw

14193138865621029861031071791191561721869264809276110289225514(2) FAIRLY BAD32%zsv23%26%s35%zsuv17%32%zlmq23%22%31%mq32%zlmq23%24%23%26%30%dgk24%22%25%26%25%35%zdghj29%a24%26%akqsTIME

k

21232723105845124343214214439138172620195251104(1) VERY BAD TIME5%6%5%9%zsw3%9%zlmq4%3%7%lq10%zlmq4%3%3%6%k6%k3%3%6%7%ghk7%k6%5%5%5%klq

211219321107233269812111591105053073913953052101821882071701355395521092GOOD TIME48%54%t60%tw44%69%ztuvw40%n64%znor44%48%nr33%65%znor63%znor59%chi59%ci49%c54%c64%zchik60%ci58%ci56%ci43%53%58%56%cinor

tw

161116166109662683436126142211132177215225105729711896129341276618BAD TIME37%zsv29%s31%s44%zsuv20%40%zlmq27%25%38%zlmq43%zlmq27%27%26%32%36%zdghk27%25%31%33%32%41%zfghj34%29%32%aghkl

kmqs

50103156-11671469532-31294175215180801051109189746198276474NET GOOD11%t26%tw29%ztw-1%50%ztuvw*37%znor19%10%nr-9%38%znor36%znor32%zcdhi27%ci13%c27%ci39%zcdef29%ci25%ci24%ci2%20%29%zb24%bcino

hijkrtw

2.58t2.65t2.68t2.422.86ztuv2.45n2.74znor2.652.53nr2.352.74znor2.76znor2.74zcei2.64c2.562.71ci2.78zcei2.67c2.612.65ci2.472.612.69zb2.65cinoMEANwjjrtw

65705029371291148488163501016189712929313851128122251DON'T KNOW15%u17%zsu9%12%11%19%zlmoq9%31%15%mq24%zlmoq8%10%15%zefgj9%14%j18%zefgj10%9%9%12%16%ej13%13%13%jlmqu

rk

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 14

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

10111271936393388527157635736657652121(4) VERY GOOD TIME

8%6%6%5%6%7%4%7%zo7%5%6%5%6%8%bf8%f2%5%6%6%3%7%6%o

5091617620727431441155945363107652921132715257569106400970(3) FAIRLY GOOD41%50%u38%50%s49%s60%zq53%n47%63%zj47%42%43%32%49%i40%41%45%54%zf59%fg53%i54%zf50%ikTIME

rsklgiiginsu

36473139104154117204310133366640261052567322591952188514(2) FAIRLY BAD

29%26%30%zp25%27%22%26%26%18%27%m26%m26%m29%24%31%c39%za28%24%16%26%25%26%cmTIMEcdh

1092331834193371447178712416115491233104(1) VERY BAD TIME8%z5%7%4%6%4%4%6%6%6%7%5%8%h3%5%9%h9%h5%8%h6%4%5%h

601028203226310353445647506691227235246397557640761124521092GOOD TIME

49%56%u44%55%s55%s68%zq58%54%70%zj53%48%47%38%57%fi49%43%50%60%zf65%fi56%i61%zf56%firskliijksu

46566171122188136237381177448448331162984433132864221618BAD TIME37%z31%37%zp30%33%p26%31%32%25%33%33%m31%36%27%36%48%za37%29%23%32%30%32%hm

rbcdhp

1446232103121218208266329263924212910-9143274948231474NET GOOD11%25%zu7%25%s22%s42%zq27%22%46%zj19%15%16%2%30%zef12%fi-5%13%fi31%ze41%zb24%fi31%ze24%ef

rsklgifgidefgifgigijknsu

2.562.662.532.65s2.622.76z2.652.652.75z2.612.582.602.502.74z2.612.392.522.68f2.72f2.602.70f2.65fMEANqsjkefiiis

172328863663489162391947332372121716111142573251DON'T KNOW14%13%19%zp15%p12%p7%12%14%5%14%m19%zm21%zm25%za17%za15%10%13%10%12%12%10%13%ad

qbcdfdmp

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Table 15

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

104423353586141326121099230495022121(4) VERY GOOD TIME4%7%7%6%6%6%6%8%10%z3%7%zg7%5%5%8%6%6%g

10031519029626370712485139140830671299458342170970(3) FAIRLY GOOD36%52%p56%p50%p47%50%50%52%52%33%54%zg50%48%49%53%a45%50%agTIME

p

911497716114536964406615735735416025615899514(2) FAIRLY BAD33%zno25%23%27%26%26%26%24%25%37%zf23%26%26%28%24%26%26%fTIME

19372222366814101238665350572620104(1) VERY BAD TIME

7%6%6%4%6%5%6%6%5%9%zf4%4%8%ze6%4%5%5%ef

110359213331299793138981651529407633295073921911092GOOD TIME40%60%p62%zp56%p53%57%56%60%62%36%61%zg57%53%55%61%za50%56%ag

p

11018699183181437785079195422407210313184119618BAD TIME40%zmno31%29%31%32%31%32%31%30%46%zf27%30%34%34%28%31%32%f

*173114149118356604886-4351735511919420872474NET GOOD*29%zp33%zm25%p21%25%25%30%32%z-10%34%z27%zd19%21%32%za19%24%ac

pgcdgp

2.462.67p2.69p2.67p2.622.662.642.692.732.362.72z2.68z2.572.612.72z2.622.65dMEANgdcgp

555829807917229152377174167841087171251DON'T KNOW20%zmno10%9%13%14%12%12%9%9%18%zf11%12%13%12%11%19%zb13%fo

c

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J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 16

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

22452925861611142937106916861819819416116121(4) VERY GOOD TIME5%6%9%6%5%6%6%6%4%6%8%6%6%4%5%6%10%zkl7%5%8%5%6%6%4%6%

mp

175379201215965881761452642518907361018958881639611747817656970(3) FAIRLY GOOD41%47%59%wx56%wx56%ab59%ab32%40%45%cr55%za56%ab52%za51%ab58%za51%cr59%ab51%cr59%ab56%ab52%ac55%ac32%40%38%50%acTIME

cpqrcpqrbclpqchpqrbcpqrcpqrbclpqcpqrcpqrcpqrrrrrr

12623367874228906310697874243533359282859425014906347514(2) FAIRLY BAD30%v29%v20%23%25%29%h36%zd34%de33%zd20%19%25%dh25%dh19%34%zd29%h16%22%25%22%16%36%zd34%de32%dh26%dhTIME

efghkhklmneghklooeghklefghkhklmnknoklmnolmnotomnomnolmnoto

44418111213613131514685566195126336137104(1) VERY BAD TIME10%uvw5%2%3%7%gim1%14%zad7%is4%3%3%4%4%4%3%1%5%n2%7%gim3%3%14%zad7%is5%5%lmo

osefghijosefghijklmnopklmnopstst

1974242312401046496871582932889958271079764106181104136519687621092GOOD TIME

47%52%68%wx63%wx61%ab65%ab38%46%49%cr61%za64%za58%za57%ab62%ab55%ac65%ab62%ab66%za61%ab60%ab60%ac38%46%42%56%abcpqrcpqrbclpqbclpqbcpqrcpqrcpqrprcpqrcpqrbcpqrcpqrcpqrrcpqr

rr

171274759854291267711911210149240939652937645456171267754618BAD TIME40%uvw34%uv22%26%32%dh29%50%za41%zd37%zd23%23%29%dh28%dh23%37%de29%21%23%32%dh25%19%50%za41%zd37%de32%de

odefgheghkleghklnonoghklmodefgheghklghklmhklmnijklmmnomnonoijklmmnonoo

nopstnopst

261501561415035-30103918118750441868323570117507934-30107474NET GOOD

6%18%x46%wx37%wx29%ab36%za-12%6%12%acr38%za42%za29%za29%za39%za18%ab36%za40%za43%za29%ab35%za40%za-12%6%5%24%abccjpqrbcjpqbcjlmbcfjlbcjpqbcjpqbcjlmcpqrbcjpqbcjlmbcfjlcjpqrbcjlmbcjlmpqr

rpqrmpqrtrrpqrrpqrmpqrtpqrpqr

2.472.61x2.83w2.75w2.64c2.75a2.342.522.57c2.76z2.80z2.69z2.70z2.73a2.62c2.75a2.81z2.79a2.64c2.77z2.78a2.342.522.522.65cMEANxxrbcpqrrabcjlabcfjabcpqabcpqbcpqrrbcpqrabcjpbcjpqrabcjpbcpqrr

mpqrlmpqrrrqrrqrt

5411636451352924437759221203261353029133218292430251DON'T KNOW

13%14%10%12%8%5%12%13%13%j16%zf13%13%fi14%zf15%fi8%5%17%fij11%8%14%fij21%zc12%13%21%zc13%fiijmstjstijmstjstnststfgijlfijlmst

mrstprst

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 17

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

13575015416321310143-75121121(4) VERY GOOD TIME

6%5%10%zo16%zkl6%7%2%4%7%zf8%zc-7%c11%zbc6%cf

1055772614439350143196717198-738970970(3) FAIRLY GOOD49%54%z51%45%53%z53%z41%55%zg53%z38%c-64%zcd89%zbcd50%cdTIME

59279129262002384290346221514265-514(2) FAIRLY BAD28%26%25%26%27%25%41%zef25%26%43%zab83%zabd23%a-26%abTIME

22472662071713804510449-104(1) VERY BAD TIME10%zno4%5%6%3%8%zl7%4%6%9%zab17%zabd4%a-5%al

1186333105943456545209819242-81310921092GOOD TIME55%60%z60%z60%59%60%z43%58%g61%zg47%c-71%zcd100%zbcd56%cdg

813261563122030950103426265618314-618BAD TIME

38%31%30%32%30%33%48%zef29%31%51%zab100%zabd27%a-32%ab

3730715528214255-5106393-23-6184991092474NET GOOD18%29%zp30%zp28%29%z27%z-5%30%zg29%zg-4%-100%44%zd100%zbcd24%dgp

2.552.672.72zp2.762.70z2.642.422.67g2.68g2.47c1.832.75zcd3.11zbc2.65cdgMEANd

15104487856994610812-19-251DON'T KNOW7%10%9%7%12%k7%9%13%e8%2%ac-2%ac-13%abcde

knop

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 18

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

133462621177121(4) VERY GOOD TIME

7%9%z6%7%3%6%4%6%

939276279165174680970(3) FAIRLY GOOD48%55%z61%z54%59%40%42%50%TIME

5141061118143860514(2) FAIRLY BAD26%21%24%26%15%33%32%26%fTIME

103161812-1113104(1) VERY BAD TIME

5%3%4%4%-10%7%5%f

10723223051861853871092GOOD TIME55%64%z66%z60%62%46%46%56%a

6171221289344973618BAD TIME31%24%28%30%15%43%z39%32%f

4552001769214414474NET GOOD

23%40%zd38%z30%47%3%8%24%ab

2.652.79z2.722.702.852.482.512.65abMEAN

27158272871328251DON'T KNOW14%12%e6%9%24%11%15%13%e

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J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 19

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

2728462623391101221761505560353520273320157080150(4) VERY GOOD TIME6%7%9%11%7%6%9%3%7%5%8%10%znr8%9%6%9%7%9%9%7%5%7%8%8%r

17220230912418925573011149106459271341369285183158180189151134531465996(3) FAIRLY GOOD

39%50%w58%zw51%w56%w38%n58%znor43%45%nr32%59%znor55%znor51%h55%zchi46%47%56%chi57%chi53%c50%43%53%49%51%cinorTIMEw

151911084970195271494101159112159153158936665887484231239470(2) FAIRLY BAD35%zstuv23%20%20%21%29%zlmq21%16%28%mq30%zlmq20%23%24%23%25%24%23%21%25%24%27%23%25%24%mqTIME

12158872525-81717811192092135128311950(1) VERY BAD TIME

3%4%1%3%2%4%zlq2%-3%5%zlmq2%2%2%3%3%2%1%4%gk2%4%g3%3%2%3%

200229355150211294841111711235203213964293212181792072221711496015451146GOOD TIME46%57%w66%zvw61%w63%w44%n66%znor46%51%nr37%67%znor66%znor59%ci64%zchi52%56%63%ci66%zchi62%ci56%i47%60%57%58%cinor

w

163106116577722029541021181751201701711781026878938693262258519BAD TIME37%zstuv26%22%23%23%33%zlmq23%16%31%mq35%zlmq22%25%25%26%29%26%24%25%26%28%29%26%27%26%mqu

37124239931347454576953452012262581421161111281298657339287626NET GOOD8%31%w45%zvw38%zw40%zvw11%n43%znor30%21%nr1%44%znor41%znor34%chi38%zcdhi23%c30%ci39%zcdhi41%zcdhi36%ci28%ci18%34%30%32%cinor

kw

2.592.72w2.83zw2.81w2.79w2.60n2.82znor2.792.68nr2.512.81znor2.82znor2.78ci2.78ci2.672.762.80ci2.772.792.702.652.742.752.75inrwMEAN

756966384715313396093844910371121663730414774146149295DON'T KNOW

17%17%12%15%14%23%zlmoq10%38%18%lmq28%zlmoq11%10%15%fj11%20%zdefg17%fj13%9%11%16%23%zefgj14%16%15%fjlmqrjk

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 20

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

101402724455445105697198-3859990151461150(4) VERY GOOD TIME

8%8%6%6%8%10%s6%9%z10%6%7%5%-9%i6%i5%7%i8%i13%i7%i8%i8%i

5993119318929631841358344067116573721237765857663110402996(3) FAIRLY GOOD48%51%42%46%53%s61%zq54%49%61%zj50%46%38%40%49%46%43%50%54%zi54%55%i54%i51%ijTIME

rskns

31435118118130104186284136377544261072350282361938179470(2) FAIRLY BAD

25%24%25%29%zp23%20%24%24%19%28%m30%zm29%m29%25%28%29%24%22%16%19%24%24%mTIME

4451914981534163755946422231750(1) VERY BAD TIME4%2%4%zq3%2%2%2%3%2%2%3%3%6%d2%4%4%3%2%2%1%2%3%

691071220213341372457688509741356637251418566666791244631146GOOD TIME56%59%48%52%60%rs71%zq59%58%71%zj56%53%43%40%58%i52%48%57%i63%zf67%fi62%i62%zf58%ij

rskliirs

35480137132139112201318152408250311162656322572141196519BAD TIME

29%26%30%p32%zp25%21%26%27%21%30%32%zm33%m35%bc27%33%c32%c28%24%18%20%26%26%mpqd

33591848120226025637035734531651341528344085883267626NET GOOD

27%32%18%20%36%rs50%zq33%31%49%zj26%j21%j10%6%31%fgi19%i16%i30%fi38%za49%za41%zf36%zf32%fgrsklfghidefghghigiijkrs

i

2.712.752.642.652.78r2.86z2.742.752.85z2.692.682.592.462.76i2.632.622.72i2.80z2.92z2.82f2.77i2.75iMEANsrsjklfifgiijrs

19274106668439112183611936372367133417141183687295DON'T KNOW

16%15%23%zp16%p15%p7%15%15%8%14%14%m25%zk25%za16%16%19%15%13%15%18%12%15%amqrlmdhp

Page 27

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 21

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

2473163044106126383211810446725225150(4) VERY GOOD TIME9%12%zmn5%5%8%8%5%4%14%zij8%8%8%7%8%8%7%8%m

11634218529024874712097151161835693302465347182996(3) FAIRLY GOOD42%57%zm54%p49%44%53%zl49%60%zj57%38%54%zg52%49%50%54%48%51%glTIME

pp

701009516114232875384811535531615322515689470(2) FAIRLY BAD25%o17%28%o27%o25%23%31%zh23%18%27%23%24%25%24%24%23%24%hoTIME

91491420295541732341623151250(1) VERY BAD TIME

3%2%3%2%4%2%2%3%2%4%zf2%3%3%2%2%3%3%

1404162013202928541321041891939537973495374002081146GOOD TIME

51%69%zm59%54%52%61%zl54%64%71%zj45%62%zg60%56%58%62%a54%58%glnpmp

79114104175162357804352132387350169248171101519BAD TIME29%o19%30%o29%o29%26%32%h27%20%31%zf25%26%27%27%26%26%26%ho

6130297145130496526113760566447179289229107626NET GOOD

22%50%zm28%24%23%35%zl21%38%j52%zi14%37%zg33%29%31%35%a28%32%gjnpjlmp

2.712.90z2.682.682.702.772.662.722.92z2.642.78z2.762.732.752.772.722.75gMEANmnpijgm

56743799104190341525991961901051447773295DON'T KNOW20%zno12%11%17%19%zk14%14%9%9%23%zf13%14%17%15%12%19%zb15%bf

hik

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 22

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

49571431534821201738102958143191957248216150(4) VERY GOOD TIME12%vw7%4%8%3%3%19%zad11%de6%4%8%efo6%efo7%eo4%8%fot3%11%ade7%3%3%2%19%zad11%de4%8%def

efghijfmotttfiklmoefghijfmotlmotklmnopstklmnopstst

1924041972038453120901392352758767399494538419184105361209046996(3) FAIRLY GOOD

45%50%58%wx53%49%a55%a48%a48%a43%a49%a61%za51%ap51%ap54%ap54%ap55%a48%a69%za49%a47%a42%48%a48%a31%51%apTIMEbcdefbcdefhlmophjklmqrtnopqr

t

9919682926135373595132764333383648353838616729373547470(2) FAIRLY BAD

23%24%24%24%35%zb35%zb15%19%30%zb27%zc17%25%zc23%cg21%27%cg35%zb22%n14%35%zb30%zb34%zb15%19%32%zb24%cgTIMEcghklcghklcgklngklnrglnrnrnrcghklcghklcgklncghklcgklnnr

mnqrmnqrqrmnqrmnqrqrmnqrqr

1620779292515841306425496392250(1) VERY BAD TIME

4%2%2%2%5%zbl2%4%1%2%3%l2%2%2%4%2%2%3%1%5%zbl3%3%4%1%1%3%mpqmpq

2404612102348856168111159251312978833101108561032108811238168111511146GOOD TIME57%57%62%61%52%a58%a67%za59%a50%a52%a70%za57%ad58%ad59%ad62%ad58%a59%ad76%za52%a50%a45%67%za59%a35%58%ad

deflmdefhkeopeopoepbdefhdeflmemopoptlmoptijklmopt

opqst

1152168910070364637100146854743684252364342707332463749519BAD TIME

27%27%26%26%41%zb37%zb18%20%31%bc30%zb19%28%zc26%cg24%29%cg37%zb25%n15%41%zb32%zb37%zb18%20%33%bc26%cgcghjkcgklnglnqrcgklnglnrnrnrcgklncghjkcglnqcghklgnqrnrlmnopqrqrqrlmnoprmnqr

qrqr

125245122135182012274591052285044665956206016818396122743626NET GOOD30%30%36%35%11%a21%ad49%za39%ad18%ad22%ad51%za30%ad32%ad35%ad32%ad21%ad35%ad61%za11%a17%ad7%a49%zad39%ad2%32%ade

ftdefhiefimofteftdefhiefoptefimoefiopefoptftefiopbdefhefhijkefimofimopsjklmopstjklmopstststijklmlmopstpstt

pstpstnopqst

2.772.742.732.772.532.622.97z2.88a2.67f2.642.86z2.72a2.75a2.72d2.74d2.622.80a2.89z2.532.622.532.97z2.88a2.552.75aMEANadefidefiltadefidefotdefmoftfptdefotadefiadefidefildefmojklmomopstklmopptklmopjklmomopstt

pstststpst

Page 29

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 23

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

6613742491353841628451257238291652824134015384146295DON'T KNOW16%17%12%13%8%6%15%fis22%fg19%zf17%fg11%15%fi17%zf17%fi9%6%16%fin9%8%18%fgi18%fg15%fi22%fg32%zc15%fi

tijnstgijmnijstjstgijmnjststjstijststijnstdefghjstststijklm

noprst

Page 30

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 23

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

187948851861418116-6315085150(4) VERY GOOD TIME

8%7%9%8%7%9%13%f5%9%f-10%zd13%zad8%d8%df

1055892644241849730186764-251996728996(3) FAIRLY GOOD49%55%z51%43%57%zm53%29%52%g57%zg-41%d87%zacd67%zcd51%cdgTIME

62260124321762384398313470230-228470(2) FAIRLY BAD29%24%24%32%24%25%41%zef27%23%90%zabc37%zab-21%b24%abTIME

10192011102959345035-1450(1) VERY BAD TIME5%o2%4%o11%zkl1%3%5%3%3%10%zabc6%zab-1%b3%ablo

1226683125047058344203880-31411468131146GOOD TIME57%63%z61%51%64%z62%z42%57%g65%zfg-51%d100%zacd74%zcd58%cdg

722791444218626748107347519265-242519BAD TIME34%z26%28%43%zkl25%28%46%zef30%26%100%zabc43%zab-22%b26%ab

513891688284316-496533-519481146571626NET GOOD24%37%zp33%p8%38%zm34%m-4%27%g39%zfg-100%8%100%zacd52%zcd32%cdfg

mp

2.672.772.742.512.78m2.75m2.572.682.78zfg1.902.59d3.13zac2.84zcd2.75cdgMEANdm

1911757684931248125-38-37295DON'T KNOW9%11%11%6%11%10%11%13%e9%-6%abd-3%bd15%abcde

klmnop

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 24

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

14549421911110150(4) VERY GOOD TIME

7%10%9%6%3%9%5%8%

939285280165155382996(3) FAIRLY GOOD48%57%z61%z54%49%46%43%51%TIME

507105957173651470(2) FAIRLY BAD26%21%21%23%22%31%27%24%TIME

607108-2650(1) VERY BAD TIME3%1%2%3%-2%3%3%

10843343231841564921146GOOD TIME

55%67%z70%zd60%52%55%49%58%a

5671121057873858519BAD TIME29%22%23%26%22%33%31%26%f

51722221710692634626NET GOOD

26%44%zd47%zd34%29%22%18%32%ab

2.712.84z2.83z2.742.732.712.642.75MEAN

30956324481339295DON'T KNOW16%11%7%14%e26%12%21%15%ef

Page 32

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 25

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

21121932110723326981211159110505307391395305210182188207170135539552109212 MTHS GOOD TIME48%54%t60%tw44%69%ztuvw40%n64%znor44%48%nr33%65%znor63%znor59%chi59%ci49%c54%c64%zchik60%ci58%ci56%ci43%53%58%56%cinorBUY

tw

20022935515021129484111171123520321396429321218179207222171149601545114612 MTHS GOOD TIME

46%57%w66%zvw61%w63%w44%n66%znor46%51%nr37%67%znor66%znor59%ci64%zchi52%56%63%ci66%zchi62%ci56%i47%60%57%58%cinorSELLw

16111616610966268343612614221113217721522510572971189612934127661812 MTHS BAD TIME37%zsv29%s31%s44%zsuv20%40%zlmq27%25%38%zlmq43%zlmq27%27%26%32%36%zdghk27%25%31%33%32%41%zfghj34%29%32%aghklBUY

kmqs

16310611657772202954102118175120170171178102687893869326225851912 MTHS BAD TIME37%zstuv26%22%23%23%33%zlmq23%16%31%mq35%zlmq22%25%25%26%29%26%24%25%26%28%29%26%27%26%mquSELL

1441612468218018462091087538723329130122015913214815311710342239181312 MTHS GOOD TIME33%40%46%tw33%54%ztvw28%n49%znor38%33%nr23%50%znor47%znor44%ci45%ci36%41%47%ci47%ci43%c38%33%42%41%41%cinorBUY GOOD TIME SELL

tw

56546620467316814428100688684714640384647259614624212 MTHS GOOD TIME13%13%12%8%14%11%n13%n4%13%9%13%14%n13%13%12%c12%14%12%13%15%ci8%10%15%zb12%bntBUY BAD TIME SELL

536010667281052072574712483951229749455468514616215231412 MTHS BAD TIME12%15%s20%sw27%zsuvw8%16%16%8%17%14%16%17%14%18%h16%13%16%17%19%17%15%16%16%16%swBUY GOOD TIME SELL

10351443632143121156867348808210354263944386515710826512 MTHS BAD TIME24%zstuv13%8%15%u9%21%zlmoq10%5%17%lmq26%zlmoq9%10%12%12%17%dg14%9%12%12%12%21%zdefg16%za11%14%aglmqBUY BAD TIME SELL

rjksu

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 26

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

60102820322631035344564750669122723524639755764076112452109212 MTHS GOOD TIME49%56%u44%55%s55%s68%zq58%54%70%zj53%48%47%38%57%fi49%43%50%60%zf65%fi56%i61%zf56%fiBUY

rskliijksu

69107122021334137245768850974135663725141856666679124463114612 MTHS GOOD TIME56%59%48%52%60%rs71%zq59%58%71%zj56%53%43%40%58%i52%48%57%i63%zf67%fi62%i62%zf58%ijSELL

rskliirs

4656617112218813623738117744844833116298443313286422161812 MTHS BAD TIME37%z31%37%zp30%33%p26%31%32%25%33%33%m31%36%27%36%48%za37%29%23%32%30%32%hmBUY

rbcdhp

3548013713213911220131815240825031116265632257214119651912 MTHS BAD TIME29%26%30%p32%zp25%21%26%27%21%30%32%zm33%m35%bc27%33%c32%c28%24%18%20%26%26%mpSELL

qd

4376813916224227033947438552874825185295543476618832781312 MTHS GOOD TIME35%42%u30%39%s43%s52%zq44%40%53%zj39%34%32%27%43%i36%31%37%45%zf52%fi44%i44%fi41%ijBUY GOOD TIME SELL

rskliksu

16225545856759115010616342075491613142121711324212 MTHS GOOD TIME

13%12%12%14%10%14%12%13%15%12%13%13%8%13%11%9%11%13%10%8%15%zd12%BUY BAD TIME SELL

262857642961001122021222037171156103022186173613331412 MTHS BAD TIME21%zt16%16%r10%17%r19%r15%17%17%15%14%11%12%13%12%17%19%18%h15%18%18%h16%hrBUY GOOD TIME SELL

19243817380321021634523442821591737171149238226512 MTHS BAD TIME16%13%17%zp18%zp14%p6%13%14%6%17%m17%m19%m23%za14%21%ac21%za15%11%7%12%11%14%adBUY BAD TIME SELL

bcdhdcdmp

Page 34

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 27

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

11035921333129979313898165152940763329507392191109212 MTHS GOOD TIME40%60%p62%zp56%p53%57%56%60%62%36%61%zg57%53%55%61%za50%56%agBUY

p

140416201320292854132104189193953797349537400208114612 MTHS GOOD TIME

51%69%zm59%54%52%61%zl54%64%71%zj45%62%zg60%56%58%62%a54%58%glSELLnpmp

1101869918318143778507919542240721031318411961812 MTHS BAD TIME40%zmno31%29%31%32%31%32%31%30%46%zf27%30%34%34%28%31%32%fBUY

7911410417516235780435213238735016924817110151912 MTHS BAD TIME29%o19%30%o29%o29%26%32%h27%20%31%zf25%26%27%27%26%26%26%hoSELL

81280153244224589948013310071357823537130213881312 MTHS GOOD TIME29%46%zp45%p41%p40%42%38%49%zj50%zj24%46%zg43%z38%40%47%za36%41%agBUY GOOD TIME SELL

cp

25675475671754016283820416478113854424212 MTHS GOOD TIME

9%11%16%p13%12%12%16%10%10%9%13%g12%13%12%13%12%12%gBUY BAD TIME SELL

5013443746624737235489225204110162906231412 MTHS BAD TIME18%m22%zm13%12%12%18%zl15%14%20%21%zf15%15%18%17%14%16%16%flBUY GOOD TIME SELL

nm

53464992911744026239217317986128835526512 MTHS BAD TIME19%zo8%14%o16%o16%12%16%h16%h9%22%zf11%13%14%14%13%14%14%fhBUY BAD TIME SELL

ko

Page 35

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 28

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

197424231240104649687158293288995827107976410618110413651968762109212 MTHS GOOD TIME47%52%68%wx63%wx61%ab65%ab38%46%49%cr61%za64%za58%za57%ab62%ab55%ac65%ab62%ab66%za61%ab60%ab60%ac38%46%42%56%abBUY

cpqrcpqrbclpqbclpqbcpqrcpqrcpqrprcpqrcpqrbcpqrcpqrcpqrrcpqrrr

240461210234885616811115925131297883310110856103210881123816811151114612 MTHS GOOD TIME57%57%62%61%52%a58%a67%za59%a50%a52%a70%za57%ad58%ad59%ad62%ad58%a59%ad76%za52%a50%a45%67%za59%a35%58%adSELL

deflmdefhkeopeopoepbdefhdeflmemopoptlmoptijklmopt

opqst

17127475985429126771191121014924093965293764545617126775461812 MTHS BAD TIME40%uvw34%uv22%26%32%dh29%50%za41%zd37%zd23%23%29%dh28%dh23%37%de29%21%23%32%dh25%19%50%za41%zd37%de32%deBUY

odefgheghkleghklnonoghklmodefgheghklghklmhklmnijklmmnomnonoijklmmnonoo

nopstnopst

115216891007036463710014685474368425236434270733246374951912 MTHS BAD TIME

27%27%26%26%41%zb37%zb18%20%31%bc30%zb19%28%zc26%cg24%29%cg37%zb25%n15%41%zb32%zb37%zb18%20%33%bc26%cgSELLcghjkcgklnglnqrcgklnglnrnrnrcgklncghjkcglnqcghklgnqrnrlmnopqrqrqrlmnoprmnqr

qrqr

143311174185724379741122012337346197672438115172933279744081312 MTHS GOOD TIME34%38%51%wx48%wx42%ac44%a32%39%35%a42%ac52%za43%za43%ac44%ac41%ap44%a47%ac55%za42%ac41%ac37%32%39%27%41%acBUY GOOD TIME SELL

rrbcdehcprprrprbcdejrrprlmopqlmopqrr

46915352302112837825223018025242123293038191281324212 MTHS GOOD TIME

11%11%16%13%17%zb21%za5%4%12%bcq17%za12%bc13%zb12%bc14%bc14%bc21%za14%bc10%17%zb17%zb22%za5%4%9%12%bcqBUY BAD TIME SELLcqrbclnprbclmqqrcqrqrqrqrbclnpqrcqrclqrbcglmr

qrrqrnpqr

9513636471413873647467022720021361319511419687361131412 MTHS BAD TIME23%uvw17%v10%12%8%13%34%za19%ad15%ae9%16%deh13%de14%de12%21%ad13%11%19%ad8%8%7%34%zab19%ad8%16%adeBUY GOOD TIME SELL

bdefgefotoofotoefhlmefotdefghiefotflmothijkloptjklmno

mnopqpqstst

68116344839163426616130232177162516171339351034263526512 MTHS BAD TIME16%v14%10%13%23%zc16%gn13%gn14%gn19%zg13%gn7%14%gln12%gn9%14%gn16%gn10%n5%23%zcd16%gn12%13%gn14%gn24%zc14%gnBUY BAD TIME SELL

dghklhjklmghklmndghklmnornoormnor

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 29

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

1186333105943456545209819242-8131092109212 MTHS GOOD TIME

55%60%z60%z60%59%60%z43%58%g61%zg47%c-71%zcd100%zbcd56%cdgBUY

1226683125047058344203880-3141146813114612 MTHS GOOD TIME57%63%z61%51%64%z62%z42%57%g65%zfg-51%d100%zacd74%zcd58%cdgSELL

813261563122030950103426265618314-61812 MTHS BAD TIME38%31%30%32%30%33%48%zef29%31%51%zab100%zabd27%a-32%abBUY

722791444218626748107347519265-24251912 MTHS BAD TIME34%z26%28%43%zkl25%28%46%zef30%26%100%zabc43%zab-22%b26%abSELL

854832233733741425150628--81381381312 MTHS GOOD TIME40%45%z43%38%46%z44%25%42%g46%zg--71%zcd74%zcd41%cdgBUY GOOD TIME SELL

291347520911301752170242--24224212 MTHS GOOD TIME

13%13%15%20%z12%14%17%15%13%47%zabc--22%zbc12%bcBUY BAD TIME SELL

3717983111241621749240-314314-31412 MTHS BAD TIME17%17%16%11%17%17%17%14%18%z-51%zabd27%zad-16%adBUY GOOD TIME SELL

431386821911323053169265265--26512 MTHS BAD TIME20%zo13%13%21%12%14%29%zef15%12%51%zabc43%zab--14%abBUY BAD TIME SELL

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 30

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

1072322305186185387109212 MTHS GOOD TIME

55%64%z66%z60%62%46%46%56%aBUY

1084334323184156492114612 MTHS GOOD TIME55%67%z70%zd60%52%55%49%58%aSELL

617122128934497361812 MTHS BAD TIME31%24%28%30%15%43%z39%32%fBUY

567112105787385851912 MTHS BAD TIME

29%22%23%26%22%33%31%26%fSELL

76224723314113395781312 MTHS GOOD TIME39%49%z51%z46%42%34%30%41%aBUY GOOD TIME SELL

2736666375122824212 MTHS GOOD TIME

14%13%14%12%17%10%15%12%BUY BAD TIME SELL

3057786443223231412 MTHS BAD TIME16%15%19%14%9%19%17%16%BUY GOOD TIME SELL

2824338402253026512 MTHS BAD TIME14%9%8%13%5%22%z16%14%efBUY BAD TIME SELL

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 31

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXURBANBOUGHT ON

HARDMODERATECOMFORTABPROSPERITWEALTHYOWNER/AOWNEDPRESSEDMEANSLY OFFYACHIEVERSOCCUPIERMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(q)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

20425831615226311935126815793712433382412021691311125556381193UNWEIGHTED BASE

2002434111402741269779490502460307283219230230146*161*6396301269WEIGHTED BASE16%19%32%11%22%100%61%39%40%36%24%22%17%18%18%11%*13%*50%50%100%

124149266702048125053073223051861711511411631028440540781212 MTHS GOOD TIME62%t61%65%t50%74%ztuvw64%65%63%64%66%c60%c60%69%c62%71%c70%ci52%63%65%64%ctBUY

11315329197186841520321334323184183151158165968844339784112 MTHS GOOD TIME57%63%71%w69%w68%w66%67%66%67%70%ci60%65%69%c69%71%c66%55%69%63%66%acwSELL

626111359483432111321221289372507356336117616734312 MTHS BAD TIME31%s25%27%s42%zsuv17%27%27%27%24%28%30%d25%23%32%24%22%38%zdgk28%26%27%sBUY

68578130602951751201121057866455748334513915729512 MTHS BAD TIME34%zstuv23%20%21%22%23%22%25%22%23%26%23%21%25%21%23%28%22%25%23%SELL

8711220954158620387233247233141133114112121746732629462012 MTHS GOOD TIME44%46%51%t39%58%ztvw49%50%47%49%51%46%47%52%49%52%50%42%51%47%49%tBUY GOOD TIME SELL

3234481440168100686666373530303626116710216812 MTHS GOOD TIME16%14%12%10%15%13%13%14%13%14%12%13%14%13%16%18%i7%10%16%zb13%bBUY BAD TIME SELL

24368042242071248377864441364442232110510220712 MTHS BAD TIME12%15%19%s30%zsuvw9%16%16%17%15%19%14%15%16%19%18%15%13%16%16%16%sBUY GOOD TIME SELL

3623271619121734843384030132612832675412112 MTHS BAD TIME18%zsuv9%7%12%7%10%9%10%9%8%13%deg11%6%11%5%5%20%zdeghij11%9%10%BUY BAD TIME SELL

k

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 32

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1311059222250369352446747479831445123393376049631791144381193UNWEIGHTED BASE

56*120917226938444455871160182*131*38**21**31826**97*52*75591*141*5221269WEIGHTED BASE4%*95%14%21%30%35%44%56%47%6%*10%*3%**2%**25%2%**8%*4%*59%7%*11%*41%100%

307809815924431136744544444762811201154837500658934781212 MTHS GOOD TIME53%64%u57%59%64%70%zr66%63%74%zk54%58%74%50%63%59%50%71%66%f71%f63%66%f64%uBUY

sl

3280410014825633836048043250782511209135440514689635184112 MTHS GOOD TIME57%67%58%55%67%r76%zq65%68%72%zk62%60%65%52%66%50%56%77%68%74%68%67%66%rsSELL

rs

2132153731101061491941282735787884411195204113534312 MTHS BAD TIME38%zt27%31%27%29%24%27%27%21%33%m27%18%36%24%32%45%za20%26%22%29%26%27%mBUY

cdeh

1827846818980138157124213710776113010162152512229512 MTHS BAD TIME32%z23%27%30%zp23%18%25%22%21%26%29%27%31%24%41%31%20%21%17%17%23%23%pSELL

19599671121922482863343393354217154113631381527225762012 MTHS GOOD TIME33%50%u39%42%50%s56%zr51%47%56%zk41%41%57%34%49%43%37%59%50%57%51%49%49%rsBUY GOOD TIME SELL

slu

101582742435669100909226341410610411128116812 MTHS GOOD TIME18%13%16%16%11%13%12%14%15%11%17%17%13%13%16%10%12%14%12%8%16%13%BUY BAD TIME SELL

1319229296287721359015183444218813115249120712 MTHS BAD TIME24%zt16%17%11%16%20%r13%19%zo15%19%14%8%18%14%7%19%16%17%17%17%17%16%rBUY GOOD TIME SELL

811419394519655632111644327192574124012112 MTHS BAD TIME

14%9%11%p14%zp12%p4%12%8%5%14%m12%m9%19%10%26%20%za4%8%5%9%8%10%dmnBUY BAD TIME SELLcdp

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 33

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

17141617133035983413913319813010638893045164462291193UNWEIGHTED BASE

125476208367389880143*123*216106*11638923776204501971269WEIGHTED BASE10%38%16%29%31%69%11%*10%*17%8%*92%70%30%49%35%16%100%

5531115023923757599791464676657423839030611581212 MTHS GOOD TIME44%65%p72%p65%p61%65%69%64%67%43%66%zg64%63%63%68%a58%64%gpBUY

7734714022823061188811666377859924240030513484112 MTHS GOOD TIME61%73%zm67%62%59%69%zl62%66%77%zj60%67%67%64%65%68%68%66%lSELL

p

501324593114230333357482952381061801065734312 MTHS BAD TIME40%zmno28%22%25%29%26%23%27%26%45%zf25%27%28%29%23%29%27%fBUY

3484519510618941303430265209871431094329512 MTHS BAD TIME27%o18%25%26%o27%21%29%h24%16%28%23%23%23%23%24%22%23%hoSELL

392451121811814397264117325894481722922388962012 MTHS GOOD TIME31%51%p54%p49%p46%50%50%52%54%30%51%zg50%46%47%53%45%49%gpBUY GOOD TIME SELL

1657325049119241326141551155481652316812 MTHS GOOD TIME

13%12%16%14%13%14%17%10%12%13%13%13%14%13%14%11%13%BUY BAD TIME SELL

301022744481591617473017713770108623720712 MTHS BAD TIME24%zmn21%zm13%12%12%18%zl11%14%22%j28%zf15%15%19%17%14%19%16%flBUY GOOD TIME SELL

m

1727194055661716916105913060412012112 MTHS BAD TIME14%o6%9%11%o14%zk8%12%h13%h4%16%z9%10%8%10%9%10%10%hkBUY BAD TIME SELL

o

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 34

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2874262382421466713992171388190105484114912267105851461875213992491193UNWEIGHTED BASE

24248926327512564*130*125*1723173361139949128108*64*105*232*12514643*130*125*64*1269WEIGHTED BASE19%39%21%22%10%5%*10%*10%*14%25%27%90%75%10%9%*5%*8%*18%*10%11%3%*10%*10%*5%*100%

134294196188854561611092122407516228168458016085983361614181212 MTHS GOOD TIME55%60%74%wx69%x68%bc70%bc47%49%63%cr67%bc71%bc66%zb65%bc63%cr63%cr70%bc76%zb69%bc68%bc67%bc77%bc47%49%64%64%bcBUY

qrqrqrqrcqrqrqrclmqrqrqrqrqrqr

16132217318564361058810217926673663572743677189648324105882884112 MTHS GOOD TIME67%66%66%67%51%56%81%za71%af60%a57%79%za65%ae67%ae57%69%af56%74%ad82%za51%57%55%81%za71%af44%66%aeSELL

defikotdefikfkotfkmotptefkopdefikdefikotfkmotlmopslmopstlmopslmopstttt

9213951623316625149656728123228341613543333462511534312 MTHS BAD TIME38%uvw28%v19%22%27%dh25%48%za41%zd28%dh21%20%h25%dh24%dh22%31%dh25%13%23%27%dh23%10%48%za41%zd24%27%dhBUY

defgheghkloodefgheghkllmnoijklmmnoijklmmno

nopstnopst

61104686253241616489444280202342824172853451616162129512 MTHS BAD TIME

25%21%26%23%42%zb38%zb12%13%28%bc30%zb13%25%zb21%cg26%bc26%bc38%zb16%12%42%zb31%zb36%zb12%13%32%bc23%bcSELLcghjkcghlmghlnqcghlmcglnqnrgnqrgnqrcghlmcghjkcghlmcghlnghnqrgnqrlmnopnqrrnqrrnqrlmnopnqrqr

qrqr

10322314714756285156781482025694845851286413856692151562862012 MTHS GOOD TIME42%46%56%wx54%x45%44%39%45%46%47%60%zb50%cr51%co45%47%44%61%zc60%co45%48%49%39%45%43%49%crBUY GOOD TIME SELL

cefklrfkmoprmopqrrt

t

28574637271673265635162119181716142127261273916812 MTHS GOOD TIME

11%12%18%14%21%zb24%zb5%2%15%bcq18%zb10%14%zb13%bc14%bc15%bc24%zb13%bq9%21%zbc18%bc28%zb5%2%15%bq13%bcBUY BAD TIME SELLcglmncglmnrclmnqclqrqrqrqrcglmnglmnqrlqrcgklmqrqrqrrqrnqr

5789263567523224285715514112237114661425232120712 MTHS BAD TIME23%uv18%v10%13%5%11%40%za26%za14%af9%17%afh14%af15%ae9%22%ade11%10%20%ae5%9%5%40%zad26%za1%16%aefBUY GOOD TIME SELL

defghdefhktototfotfkmoptfotefghijdefhkkmotijklmlmotklmnoplmot

nopstst

34412225268910213610112771510837261929101112112 MTHS BAD TIME14%w8%8%9%21%zbc13%gh7%8%12%ghn11%gh3%10%ghl8%hn12%ghn9%n13%ghn2%3%21%zbc13%gh5%7%8%18%ghl10%ghBUY BAD TIME SELL

dghjlmnlnndghjlmlnnlnnoqrnoqr

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 35

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

13369531053510568562358463233217417551193UNWEIGHTED BASE

136*74033253*50364456*2169372953438418121269WEIGHTED BASE11%*58%26%4%*40%51%4%*17%74%23%27%66%64%100%

924862223932243331143626168-62081281212 MTHS GOOD TIME

68%66%67%72%64%67%54%66%67%z57%c-74%zcd100%zbcd64%cdBUY

895042243334144027132669-20784162084112 MTHS GOOD TIME65%68%67%62%68%68%47%61%71%zfg-60%d100%zacd76%zcd66%cdgSELL

3819885121281782350256121343207-34312 MTHS BAD TIME28%27%26%22%25%28%41%f23%27%41%zab100%zabd25%a-27%aBUY

4017076181121542658204295121-16829512 MTHS BAD TIME

29%23%23%34%22%24%47%zef27%22%100%zabc35%zab-21%b23%abSELL

683791652724833318101496--62062062012 MTHS GOOD TIME50%51%50%51%49%52%31%47%53%zg--74%zcd76%zcd49%cdgBUY GOOD TIME SELL

2295491070871335117168--16816812 MTHS GOOD TIME

17%13%15%19%14%13%23%16%13%57%zabc--21%zbc13%bcBUY BAD TIME SELL

2012155485105828164-207207-20712 MTHS BAD TIME15%16%17%7%17%16%14%13%17%-60%zabd25%zad-16%adBUY GOOD TIME SELL

17712784065132184121121--12112 MTHS BAD TIME

13%10%8%15%8%10%24%zef10%9%41%zab35%zab--10%abBUY BAD TIME SELL

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 36

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSUNWTDTOTAL55+35-4416-34TOTAL

(f)(e)(d)(z)

11935793712431193UNWEIGHTED BASE

11935024603071269WEIGHTED BASE100%40%36%24%100%

75532230518681212 MTHS GOOD TIME

63%64%66%60%64%BUY

74133432318484112 MTHS GOOD TIME

62%67%70%d60%66%SELL

3211221289334312 MTHS BAD TIME27%24%28%30%27%BUY

3231121057829512 MTHS BAD TIME27%22%23%26%23%SELL

54324723314162012 MTHS GOOD TIME

46%49%51%46%49%BUY GOOD TIME SELL

19166663716812 MTHS GOOD TIME

16%13%14%12%13%BUY BAD TIME SELL

18577864420712 MTHS BAD TIME16%15%19%14%16%BUY GOOD TIME SELL

12743384012112 MTHS BAD TIME11%9%8%13%10%BUY BAD TIME SELL

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 37

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

161141443317-18159812181984612910272249(4) A. HIGHER BY 15% OR MORE...4%u3%1%6%zsu1%5%zlmq1%-5%zlmq4%zlmq1%2%2%3%3%2%1%2%3%3%3%3%2%3%mqu

31403424956803302647333947532415202726277663139(3) B. HIGHER BY 10% OR MORE BUT7%s10%zs6%10%s3%8%6%11%9%8%6%7%6%7%8%6%5%6%8%8%9%7%7%7%sLESS THAN 15%...

99941796112114540638164241165196193166999699938779268286554(2) C. HIGHER BY 5% OR MORE BUT22%23%33%ztvw25%36%ztvw22%32%znor14%24%19%31%nr34%znor29%h29%27%26%34%zh32%26%29%25%27%30%28%nrvwLESS THAN 10%...

1061291826812616843579375277158225202183128978911310182298312610(1) D. HIGHER BUT LESS THAN 5%

24%32%w34%w28%38%ztw25%34%znr29%28%23%36%znor32%nr34%30%29%33%34%28%32%33%26%30%33%31%nrwHIGHER...

11486693851142216162791338312615181824576754140213146359(0) E. THE SAME...26%zstu21%u13%16%15%21%zq17%4%19%24%zlmq17%17%19%i23%zcdg13%21%cdi16%24%zcdg21%cdi13%13%21%za15%18%acdi

iiu

2516111163435-12222015192130811615921353570(-1) F. LOWER BUT LESS THAN 5%6%zsu4%2%4%2%5%zmq3%-4%7%zlmq3%3%3%3%5%d2%4%2%4%3%7%zfhk3%4%4%LOWER...

539274191-4137861153512918725(-2) G. LOWER BY 5% OR MORE BUT

1%1%2%1%2%1%2%5%-1%2%1%1%1%2%d1%1%2%*1%3%e2%1%1%LESS THAN 10%...

--21-21-111--12---12-123(-3) H. LOWER BY 10% OR MORE BUT--**-**-***--**---*1%-***LESS THAN 15%...

1*4*-5*-15-**41*-*4*1516(-4) I. LOWER BY 15% OR MORE...**1%*-1%zmq*-*1%zlmq-**1%**-*1%zk**1%**q

422441271278609354339204329753112131628476878146DON'T KNOW10%s6%8%11%zsv4%12%zlmq5%36%10%lmq13%zlmq5%4%6%4%12%zdefg8%j4%4%4%9%fgj15%zefgh7%8%7%fgjlm

jkjkqs

4752393713889734840554151657232192639343710385188LOT HIGHER (10%+)11%s13%zsu7%15%zsu4%13%zlmq8%11%14%zlmq12%mq7%8%8%10%12%k8%7%8%11%11%12%10%9%10%kmqs

204223361129247313841111741395173234213953482281931892061871615665981164LITTLE HIGHER (UNDER 10%)47%55%w67%ztvw53%74%ztvw47%n66%znor44%52%nr42%66%znor66%znor63%zchi59%56%59%68%zceh60%58%62%ci51%56%63%zb59%bcno

ijkrtw

251275400166260401937132221795733654724594202602132142452221986696831352HIGHER57%68%w75%zw68%w77%ztvw60%n74%znor55%67%nr54%74%znr74%znor71%h68%68%67%75%zc68%69%73%ci63%66%72%zb69%bnrw

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 38

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

312027141346561143234222732441414112014305944103LOWER

7%5%5%6%4%7%zo4%5%4%10%zlmoq4%5%4%5%7%dhk4%5%4%6%5%10%zfhjk6%5%5%r

30192013133955112263322272741131411161130534295LITTLE LOWER (UNDER 10%)7%z5%4%5%4%6%4%5%4%8%zmoqr4%4%4%4%7%d3%5%3%4%4%9%zdfhj5%4%5%

k

1*71-72-161**53*-*531629LOT LOWER (10%+)**1%*-1%zlq*-*2%zlmq***1%**-*1%k1%*1%**kq

221255373153247355881122081475393424454273762461992032252081686106381249NET HIGHER (HOUSE PRICE OUTLOOK)

50%63%w70%zw62%w74%ztvw53%n69%znor50%62%nr44%69%znr70%znor67%c64%c61%c64%c70%zci64%c63%68%ci53%60%67%zb64%bcnrw

1.071.211.221.37zw1.211.16n1.22n1.281.34znr0.981.19n1.26n1.191.161.261.161.241.171.161.321.191.141.26z1.20nwMEAN

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 38

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

8401771871039227743865621*21849(4) A. HIGHER BY 15% OR MORE...6%zt2%4%2%3%1%1%3%zo3%5%3%3%4%2%7%zab3%5%2%*1%2%3%ot

cdh

131243522473558813972981028517106913354139(3) B. HIGHER BY 10% OR MORE BUT11%zt7%7%5%8%7%7%7%5%5%11%zm5%11%b6%b6%b9%b9%b7%b11%b1%7%b7%bLESS THAN 15%...

3152275105184190232322259317734171191452273254259224554(2) C. HIGHER BY 5% OR MORE BUT

25%29%16%26%s33%zs36%zr30%27%36%zj24%30%22%19%27%17%30%23%31%gi35%gi30%30%gi28%gsLESS THAN 10%...sl

23587120145164180240370268466238241382245263563882236610(1) D. HIGHER BUT LESS THAN 5%

19%32%zu26%35%s29%34%s31%31%37%zj35%25%25%26%32%28%26%22%33%e33%41%ze32%31%ksHIGHER...kfiu

293251168782741242358827434420901712301891235142359(0) E. THE SAME...24%zt18%25%zp21%pq15%14%16%20%z12%20%m17%29%zk22%cf21%cf21%f7%26%cf18%f10%18%f19%f18%fm

qmpq

4652911228274213611581086533162670(-1) F. LOWER BUT LESS THAN 5%

3%4%6%zpr3%4%1%4%4%2%4%4%4%9%zac2%10%zab3%4%3%1%3%3%4%mpLOWER...dhcdh

12461181131222552619173-425(-2) G. LOWER BY 5% OR MORE BUT

1%1%1%3%zp1%*2%1%*2%2%m3%m2%1%1%5%zab*1%3%-1%1%admLESS THAN 10%...dhp

*2*1-2122-1*---1*2-113(-3) H. LOWER BY 10% OR MORE BUT****-****-**---1%**-***LESS THAN 15%...

*551*-414-**-*-141-**6(-4) I. LOWER BY 15% OR MORE...**1%zq**-1%*1%-**-*-*3%zad*-***n

h

13132592139276086256181373582776281242146DON'T KNOW10%7%13%zpq5%7%5%8%7%3%5%7%m8%m7%8%10%16%za6%6%7%6%6%7%dm

rbdh

2116452296543681206114351313361122179014572188LOT HIGHER (10%+)17%zt9%11%7%11%8%9%10%8%10%14%zm8%14%b8%b13%b12%b14%b8%b11%b2%10%b10%bt

541108195250348370472692527781397241257369752681801424591164LITTLE HIGHER (UNDER 10%)44%61%zu42%61%s62%s71%zq61%58%73%zj59%55%47%45%59%eg45%56%45%64%ze68%eg70%ze62%eg59%eg

rskligiifghiiijsu

Page 47

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 39

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

7512722472794134135408125889117585542934711969771941465311352HIGHER61%70%u53%68%s73%zs79%zr70%68%81%zj69%j69%j55%59%67%58%68%59%72%ze79%eg73%gi71%eg69%gi

sklgihiijsu

6964024301046572281711101691710424731103LOWER

5%5%9%zp6%p5%p2%6%5%3%6%7%m7%m11%zab4%11%zab10%ad8%4%3%4%4%5%dmpdhdhh

5883522298415416816101016915540463095LITTLE LOWER (UNDER 10%)

4%5%8%zp5%p5%p2%5%5%2%6%m6%m7%m11%zab4%11%zab9%d4%4%3%3%4%5%mpdhdh

1851*2536-11-*-142-119LOT LOWER (10%+)1%*1%zq***1%*1%-*1%-*-1%4%zad*-1%**

h

6911762072563834034947555668315874442763810259729901395001249NET HIGHER (HOUSE PRICE OUTLOOK)56%64%u45%62%s68%zs77%zq64%63%78%zj63%j63%j48%49%64%eg48%58%51%68%ze76%ze69%eg67%eg64%eg

rskligifghiiiijsu

1.321.190.941.061.35z1.37z1.191.211.36z1.161.30j0.931.051.171.091.291.031.241.42b1.101.251.20jMEANrsrsjrs

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 39

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

917414133665111831371325131149(4) A. HIGHER BY 15% OR MORE...3%3%1%2%2%3%3%3%4%4%zf2%3%2%3%2%3%3%f

23432342409819181641989147674625139(3) B. HIGHER BY 10% OR MORE BUT

8%7%7%7%7%7%8%11%6%10%zf6%7%8%7%7%7%7%LESS THAN 15%...

432071001611534025236997647838417026021479554(2) C. HIGHER BY 5% OR MORE BUT

16%34%zm29%p27%p27%29%21%22%37%zi18%31%zg29%27%28%a33%za21%28%agLESS THAN 10%...pjjp

66199123181191419745379105505398212291207112610(1) D. HIGHER BUT LESS THAN 5%24%33%p36%p31%34%30%30%33%30%25%33%zg30%34%31%32%29%31%gpHIGHER...

808748114732866036389726125610215610796359(0) E. THE SAME...29%zmno14%14%19%13%20%zl25%zh22%14%23%zf17%19%16%17%16%25%zb18%fl

co

20151120214914371851472336191570(-1) F. LOWER BUT LESS THAN 5%7%zmo2%3%3%4%4%6%2%2%4%3%3%4%4%3%4%4%LOWER...

45571114234817232127625(-2) G. LOWER BY 5% OR MORE BUT

1%1%1%1%2%1%1%2%2%2%1%2%z*1%1%2%1%dLESS THAN 10%...

-1-13----*21221-3(-3) H. LOWER BY 10% OR MORE BUT-*-*1%k----******-*LESS THAN 15%...

*5-*-64-*152451*6(-4) I. LOWER BY 15% OR MORE...*1%-*-*2%z-****1%1%***e

3126275355921481158889848763237146DON'T KNOW11%zo4%8%9%o10%7%6%5%4%14%zf6%7%8%8%5%10%b7%bf

ko

33592756531342523275912812860926036188LOT HIGHER (10%+)12%10%8%9%10%10%10%14%10%14%zf8%10%10%10%9%9%10%f

109406223342343821126901781819837823825524211911164LITTLE HIGHER (UNDER 10%)39%67%zm65%p58%p61%59%51%55%67%zi43%64%zg58%61%59%a65%za50%59%ag

pjjp

14146525139839695515111220524011129104426444802271352HIGHER51%77%zm73%p67%p71%68%62%69%77%zj57%72%zg68%71%69%a74%za59%69%ag

pjp

2425162935682061128757231542822103LOWER9%zmo4%5%5%6%5%8%4%4%7%5%5%5%6%4%6%5%

Page 49

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 40

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

232016273263166112768692547262295LITTLE LOWER (UNDER 10%)9%zmo3%5%5%6%4%6%4%4%6%4%5%4%5%4%6%5%

*6-2364-*173662*9LOT LOWER (10%+)*1%-*1%*2%z-****1%1%***e

11844023536936288713110619421210368384115904532051249NET HIGHER (HOUSE PRICE OUTLOOK)

43%73%zm69%p62%p65%63%54%66%j73%zj50%67%zg63%66%64%a70%za54%64%agpcjp

0.941.32z1.24p1.19p1.221.190.971.231.39z1.131.221.201.211.211.28a1.041.20aMEANpjjp

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 40

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 51: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

27105841242459252013163431242149(4) A. HIGHER BY 15% OR MORE...6%uvw1%1%2%2%1%10%zab1%1%1%2%1%1%1%2%1%3%1%2%1%1%10%zab1%1%3%lmo

defghidefghijklmnojklmno

pqstpqst

395315327941151320339882869102478441157139(3) B. HIGHER BY 10% OR MORE BUT9%v7%4%8%4%9%16%zab8%4%4%7%6%o6%o5%3%9%5%9%4%4%5%16%zab8%5%7%elmLESS THAN 15%...

defhjkdefhjkoplmnopqlmnopqtt

101222115116421861546310321249343331351865147425914615428554(2) C. HIGHER BY 5% OR MORE BUT

24%27%34%x30%25%19%24%29%dk20%21%47%za29%ad30%za18%20%19%37%za54%za25%26%o16%24%29%dk19%28%adLESS THAN 10%...bcdefijkopdijkocdefibcdefjkophijklspsjklmohijkl

mopqrprstmopqrstst

99269117125603450441121921185604666959344771609132504453610(1) D. HIGHER BUT LESS THAN 5%23%33%x34%x33%x35%bc34%cr20%24%35%bc40%zb26%33%zb32%bc40%zb34%cr34%cr27%26%35%bc41%zb37%bc20%24%36%bc31%crHIGHER...

qrqrcghlmcnqrnqrcghlmqrcghlmqrqrnqrnqrnqr

811565071372527488196433312684055252815373422274826359(0) E. THE SAME...

19%19%15%19%22%cg26%ce11%26%zc25%za20%ce10%g19%zc19%cg23%ce31%za26%ce16%gn5%22%cgn15%g26%ce11%26%zc18%gn18%cgnrgnregnrceghlgnrgnrnrgnrceghlgnrrgnregnrnr

mnrmnopr

1232141195841920462478654-984841470(-1) F. LOWER BUT LESS THAN 5%

3%4%4%3%5%gn5%gn3%g2%6%zgj4%gn1%4%n3%n5%gn3%g5%gn2%n-5%gn3%gn5%gn3%g2%9%zbc4%nLOWER...lmneghlm

noqr

3895722444423151121472*24325(-2) G. LOWER BY 5% OR MORE BUT

1%1%3%1%4%zce2%1%2%1%1%1%1%1%1%*2%*1%4%zce1%*1%2%2%1%LESS THAN 10%...hjlmnhjlmnoror

2*1-2-1--*-2**----2--1--3(-3) H. LOWER BY 10% OR MORE BUT***-1%zlm-*--*-*l**----1%zlm--*--*lLESS THAN 15%...

14-1**1---454--*-4*--1--6(-4) I. LOWER BY 15% OR MORE...**-****---1%**--*-1%*--*--*

Page 51

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 41

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

57601514333716244220109103131131473209371613146DON'T KNOW14%uvw7%4%4%2%3%15%zfg9%ft8%ft9%fgm5%6%ft7%fmt8%ft6%ft3%8%fnt2%2%9%fgt10%fgt15%zf9%ft9%fgt7%fmt

ijklmntgijklopstmnops

t

6663193911106517182542123102991015271111565179188LOT HIGHER (10%+)16%vw8%6%10%6%10%26%za9%6%5%9%7%o7%o5%5%10%9%10%6%5%6%26%zab9%6%10%ekl

bdefgdefghimophijkljklmno

mnopqpqstst

200491232241103521119917529533110538999993521122181031504511199811164LITTLE HIGHER (UNDER 10%)47%60%x68%wx63%x60%cr53%44%52%54%cr61%cr74%za62%zb62%zb58%cr53%53%65%cr79%za60%cr67%zb53%44%52%56%59%cr

bcdfhcjpqrcjpqrbcdefcdijoijklmhijklpqrs

opqrsmopqrtst

26655425228011362176116192320373117610011081036212724511316150176116901352HIGHER63%68%74%x73%x66%63%70%jp61%60%66%83%za69%dj70%dj63%59%63%73%dj89%za66%72%dj59%70%jp61%62%69%dj

bcdefpkoppbcdefopphijklhijkl

mopqrmnopqstrst

174424181871182324129267106748189411817103LOWER4%5%7%5%10%zce7%4%4%7%jln5%3%5%l5%6%4%7%2%3%10%zce4%5%4%4%11%zce5%

ghjlmnghjlmnghjlmnororopr

1540231715710823248856310674415941081795LITTLE LOWER (UNDER 10%)4%5%7%4%9%zcg7%gn4%4%7%gjl5%2%5%n4%n6%n4%7%gn2%1%9%zcg4%5%4%4%11%zce5%n

hlmnrnhlmnrghjlmnopr

24112*2--*474*-*-42--2--9LOT LOWER (10%+)

1%1%**1%o*1%--*1%***-*-1%1%o--1%--*

249510227263965516510817029636010849349896551232389615246165108731249NET HIGHER (HOUSE PRICE OUTLOOK)59%63%67%69%x56%56%65%ap57%53%61%ap80%za63%ad65%ad57%55%56%71%ab86%za56%68%ad54%65%ap57%50%64%ad

bcdeffjptfjkmodfijkbcdeffjkopfjpthijklptopqsthijklt

mopqrmnopqstrst

Page 52

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 41

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

1.37vw1.121.151.240.900.971.74z1.130.911.021.52z1.13a1.17a0.920.930.971.40a1.59z0.901.15a0.911.74z1.130.881.20aMEANabdefabdeffjkopdfjkmdefijabdeffkoptabdefdfjkmhijklhijkltoptklmopijklmhijklopt

mopqsmopqsstopqstmopqsttt

Page 53

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 41

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

4182341429--491726282149(4) A. HIGHER BY 15% OR MORE...

2%2%5%zo5%2%3%--4%zf3%4%zab2%2%3%fo

267139103586--13938649165139(3) B. HIGHER BY 10% OR MORE BUT12%zo7%8%10%5%9%zl--10%zfg7%10%zad8%a6%7%fglLESS THAN 15%...

5530517327211297--554134166374351554(2) C. HIGHER BY 5% OR MORE BUT

26%29%34%z28%29%31%z--41%zfg26%27%33%zcd32%zd28%fgLESS THAN 10%...

6036016833232316--610159169386381610(1) D. HIGHER BUT LESS THAN 5%28%34%z33%34%31%34%--45%zfg31%27%34%zc35%zc31%fgHIGHER...

412217410187139-359-107103203209359(0) E. THE SAME...19%21%zn14%10%25%zkm15%-100%zeg-21%c17%18%19%18%egkn

16411212292770--3432262970(-1) F. LOWER BUT LESS THAN 5%7%zn4%2%12%zkl4%3%67%zef--7%zab5%zab2%3%4%befLOWER...

787131725--1111121325(-2) G. LOWER BY 5% OR MORE BUT3%zo1%1%1%*2%l24%zef--2%2%1%1%1%eloLESS THAN 10%...

12*1-23--12213(-3) H. LOWER BY 10% OR MORE BUT***1%-*3%zef--*****LESS THAN 15%...

*5--146--14516(-4) I. LOWER BY 15% OR MORE...*1%--**6%zef--*1%*a**

5341812626---18391919146DON'T KNOW2%3%4%1%4%3%---3%a6%abd2%2%7%abdef

gklmnop

2988621449115--188559111987188LOT HIGHER (10%+)14%o8%12%15%l7%12%zl--14%zfg11%15%zabd10%a8%10%afgl

11566534160444612--11642923357607321164LITTLE HIGHER (UNDER 10%)54%63%z66%zp62%60%65%z--86%zfg56%54%66%zcd67%zcd59%cfg

14575440375493727--13523474268808191352HIGHER68%71%78%zop76%67%77%zl--100%zfg67%69%77%zcd75%zcd69%fg

235619133351103--48504445103LOWER11%zno5%4%14%zkl4%5%100%zef--9%zab8%zab4%4%5%abef

22481813314495--4543384295LITTLE LOWER (UNDER 10%)10%zno5%4%13%zkl4%5%92%zef--9%zab7%zab3%4%5%bef

17*1179--26629LOT LOWER (10%+)*1%*1%*1%8%zef--*1%1%**

Page 54

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 42

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

12269838461460677-103013523003768367741249NET HIGHER (HOUSE PRICE OUTLOOK)57%66%p75%zop62%62%72%zl-100%0%100%zg58%61%73%zcd71%zcd64%dg

1.111.141.41zop1.221.091.31zl-1.470.00g1.72zfg1.081.25d1.28zad1.21d1.20dfgMEANlo

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 42

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

561025*9949(4) A. HIGHER BY 15% OR MORE...

3%2%*2%1%7%z5%3%e

1372432241919139(3) B. HIGHER BY 10% OR MORE BUT7%5%7%8%5%8%10%7%fLESS THAN 15%...

4951681409753244554(2) C. HIGHER BY 5% OR MORE BUT

25%34%z31%32%17%28%23%28%LESS THAN 10%...

607179155102112755610(1) D. HIGHER BUT LESS THAN 5%

31%36%z34%33%36%24%29%31%HIGHER...

404801023372827359(0) E. THE SAME...21%16%22%d11%24%24%15%18%d

7812121212970(-1) F. LOWER BUT LESS THAN 5%

4%2%3%4%5%2%5%4%LOWER...

225510---25(-2) G. LOWER BY 5% OR MORE BUT

1%1%1%3%z---1%LESS THAN 10%...

4-1*--13(-3) H. LOWER BY 10% OR MORE BUT*-**--**LESS THAN 15%...

5*----16(-4) I. LOWER BY 15% OR MORE...**----**

1522312254724146DON'T KNOW8%5%3%8%e12%6%13%z7%ef

19334342821828188LOT HIGHER (10%+)

10%7%7%9%6%16%z15%z10%f

11023472951991660991164LITTLE HIGHER (UNDER 10%)56%69%z64%65%53%52%52%59%

129538132922717781271352HIGHER66%76%z72%74%59%68%67%69%

1091717221210103LOWER

6%3%4%7%5%2%5%5%f

10017162212995LITTLE LOWER (UNDER 10%)5%3%4%7%5%2%5%5%

9*1*--19LOT LOWER (10%+)****--1%*

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Table 43

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

118636431220516751171249NET HIGHER (HOUSE PRICE OUTLOOK)61%73%z68%67%54%66%62%64%

1.151.261.151.250.951.411.361.20MEAN

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Table 43

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

22823021614415836460111164200248353411270295253158142128167128462514976UNWEIGHTED BASE

20319827312716731563517**148167377258357304307221137145*159*154153*489479967WEIGHTED BASE21%21%28%13%17%33%66%2%**15%17%39%27%37%31%32%23%14%15%*16%*16%16%*51%49%100%

1019612249891463001270761721281731331521136068647379241216457A. JOB SECURITY/THE POSSIBILITY OF

50%49%45%38%54%t46%47%67%47%46%46%50%48%44%50%51%44%47%40%48%52%49%45%47%tPEOPLE LOSING THEIR JOBS

7572942851118200354641217998124100613660644654187134321B. HOUSEHOLD FINANCES37%t36%t35%t22%31%38%31%17%37%38%32%31%27%41%zghk33%28%27%41%ghk40%ghk30%35%38%za28%33%akt

32313814194490-212358324851352821262512237757135C. CONCERNS ABOUT RISES IN INTEREST

16%16%14%11%11%14%14%-14%14%15%12%13%17%d11%d13%15%18%d16%8%15%16%12%14%dRATES

506611468391052239614413687107128101634453754952173164336D. RISING PROPERTY PRICES/PRICES25%33%42%sw53%zsvw23%33%n35%52%41%nr26%36%34%30%42%zhk33%29%32%37%47%zdgh32%34%35%34%35%hknsBEING TOO HIGH

ikw

9388161721131363811074632241582091621561278281809759265263527E. BEING ABLE TO RAISE ENOUGH

46%44%59%vw57%68%zvw43%n60%znr55%50%37%59%nr61%znor59%c53%c51%c57%c60%c56%c51%63%ci39%54%55%55%cnrvDEPOSITw

3023512040331275201374527443473539172626227886164F. THE GENERAL AVAILABILITY OF15%11%19%16%24%zvw10%20%znr26%14%8%20%nr20%nr21%zh14%15%16%28%zcde12%16%17%14%16%18%17%nrvMORTGAGES

fhijk

141330152925733111439344430262519171311153962101G. SHORTAGE OF PROPERTY FOR SALE7%7%11%12%17%zvw8%11%17%7%8%10%13%12%10%9%11%14%12%8%7%10%8%13%zb10%bWHERE PEOPLE WANT TO LIVE

13152314261575161046293724302215168724454691H. SHORTAGE OF THE RIGHT TYPE OF6%7%8%11%16%zvw5%12%znor4%4%6%12%or11%or10%8%10%d10%11%11%5%4%16%dei9%10%9%dorPROPERTY PEOPLE WANT TO BUY

72135712-245710538232-351318I. FALLING PROPERTY PRICES MAKING3%u1%*3%3%2%2%-2%3%1%3%3%2%1%3%d2%2%2%-2%1%3%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

221425721286011414402032243318141113258474289J. THE FEES AND COSTS RELATED TO11%7%9%6%13%9%10%4%10%8%11%8%9%8%11%c8%11%8%8%16%zchij5%10%9%9%BUYING A HOUSE E.G. SURVEYOR/LEGAL

kFEES

6410394261-41891314476773162531K. THE LEVEL OF STAMP DUTY3%2%4%3%5%1%4%o4%-3%5%o3%o4%5%1%3%5%5%4%2%1%1%5%zb3%br

66342516-327984863137181221OTHER

3%3%1%3%1%2%2%-2%1%2%3%2%1%2%3%2%1%2%5%*2%3%2%

-83--83-263*3263--2156511NONE OF THESE-4%zstw1%--3%zlq1%-1%4%zlmq1%*1%1%2%1%--1%1%3%1%1%1%lq

9685-1513-31111210414731341091928DON'T KNOW4%s3%3%4%s-5%zl2%l-2%7%zlq3%1%3%1%5%3%2%*2%3%7%zfj2%4%3%l

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Table 50

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

1438313061992712003316452767015099682844665674465480312976UNWEIGHTED BASE

6190422221527625339257634165*13278*49*24337**80*60*49862*86*351967WEIGHTED BASE6%93%23%22%29%26%40%60%35%7%*14%8%*5%*25%4%**8%*6%*52%6%*9%*36%100%

2343211711913091196261149356838291202333302212354145457A. JOB SECURITY/THE POSSIBILITY OF38%48%53%p55%zp47%36%50%45%44%53%52%49%59%ac50%63%42%51%44%36%62%za41%47%apPEOPLE LOSING THEIR JOBS

cdu

212988672857716116010828332616681421311711240119321B. HOUSEHOLD FINANCES

35%33%39%z34%31%31%41%zn28%32%43%k25%33%33%28%38%26%51%za34%c19%47%zc34%33%ncdfhdh

81262736343866695561476275516743962135C. CONCERNS ABOUT RISES IN INTEREST14%14%12%17%12%15%17%12%16%10%11%9%13%11%14%6%27%zbc15%5%11%18%cd14%nRATES

dfh

2431259651139913719913722512118731029181883326129336D. RISING PROPERTY PRICES/PRICES40%35%26%30%41%zs39%s35%35%40%33%39%27%36%30%28%36%29%38%54%zb31%37%35%sBEING TOO HIGH

deh

1950795105182146205322229406539271361431282934850195527E. BEING ABLE TO RAISE ENOUGH31%56%zu43%49%66%zr58%s52%56%67%zj61%49%50%54%56%38%38%46%59%zf77%za58%56%55%fsDEPOSIT

skdefhiu

615830264662659973102091046212588111761164F. THE GENERAL AVAILABILITY OF

10%17%13%12%17%25%zr17%17%21%15%16%11%21%19%6%15%8%18%18%19%17%17%uMORTGAGESs

79422261340326842812762821074713728101G. SHORTAGE OF PROPERTY FOR SALE11%10%10%12%q5%16%zq8%12%12%12%9%9%12%12%6%13%12%9%20%zad8%8%10%qWHERE PEOPLE WANT TO LIVE

487131624384249295146226213146673391H. SHORTAGE OF THE RIGHT TYPE OF7%10%6%8%9%15%zs11%9%9%8%10%7%4%11%5%17%e2%9%10%8%9%9%sPROPERTY PEOPLE WANT TO BUY

*185634415824118-127--718I. FALLING PROPERTY PRICES MAKING1%2%2%3%1%2%1%3%2%2%3%2%2%3%-1%4%1%--2%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

3861023362037524041315421383513113789J. THE FEES AND COSTS RELATED TO4%10%4%11%s13%zs8%9%9%12%6%10%19%zl7%8%9%10%5%10%4%13%11%9%suBUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

2295491372419415*711-214*1731K. THE LEVEL OF STAMP DUTY

4%3%2%2%3%5%2%4%6%zk6%k1%7%k1%3%4%1%-4%7%*5%3%

21947557135324*51111222821OTHER3%2%2%3%2%2%2%2%2%4%2%5%1%2%3%1%1%2%3%3%2%2%

110353-47--4*-323*3-*211NONE OF THESE2%1%1%3%1%-1%1%--3%zm1%-1%5%4%d1%1%-*1%1%

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Table 51

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

6190422221527625339257634165*13278*49*24337**80*60*49862*86*351967WEIGHTED BASE6%93%23%22%29%26%40%60%35%7%*14%8%*5%*25%4%**8%*6%*52%6%*9%*36%100%

423163271216--821826-101*928DON'T KNOW7%zt3%7%zqr1%1%3%3%3%--6%zm2%m3%3%6%7%-2%2%*3%3%mq

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Table 51

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

18627314728025672013090116254722696280415333226976UNWEIGHTED BASE

150296164*286279688121*81*117*200768676292444334189967WEIGHTED BASE16%31%17%*30%29%71%13%*8%*12%*21%79%70%30%46%35%20%100%

7594791631533057042429136632613220115898457A. JOB SECURITY/THE POSSIBILITY OF50%o32%48%o57%zo55%zk44%58%zh52%h36%46%48%48%45%45%47%52%47%hkPEOPLE LOSING THEIR JOBS

o

429949103922294824346425720012116410255321B. HOUSEHOLD FINANCES28%33%30%36%33%33%39%30%29%32%34%30%41%ze37%30%29%33%e

213222494689241216201149243615024135C. CONCERNS ABOUT RISES IN INTEREST

14%11%13%17%16%13%20%14%14%10%15%14%15%14%15%12%14%RATES

401346182962403423516826821911716211658336D. RISING PROPERTY PRICES/PRICES

27%45%zm37%29%35%35%28%28%44%ij34%35%32%40%36%35%31%35%mpBEING TOO HIGHp

68186881451303975847669143638714023519697527E. BEING ABLE TO RAISE ENOUGH

45%63%zm54%51%47%58%zl48%58%57%46%57%zg57%zd48%53%59%51%55%dgDEPOSITplp

20711846521121721322513912737746525164F. THE GENERAL AVAILABILITY OF14%24%zn11%16%19%16%14%26%z28%zj12%18%19%13%17%20%13%17%MORTGAGES

p

1538142635661091618827328423721101G. SHORTAGE OF PROPERTY FOR SALE

10%13%9%9%13%10%8%11%14%9%11%11%9%9%11%11%10%WHERE PEOPLE WANT TO LIVE

113622203457915131279741844281991H. SHORTAGE OF THE RIGHT TYPE OF7%12%14%7%12%8%7%18%zj11%6%10%11%6%10%8%10%9%PROPERTY PEOPLE WANT TO BUY

432731511-21614456718I. FALLING PROPERTY PRICES MAKING3%1%1%2%1%2%1%2%-1%2%2%1%1%2%4%zc2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

16282219127716671475662330451589J. THE FEES AND COSTS RELATED TO11%10%13%7%4%11%zl13%8%6%7%10%10%8%7%13%zc8%9%lBUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

417736264612328284621531K. THE LEVEL OF STAMP DUTY

3%6%m4%1%2%4%3%8%z10%z2%4%4%1%1%6%zc3%3%cm

35287133*2714156710421OTHER2%2%1%3%3%2%3%*2%3%2%2%2%1%3%2%2%

53-1661--577473111NONE OF THESE3%zm1%-*2%1%1%--2%1%1%2%2%1%1%1%

839812151121018199165628DON'T KNOW5%o1%6%o3%4%2%1%1%2%5%2%3%3%4%1%3%3%o

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Table 52

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2773721531741025715468161298136822663101102578353102141561546859976UNWEIGHTED BASE

22040615418782*46*12491*158238227*84371586*85*46*86*141*82*11141*12491*73*967WEIGHTED BASE23%42%16%19%9%*5%*13%9%*16%25%24%*87%74%9%*9%*5%*9%*15%*9%*11%4%*13%9%*8%*100%

10118476974429443282139874133404638294245446924443244457A. JOB SECURITY/THE POSSIBILITY OF46%45%49%52%54%bc63%zb36%35%52%bc58%zb38%49%zb48%cg53%bc45%63%zb49%n32%54%bc62%zb60%bc36%35%59%bc47%cgPEOPLE LOSING THEIR JOBS

gnqrcgnqrgqrcglmncgnqrnrgnqrcgnqrgnqrcgjlmgnqrgnqrrqrnqr

611335473291929374082842922442824194044293915293716321B. HOUSEHOLD FINANCES28%33%35%39%x35%40%24%41%ac25%35%cr37%cr35%ac34%ac33%29%40%46%za31%35%35%36%24%41%ac22%33%cr

rprprcjlmnrpr

3357242112614930402312010316236815121681498135C. CONCERNS ABOUT RISES IN INTEREST15%14%16%11%15%12%11%10%19%a17%10%14%14%19%27%za12%9%11%15%14%21%11%10%10%14%RATES

bcghlmnpqr

10212555542676231417594274241282972866263710623112336D. RISING PROPERTY PRICES/PRICES46%uw31%36%29%32%a15%50%za34%a26%a32%ai41%ah33%ai34%ai33%ai34%ai15%32%47%ad32%a33%ai25%50%za34%a16%35%aiBEING TOO HIGH

defhisimpsspsspsilmopsdefhimpsklmopsklmopstst

1082148911755325746721281384703834734325781556219574638527E. BEING ABLE TO RAISE ENOUGH

49%53%57%63%x67%zc69%cd46%50%45%54%61%cj56%jl54%jp54%40%69%cd66%cd58%67%zc56%j46%46%50%52%55%jpDEPOSITdjlmojprprpjprjlprdjlmoprpr

40583036138191422474114512419128113013235191411164F. THE GENERAL AVAILABILITY OF

18%14%20%19%16%17%15%15%14%20%18%17%17%22%14%17%13%21%16%21%13%15%15%14%17%MORTGAGES

2030242682181415172783735122121688418143101G. SHORTAGE OF PROPERTY FOR SALE9%7%16%w14%w9%4%15%ako16%9%a7%12%10%o10%o6%14%4%13%11%9%7%10%15%ak16%4%10%oWHERE PEOPLE WANT TO LIVE

o

17251930107118112123806396781510103118491H. SHORTAGE OF THE RIGHT TYPE OF

8%6%12%16%wx12%15%9%9%7%9%10%9%9%10%7%15%10%10%12%9%7%9%9%6%9%PROPERTY PEOPLE WANT TO BUY

472611242621614121-211424-18I. FALLING PROPERTY PRICES MAKING2%2%1%3%1%2%2%4%1%3%1%2%2%1%2%2%-1%1%1%9%zae2%4%-2%IT DIFFICULT TO SELL ONE PROPERTY

hklmnIN ORDER TO BUY ANOTHER PROPERTYop

194611141145914202784709247201183591289J. THE FEES AND COSTS RELATED TO9%11%7%7%13%cjr8%4%9%9%j9%12%10%j10%j11%3%8%8%14%13%cj7%7%4%9%16%cjp9%crBUYING A HOUSE E.G. SURVEYOR/LEGAL

rrFEES

913641172561025232-11913172531K. THE LEVEL OF STAMP DUTY4%3%4%2%1%2%5%2%3%3%4%h3%3%2%-2%1%6%1%3%4%5%2%7%j3%

51131235-23615111133421*5-121OTHER2%3%2%1%2%6%o4%-1%1%3%2%2%1%1%6%o3%3%2%1%1%4%-2%2%

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Table 53

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

22040615418782*46*12491*158238227*84371586*85*46*86*141*82*11141*12491*73*967WEIGHTED BASE23%42%16%19%9%*5%*13%9%*16%25%24%*87%74%9%*9%*5%*9%*15%*9%*11%4%*13%9%*8%*100%

-83*3--*5-2118-5--23---*-11NONE OF THESE-2%2%*4%zce--*3%zlo-1%1%1%-6%zce--2%4%zce---*-1%

morhklmnmoror

121321-17149621204*1*6-4171428DON'T KNOW5%u3%1%1%-3%5%ft1%3%4%3%h2%3%4%*3%*4%-3%3%5%ft1%5%3%

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Table 53

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

1165102704438046661193648287309543547976UNWEIGHTED BASE

105*50527035*35348156*174659260311568545967WEIGHTED BASE11%*52%28%4%*36%50%6%*18%68%27%32%59%56%100%

50258127181622512793312138126261286457A. JOB SECURITY/THE POSSIBILITY OF48%51%z47%51%46%52%z49%53%47%53%c41%46%52%zbc47%cPEOPLE LOSING THEIR JOBS

41174761511715820692108299182179321B. HOUSEHOLD FINANCES39%34%28%43%33%33%36%40%32%32%32%32%33%33%

146744741779239844418287135C. CONCERNS ABOUT RISES IN INTEREST

13%13%16%20%12%16%17%13%15%17%13%14%16%14%RATES

40183869130169234523777131212168336D. RISING PROPERTY PRICES/PRICES38%36%32%26%37%35%41%26%36%f30%42%zad37%a31%35%afBEING TOO HIGH

53291146182002671987392130142335340527E. BEING ABLE TO RAISE ENOUGH50%58%54%52%57%56%34%50%59%zg50%46%59%zcd62%zcd55%cgDEPOSIT

219538135685826116525910194164F. THE GENERAL AVAILABILITY OF

20%19%14%36%zkl16%18%14%15%18%20%19%18%17%17%MORTGAGES

114641432612158322397260101G. SHORTAGE OF PROPERTY FOR SALE10%9%15%zo12%9%13%3%9%13%z9%13%13%z11%10%WHERE PEOPLE WANT TO LIVE

12483034046414731720706991H. SHORTAGE OF THE RIGHT TYPE OF12%9%11%9%11%10%8%8%11%z6%6%12%zcd13%zcd9%PROPERTY PEOPLE WANT TO BUY

26819813138691118I. FALLING PROPERTY PRICES MAKING

2%1%3%1%3%2%2%2%2%3%2%2%2%2%IT DIFFICULT TO SELL ONE PROPERTYIN ORDER TO BUY ANOTHER PROPERTY

6522314039512692730514789J. THE FEES AND COSTS RELATED TO6%10%9%3%11%8%9%7%10%11%10%9%9%9%BUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

41513-1220332386212431K. THE LEVEL OF STAMP DUTY3%3%5%-3%4%5%2%4%3%2%4%4%3%

19101316221676121321OTHER1%2%4%4%1%3%3%1%2%3%2%2%2%2%

131-33344465311NONE OF THESE1%1%*-1%1%6%ze2%1%2%2%1%1%1%e

-57-33137377228DON'T KNOW-1%3%-1%1%1%2%1%1%2%a1%a*3%abdek

lo

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 54

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

9763151691171348103976UNWEIGHTED BASE

976273213149*8**44*95*967WEIGHTED BASE100%28%22%15%*1%**5%*10%*100%

478130908072142457A. JOB SECURITY/THE POSSIBILITY OF49%48%42%54%82%48%44%47%PEOPLE LOSING THEIR JOBS

33073794722131321B. HOUSEHOLD FINANCES34%27%37%32%22%48%33%33%f

1373339182712135C. CONCERNS ABOUT RISES IN INTEREST

14%12%18%12%28%15%12%14%RATES

31593894132038336D. RISING PROPERTY PRICES/PRICES32%34%42%d27%33%46%40%35%BEING TOO HIGH

5161681308471948527E. BEING ABLE TO RAISE ENOUGH53%61%z61%56%86%42%50%55%DEPOSIT

1546535261415164F. THE GENERAL AVAILABILITY OF

16%24%z17%18%8%10%16%17%MORTGAGES

99342414-47101G. SHORTAGE OF PROPERTY FOR SALE

10%13%11%10%-10%7%10%WHERE PEOPLE WANT TO LIVE

83302124*3391H. SHORTAGE OF THE RIGHT TYPE OF9%11%10%16%z5%6%3%9%PROPERTY PEOPLE WANT TO BUY

2084--1218I. FALLING PROPERTY PRICES MAKING2%3%2%--2%2%2%IT DIFFICULT TO SELL ONE PROPERTY

IN ORDER TO BUY ANOTHER PROPERTY

87271716-41089J. THE FEES AND COSTS RELATED TO9%10%8%11%-9%11%9%BUYING A HOUSE E.G. SURVEYOR/LEGAL

FEES

2710133---31K. THE LEVEL OF STAMP DUTY

3%4%6%2%---3%

27844-1221OTHER

3%3%2%3%-2%2%2%

11--3-*111NONE OF THESE1%--2%-1%1%1%

30427--328DON'T KNOW3%1%1%5%--3%3%

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 55

Q.YR05NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

2016101192146-61526202019271551461314303667(5) A LOT HIGHER5%4%2%4%3%3%4%-2%4%3%4%3%3%4%4%2%4%2%4%4%3%4%3%

1661702959515126859910148120378220298307270160139131176142128442434876(4) A LITTLE38%42%55%zstvw39%45%40%n47%znr39%44%36%49%nr45%n45%46%44%41%49%42%50%47%41%44%46%45%nrwHIGHER

168155159107151227503101101172992032772721891541241331399792393347739(3) THE SAME38%u38%u30%44%u45%zu34%40%r40%33%35%38%42%zor41%zcdi41%cdi31%40%ci44%zcdi42%cdi39%ci32%29%39%36%38%ciru

242422813384922019311818284314417122815523890(2) A LITTLE LOWER5%6%4%3%4%6%4%7%6%6%4%4%3%4%7%zgk4%2%5%g3%9%zeghjk5%5%4%5%gk

4212-54-32211531-5-3-179(1) A LOT LOWER

1%1%*1%-1%*-1%1%***1%**-1%zk-1%-*1%*

18618630510515928964410154135404240318327298175144145182156142472471943HIGHER43%46%57%zstvw43%48%43%51%znr39%46%40%52%nr49%n48%49%48%45%51%46%51%51%45%47%49%48%nrw

272623913435322320342019334615421123115534598LOWER

6%6%4%4%4%6%z4%7%7%6%4%4%3%5%g7%zegk4%2%7%gk3%10%zceghi5%5%5%5%gkjk

159160283961462465918131114370220299294252159139123170125127419425844NET HIGHER

36%40%53%zstvw39%44%37%47%znr32%39%34%48%znor45%nr45%h44%41%41%49%zfi39%48%41%40%42%45%43%nrw

3.463.473.60zstv3.473.483.473.533.383.473.473.533.523.523.493.523.513.533.443.533.473.573.493.533.51MEANw

5738502313108694476142275439874212162320679289180DON'T KNOW13%zs9%s9%s9%s4%16%zlmq5%15%14%zlmq18%zlmq5%5%8%g6%14%zdefgj11%fgjk4%5%7%7%21%zdefgh9%9%9%fgjlmq

kijks

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 56

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

6611815181619482379631686331542267(5) A LOT HIGHER5%3%4%4%3%3%2%4%3%6%4%4%4%4%10%zab4%2%3%4%2%3%3%

deh

4782518018625325635252439955120524218331684750550104351876(4) A LITTLE38%45%u39%45%45%49%s46%44%55%zj42%48%j34%46%42%39%39%41%47%z43%52%47%45%jsHIGHER

lu

47689166157228189276463249518474311792052454124468300739(3) THE SAME

38%38%36%38%40%36%36%39%34%39%33%49%zk34%41%g25%30%39%39%g37%34%40%g38%gm

98125162623395134141233123101051793590(2) A LITTLE LOWER

7%4%5%4%5%4%5%4%5%11%zjm5%2%4%3%4%6%9%h5%6%4%5%5%h

274112271111-11--61159(1) A LOT LOWER1%*1%****1%*1%*1%-*2%--1%1%*1%*

5288619820127127237157242263130584519839745053655108373943HIGHER

43%49%43%49%48%52%s48%48%58%zj47%51%j38%50%46%49%42%43%50%47%54%50%48%js

108829172725405835151343134101057894098LOWER8%zt5%6%4%5%5%5%5%5%12%zjm5%3%4%3%5%6%9%h5%7%5%5%5%h

427981701842442473305143874711654421853564394794799333844NET HIGHER34%44%u37%45%s43%47%s43%43%54%zj36%46%36%46%43%44%37%34%45%40%49%e45%43%su

l

3.433.513.473.533.503.543.513.513.58z3.413.553.443.563.513.663.523.403.503.483.553.493.51MEANjl

141627036373783971632616114317391159101633180DON'T KNOW11%9%15%zpq9%7%7%11%8%2%2%10%lm11%lm12%ad10%ad21%za22%za9%6%9%8%4%9%adl

rbcdehbcdehmnq

Page 67

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 57

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

141971624439991849521528241567(5) A LOT HIGHER5%3%2%3%4%3%3%6%3%4%3%4%2%3%4%4%3%

10028516926527160510070132146730596280422314140876(4) A LITTLE36%47%p49%p45%p49%43%41%43%50%34%48%zg45%45%45%a49%za37%45%agHIGHER

p

1092291112301665731096696162577503236330234173739(3) THE SAME

40%38%33%39%30%41%zl44%41%36%38%38%38%38%36%36%45%zb38%lc

11381819236692142168504057221190(2) A LITTLE LOWER

4%6%5%3%4%5%4%1%5%5%4%4%6%e6%za3%3%5%e

121527**236723329(1) A LOT LOWER***1%****1%1%*1%***1%*

11530417528129564810879141164779647296450338155943HIGHER

42%50%p51%p47%53%zk46%44%49%53%39%51%zg48%47%48%a52%za41%48%agkp

133919242573103162474574160261398LOWER5%7%6%4%4%5%4%2%6%6%5%4%7%6%a4%3%5%e

1022651562572705759876125139705590254390312143844NET HIGHER

37%44%46%43%48%zk41%40%47%47%33%46%zg44%41%42%48%za37%43%agkp

3.493.493.533.503.60z3.473.473.573.523.443.523.533.473.493.56a3.463.51gMEANkk

39313559731071814147410613050895041180DON'T KNOW14%zo5%10%o10%o13%zk8%7%9%5%17%zf7%10%8%10%8%11%9%fk

o

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 58

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

182871335164913165042465412355164367(5) A LOT HIGHER4%3%2%3%2%5%7%zef2%3%3%4%3%3%2%4%5%3%4%2%2%6%7%zef2%2%3%m

klmotklmot

16737615218284369294129217223784664747836771478410638929451876(4) A LITTLE39%46%x44%47%49%ac37%37%50%ac40%45%cr50%ac46%za46%ac43%45%37%44%53%ac49%ac47%ac44%37%50%ac35%45%acHIGHER

rrhrcprpriprsrrrr

166280142150685198641321761496415227074517278687631986457739(3) THE SAME

39%34%42%39%40%52%zb39%34%41%g37%33%38%36%41%43%g52%zb41%gn28%40%34%36%39%34%39%38%cdeglcdegl

mnoqrmnoqr

1937142082111142133796911621022882111990(2) A LITTLE LOWER

5%5%4%5%5%bq2%4%*4%bq4%bq7%bq5%bq5%bq6%bq3%2%6%bq8%bq5%bq4%2%4%*6%bq5%bq

23231-2212-65-----1212219(1) A LOT LOWER***1%*-1%1%**-**-----*1%1%1%1%1%*

1854051591948741108981382312408347067784418115987111421089854943HIGHER44%50%47%51%51%a42%43%52%a43%48%a54%ac49%ap49%ap45%48%42%47%58%ac51%a49%a50%43%52%a37%48%a

hpriprs

213915239213316243385741162102291031331098LOWER

5%5%4%6%5%2%5%1%5%5%7%bq5%5%6%bq3%2%6%8%bq5%4%3%5%1%7%bq5%

16436514417278399595123207207749632677939711367810140959544844NET HIGHER39%45%42%45%46%a40%38%50%ac38%a43%a46%ah44%ap44%ap39%45%ap40%41%50%a46%a45%a46%a38%50%ac30%43%a

prpr

3.493.543.473.493.493.473.503.59a3.463.513.53h3.513.51a3.443.523.473.463.573.493.533.573.503.59a3.383.51MEAN

508925158432243551261481371410410168289322425180DON'T KNOW12%u11%u7%4%5%4%13%fhi13%fi11%fj11%fm6%9%ft10%ft8%6%4%6%6%5%12%fhi11%13%fh13%fi17%zf9%ft

jnstnsttntjmnstijnstnstghijklmnpst

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 59

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

131935--6747512928323467(5) A LOT HIGHER6%o2%7%zo--7%zlm4%2%4%6%zab5%3%3%3%lo

93417355--87646132676237281551530876(4) A LITTLE44%39%69%zop--93%zlm45%37%50%zf46%45%48%z49%z45%flmoHIGHER

7157283-739-33187493186220470434739(3) THE SAME33%n54%znp16%-100%zkm-32%52%zeg36%36%36%41%zc40%38%kmn

28392190--1310673931455290(2) A LITTLE LOWER13%zno4%4%91%zkl--12%zef3%5%7%zabc5%4%5%5%kl

4149--1-841589(1) A LOT LOWER2%zo*1%9%zkl--1%-1%1%**1%*o

106436389--94351139727267309583565943HIGHER

50%41%76%zop--100%zlm49%39%54%zf51%50%51%z52%z48%flmo

32412498--1310754231505998LOWER15%zno4%5%100%zkl--13%zef3%6%8%zabc5%4%5%5%fklo

74395365-98094337129653224278533505844NET HIGHER

35%37%71%zop-100%0%100%zm36%36%48%zfg43%45%47%z46%z43%fmop

3.403.393.80zop1.913.00m4.07zlm3.423.413.54zf3.513.543.513.503.51flmMEANop

51517---6235725574334180DON'T KNOW2%1%3%o---6%6%4%5%9%abd4%3%9%abdek

lmnop

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 60

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

69161218-3467(5) A LOT HIGHER

4%3%3%6%-2%2%3%

825235218146175575876(4) A LITTLE

42%47%47%48%58%48%40%45%HIGHER

7822091999574360739(3) THE SAME40%42%zd43%zd31%24%37%32%38%

93141718-31790(2) A LITTLE LOWER5%3%4%6%-3%9%z5%f

10121-129(1) A LOT LOWER

1%***-1%1%*

894250231163175879943HIGHER46%50%50%53%58%50%42%48%

103151919-41998LOWER

5%3%4%6%-4%10%z5%f

791235211144175460844NET HIGHER40%47%46%47%58%47%a32%43%a

3.483.533.493.583.713.533.393.51MEAN

18127113051031180DON'T KNOW

9%5%2%10%e18%9%17%z9%ef

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Table 61

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

12722*168-8844581141526615924(5) A LOT HIGHER3%zsu2%*1%*2%zlmq1%-2%mq2%mq1%1%1%1%2%1%*2%1%2%2%2%1%1%q

998914948104158325787711831421851521531028278749261228262490(4) A LITTLE

23%22%28%t20%31%ztvw24%26%27%26%21%24%29%znq28%c23%25%c27%29%ce25%21%30%ceij19%23%28%zb25%HIGHER

217207305144190312740121521604672733813972862151661742231501365545101064(3) THE SAME

50%51%57%59%w57%47%58%znor50%46%48%60%znor56%nor57%ci59%zcdi46%56%ci59%ci55%ci63%zcdi49%43%55%54%54%cinorw

565239243072128-3934824648698426234227315311486201(2) A LITTLE LOWER13%u13%u7%10%9%11%10%-12%10%11%9%7%10%14%zdegh7%8%13%hk8%10%17%zeghj11%9%10%hk

kk

4432-67-33162561114157613(1) A LOT LOWER1%1%1%1%-1%1%-1%1%*1%q*1%1%***1%*1%1%1%1%

1129715050104174332796791871451891601641068384769767243270513HIGHER25%24%28%21%31%t26%26%27%29%24%24%30%zq28%24%27%c28%29%27%21%32%zceij21%24%28%26%t

595742263078136-4236845250739027244331325712192214LOWER14%u14%u8%10%9%12%11%-12%11%11%11%8%11%14%zdegh7%8%14%hk9%11%18%zdegh12%10%11%hk

kjk

524010825749719775442103931398675796041456510122178300NET HIGHER

12%10%20%ztvw10%22%ztvw15%15%27%16%13%13%19%zmnq21%zcefi13%c12%c21%zcefi21%zcefi13%c13%c21%zcefi3%12%19%zb15%bcitvjjjjw

3.163.123.213.123.233.193.163.353.213.173.143.193.23zcj3.143.15c3.24c3.22c3.153.133.25ci3.043.143.213.17cMEAN

5044392512102616445841204841803810152624569179169DON'T KNOW11%zs11%s7%10%s3%15%zlmq5%23%13%zlmq17%zlmq5%4%7%g6%13%zdefgj10%fgk4%5%7%8%18%zdefgh9%8%9%fgjlmq

kijks

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Table 62

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

419846681552713431410-1824(5) A LOT HIGHER3%zt1%2%1%1%1%1%1%1%1%3%zm1%3%1%3%d*4%d1%-1%1%1%

33456106107121156186304215325037191152035312702860182490(4) A LITTLE

27%25%23%26%21%30%zq24%26%30%zk24%20%24%21%27%25%20%27%25%24%30%24%25%HIGHERs

511009215205339305412652438731289048247336853616711044401064(3) THE SAME41%55%zu46%50%60%zr58%rs53%55%61%zk56%51%59%53%57%fg41%39%46%58%ze60%fg52%59%ze54%fg

sfgfgsu

1718356595827921084820301092910351510482175201(2) A LITTLE LOWER14%z10%12%p14%zp10%p5%12%9%7%15%jm12%m7%10%7%12%20%za13%10%6%10%10%10%hm

cdhnp

49552166-33121-5-5-2213(1) A LOT LOWER3%zt*1%1%**1%1%-2%m1%m1%3%zad*-3%zad-*-1%*1%t

hh

38476114111127162194319220345738221192236352802861190513HIGHER30%26%25%27%23%31%zq25%27%30%zk26%22%25%24%27%28%21%30%26%24%30%26%26%

21192616361289911548223411113010391510982378214LOWER17%zt10%13%p15%zp11%p5%13%10%7%17%jm13%m7%13%7%12%22%za13%10%6%12%10%11%hm

bcdhnp

1628453486613396204171112327118913-3201712138112300NET HIGHER13%16%11%12%12%26%zq12%17%zo24%zk9%9%18%kl12%f20%za16%f-2%18%f16%f18%f19%f15%f15%fk

rslfoqs

3.153.183.143.123.133.28z3.143.203.25z3.083.123.203.143.23z3.24f2.953.24f3.18f3.19f3.19f3.17f3.17fMEANqrsklf

1414973313728651041533413103915321461101337169DON'T KNOW11%8%16%zpq8%7%5%8%9%2%2%13%zlm8%lm11%a9%ad19%zab18%za12%ad6%9%6%5%9%adl

rdhbdhmp

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Table 63

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

16*1361863*101416799524(5) A LOT HIGHER*1%*2%zn1%1%2%2%*2%zf1%1%1%1%1%1%1%

701639912815333644439710038934414622519075490(4) A LITTLE25%27%29%m21%27%24%18%27%37%zj24%25%26%23%24%29%za20%25%ajHIGHER

126338174336262801157961341928727263384833572231064(3) THE SAME

46%56%p51%57%p47%57%zl64%zh59%50%45%57%zg54%54%52%55%58%54%glp

37583761701312491747154121791175331201(2) A LITTLE LOWER13%10%11%10%13%9%10%5%6%11%10%9%13%13%za8%8%10%ei

b

1433761143984101113(1) A LOT LOWER*1%1%*1%***1%1%1%1%1%1%**1%

7016910014115935450469811140336015323419980513HIGHER26%28%29%24%29%25%20%28%37%zj26%26%27%25%25%31%za21%26%a

c

37624064771372592150163130841275433214LOWER14%10%12%11%14%k10%10%6%8%12%11%10%13%14%za8%9%11%bei

bk

33107607782217253677602392307010714548300NET HIGHER

12%18%17%13%15%16%10%23%zj29%zj14%16%17%zd11%12%22%za12%15%cdcj

3.143.193.183.163.163.183.133.253.29z3.193.173.203.133.133.25z3.153.17cMEANjac

4234275360109131114719812148853746169DON'T KNOW15%zmno6%8%9%11%8%5%7%5%17%zf6%9%8%9%b6%12%zb9%bf

o

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 64

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

81132118-3751614*31321248--24(5) A LOT HIGHER2%1%1%1%1%1%3%zlm-1%1%1%1%1%*2%1%2%1%1%1%5%zab3%zlm--1%m

efgklmnopq

t

992206910245165657691141334343734241164786455319565728490(4) A LITTLE23%27%20%27%26%17%22%30%is22%24%30%is25%26%24%24%17%27%31%is26%24%22%22%30%is19%25%HIGHER

21540021923010368134871732612389307591009668981401031253613487771064(3) THE SAME51%49%64%wx60%wx60%bd69%za53%46%54%d54%d53%54%dl53%d58%d55%69%za57%d51%60%bd56%d42%53%46%53%54%d

qbcdegbcdegqlmnoplmnop

qrqr

499326321772120415144180157182171530171816212020201(2) A LITTLE LOWER

12%11%8%8%10%7%8%11%13%11%10%11%11%10%12%7%9%11%10%8%18%zce8%11%14%10%hilmnors

25231221215118-221411*21-13(1) A LOT LOWER1%1%1%1%*2%o1%*1%*1%1%1%-1%2%o1%1%***1%*-1%

1062317210446176457721201384503874344175088465523645728513HIGHER25%28%v21%27%27%17%25%30%22%25%31%ai26%27%25%25%17%29%32%ai27%25%27%25%30%19%26%

ss

519828361792221435249191165182391633171816222120214LOWER

12%12%8%9%10%9%9%11%13%11%11%11%11%10%13%9%9%12%10%8%19%zce9%11%14%11%hlmor

55132446829841362968882592222521834552937741368300NET HIGHER13%16%13%18%17%ap8%16%ap19%ad9%14%a20%ad15%ad15%ad14%a12%8%19%adi20%ad17%ap16%ap8%16%ap19%ad5%15%adp

ipsipspppsipsips

3.163.193.143.183.183.073.213.223.113.173.213.173.173.163.143.073.213.203.183.193.143.213.223.063.17MEAN

508422135531243249231381281112591452611312421169DON'T KNOW12%uv10%u6%3%3%5%12%zfg13%fh10%fj10%fm5%8%ft9%fmn7%7%5%5%5%3%12%fhm13%fg12%zf13%fh14%zf9%ft

hmntnttnttnthntghmntntghikmnst

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Table 65

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

--244515-119138101424(5) A LOT HIGHER--5%zop4%l1%2%-*1%2%zb1%1%1%1%o

--49021783751973384131148303297490(4) A LITTLE--95%zop21%l10%40%zlm18%20%28%zf25%24%26%27%z25%flopHIGHER

-1064-41572436562217542793266686331064(3) THE SAME-100%znp-41%77%zkm46%54%62%z56%54%53%58%zc58%z54%kmnp

201--29699722391346778116110201(2) A LITTLE LOWER94%zno--30%zkl9%10%22%zef11%10%13%z13%10%10%10%no

13--2291210536813(1) A LOT LOWER6%zno--2%l*1%1%*1%1%*1%1%1%o

--51324833891974403144156312310513HIGHER--100%zop25%l11%41%zlm18%21%30%zfg28%25%27%28%z26%flop

214--327110623411457281122118214LOWER100%zno--32%zkl10%11%22%zef11%11%14%z13%11%11%11%no

-2140513-712283-4332587275190192300NET HIGHER

-100%0%100%zp-7%2%m30%zlm-4%9%g19%zfg14%12%17%c18%zc15%cfglmp

1.943.00p4.05zop2.943.023.31zlm2.953.103.20zfg3.163.143.173.193.17fglMEANmop

---213116235124554330169DON'T KNOW---2%2%1%5%7%e4%5%a9%abd4%3%9%abdek

lmnop

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 66

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

254-4-4424(5) A LOT HIGHER

1%1%-1%-3%2%1%

4901461057492851490(4) A LITTLE

25%29%z23%24%29%25%27%25%HIGHER

10472882951581360791064(3) THE SAME53%57%64%zd51%43%52%42%54%a

2083749433827201(2) A LITTLE LOWER

11%7%11%14%f11%7%14%10%f

16214-3-13(1) A LOT LOWER1%**1%-2%z-1%

5151491057993255513HIGHER26%30%e23%26%29%28%29%26%

22439504631127214LOWER11%8%11%15%f11%10%14%11%f

291110553252128300NET HIGHER

15%22%zde12%10%18%18%15%15%

3.173.23ze3.123.123.223.213.203.17MEAN

17425112551128169DON'T KNOW9%5%2%8%e18%10%15%z9%ef

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Table 67

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

7164120439111826477346154111144114131796656598249180209389MORTGAGE HIGHER16%16%22%18%27%ztvw18%n21%n27%22%nr14%20%n23%n22%17%21%c20%23%18%16%27%zcefi15%18%22%20%nvwSAVINGS HIGHER

j

1285241219-751542920*254128151732MORTGAGE LOWER3%2%1%1%1%2%2%l-2%2%2%1%*1%3%zhk*1%2%1%4%zeghjk3%hk1%2%2%hkSAVINGS LOWER

3332219114164-182338273033431713161712316442106MORTGAGE HIGHER7%s8%zstu4%4%3%6%5%-5%7%5%5%4%5%7%d5%4%5%5%4%10%zdghjk6%4%5%SAVINGS LOWER

882241213-47755146419551141124MORTGAGE LOWER

2%2%*1%1%2%1%-1%2%1%1%1%2%1%1%*3%k2%2%*1%1%1%SAVINGS HIGHER

62-2-64-24312262*11424710MORTGAGE AND1%zu1%-1%-1%*-1%1%****1%****1%1%*1%1%SAVINGS UP A LOT

585511238871022417673514398131106114696152547241166184350MORTGAGE AND13%14%21%vw15%26%ztvw15%n19%n27%20%nr11%18%n20%nr20%16%18%c18%22%c16%15%24%zceij13%16%19%18%nrvwSAVINGS UP A

LITTLE

1-----1---1---1----1--11MORTGAGE AND*-----*---*---*----*--**SAVINGS DOWN A LOT

984141016-651331619-124118131326MORTGAGE AND

2%2%1%*1%2%1%l-2%1%2%1%*1%3%zghjk-1%1%1%4%zfghjk3%hk1%1%1%hkSAVINGS DOWN ALITTLE

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 68

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

24365798010013014424617825442420881325252192542153389MORTGAGE HIGHER20%20%17%20%18%25%zq19%21%25%zj19%18%16%22%20%16%14%22%21%21%21%20%20%SAVINGS HIGHER

sk

42711310813187611*116221*41632MORTGAGE LOWER3%zt2%2%1%2%1%2%2%1%4%zkm*1%**1%4%h1%2%h*2%2%h2%hSAVINGS LOWER

897353131846602412217101861874711036106MORTGAGE HIGHER

7%5%8%zp8%p6%p2%6%5%3%9%m8%zm4%11%zac4%8%c10%cdh6%4%1%5%5%5%mpSAVINGS LOWERdh

2225829111311312-42*31633924MORTGAGE LOWER2%1%1%2%q*2%1%1%2%2%1%1%-1%2%*2%2%3%2%1%1%qSAVINGS HIGHER

384222373-21123-*4-*410MORTGAGE AND2%zt*1%1%***1%*-1%1%2%*3%zab-**-**1%SAVINGS UP A LOT

dfh

203306574941171322181652338191676725242022341138350MORTGAGE AND16%18%14%18%17%22%zs17%18%23%zj17%15%12%17%18%9%14%21%19%g19%20%18%18%sSAVINGS UP A

kLITTLE

1----1-1-1-------1--11MORTGAGE AND1%zt----*-*-1%-------*--**SAVINGS DOWN A LOT

4237210713147411*116216*41226MORTGAGE AND3%z1%2%1%2%1%2%1%1%3%*1%**1%4%h1%2%*2%2%h1%hSAVINGS DOWN A

LITTLE

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Table 69

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

48133791051212683538787231727311617515659389MORTGAGE HIGHER17%22%23%18%22%19%14%23%j29%zj17%21%20%19%19%24%za15%20%aSAVINGS HIGHER

c

512689223*49231616217332MORTGAGE LOWER

2%2%2%1%2%2%1%*2%2%1%1%3%2%1%1%2%eSAVINGS LOWER

182819344561116925816937583117106MORTGAGE HIGHER7%5%6%6%8%zk4%5%4%3%6%5%5%6%6%5%5%5%kSAVINGS LOWER

3758916224618168167224MORTGAGE LOWER

1%1%1%1%2%1%1%1%2%1%1%1%1%2%1%*1%SAVINGS HIGHER

12*53722*468243310MORTGAGE AND***1%1%1%1%1%*1%*1%***1%1%SAVINGS UP A LOT

3912578921042462733766128924510515814250350MORTGAGE AND14%21%p23%mp16%19%18%11%20%j28%zj14%19%18%17%17%22%za13%18%agSAVINGS UP A

cjLITTLE

-1---1--1-11-1--1MORTGAGE AND-*---*--*-**-*--*SAVINGS DOWN A LOT

411569172*47191115205226MORTGAGE AND1%2%1%1%2%1%1%*1%2%1%1%2%ze2%1%*1%eSAVINGS DOWN A

LITTLE

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Table 70

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

8216255903515533850961023372873326153765354517533824389MORTGAGE HIGHER19%20%16%24%v20%16%21%20%16%20%23%20%20%19%15%16%21%24%20%20%20%21%20%17%20%SAVINGS HIGHER

418283*326106282461*-633132532MORTGAGE LOWER

1%2%1%2%2%*1%1%2%2%1%2%2%4%h1%*-2%2%2%1%1%1%3%h2%SAVINGS LOWER

1860101964101820252496869104111267910189106MORTGAGE HIGHER

4%7%v3%5%3%5%4%9%e6%5%5%6%6%e5%6%5%7%4%3%3%10%zce4%9%e6%5%SAVINGS LOWERfmort

610532-2-489232122-542322-224MORTGAGE LOWER

2%1%2%1%1%-1%-1%2%2%1%1%1%1%-3%1%1%2%2%1%-1%1%SAVINGS HIGHER

73-1*16-12-43-11--**26--10MORTGAGE AND2%vw*-**1%2%zel-**-**-1%1%--**2%lmn2%zel--1%lmSAVINGS UP A LOT

mnopmnop

711435384331442384884923082623125143359334212423823350MORTGAGE AND

17%18%15%22%19%14%17%20%15%17%21%18%18%18%14%14%19%22%19%19%13%17%20%16%18%SAVINGS UP ALITTLE

1-----1--------------1--1MORTGAGE AND*-----*--------------*--*SAVINGS DOWN A LOT

315263-3-5106242161--63313-426MORTGAGE AND1%2%1%2%2%-1%-2%2%1%1%1%4%zbh1%--2%2%1%1%1%-2%1%SAVINGS DOWN A

lmqLITTLE

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 71

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHSBADBADGOODGOODTIMETIMETIMETIME

LOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(p)(o)(n)(m)(l)(k)(g)(f)(e)(d)(c)(b)(a)(z)

22410475151037828941094041295567617108410721960UNWEIGHTED BASE

214106451398*739943103*3591352519618114610921960WEIGHTED BASE11%54%26%5%*38%48%5%*18%69%26%32%58%56%100%

--389--3891251310106117241237389MORTGAGE HIGHER--76%zop--41%zlm12%14%23%zfg20%19%21%22%20%flmoSAVINGS HIGHER

p

32--32--642298202332MORTGAGE LOWER15%zno--32%zkl--6%zef1%2%2%1%2%2%2%klnoSAVINGS LOWER

106----10610237240465854106MORTGAGE HIGHER50%zno----11%zlm9%7%5%8%za7%zb5%5%5%lnoSAVINGS LOWER

--2424--22201211131324MORTGAGE LOWER--5%zop25%zkl--2%1%2%2%z2%1%1%1%kloSAVINGS HIGHER

--10--10-*6445410MORTGAGE AND--2%zo--1%zl-**1%1%**1%SAVINGS UP A LOT

--350--350114728189106222213350MORTGAGE AND--68%zop--37%zlm10%13%21%zfg17%17%19%20%18%flmoSAVINGS UP A

pLITTLE

1--1----1--111MORTGAGE AND*--1%zk----*--***SAVINGS DOWN A LOT

26--26--531867171826MORTGAGE AND12%zno--27%zkl--5%zef1%1%1%1%2%2%1%klnoSAVINGS DOWN A

LITTLE

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 72

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o/p - z/q/r - z/s/t - z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

1960579371243361172051960UNWEIGHTED BASE

196050246030730**115*1891960WEIGHTED BASE100%26%23%16%2%**6%*10%100%

376119826472244389MORTGAGE HIGHER

19%24%z18%21%22%19%23%20%SAVINGS HIGHER

332611-1632MORTGAGE LOWER

2%*1%4%zf-1%3%2%fSAVINGS LOWER

103231923379106MORTGAGE HIGHER5%5%4%7%9%6%5%5%SAVINGS LOWER

30391-2324MORTGAGE LOWER

2%1%2%*-1%1%1%SAVINGS HIGHER

141-3-1110MORTGAGE AND

1%*-1%-1%1%1%SAVINGS UP A LOT

331108795572040350MORTGAGE AND17%22%z17%18%22%17%21%18%SAVINGS UP A

LITTLE

1--1---1MORTGAGE AND*--*---*SAVINGS DOWN A LOT

271411--626MORTGAGE AND1%*1%4%zf--3%1%fSAVINGS DOWN A

LITTLE

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 73

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

47446542527831875111931635839351268177359559245232130429133126193510251960UNWEIGHTED BASE

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

SEX21020124212817030363018160143392238306331313168139155176151162-951951MALE

48%50%45%52%51%45%50%n71%48%43%50%49%46%49%51%43%49%49%49%50%51%-100%zb49%bhn

22820329411716636363971731903872523633403072181451601801531541009-1009FEMALE52%50%55%48%49%55%50%29%52%57%zq50%51%54%51%49%57%z51%51%51%50%49%100%za-51%a

AGE728584472814116113845812141--316-----31615416231616-2417%s21%zs16%s19%s8%21%zlmnq13%l52%25%zlmnq17%lq16%lq8%--51%zdefgh-----100%zdefgh15%17%16%defgh

jkijkjklqs

597683483715514631055012817--304----304-15315130425-34

13%19%s16%20%sw11%23%zlmnq11%l12%32%zlmnq15%l16%lq4%--49%zcefgh----100%zcefgh-15%16%16%cefghrjkijkjklqs

78839248541232303744920724-356----356--18017635635-4418%21%17%20%16%18%ln18%l11%22%lnr15%l27%zlnqr5%-53%zcdfgh----100%zcdfgh--18%19%18%cdfgh

ikijkikl

786195305185230-414518248-315---315---16015531545-54

18%15%18%12%15%13%18%zlor-12%13%23%zlnoqr10%-47%zcdegh---100%zcdegh---16%16%16%cdeghikijkiklr

52408327825921961742100118283---283----14513928355-6412%10%15%v11%24%ztuvw9%o17%zmor25%5%12%or13%o24%zmnoq42%zcdef---100%zcdefh----14%15%14%cdefh

rhijijkijorv

9858994684103283-139041242386--386-----21816838665+22%v14%18%19%25%zv15%mo22%zmor-4%27%zmor5%49%zmnoqr58%zcdef--100%zcdefg-----22%18%20%cdefg

gijijkijmorv

414379509238329634121321308326736477669671528386283315356304224965904186818+

94%94%95%97%98%zvw95%o96%85%93%98%zmor94%97%zmoq100%zci100%zci85%c100%zci100%zci100%zci100%zci100%zci71%96%95%95%cio

TENURE668615659123-490----490361715824211848241741252238490OWNED OUTRIGHT

15%21%w29%vw24%w37%ztvw-39%zmnor----100%zmnoqr54%zcde11%de9%d63%zcdefg42%zcdef15%deij7%6%13%de25%25%25%cdefifgijijkijjmnorw

13415725581152-779---779-14138924941100182207128121387392779BOUGHT ON A31%39%w47%ztvw33%45%tw-61%zlnor---100%zlnoqr-21%h58%zcdgh40%hk11%35%hk58%zcdgh58%zcdgh42%hk38%hk38%41%40%hklnoMORTGAGE

ikikikrtw

8449271518193---193--76546356192530332910983193RENTED FROM LOCAL19%zstuv12%stu5%6%5%29%zlmoq---58%zlmoqr--11%g8%10%15%zefgj7%8%8%11%9%11%9%10%lmoqstAUTHORITY

ku

Page 84

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

831820164141---141--5639463422201917288160141BELONGS TO HOUSING19%zstuv4%s4%6%s1%21%zlmoq---42%zlmoqr--8%6%7%9%8%6%5%6%9%8%6%7%lmoqsuASSOCIATION

v

6593747130333--333---301151891317417410584173160333RENTED FROM15%s23%zsuw14%29%zsuw9%50%zlmnq--100%zlmnqr---4%17%fghk30%zefgh3%6%13%ghk21%fghjk35%zefgh26%zfghj17%17%17%ghklmPRIVATE LANDLORD

jkjkknqs

62549--25----6316-6-331371825OTHER

1%*1%1%3%v--100%----1%*3%zdfhj-2%fhjk-1%1%4%zefhjk1%2%1%hjlmqr

200243411140274-1269---7794905024603072832192302301461616396301269OWNER/ OCCUPIER46%60%w77%ztvw57%w82%ztvw-100%znor---100%znor100%znor75%zcde69%cdi50%73%zcdei77%zcdei73%zcdi65%cdi48%51%63%66%65%cdino

ijjrtw

23215912110153666--333333--1612092971035985123155141363303666RENTERS53%zstuv39%zsu22%41%zsu16%100%zlmq--100%zlmq100%zlmq--24%31%gk48%zefgh27%21%27%35%gk51%zefgh45%zefgh36%32%34%fghkl

jkjkjkmqsu

ACORN----336532749302215212316610565848251543728166170336WEALTHY ACHIEVERS----100%ztuvw8%22%znor35%9%7%19%nor25%zmnoq25%zcdef16%ci10%22%zcdij29%zcdef16%c15%12%9%16%18%17%cdino

rhijijrtuvw

---245-101140471318159727895462730484847117128245URBAN PROSPERITY---100%zsuvw-15%zmnq11%15%21%zlmnq9%10%12%11%12%15%fgk12%9%9%14%16%fg15%12%13%13%nqsuv

rw

--536--12141157446255156182187167998395928384294242536COMFORTABLY OFF--100%zstvw--18%n32%znor20%22%nr14%33%znor32%znor27%28%27%26%29%30%26%27%26%29%25%27%norst

vw

-404---159243293671578698145162584061837685203201404MODERATE MEANS-100%zstuw---24%zlnq19%7%28%zlmnq20%20%18%15%22%ghk26%zghk15%14%19%23%ghk25%ghk27%zghk20%21%21%ghkls

tuw

438----23220066516713466150157131985278785972228210438HARD PRESSED100%zstuv----35%zlmoq16%l24%20%l50%zlmoq17%13%22%23%21%25%k18%25%22%19%23%23%22%22%lmqst

ruv

OCCUPATION148170210941242115221215160426969638526549117321218184302444746FULL-TIME

34%42%w39%38%37%32%ln41%zlnr50%45%zlnr18%55%zlnoqr20%14%h57%zcghi43%zcghk1%32%hk55%zcghi60%zcghi59%zcghi27%hk30%47%zb38%bchklkkkknr

443863233260141-28321073456885716404543312614655201PART-TIME10%9%12%10%10%9%11%l-8%10%14%zloqr7%8%h13%zhk9%h4%14%zhk14%hk12%h10%h8%14%za6%10%ahkl

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

191038212924913185731829662362333332112988118SELF-EMPLOYED

4%3%7%v9%vw9%vw4%n7%zlnr11%6%nr2%9%zlnqr4%4%ch10%zchik4%c2%8%chik10%zchik9%zchik7%chi*3%9%zb6%bchiklnrv

2112183121381852957551519798606149181539345261552512882331124775871064FT/ PT/ SELF48%54%58%w56%55%44%ln59%zlnr61%59%lnr29%78%zlnoqr30%27%h80%zcghi56%chk7%55%chk80%zcghi81%zcghi77%zcghi35%hk47%62%zb54%bchklEMPLYED

kkkknrw

2433399106252227343319166337-16273624131114116NOT WORKING -

6%8%st7%s4%3%9%zlmq4%8%8%lmq10%zlmq4%4%2%h9%zchk6%hk-6%hk9%hk10%zchk8%hk4%h11%za*6%ahklqsHOUSEWIFE

31395235197197753187027-6169--24131568292175STILL IN EDUCATION7%10%10%14%zsw6%11%ln8%l26%16%zlmnq5%9%5%-1%k27%zdefgh--*1%k4%fghjk49%zdefgh8%10%9%defgh

rjkijkjklnq

272881165426-2035151062450-613111931384280UNEMPLOYED6%zsu7%zsu2%4%u2%8%zlmq2%-6%lmq10%zlmqr2%2%1%4%hk8%zeghjk-2%hk4%hk3%hk6%ghk10%zefghj4%4%4%hklmqu

k

1106710746104115318115100462724313-357743---247187434RETIRED25%v17%20%19%31%ztuv17%mo25%zmor3%4%30%zmor6%56%zmnoqr64%zcdef*-93%zcdefg26%cdefi1%---25%a20%22%acdef

gijijkjijmorv

3519197126921*21488133537193322017154533891OTHER8%zstu5%3%3%3%10%zlmoq2%1%6%lmq14%zlmoqr1%3%mq5%ch5%ch3%ch1%11%zcdehi6%ch5%ch5%chi1%5%4%5%chlmq

jk

INCOME6123311423114381357914247832435325131927168666153UP TO 949914%zstuv6%6%6%7%17%zlmoq3%m3%10%lmq24%zlmoq2%5%mq12%zcefij5%7%14%zcefij9%j4%5%9%j5%9%7%8%fjlmq

r

528651243911613165363617011675617640324325351391132529500 - 1749912%21%zstuw10%10%12%17%zmq10%m24%16%mq19%zmq8%14%mq17%zdfij11%10%20%zcdef14%10%12%8%11%14%12%13%dimq

ij

24442717215182-34174635375045191824262916627013217500 - 249995%11%zuw5%7%6%8%n6%-10%zmnq5%6%7%6%7%7%5%6%7%7%10%hk5%6%7%7%

791322728715111360188825433168204351167881161631881313534238072225000 PLUS

18%33%w51%ztvw36%w45%ztvw17%n47%zlnor31%26%nr8%56%zlnoqr34%nor30%ch52%zcdgh27%c23%c41%chik52%zcghi53%zcdgh43%zchik11%34%40%zb37%bchikikkiknorw

CHIEF INCOME EARNER2972442671802024697119223246403308480449261298182212237184775006901190YES

68%zu60%u50%73%zsuv60%u70%zlmq56%m38%67%zmq74%zlmqr52%63%mq72%zcdgi67%zci42%c77%zcdef64%ci67%zci67%ci61%ci24%50%73%zb61%bcimqgijku

Page 86

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

14216026966133197558151108737618218922235987101103119120239509261770NO

32%40%t50%zstvw27%40%t30%n44%zlnor62%33%26%48%zlnoqr37%nr28%h33%h58%zdefg23%36%hk33%h33%h39%hk76%zdefg50%za27%39%afhjkhjkhijknortw

SOCIAL GRADE5878161811467344465518274170203206114103100891175955256267523AB

13%19%w30%vw33%zvw43%ztuvw11%n35%znor25%16%nr5%35%znor35%znor30%zcdhi31%zcdi18%27%ci35%zcdhi28%cdi33%zcdi19%17%25%28%27%cdinokrvw

11699162105821733847107662381451751842051096679105104101306258564C126%24%30%43%zsuvw24%26%n30%n27%32%nr20%31%n30%n26%27%33%zgk28%23%25%29%34%fgk32%30%27%29%n

1099511229651362696775917396130139142765476637864191220411C225%zt24%t21%t12%19%t20%21%25%23%18%22%20%19%21%23%20%19%24%18%26%20%19%23%z21%t

15513210131432851726951909479161142159986371716396256206462DE35%zstu33%zstu19%13%13%43%zlmoq14%22%28%lmq57%zlmoq12%16%q24%21%26%d25%22%23%20%21%30%zdej25%22%24%lmqst

ru

ETHNICITY4073515212183295951209222863107394706586145533812772973172732809568701826WHITE

93%v87%97%ztvw89%98%ztvw89%o95%zor88%86%93%or95%or96%zor98%zcdef92%89%99%zcdef98%zcdei94%ij89%90%89%95%za92%93%acdeiijijjortv

235315267645634321362011506356153527364875123BME5%13%zsuw3%11%zsuw2%10%zlmnq4%12%13%zlmnq6%5%4%2%7%fghk10%zfghk1%2%5%hk10%zghk9%ghk11%zfghk5%8%zb6%bghklq

rsu

NUMBER IN HOUSEHOLD1006781775618319717011471126246825417769443835192031793821

23%uv16%15%32%zsuvw17%28%zmoq16%m5%21%mq34%zlmoq9%26%zmq37%zcdef12%c9%46%zcdefg24%zcdef14%c11%12%i6%20%19%19%cdefirgijijkijjmqu

137107195711371864501110384216235324168155183141967288683313166472

31%27%36%v29%41%ztvw28%35%zmnr43%31%25%28%48%zmnoq48%zcdef25%e25%47%zcdef50%zcdef30%ej20%29%e21%33%33%33%ceijmrijijijnrv

20123026095143296620131601364921289942140926731752461812284734569293+46%57%zstuw48%t39%42%44%l49%ln51%48%l41%l63%zlnoqr26%15%h63%zfghk66%zdfgh7%26%hk55%zghk69%zdfgh60%zghk72%zdfgh47%48%47%ghkln

kjkijkt

CHILDREN IN HOUSEHOLD144179164577924037761231173324518340265216112228148117353270623YES

33%st44%zstuw31%23%24%36%zlq30%l25%37%lq35%l43%zlnqr9%3%h51%zcfghi43%zcghk1%6%hk36%ghk64%zcdfg49%zcfgh37%ghk35%za28%32%aghklkhijkikqst

294226373188256426892182102174474456513313553842682031281561996566811337NO67%v56%69%v77%zvw76%zvw64%m70%zmor75%63%65%m57%91%zmnoq97%zcdef49%e57%dej99%zcdef94%zcdef64%dej36%51%e63%deij65%72%zb68%bdeij

rgijgijkijmrv

Page 87

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

CAR IN HOUSEHOLD2983074591603113511163221961557304335075604692712362712892392307567801536YES

68%76%tw86%ztvw65%93%ztuvw53%n92%zlnor88%59%nr47%94%zlnoqr88%znor76%h83%zchik76%70%83%chik86%zchik81%h79%h73%75%82%zb78%bhnortw

14097778525315106313717849571621121501144844676585253171424NO32%zsuv24%su14%s35%zsuv7%47%zlmoq8%m12%41%zlmq53%zlmoq6%12%mq24%fgj17%24%fgj30%zdefg17%14%19%21%27%fgj25%za18%22%afjlm

rjkqsu

DAILY READERSHIP343874635748216231181151001317561765427473624142124266BROAD SHEET

8%9%14%w26%zsuvw17%vw7%n17%znor7%9%5%15%nor21%zmnoq20%zcdef11%10%20%zcdef19%zcdfi9%13%12%8%14%13%14%cfinorijijjrvw

332847243037123292854691083519723619161098676162MID MAR- KET

8%7%9%10%9%6%o10%zmor8%3%8%or7%o14%zmnoqr16%zcdef5%3%19%zcdefi13%zcdef6%4%3%3%8%8%8%cdeijoijjkijr

8847741323100143228728756948466652936493234119126245TAB- LOID20%zstuv12%t14%st5%7%15%zoq11%8%8%22%zlmoqr11%11%14%g13%11%17%zdgik10%11%14%10%11%12%13%12%ost

MAIN SHOPPER31427840318322551288010253259518362536540326322213250290241858465561402YES

72%69%75%s74%67%77%zmq69%39%76%m78%zmq67%74%mq80%zcgi80%zci53%c84%zcgik75%ci79%zci81%zci79%zci27%84%za58%72%acimq

125127134631111543891580742611281331312946370656663231164395558NO28%31%25%26%33%u23%31%zlnr61%24%22%33%zlnor26%20%h20%47%zdefg16%25%hk21%19%21%73%zdefg16%42%zb28%bdefh

hjkhijkjknr

EDUCATION164137163311002153671292122229138187193214100881039079135307287594GCSE/ O-LV/ CSE/

37%zt34%t30%t13%30%t32%o29%48%28%37%zlmoq29%28%28%29%35%zdehk26%31%33%25%26%43%zdegh30%30%30%htNVQ12rijk

54751073966125208887381456368122151323655676585181160341A-LVL OR EQUIV12%19%w20%w16%20%w19%ln16%ln33%26%zlmnq11%19%ln13%10%h18%hk24%zghjk8%13%17%hk19%hk22%ghk27%zfghj18%17%17%ghkln

rkw

7211016913012312447649331317159174254175858910714712451294309603DEGR/ MAST/ PHD16%27%w31%w53%zsuvw37%zvw19%n38%zlnor14%28%nr9%41%zlnor32%nr26%ch38%zchik28%c22%31%chk34%chk41%zcghi41%zcghi16%29%33%31%chknr

kkw

9964572431149125137112428317063421224731322418151124275NO FORML QUAL23%zstuv16%s11%10%9%22%zlmoq10%m4%11%m34%zlmoq5%17%zmoq25%zcdef9%7%32%zcdefg17%cdefi10%9%8%6%15%13%14%cdeij

rgijijkjmqs

GOVERNMENT OFFICE REGION78-2611318264-265642225149462724202924229155146EAST MID- LANDS18%zstuv-5%v4%v9%v12%zlmoq5%-8%17%zlmoqr5%5%8%7%7%7%8%6%8%8%7%9%za6%7%alqv

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

624858-2064125-224274506860614424322822399198188EAST- ERN14%zst12%st11%t-6%t10%o10%-7%13%or10%10%10%9%10%d11%8%10%8%7%12%9%10%10%st

335947103101171304684985456010191392132694547125126252LON- DON8%s15%suw9%s42%zsuvw3%18%zlmnq10%18%20%zlmq15%lq11%9%9%15%fgk15%gk10%7%10%19%zfghj15%gk15%gk12%13%13%gklqs

kuw

401617-134243*17253112292829141517111118454186NORTH EAST9%zstuv4%t3%t-4%t6%zlq3%1%5%8%zlmq4%2%4%4%5%4%5%6%3%3%6%4%4%4%lqt

429113265177146152268164757177453129433345116108224NORTH WEST10%u23%zstuw3%11%u15%u12%n11%5%15%znr8%10%13%n11%11%12%12%11%9%12%11%14%12%11%11%nu

5320364419441252232190365067552722353132248290171SCOT- LAND12%zsuv5%7%18%zsuv6%7%10%lr10%7%6%11%zlnr7%7%10%9%7%8%11%9%10%7%8%9%9%rv

-46178-514023232515134981109372644761325517157118275SOUTH EAST-11%tw33%zstvw-15%tw6%18%znor12%8%5%17%znor20%znor17%zcei14%ce12%c17%ce16%ce19%zceij9%18%cei5%16%12%14%cenor

tw

28-621370611057184360456858474226253221279380173SOUTH WEST6%v-12%tvw5%v21%ztuvw9%o8%30%5%13%zmoqr8%9%10%9%8%11%9%8%9%7%8%9%8%9%ovw

353910-14316431120451944282624191514818524698WALES8%ztu10%zstu2%-4%t5%5%12%3%6%6%4%7%zd4%4%6%d7%d5%4%3%6%5%5%5%tu

596310349641083313359495756622928243129338293175WEST MID- LANDS14%zsu16%zsu2%14%zsu3%10%9%12%9%10%8%10%9%8%10%8%10%8%9%10%10%8%10%9%su

82180154844128-41379495761542928243627287696172YORKS AND HUMBR

2%5%w15%ztvw6%w14%ztvw7%n10%znr-12%znr1%10%n10%n9%9%9%8%10%8%10%9%9%8%10%9%nrvw

AREA5244114221519927594355153122167112103957258546241204179383RURAL

12%11%21%tvw9%45%ztuvw15%22%zor37%13%17%20%o25%znoqr25%zceij17%17%25%zceij26%zceij19%15%21%i13%20%19%20%cortvw

361308428637726315324161102115125101585760654457172169341SUB URBAN8%32%zstuw16%w12%19%tw12%n21%znr5%16%nr7%21%nr21%znr17%19%16%15%20%19%18%15%18%17%18%17%nrtw

27114726450823164898126191316174279275259171108136139123136424390814URBAN62%zstuv36%st49%zstv20%24%47%zlmoq39%l33%38%57%zlmoq41%35%42%41%42%44%38%43%39%40%43%42%41%42%lqstv

r

7884741454117424261116314993107159156614561987482209213422METRO POL ITAN

18%21%su14%59%zsuvw12%26%zlmnq19%24%33%zlmnq19%19%19%16%24%fghk25%zghk16%16%19%27%zghk24%ghk26%ghk21%22%22%ghkqsru

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

ITV STATION RECEIVED5324343518401212192188344764532720343129237787164SCOT- LAND12%zsuv6%6%14%zsuv5%6%10%lr10%6%6%11%zlnor7%7%10%8%7%7%11%9%10%7%8%9%8%r

3920175354968*232546224238362023192013225264117TYNE TEES9%ztu5%3%2%11%ztuv7%5%1%7%8%6%4%6%6%6%5%8%6%5%4%7%5%7%6%tu

429313335178152151278865777679463128483346118114232GRA- NADA10%u23%zstuw2%14%u15%uw12%n12%5%15%nr8%11%13%n12%11%13%12%11%9%13%11%15%12%12%12%nu

152486152546120-38976435462503222263724267690166YORK- SHIRE3%6%16%zstvw6%8%w7%n9%n-11%nr3%10%n9%n8%9%8%8%8%8%10%8%8%8%9%8%nw

11765243643125157347789067959495445136594847150135284CEN- TRAL27%zstuv16%u4%15%u13%u19%zlmoq12%12%14%23%zlmoq12%14%14%h14%15%11%18%hk11%16%16%15%15%14%15%mqu

r

3439541130591044194062427148494229212718318978168HTV WEST

8%10%t10%t4%9%9%o8%18%6%12%zor8%9%11%zd7%8%11%d10%7%8%6%10%9%8%9%t

2131593124482-162854285334383221132110286561125ANGLIA5%t8%t11%zstw1%4%7%6%-5%8%7%6%8%d5%6%d8%d7%d4%6%3%9%d6%6%6%dt

69821489326125290458671881021181731277246691056067212207419LON- DON CAR- LTON16%s20%s28%zsvw38%zsuvw8%19%23%16%17%20%24%21%18%26%zghk21%19%16%22%29%zdghi20%21%21%22%21%gksw

k

-499435335161326983788462545133481346810297199MER- IDIAN-12%tw17%ztw1%16%ztw5%n13%znor12%8%nr3%11%nr16%zmnoq12%zce9%ce9%ce13%zce12%ce15%zceij4%15%zceij3%10%10%10%cenrt

rw

2631135130586822382039351922171620613464794TWC/WEST CO- UNTRY6%tuv1%2%1%15%ztuvw4%o5%23%2%6%or5%4%6%d5%3%6%d6%d5%6%2%4%5%5%5%dtuv

TENURE LIFESTAGE - Q2102141161636919832414129692171077411634639354174104242251285536ANY (A TO G)

23%35%zstw30%s26%20%30%ln26%l55%39%zlmnq21%28%ln22%11%17%fhk56%zdefg10%12%13%21%fghk34%zefgh77%zdefg25%30%zb27%efghjrhjkjkhijkklnsw

69958730441311831084471275623828511112663222132193325FTB (A+B)

16%23%zstuw16%12%13%20%zlnq14%l42%25%zlmnq14%16%l11%*6%ghk46%zdefgh**4%ghk7%ghk21%efghjk70%zdefg13%20%zb17%befghrjkhijkjklq

6152459-59---51843322-41518193372259OWNER-OCCUPIER UP-1%4%4%w2%3%-5%zlnor---7%zlnoqr2%nor1%5%zcghk4%chk-1%h5%cghk5%cghk6%zcghik1%4%2%3%hklnorSIZER (C)

w

37105328--28---2917-246710141428PRS UP-SIZER (C)

1%2%2%2%1%4%zlmnq--8%zlmnqr---*1%h3%zhk-1%1%2%h2%hk3%hk1%2%1%hklmnq

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J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

438404536245336666126925**33333377949066967162038628331535630431610099511960WEIGHTED BASE22%21%27%13%17%34%65%1%**17%17%40%25%34%34%32%20%14%16%18%16%16%51%49%100%

47859-34---211321671295252161834OWNER-OCCUPIER

1%2%2%2%3%-3%znor---3%nor3%nor3%zeij1%1%3%ej3%ej1%*2%1%2%2%2%norDOWN-SIZER (D)

2217-11--11---228-211166511PRS DOWN-SIZER (D)***3%zsuvw-2%zlmnq--3%zlmnqr---**1%-1%***2%zhjk1%1%1%q

NEXT 12 MONTHS211219321107233269812111591105053073913953052101821882071701355395521092GOOD TIME BUY

48%54%t60%tw44%69%ztuvw40%n64%znor44%48%nr33%65%znor63%znor59%chi59%ci49%c54%c64%zchik60%ci58%ci56%ci43%53%58%56%cinortw

200229355150211294841111711235203213964293212181792072221711496015451146GOOD TIME SELL

46%57%w66%zvw61%w63%w44%n66%znor46%51%nr37%67%znor66%znor59%ci64%zchi52%56%63%ci66%zchi62%ci56%i47%60%57%58%cinorw

161116166109662683436126142211132177215225105729711896129341276618BAD TIME BUY37%zsv29%s31%s44%zsuv20%40%zlmq27%25%38%zlmq43%zlmq27%27%26%32%36%zdghk27%25%31%33%32%41%zfghj34%29%32%aghkl

kmqs

163106116577722029541021181751201701711781026878938693262258519BAD TIME SELL37%zstuv26%22%23%23%33%zlmq23%16%31%mq35%zlmq22%25%25%26%29%26%24%25%26%28%29%26%27%26%mqu

AVERAGE PRICE251275400166260401937132221795733654724594202602132142452221986696831352HIGHER

57%68%w75%zw68%w77%ztvw60%n74%znor55%67%nr54%74%znr74%znor71%h68%68%67%75%zc68%69%73%ci63%66%72%zb69%bnrw

11486693851142216162791338312615181824576754140213146359SAME26%zstu21%u13%16%15%21%zq17%4%19%24%zlmq17%17%19%i23%zcdgi13%21%cdi16%24%zcdgi21%cdi13%13%21%za15%18%acdiu

312027141346561143234222732441414112014305944103LOWER

7%5%5%6%4%7%zo4%5%4%10%zlmoqr4%5%4%5%7%dhk4%5%4%6%5%10%zfhjk6%5%5%

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J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 74

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. ** very small base (under 30) ineligible for sig testing

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

288166460938654841765213085901342841891175201061381149651051866741960UNWEIGHTED BASE

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

SEX75870206220258267261690380701136638187429245878855444951MALE61%zt48%45%54%s46%51%34%58%zo53%z53%45%43%42%be43%be52%be53%be4%55%zbe75%za27%e60%zb49%be

hibdefgdehihohi

489562561913062565095003426213986532473882111477291463021009FEMALE39%52%u55%r46%54%49%66%zn42%47%47%55%57%58%ac57%za48%c47%c96%za45%ac25%73%za40%c51%ac

dcdbcdfgcdfghdmnuhii

AGE3628096641015523977351635164-31156131121268431616-2429%zt15%21%zp16%18%p11%31%zn6%5%12%m14%m11%m4%h-39%zab89%za12%ch10%ch1%13%chi11%ch16%ac

cdehibcdegidhimnhipt

2727363781045912018413129252715-191324233213118130425-3422%zt15%14%19%p18%p11%16%15%18%k22%k10%18%k17%fh-23%fh7%h21%fh22%zf18%fh15%h24%zb16%fh

hdfhkp

35317716310511711923718826431917-11436288334321235635-4428%zt17%15%15%19%22%zr15%20%z26%zj20%17%12%19%fh-14%fh2%h31%zfg27%zf28%zf21%fh28%zf18%fh

skhghhght

152977176798910321216324321320313227251334517331545-5412%16%15%18%14%17%13%18%zo23%zj18%j13%9%22%fh1%16%fh1%23%fh24%zf28%zf22%fh23%zf16%fh

khhhj

627763546610010118211618402532746-1615523409128355-645%15%zu14%13%12%19%zq13%15%16%14%16%16%36%za17%af8%f-14%f15%af20%f20%af12%f14%fu

bcdefggh

5381987610910387298881976533357---26616438665+4%21%zu21%18%19%20%11%25%zo12%15%30%zl35%zl3%a82%zab---2%a5%af8%ade1%20%abc

mmcdefgifgdefgimou

1121745438386537507681118772213225215391434761051161047118199730186818+91%96%u95%94%95%97%88%100%zo100%z100%z100%z100%z100%z100%z95%f60%100%fg98%z100%fg99%z98%zf95%fo

fgadfgfgfu

TENURE20470799614517018230816835702413272102719149183496490OWNED OUTRIGHT16%26%u17%23%s26%s32%zr24%26%23%27%j28%j16%15%63%za13%15%16%14%15%17%13%25%ab

sbcdefdfgijgisu

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

367399417323827437640343346611484615703360673107426779BOUGHT ON A29%40%u20%42%s42%s52%zq49%zn34%60%zj35%jk24%j9%8%11%19%h40%gh29%hi57%ze62%ze53%ze57%ze40%egMORTGAGE

rsklifghifghighifghihijknsu

1517512325377481441610404431611712234941233193RENTED FROM LOCAL

13%10%27%zp6%p7%p1%6%12%zo2%8%m16%zm29%zk34%za14%za21%za7%20%zab5%3%6%4%10%admAUTHORITYqrlmbcdefbcdbcdfcdfopqr

h

6135673429113910210724361739186124912027141BELONGS TO HOUSING

5%7%14%zpq8%p5%p2%5%9%zo1%5%m9%m23%zkl19%za9%ac22%zab3%10%acd5%1%10%acd4%7%acdASSOCIATIONrmcdfhdcdefhmop

432869577107551102238834533521152053271971828151333RENTED FROM35%zt16%20%zp19%p19%p10%14%19%zo12%26%zm21%m23%m24%h3%25%h30%za23%h19%h16%h14%h20%zh17%hmPRIVATE LANDLORD

bcdhpt

32266761598-61*1-72153-1225OTHER2%1%1%2%1%1%2%1%1%-2%***-4%bh2%1%2%h-2%h1%hn

561209172269384444558711601821313821318269752755911415221269OWNER/ OCCUPIER45%66%zu37%65%s68%s85%zq72%zn60%83%zj62%j52%j25%23%73%ze32%55%gi45%i71%ze77%ze70%ef70%ze65%eg

rsklfgifgifgigifgiijknsu

645952851361737319746911351116114691155471622952460211666RENTERS52%zt33%62%zp33%p31%p14%26%39%zo16%38%m46%zm75%zk76%za26%68%za41%ac53%za28%20%30%28%34%ac

qrlmbcdefbcdfhdhbcdhdhmopht

ACORN732943658214613320215121392312104619101852932124336WEALTHY ACHIEVERS5%18%zu9%16%s15%s28%zq17%17%21%z16%15%15%13%24%za8%11%8%17%eg24%ef16%17%17%eg

rsdefgigsu

26218312910581661808717241474611359138212394245URBAN PROSPERITY21%zt12%7%7%19%zrs15%rs9%15%zo12%12%9%9%7%11%13%20%ze8%13%18%12%13%13%or

his

1552110111216216126926727227513119107852393123863210536COMFORTABLY OFF

12%29%zu22%27%29%s31%s35%zn22%38%zj20%20%21%21%25%g10%30%g34%g29%g32%g32%g28%g27%gkklnsu

5335113295997816024413244862319672839332181038170404MODERATE MEANS43%zt19%29%zp23%p18%15%21%21%18%33%zj34%zj15%21%c15%35%za22%c29%ch20%ch9%19%23%cd21%ch

qmmbcdhihpt

234071551091165814229779245261351102731242111944148438HARD PRESSED

18%22%34%zp27%p21%p11%18%25%zo11%18%21%m40%zk39%za25%d34%za18%21%20%16%22%20%22%dmqlmbcdefcdfop

h

Page 93

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

OCCUPATION51691103183237223219526416566317-----746--746746FULL-TIME

41%38%22%44%zs42%s43%s28%44%zo58%zj42%jk25%j11%-----70%zbc--100%zbc38%bklefghidefghicefg

hijkos

12187444258581168678172113-----201-201-201PART-TIME10%10%9%10%10%11%15%zn7%11%13%8%8%-----19%zac-100%zac-10%ace

efghidefghifghin

610992348383781699126-----118118--118SELF-EMPLOYED5%6%2%6%s9%zs7%s5%7%9%zj7%5%4%-----11%zab100%za--6%abe

efghibdefghfghisi

69987156248343318372693563829735-----10641182017461064FT/ PT/ SELF56%54%34%60%zs61%zs61%zs48%58%zo78%zj62%jk38%j23%-----100%zef100%z100%z100%z54%eEMPLYED

klghiefghiefghiefghifghijkos

111055224132675403592017----116----116NOT WORKING -

9%6%11%zpq6%q2%5%10%zn3%5%7%8%11%zm----100%zab----6%abcHOUSEWIFErcdfghidfghi

nq

251503830683813936165169---175-----175STILL IN EDUCATION20%zt8%8%7%12%zpr7%18%zn3%2%4%6%m6%m---100%zab-----9%abc

cdeghideghimnt

107046171244931561610--80------80UNEMPLOYED8%zt4%10%zpq4%p2%1%6%zn3%1%5%m7%m6%m--100%zab------4%abd

rcdefhihmnpq

64281078111912811032495238558-434-------434RETIRED

5%23%zu23%20%21%24%14%27%zo13%18%34%zl38%zl-100%zab-------22%abcmmcdefgidefgim

ou

485631188256686182391--------91OTHER

3%5%14%zpq3%2%1%3%6%z1%5%m7%m15%zkl100%za--------5%abdrmbcdefgfhmpq

h

INCOME71457527411019133---1532358109173561317153UP TO 94996%8%16%zpq7%p7%p2%2%11%zo---100%zkl26%z13%za12%ad5%15%zab3%a5%6%a2%8%adk

rmabcdbcdfdflmopfgh

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J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

142389460772160192--252-1885161620971221632529500 - 1749911%13%20%zp15%p14%p4%8%16%zo--100%zjl-20%zab20%za21%ad9%17%ad9%10%11%8%13%adj

qmdfbdfflmop

9122225144154488-132--623659829175613217500 - 24999

8%7%5%12%zpq8%p3%6%7%-100%zjk--7%5%8%3%8%8%7%8%8%7%jkmsmps

2369751115224332306415722---89551635563697841672225000 PLUS19%38%zu11%28%s40%rs63%zq40%35%100%zj---9%22%fgi7%9%30%fgi53%zb58%zb39%fg56%zb37%fg

rsklefghiefghihidefghhijklinrsu

CHIEF INCOME EARNER681113313239352286-1190415881921336632431364069381865261190YES55%61%68%zp58%63%p55%-100%zo58%67%76%zm87%zk73%zb75%zb39%f21%35%f65%zb69%be43%f71%zb61%be

rlmefgdefgefgfgdefgfgopu

56713150172211237770-30644601925110491397537237116219770NO45%z39%32%42%s37%45%zq100%zn-42%jk33%j24%j13%27%25%61%za79%za65%za35%ah31%57%za29%39%ad

scdhibcdegcdhicdhihijknhis

SOCIAL GRADE20499---5232372863321521108128438263183858223523AB17%27%u---100%zqr31%z24%46%zj12%8%7%8%29%gi6%22%gi23%gi30%zg32%gi29%gi30%gi27%gi

snklijklnqrsu

34528--564-21135222444774181191268133434858237564C128%29%--100%zpr-27%30%31%33%30%27%9%27%egi15%39%ze11%32%ze41%ze29%eg32%eg29%eg

sghigighiiiiprs

19390-411--17223911551602711811730242482342183411C2

15%21%u-100%zpq--22%20%16%39%zj24%m18%13%19%21%17%21%23%zi19%21%25%zh21%imskmipqsu

50408462---1503135122947563107463852156944103462DE41%zt22%100%zp---19%26%zo7%17%m37%zl49%zk70%za25%ac58%za22%c45%za15%8%22%acd14%24%ac

qrmlmbcdefdbcdfhbcdfhdmopqhrt

ETHNICITY-1826408390528499713111369712223814585428701501059871091876911826WHITE-100%zu88%95%s94%s95%s93%93%97%z92%94%95%93%99%za88%86%91%93%f93%93%93%f93%fs

bcdefugi

123-501934205668239147461025116961251123BME100%zt-11%zpq5%6%4%7%6%3%7%6%5%4%1%12%h14%za9%h6%h5%6%h7%h6%hmt

rdhi

Page 95

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

NUMBER IN HOUSEHOLD103711327011366*3816027807837194716212710121043821

8%20%zu29%zp17%20%p13%*32%zo8%20%m32%zl51%zk40%za45%za9%e9%e1%12%be9%e6%14%bde19%abqrmlmbcdefbcdefcdefg

ggmopu

21626132119212184276372274487451322042319283424762233647217%34%zu28%29%38%zr35%36%31%38%zk36%29%33%35%f47%za29%f11%24%f32%f40%ef31%f31%f33%fn

sbdefgsui

9082919722223827249343638858992422375013986595601274089293+73%zt45%43%54%zq42%52%qs64%zn37%54%zj44%j39%j16%24%h8%63%zhi80%za74%za56%zh51%hi63%zh55%zh47%hi

skbcdghcdhiiiijknqsit

CHILDREN IN HOUSEHOLD615551471551561662883362714570292153069824154591279623YES50%zt30%32%38%zq28%32%37%zn28%38%zj34%j28%19%24%h1%37%h40%hi71%za39%zh38%h45%zh37%zh32%hj

kbcdfgiiinqthi

62127131625640835848385445187183123694295010634649731104661337NO

50%70%zu68%62%72%zr68%63%72%zo62%66%72%m81%zl76%ab99%za63%e60%e29%61%e62%e55%e63%e68%abmdefbcdefdemor

giu

CAR IN HOUSEHOLD831447250343461483677859664108178644032046132779221051636541536YES

67%79%zu54%83%zs82%s92%zq88%zn72%92%zj82%jk71%j42%44%74%gi57%76%gi67%i87%ze89%ze81%eg88%ze78%egrsklfghifghiifghihijkn

su

403792136810241933315824748951114344339143133892424NO33%zt21%46%zp17%p18%p8%12%28%zo8%18%m29%zl58%zk56%za26%za43%za24%ac33%za13%11%19%12%22%ac

qrmlmbcdefcdbcdfhdbcddmoprht

DAILY READERSHIP12253282081137103163160151673857195147253191266BROAD SHEET

10%14%6%5%14%rs26%zq13%14%22%zj11%6%5%3%20%zad9%11%4%14%ei21%ae15%ei12%ei14%eirsklegiijkrs

61552931465648114501326124803646412745162MID MAR- KET5%8%6%7%8%11%s6%10%zo7%10%10%8%5%18%zab4%3%3%6%10%4%6%8%abd

defgiu

1023491804034911547813343387010413139927103245TAB- LOID8%13%u20%zp19%zp7%6%12%13%11%10%14%22%zk9%f16%zf13%f3%11%f13%f7%14%f14%f12%fp

qqlmqu

Page 96

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

MAIN SHOPPER78131533728141337146393953495199136763634739107768801595301402YES

63%72%u73%68%73%71%60%79%zo74%72%79%z89%zk84%za84%za59%f23%93%za72%fg68%f79%fg71%fg72%fglmcdfgcdfgbcdfgou

h

4651112513015115330725118838541714713313592963843215558NO37%zt28%27%32%27%29%40%zn21%26%j28%j21%j11%16%16%e41%za77%za7%28%ehi32%eh21%e29%eh28%eh

bdehibcdegiiijknhi

EDUCATION3255919014316496265329170398454311192968373103455221594GCSE/ O-LV/ CSE/26%31%41%zp35%p29%p18%34%zn28%24%29%33%m35%m34%27%36%39%h32%29%29%27%30%30%mnNVQ12

qp

2231551931118616617514025522013381355222011447140341A-LVL OR EQUIV

18%17%11%23%zs20%s16%s22%zn15%19%19%20%13%14%9%17%h31%za19%h19%h11%23%ch19%h17%hncdghis

44555385520730421039336436351613981027224335669309603DEGR/ MAST/ PHD36%30%8%13%s37%zr58%zq27%33%zo50%zj27%jk14%11%15%23%13%15%19%41%ze47%ze34%ef41%ze31%ef

srsklfghifghighifghighijkrs

17258150674017762001719564230124254256762338275NO FORML QUAL14%14%33%zp16%pq7%p3%10%17%zo2%14%m22%zm28%zl33%za29%za31%za2%22%acd6%a5%12%adf5%14%acd

qrmbcdfbcdfbcdfffmopq

GOVERNMENT OFFICE REGION21445735381650963231415143415827312251146EAST MID- LANDS1%8%u12%zpq9%p7%p3%6%8%4%2%6%10%lm15%za8%c19%zac4%2%7%c1%11%ce7%7%clm

cdefhdefhpu

818049267043841047351225648326218581958188EAST- ERN

6%10%11%6%13%zr8%11%9%10%kl4%5%17%zkl6%11%4%15%adg18%za8%7%10%8%10%dklmdgir

6618063447966771759120371010361128131542819106252LON- DON53%zt10%14%11%14%13%10%15%zo13%15%j15%j7%10%8%14%16%h12%14%h24%za9%14%h13%hj

bdhiot

28327181426424325597715371044283486NORTH EAST

2%5%6%q4%3%5%5%4%3%4%3%5%7%3%4%4%9%h4%2%4%5%4%nqu

3221504267657514980192617115711247114112677224NORTH WEST3%12%zu11%10%12%12%10%13%11%14%10%11%13%13%14%14%6%11%9%13%10%11%u

11702943564461111761728167254249102141871171SCOT- LAND

1%9%zu6%10%10%8%8%9%11%12%11%10%8%6%5%13%h8%10%h12%9%10%h9%hsu

Page 97

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

4271246487100151124162273311966711131692041108275SOUTH EAST3%15%zu5%16%s15%s19%zs20%zn10%22%zj20%j13%7%10%15%f9%6%11%16%f17%f20%zf14%f14%fj

kgnsu

31704239405274100521624195474101889161856173SOUTH WEST

2%9%u9%10%7%10%10%8%7%12%10%12%6%11%5%6%15%zaf8%14%9%7%9%u

1973315292138602782210632510342553298WALES1%5%u7%z4%5%4%5%5%4%6%9%zm6%7%7%zad6%6%3%4%4%3%4%5%u

271435048285063112368231212351217158311468175WEST MID- LANDS22%zt8%11%q12%q5%9%q8%9%5%6%9%m8%14%c8%c16%cdh9%c13%c8%c1%7%c9%c9%cmq

t

6166383656425511768625124395115109121285172YORKS AND HUMBR5%9%8%9%10%8%7%10%z9%4%10%8%4%9%6%6%4%10%10%6%11%zi9%u

AREA153686879123113169214157315734131091128172053442128383RURAL12%20%u15%19%22%s22%s22%18%22%23%23%22%14%25%za14%16%15%19%a29%za21%17%20%ns

dgidefgiu

633560748811914619515822522319641629301841729138341SUB URBAN

5%18%zu13%18%16%23%zq19%16%22%z17%21%15%21%15%19%17%26%zb17%14%14%18%17%sush

26784237173224180309505259469178461963767484203083307814URBAN21%43%zu51%zp42%40%34%40%42%36%35%36%51%zk51%cd45%c46%c38%41%c39%c26%41%c41%c42%cm

qrlmpu

76338978512811214627614833521712651751212553747172422METRO POL ITAN62%zt18%21%21%23%21%19%23%z20%j25%j21%j11%13%15%21%29%hi18%24%zh31%hi23%h23%h22%hj

it

ITV STATION RECEIVED1163284349446010474142615725424997111670164SCOT- LAND1%9%zu6%10%s9%8%8%9%10%11%10%10%7%6%5%13%h8%9%9%8%9%h8%hsu

311329252340536341510107213910677950117TYNE TEES

3%6%u6%6%4%8%7%5%6%4%4%6%7%5%4%5%9%6%6%4%7%6%u

3229544465697815486182716115912247119122682232GRA- NADA2%13%zu12%11%12%13%10%13%12%13%11%11%12%14%15%14%6%11%10%13%11%12%u

61604435503752114645281444259410291380166YORK- SHIRE5%9%9%9%9%7%7%10%z9%4%11%l9%5%10%6%5%3%10%8%7%11%ze8%u

262548479566599186671136212055231620150231118284CEN- TRAL21%zt14%18%zp19%zp10%12%13%16%9%9%14%14%22%zc13%c29%za9%c17%c14%c1%15%c16%c15%cm

qqdfhbcdfhq

Page 98

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

2165513145406998461336141053615127214950168HTV WEST2%9%u11%z8%8%8%9%8%6%10%14%zm9%11%12%za7%9%10%7%12%4%7%9%du

bd

2123272246306066503722435315155331535125ANGLIA

2%7%u6%5%8%6%8%6%7%k2%3%15%zkl4%8%ad4%9%13%zac5%3%8%5%6%dknmdiu

69344935212914416825120024461512711040242604343175419LON- DON CAR- LTON56%zt19%20%r13%23%r28%zr22%21%28%zj18%18%j10%13%16%13%23%21%24%zg36%za21%24%hi21%hj

skhibdeghrti

3196176161599810110523297955569116112480199MER- IDIAN2%11%zu4%15%zs11%s11%s13%zn8%15%zj18%zj11%j5%10%13%f7%3%8%11%f9%12%f11%f10%fj

nsu

1932123183239553191212225347538123394TWC/WEST CO- UNTRY1%5%u5%6%3%6%5%5%4%7%5%8%2%6%4%2%6%5%7%6%4%5%u

TENURE LIFESTAGE - Q260473116112154154329207171206326184334148262682245200536ANY (A TO G)49%zt26%25%27%27%29%43%zn17%24%15%25%17%20%h10%43%za84%za23%h25%h19%h22%h27%h27%hj

bcdehbcdeglmntihi

4627879761016925372671029571301337147520122325FTB (A+B)37%zt15%17%18%18%13%33%zn6%9%j7%12%j3%8%h*37%zab76%za6%h14%ch4%h10%h16%cd17%bc

cdehibcdegehidehijhiklmnt

25739222623363634531-5149393759OWNER-OCCUPIER UP-

1%3%1%2%4%s5%zs3%3%5%z2%2%3%3%h*-3%h1%5%zh3%h4%h5%zh3%hsSIZER (C)

226413758191123151*441451828PRS UP-SIZER (C)2%1%1%3%zs1%1%1%2%2%1%1%1%5%zab**2%3%h1%4%zad1%1%1%h

dhh

133285187271718311111120451134OWNER-OCCUPIER1%2%*2%1%3%zqs1%2%z2%*3%2%1%3%1%1%*2%3%2%1%2%sDOWN-SIZER (D)

3841511101234-1*6-4-3211PRS DOWN-SIZER (D)2%zt*1%*1%**1%z*2%m1%m3%zm-**3%zad-*-1%*1%

h

NEXT 12 MONTHS601028203226310353445647506691227235246397557640761124521092GOOD TIME BUY

49%56%u44%55%s55%s68%zq58%54%70%zj53%48%47%38%57%fi49%43%50%60%zf65%fi56%i61%zf56%firskliijksu

Page 99

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

12318264624115645237701190722132*25215391*43480*175*116*1064118*2017461960WEIGHTED BASE6%93%24%21%29%27%39%61%37%7%*13%8%5%*22%4%*9%*6%*54%6%*10%38%100%

691071220213341372457688509741356637251418566666791244631146GOOD TIME SELL56%59%48%52%60%rs71%zq59%58%71%zj56%53%43%40%58%i52%48%57%i63%zf67%fi62%i62%zf58%ij

rskliirs

46566171122188136237381177448448331162984433132864221618BAD TIME BUY37%z31%37%zp30%33%p26%31%32%25%33%33%m31%36%27%36%48%za37%29%23%32%30%32%hm

rbcdhp

35480137132139112201318152408250311162656322572141196519BAD TIME SELL29%26%30%p32%zp25%21%26%27%21%30%32%zm33%m35%bc27%33%c32%c28%24%18%20%26%26%mp

qd

AVERAGE PRICE7512722472794134135408125889117585542934711969771941465311352HIGHER

61%70%u53%68%s73%zs79%zr70%68%81%zj69%j69%j55%59%67%58%68%59%72%ze79%eg73%gi71%eg69%gisklgihiijsu

293251168782741242358827434420901712301891235142359SAME24%zt18%25%zp21%pq15%14%16%20%z12%20%m17%29%zk22%cf21%cf21%f7%26%cf18%f10%18%f19%f18%fm

qmpq

6964024301046572281711101691710424731103LOWER

5%5%9%zp6%p5%p2%6%5%3%6%7%m7%m11%zab4%11%zab10%ad8%4%3%4%4%5%dmpdhdhh

Page 100

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 75

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

3555603015725231437255175252518144213935678576524471960UNWEIGHTED BASE

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

SEX12430916028739555612676124171780681270456316179951MALE

45%51%47%48%71%zk40%51%47%47%40%51%zg51%zd43%49%49%47%49%dgk

151294181307164846119861422537566563534733312031009FEMALE55%49%53%52%29%60%zl49%53%53%60%zf49%49%57%ze51%51%53%51%ef

l

AGE185185135231853492485230199117228681931616-24

7%8%25%zop23%zo41%zk6%14%i5%9%20%zf15%15%19%25%za10%a5%16%abhpbikop

2412465796324132103665239156148181883530425-34

9%20%zmp19%p13%11%17%zl13%i6%14%i15%16%12%24%ze20%za14%9%16%aeiblp

3214767906629049164767289128228246723835635-4412%24%zm20%p15%12%21%zl20%i10%18%i16%19%10%37%ze26%za11%10%18%ab

pbeilp

31107551036525036192744271203112175964431545-5411%18%p16%17%p12%18%zl15%12%10%10%18%zg15%18%19%za15%12%16%ag

hlp

47893688702132936544823626816731416928355-6417%n15%11%15%13%15%12%22%zj20%zj11%15%20%zd3%8%22%zc18%zc14%cd

g

12285321006332265727611427138422618317738665+44%zmno14%9%17%n11%23%zl27%z45%zh29%z27%zf18%29%zd*3%28%zc46%zb20%cd

jcflno

271603327527467140223916226040914591302566848638382186818+99%zm100%zm96%m89%84%100%zl98%100%z98%96%95%97%zd91%91%99%zc100%zb95%c

npcdlm

TENURE831596313812836256691005743344545128235126490OWNED OUTRIGHT30%zn26%n18%23%23%26%23%42%zj38%zj13%28%zg33%zd7%14%36%zc33%zc25%cd

gn

4231714522926151887541154973044733249221671779BOUGHT ON A15%53%zm43%p39%p47%zk37%36%34%43%12%48%zg33%53%ze53%za33%a19%40%abMORTGAGE

npbegkp

642020734914447119979512568774472193RENTED FROM LOCAL23%zmno3%6%12%no9%10%19%zh7%3%23%zf6%9%11%8%7%19%zbc10%bfAUTHORITY

ihno

Page 101

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

47111849251152617881609249594042141BELONGS TO HOUSING17%zmno2%5%o8%o5%8%zl11%h10%h3%19%zf4%7%8%6%6%11%zbc7%fhASSOCIATION

lo

37938792802532893113719621012316010370333RENTED FROM14%15%25%zm16%14%18%11%6%12%32%zf13%16%20%17%16%18%17%efPRIVATE LANDLORD

ophij

1481215102223221861311125OTHER*1%2%2%3%zk1%1%1%1%1%1%1%1%1%2%*1%k

12547620836738988014312321610611638923776204501971269OWNER/ OCCUPIER46%79%zm61%p62%p70%zk63%58%76%zj81%zj25%76%zg67%zd60%67%a70%za52%65%ad

npgkp

1491241252151545121003748315351426240296186183666RENTERS54%zmno20%37%o36%o28%37%zl41%zh23%18%74%zf23%32%39%ze32%29%48%zb34%be

icfhilo

ACORN3112366100111225233057253112567914313756336WEALTHY ACHIEVERS

11%20%p19%p17%20%16%9%18%j21%j6%20%zg19%zd13%15%21%za15%17%dgcjp

241303931631831324638516018857957177245URBAN PROSPERITY9%22%zmn11%m5%11%13%5%15%j24%zj20%zf10%14%zd9%10%11%20%zb13%cd

pcfjmp

571691071631344037447747745937316426019581536COMFORTABLY OFF21%28%p31%p27%24%29%30%29%28%18%30%zg28%26%28%a30%a21%27%ag

p

64110751371272784728389730722617923010767404MODERATE MEANS

23%18%22%23%23%20%19%17%14%23%20%17%29%ze25%za17%17%21%bebh

997254164125314883334140298294144201137100438HARD PRESSED36%zmno12%16%28%zn22%22%36%zh20%13%33%zf19%22%23%22%21%26%22%fh

oino

OCCUPATION38309140221215530103459192654466279408233104746FULL-TIME14%51%zm41%p37%p39%38%42%i28%34%22%43%zg35%45%ze44%za36%a27%38%ae

npbgip

23694755431592773138163110911276212201PART-TIME8%11%14%9%8%11%z11%i4%12%i9%11%8%15%ze14%za10%a3%10%aei

6561434388091225131057345604710118SELF-EMPLOYED2%9%znp4%6%p7%6%4%7%9%j3%7%zg5%7%7%a7%a3%6%agp

67433201310296768139641471439226494155953421271064FT/ PT/ SELF

24%72%zm59%p52%p53%55%57%i40%55%i34%60%zg49%67%ze64%za53%a33%54%aeEMPLYEDnpbgip

Page 102

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

25222237910713453977348286282116NOT WORKING -9%zo4%6%6%2%8%zl5%2%2%9%zf5%3%13%ze9%za4%a*6%aefHOUSEWIFE

bhlo

427556813539461943132106691391916175STILL IN EDUCATION1%4%16%zop11%zo24%zk3%2%4%7%j10%9%8%11%15%za3%4%9%abe

pbijkop

2510132933471037344650305023780UNEMPLOYED9%zmno2%4%5%o6%k3%4%2%3%8%zf3%4%5%5%a4%2%4%afk

o

124983811971363708085114320429537204194434RETIRED45%zmno16%11%20%n13%26%zl28%z50%zh32%z27%zf21%32%zd1%4%31%zc51%zb22%cd

jclno

3013133114768435140692122323791OTHER11%zmno2%4%5%o3%5%zl3%3%1%12%zf3%5%3%2%5%c10%zbc5%cf

hlo

INCOME421620541713633127896412329245178153UP TO 949915%zmno3%6%9%o3%10%zl14%zh8%h3%21%zf4%9%zd5%3%8%c21%zbc8%cd

fhlo

563552845419934261674178183709974802529500 - 1749920%zmo6%15%o14%o10%14%zl14%h16%h6%17%zf12%14%11%11%11%21%zb13%cf

chlo

19362539389513131524108874558482713217500 - 249997%6%7%6%7%7%5%8%6%6%7%7%7%6%7%7%7%

173641401701885347850160586644512713882746072225000 PLUS6%60%zmn41%mp29%p34%38%32%31%60%zi14%43%zg34%43%ze42%za42%za16%37%ae

pjgmp

CHIEF INCOME EARNER2003931753292519391541141633318598543364363723811190YES

72%zmn65%zm51%55%45%67%zl63%70%z61%78%zf56%64%zd54%47%57%c100%zb61%cncdflm

n

76210166265307463914810393677483288493276*770NO28%35%49%zo45%zo55%zk33%37%30%39%22%44%zg36%46%ze53%za43%a*39%aeg

ppbikop

SOCIAL GRADE17304869615337134561374148335816627218466523AB

6%50%zmn25%mp16%p27%26%14%34%zj52%zi10%31%zg27%27%29%a28%a17%27%agpjjmp

40207111164151413404681102461408156238212113564C115%34%zm33%p28%p27%29%16%29%j30%j24%30%g30%z25%26%33%zc30%29%cg

pjp

Page 103

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

6755931431302818031206834325615522211970411C224%o9%27%zo24%o23%20%33%zh19%h8%16%22%g19%25%ze24%zb18%18%21%eg

iho

1503851190125337912928213250316147197132132462DE55%zmno6%15%o32%zn22%24%37%zh18%h10%50%zf16%24%24%21%20%35%zb24%bf

oichno

ETHNICITY2585553155595111315234155253379144712715558296263711826WHITE

94%92%92%94%91%94%96%95%95%89%94%zg95%zd89%89%97%zc97%zc93%cdg

1744223246781061240836261902110123BME

6%7%6%5%8%6%4%4%4%10%zf5%5%10%ze10%za3%3%6%abebf

NUMBER IN HOUSEHOLD105884610410372614547173209382---3823821

38%zmno15%14%17%2%27%zl25%28%zh18%41%zf14%29%zd---100%zbc19%bcdflno

85215100197172475706911812052761533-647-6472

31%36%29%33%31%34%29%42%zj44%zj28%34%g46%zd5%-100%zac-33%acdg

8530019429337555411448100130799340589929--9293+31%50%p57%zp49%p67%zk40%46%i30%38%31%52%zg25%95%ze100%za--47%abe

bghikp

CHILDREN IN HOUSEHOLD54207121209201422801955108515-62358933-623YES19%34%p35%p35%p36%k30%33%hi12%21%i26%34%zg-100%ze63%z5%a-32%abe

abghikp

22239622038535798016514321131610211337-3406153821337NO81%zmno66%65%65%64%70%zl67%88%zh79%zj74%zf66%100%zd-37%95%zc100%zb68%c

jcdf

CAR IN HOUSEHOLD1505232834694891047183130225-153610215157995272091536YES

55%87%zm83%p79%p88%zk75%75%81%85%zj-100%zg76%83%ze86%za81%a55%78%aepgkp

125805812569355623241424-316108130120173424NO45%zmno13%17%21%o12%25%zl25%h19%15%100%zf-24%zd17%14%19%45%zb22%cd

cfhlo

DAILY READERSHIP111623647602061318266412252115510011847266BROAD SHEET

4%27%zmn10%p8%11%15%z5%11%j100%zi10%15%g16%zd9%11%18%za12%14%cdpjcgjmp

Page 104

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

324626434112119162183213014319486945162MID MAR- KET12%z8%8%7%7%9%8%100%zhj7%7%8%11%zd3%5%11%zc12%zc8%cd

6535368668177245191362183165801147061245TAB- LOID23%zmno6%11%o14%o12%13%100%zh12%h5%15%12%12%13%12%11%16%zb12%ho

i

MAIN SHOPPER220456238381-140217712120635510479804225544753721402YES

80%zmn76%zm70%64%-100%zl72%75%77%84%zf68%73%zd68%60%73%c97%zb72%cfclm

55148103213558-6841606948935720137517210558NO20%24%30%p36%zo100%zk-28%25%23%16%32%zg27%32%e40%za27%a3%28%aeg

pbkop

EDUCATION---594213381864347125469385209293197104594GCSE/ O-LV/ CSE/---100%zno38%z27%35%h27%h18%29%31%29%34%32%30%27%30%hkNVQ12

pknop

--341-1032383626365828322012119410046341A-LVL OR EQUIV--100%zmo-18%17%15%16%13%14%18%g16%19%21%za15%12%17%ag

pbmop

-603--14845635461628052339620730021588603DEGR/ MAST/ PHD-100%zmn--26%33%zl14%29%j61%zi19%34%zg30%33%32%a33%a23%31%ag

pjjlmnp

275---55220653211125150222548585105275NO FORML QUAL100%zmno---10%16%zl26%zh20%h4%29%zf10%17%zd9%9%13%c27%zb14%cd

cfhlmno

GOVERNMENT OFFICE REGION37272349201262387539310541644636146EAST MID- LANDS14%zmno5%7%8%o4%9%zl9%h5%3%13%zf6%8%7%7%7%9%7%fhl

o

28581674701182419243715212564966032188EAST- ERN10%n10%n5%13%zn13%zk8%10%12%9%9%10%9%10%10%9%8%10%kn

34117464276175182958107144163891415554252LON- DON12%m19%zm13%m7%14%13%7%18%j22%zj25%zf9%12%14%15%zb9%14%b13%bf

pjm

10171439226312422066533238262286NORTH EAST

4%3%4%7%zo4%5%5%h3%1%5%4%4%5%4%4%6%4%h

26685265651592724405417015867937754224NORTH WEST10%11%15%11%12%11%11%15%15%13%11%12%11%10%12%14%11%

Page 105

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HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

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MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

19472752601113211173613611952736236171SCOT- LAND

7%8%8%9%11%8%13%zh7%6%8%9%9%8%8%10%10%9%

13113796550225331343152602056911712335275SOUTH EAST

5%19%zmp23%zm11%p9%16%zl14%8%16%i3%17%zg15%zd11%13%19%za9%14%agipclmp

26393057511221619252414911459816527173SOUTH WEST10%7%9%10%9%9%7%12%9%6%10%g9%9%9%10%7%9%g

1722143639591910121285623655182598WALES

6%4%4%6%7%k4%8%6%5%3%6%5%6%6%b3%7%b5%bgk

4243204851124188144013511560965424175WEST MID- LANDS15%zmno7%6%8%9%9%8%5%5%9%9%9%10%10%a8%6%9%a

22522067531192216232514711854746137172YORKS AND HUMBR

8%9%6%11%zn10%8%9%10%9%6%10%g9%9%8%9%10%9%g

AREA43126691131202634232524134227710616614869383RURAL

15%21%20%19%21%19%17%20%19%10%22%zg21%17%18%23%z18%20%g

3211763101952464028584729422511615713153341SUB URBAN12%19%p19%p17%17%18%16%17%22%11%19%zg17%19%17%20%a14%17%ag

p

1461891362892175971336676199615558256376261177814URBAN53%zno31%40%o49%zn39%43%54%zh41%h29%47%zf40%42%41%40%40%46%z42%ho

oi

55172739112729530368013728527714523010882422METRO POL ITAN20%29%zm21%15%23%21%12%22%j30%zj32%zf19%21%23%25%zb17%21%22%bf

pjm

ITV STATION RECEIVED17412752601043411143213211252755733164SCOT- LAND

6%7%8%9%11%7%14%zhi7%5%8%9%8%8%8%9%9%8%k

123016504175159921957640524123117TYNE TEES4%5%5%8%zp7%5%6%5%3%5%6%6%6%6%6%6%6%

26705567691633023445417816567958057232GRA- NADA10%12%16%p11%12%12%12%14%17%z13%12%12%11%10%12%15%zc12%

22491769421242314182913711452705540166YORK- SHIRE

8%8%5%12%zn8%9%10%8%7%7%9%9%8%8%9%11%8%

677240786522035132081204189951479246284CEN- TRAL24%zmno12%12%13%12%16%z14%h8%8%19%zf13%14%15%16%14%12%15%fh

i

Page 106

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 107: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

30352065631052716212114610958864932168HTV WEST11%o6%6%11%o11%zk7%11%10%8%5%10%zg8%9%9%8%8%9%gko

17341355567018161629968540654318125ANGLIA6%6%4%9%zn10%zk5%7%10%6%7%6%6%6%7%7%5%6%k

54178848011929953468810631328613222511973419LON- DON CAR- LTON20%m30%zm25%m14%21%21%21%29%z33%zj25%20%21%21%24%zb18%19%21%m

p

109147484315615824419514257829324199MER- IDIAN3%15%zmp14%mp8%p8%11%6%5%9%1%13%zg11%9%9%14%zac6%10%agi

p

122717282964101181380633144341694TWC/WEST CO- UNTRY

4%4%5%5%5%5%4%7%3%3%5%5%5%5%5%4%5%

TENURE LIFESTAGE - Q2391671101802772595730628944834219434814245536ANY (A TO G)

14%28%p32%p30%p50%zk18%23%19%23%21%29%zg26%31%e37%za22%a12%27%abbegikp

1766771432467937112950275210114244727325FTB (A+B)6%11%22%zo24%zo44%zk6%15%i7%11%12%18%zg16%18%26%za11%a2%17%abg

ppbhikop

3378995054-1581742517159OWNER-OCCUPIER UP-

1%6%zmn2%2%2%4%2%3%h-*4%zg1%7%ze5%zab1%*3%abeSIZER (C)pghmp

21273523322111715131311328PRS UP-SIZER (C)1%2%2%*1%2%1%1%1%3%zf1%1%2%1%2%1%1%m

61734925161323233110141034OWNER-OCCUPIER

2%3%m1%1%2%2%*3%j5%zj1%2%2%zd*1%2%3%2%dgmDOWN-SIZER (D)

-243*112126511-14711PRS DOWN-SIZER (D)-*1%**1%1%*1%1%zf*1%-*1%2%zc1%c

NEXT 12 MONTHS110359213331299793138981651529407633295073921911092GOOD TIME BUY

40%60%p62%zp56%p53%57%56%60%62%36%61%zg57%53%55%61%za50%56%agp

1404162013202928541321041891939537973495374002081146GOOD TIME SELL

51%69%zm59%54%52%61%zl54%64%71%zj45%62%zg60%56%58%62%a54%58%glnpmp

11018699183181437785079195422407210313184119618BAD TIME BUY40%zmno31%29%31%32%31%32%31%30%46%zf27%30%34%34%28%31%32%f

79114104175162357804352132387350169248171101519BAD TIME SELL29%o19%30%o29%o29%26%32%h27%20%31%zf25%26%27%27%26%26%26%ho

Page 107

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 108: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2756033415945581402245162266424153613376239296473821960WEIGHTED BASE14%31%17%30%28%72%12%8%14%22%78%68%32%47%33%19%100%

AVERAGE PRICE14146525139839695515111220524011129104426444802271352HIGHER

51%77%zm73%p67%p71%68%62%69%77%zj57%72%zg68%71%69%a74%za59%69%agpjp

808748114732866036389726125610215610796359SAME29%zmno14%14%19%13%20%zl25%zh22%14%23%zf17%19%16%17%16%25%zb18%fl

co

2425162935682061128757231542822103LOWER9%zmo4%5%5%6%5%8%4%4%7%5%5%5%6%4%6%5%

Page 108

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 76

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used.

Page 109: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

539752322347205110306136334596273165413391982131101701032052831153061361211960UNWEIGHTED BASE

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

SEX2133901691799046126981482451988256899693468011890108411269855951MALE

50%48%50%47%52%a47%50%a52%a46%a51%a44%48%a48%a56%za53%ap47%46%43%52%a48%48%50%a52%a38%49%almn

20942417220482521259117323725088475076825293157821164512591911009FEMALE

50%52%50%53%48%53%50%48%54%j49%56%k52%k52%k44%47%53%54%57%48%52%52%50%48%62%zb51%kcfjkl

mopqrt

AGE82136574124184739549044269228283318271724451847392231616-2419%u17%u17%11%14%g18%gn19%gn21%gn17%gn19%gl10%16%gn16%gn16%g19%gn18%gn15%gn6%14%g20%gl21%gn19%gn21%gn15%g16%gn

mnn

741234462328452253707525922027298215532331145222430425-34

18%15%13%16%18%is8%18%is11%17%14%17%h15%15%15%17%8%12%20%is18%is15%12%18%is11%16%16%

98139655431146928609064288243363114323231431169282935635-4423%uw17%19%14%18%14%27%zb15%19%19%14%17%17%21%g18%14%19%n12%18%19%13%27%zb15%20%18%m

defgidefgijlmnojlmno

pqstpqst

61136605835153232447186283233242415256135291732322031545-54

14%17%17%15%21%ce15%13%17%14%15%19%h17%16%14%14%15%15%22%21%ce13%20%13%17%14%16%rr

45108577222192124527372262221282819264722311521242428355-6411%13%17%x19%x13%20%cr8%13%16%cr15%cr16%cr15%zc15%cr16%cr16%cr20%cr15%17%cr13%14%17%cr8%13%16%cr14%cr

r

611715895272439445788106347295292924426427451439442738665+15%21%x17%25%vx16%25%16%23%18%18%24%cr20%20%17%17%25%24%cr23%16%20%16%16%23%19%20%

39877732337016289237174309459438163113801631658916327516221680237174144186818+94%95%95%97%94%91%94%92%96%95%98%bh95%96%95%94%91%94%100%zb94%96%94%94%92%99%bi95%

iqscdefhiqsjklmop

qrst

TENURE9317410212236194550711251434453904949194598366412455022490OWNED OUTRIGHT22%21%30%wx32%wx21%20%18%27%ad22%a26%ac32%za26%za27%za28%ac28%ac20%26%ad36%za21%29%ac14%18%27%ad15%25%ac

drcdfhpcdrcdprdrdprcdfimdrdrrtprst

Page 109

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 77

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

Page 110: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

1493161611539045857410119119369456079594560134908131857442779BOUGHT ON A35%39%47%wx40%52%za46%ap34%39%31%40%ap43%ah41%al39%ap46%ac34%46%ap35%49%ac52%za36%36%34%39%28%40%apMORTGAGE

bcdehpphjlopehjprbcdehjlmoprjlmop

qrqr

45100153212123214424239161137221122414122317321421193RENTED FROM LOCAL11%v12%v4%8%7%k12%k13%gk7%k13%fgk9%k9%k9%k10%k1%12%k12%k14%fg5%7%k10%k20%zb13%gk7%k15%fgk10%kAUTHORITY

lmtkntefgkltmnoqt

19909239817284712201241071128191938172835141BELONGS TO HOUSING

4%11%uvx3%6%5%egk8%egk7%egk15%zce15%zc2%ek4%g7%egk7%egk1%7%egk8%egk11%egk*5%egk1%10%egk7%eg15%zce24%zc7%egASSOCIATIONoofgklmnefgjkoooonookofgklmndefghko

ortlmnorortijklmtnoprs

t

11112653432311682257110432652314131111825235217682226333RENTED FROM26%uvw15%16%11%13%11%27%zb12%18%gn23%zb10%16%n16%hn24%zb18%n11%10%9%13%23%zb20%gh27%zb12%18%n17%ghPRIVATE LANDLORD

fghijfghilfghilfghilnfghijmnlmnpqmnqstmnqstmnqstlmnpqstst

6819234-32102015-337321*4--25OTHER1%1%*2%1%3%ko2%-1%*2%o1%o1%o-2%3%ko4%zab1%1%1%*2%--1%o

eklmnopq

2424892632751256413012517231733611399491281086410523212514643130125641269OWNER/ OCCUPIER57%60%77%wx72%wx73%za66%ac52%66%ac54%a66%ac75%za67%za66%ac74%za62%ap66%ac60%a84%za73%za65%ac50%52%66%ac44%65%ac

cdhjpdrdprdprcdehjcdprdprcdehjdrbcdefcdhjpdprdprdprrlmoprlmoprhijlmr

nopqrst

174316779944311176414616410154947544643161404477421176482666RENTERS41%uv39%uv23%26%26%g31%g46%zb34%gn46%zb34%fg23%g32%fg33%gk26%g37%fg31%g35%gn15%26%g34%gn50%zb46%zb34%gn56%zb34%fg

efghiefgijkntntnkntefghiefghiefghikmntklmnoklmnoklmnoklmnojklmnqstqstqstqstopqst

ACORN4182631511914102039112121326293489147051195113102031336WEALTHY ACHIEVERS

10%10%18%wx39%vw11%cj15%cj4%11%cr12%cj23%zb27%zb19%zb20%zb28%zb5%15%cjr41%za18%cj11%cj23%zb15%cj4%11%cr21%bc17%cfxrrrcdfjlcdfgicfjpqcfjmpcdfijbcdefrrcfjpqrfjpqrjprt

mpqrtjlmpqrtqrtlmpqrgijklrttrststmnopq

rst

Page 110

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 77

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

Page 111: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

14550282244-103-454113143991534-13-4426-103-11245URBAN PROSPERITY34%uvw6%8%6%25%zab-41%zab-14%abd9%bd3%8%bdg7%bdg8%bdg19%zab-8%bdg-25%zab12%bd-41%zab-7%bdg13%bdg

deghikdefghigilmnogilnilnqsinqsinqsdghiklinqsdeghikgilmndefghiiqsilmnoqlmnopqjklmnoqsqsmnopqslmnopqoqsjklmnosspqstspqst

7426484114361047583611024049044480101062178361317475826536COMFORTABLY OFF18%32%vx25%x30%x21%ei10%19%ej31%ac11%ej23%ei54%za29%za31%za46%za6%10%36%za65%za21%ei6%19%ej19%ej31%ac18%ej27%ac

jpspeijprjpsbcdefcdeficdefibcdefcdefibcdefjpspeijprpefijoshijlmjoprsjmoprijlmojoprshijklsprst

opqrststpqrsttmnopqtrst

8414713044203959486312946346286216339-462091165948-404MODERATE MEANS20%u18%u38%uw12%12%ah40%za23%af26%af20%af27%za10%ah20%af20%af12%ah36%za40%za-17%ahn12%ah41%za19%ah23%af26%af-21%afh

xbcdfghknthknthntfghklhknthkntcdfghbcdfgbcdfgnhknthkntknthklmnmnptklmnohklmnhklmnopqrtprtopqrtopqrt

7827136525335336213791284053178593528-534240336278438HARD PRESSED19%v33%uv11%14%31%zc35%zc13%gk33%zc43%zc19%gk6%g24%zcg22%cg5%g34%zce35%zc16%gk-31%zce19%gk46%zc13%gk33%zc53%zb22%cg

xeghkleghklneghklefghjnhklnorknorghklmneghklnghklmnnefghkneghklcefghknormnormnormnorklmnoormnororlmnormnorijklm

rttnopqrst

OCCUPATION172307138128713210658119196163639536856832561087177341065851746FULL-TIME

41%38%40%34%42%32%42%bq31%37%41%el36%37%37%50%za39%32%32%39%42%34%40%42%bq31%35%38%behil

mnopqs

47832942185191936465818215912145184118268191922201PART-TIME

11%10%9%11%10%5%8%10%11%10%13%11%11%7%8%5%10%15%10%12%9%8%10%15%ck10%r

3730173414528822436897112151620141122881118SELF-EMPLOYED9%w4%5%9%w8%ajp5%jp11%zab4%p1%5%ajp8%ajl5%ajp5%ajp7%ajp*5%jp9%adj7%ajp8%ajp5%ajp2%11%zab4%p1%6%ajl

dejlmoplmpdejlmomppqpq

25542018420510242154851572662589117661098342891691021144415485731064FT/ PT/ SELF61%w52%54%54%60%bi43%61%zb45%49%55%is58%bh53%53%63%za48%43%52%61%bi60%bi51%51%61%zb45%50%54%isEMPLYED

jpqseijlmiqsbehijjpqsjpqseijlmpqslmopqpqs

s

214830179313211722311029051531813971013212116NOT WORKING -5%6%9%4%5%3%5%11%zae5%a4%7%6%ae6%aek3%9%aek3%10%zae5%5%3%12%zac5%11%zae1%6%aeHOUSEWIFE

klmoopkmnoeiklmoklmoprs

Page 111

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 77

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

Page 112: Ipsos - Page 1 J14007015-24-03 12-JUNE - 22-JUNE 2015 ......J14007015-24-03 12-JUNE - 22-JUNE 2015 PUBLIC - FINAL HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015) 25 Jun 2015

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

516729282410282624432114711411171010112424728268175STILL IN EDUCATION12%uw8%9%7%14%zag10%11%gn14%ag8%9%5%9%n8%6%9%10%6%4%14%zag11%gn8%11%gn14%ag5%9%n

hklmnphlnhklmnphln

1737161145113281911696151254741131131580UNEMPLOYED

4%5%5%3%2%5%4%2%9%zbf4%2%4%4%3%7%bnq5%2%2%2%5%3%4%2%10%zbc4%ghklmfghklmnoqtnoqrt

651966410925323648691111133983413935324766255715364834434RETIRED

16%24%x19%29%vx15%32%zc14%25%cf21%23%cf25%cf23%zc24%cf23%cr20%32%zc27%cf24%15%25%cf18%14%25%cf23%22%cfdfjrtrtrtrtfrtrtdfjrtrtrtrtrt

1246191376106262215816841265971171061491OTHER3%6%6%3%4%6%4%3%8%zkl4%3%5%5%2%7%k6%3%3%4%5%8%k4%3%9%zhk5%

mnlmn

INCOME1778233416101025273629143117121210191116177102515153UP TO 9499

4%10%x7%9%x9%cr10%4%13%zcg8%7%7%8%cr8%cr7%7%10%11%cg4%9%cr7%9%4%13%zcg10%cr8%crlnrnrlnr

52915257282237123759572161662523222433282693712142529500 - 1749912%11%15%15%16%bq22%za15%bq7%12%12%13%13%bl12%14%bq13%22%za14%12%16%bq12%10%15%bq7%10%13%bl

bdelmqbdelmqnopqnopq

3346223117820511294311288688162717195205313217500 - 249998%6%6%8%10%abk8%8%ap3%4%6%10%abk7%ap6%p3%5%8%9%abk10%ap10%ab8%ab5%8%ap3%2%7%ap

pqlpqpqkpqkpq

14825915815776279173681732146305276836275216276802591733272225000 PLUS35%32%46%wx41%w44%za28%36%aj39%aj21%36%aj48%za37%aj37%aj40%aj20%28%30%59%za44%za36%aj29%36%aj39%aj22%37%aj

dhijmpppcdehipppbcdefdhijmpppppsjlmophijklps

rsmnopqrst

CHIEF INCOME EARNER2765051952141116017510420830922310158451171126010012411114943175104961190YES

66%uv62%57%56%65%dg61%g70%zb55%65%dg64%dg50%59%gn59%gn68%bd64%dg61%g58%n45%65%dg67%zd51%70%zb55%66%dg61%dgndghlmlnlmnglmnqnnglmndghlmnlmn

nqnq

1463091461696138778411317322569359555633874151617542778450770NO

34%38%43%x44%x35%39%30%45%ck35%36%50%za41%zc41%zc32%36%39%42%cr55%za35%33%49%za30%45%ck34%39%cercefhjekorekoprcefijcefjkrr

klmopklmopoprtrtrst

Page 112

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 77

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

SOCIAL GRADE112180119113442166436513315245739242502152100446526664316523AB

26%22%35%wx30%w25%a21%a26%a23%a20%a28%ap34%za27%ap27%ap24%a28%ap21%a30%ap36%za25%a29%ap30%a26%a23%a11%27%aplmpbilmp

qs

1282248812356297970661361274844005628294087566714797038564C1

30%28%26%32%33%dj29%j31%dj37%zd21%j28%dj28%dh28%dj28%dj32%dj16%29%j23%32%dj33%dj30%dj16%31%dj37%zd26%29%djpphjlmppjppppppphjlmpp

8517374794315442683971033673093648153964434218442635411C220%21%22%21%25%bq15%17%14%26%zb20%23%22%22%bq21%27%bc15%23%23%25%bq19%22%17%14%24%21%

cqrqr

97237606829336349106116674003383850334224295027634957462DE23%29%uv18%18%17%34%zf25%gn26%gn33%ze24%gn15%g23%fg23%gn22%g28%fg34%zf24%gn9%17%23%gn32%fg25%gn26%gn39%zb24%fg

xglmntfgklmntntglmntlmntcefghntnotklmno

qrt

ETHNICITY338784335368170971801802874704411645137816614397170271170221831801801441826WHITE

80%96%x98%x96%x99%zc99%zc72%96%cj89%cj98%zc98%zc96%zc96%zc96%cj82%cr99%zc98%zc98%zc99%zc99%zc97%cj72%96%cj99%zc93%cjjlmprjprrrjlprjlprjprjprprjprjprjprjlmprjlmprprrjprpr

7626615116682912758556271341326682123BME18%uvw3%2%4%1%1%26%zab4%9%aef2%2%3%ft4%efo4%15%zab1%2%2%1%1%3%26%zab4%1%6%aef

defghighikltdefghidefghighlmnjklmnomnostklmnopjklmnoot

pqstqstpqst

NUMBER IN HOUSEHOLD8217753693625543260113623282673724252735365422543236382119%22%16%18%21%25%gj21%n17%19%j23%zg14%19%n19%22%n14%25%gj16%13%21%24%zg25%gj21%n17%25%gj19%n

njlmnnjlmnnnp

1082611311486218556010016418859251361541865123627726556046647226%32%x38%x39%x36%ci18%22%32%is31%ci34%ci42%zc35%zc36%zc35%ci31%is18%38%ci45%zc36%ci34%ci30%22%32%is31%is33%ci

rsrsrsilmprirsirsrsrsijmprrsrsrsss

2303761571667355141961602051987886607496558111773933814196649293+55%uvw46%46%43%43%56%ef56%za51%50%42%44%46%o46%o43%55%ef56%ef47%43%43%41%45%56%za51%44%47%em

otefgklklmototefgklomnotmnot

CHILDREN IN HOUSEHOLD145256116106523689641011531285344465460365969526732896441623YES

34%31%34%28%31%37%35%34%31%32%29%31%31%31%34%37%34%n25%31%30%38%35%34%28%32%

27755822527711962163125220329319117499311811562114205119158531631251051337NO

66%69%66%72%69%63%65%66%69%68%71%h69%69%69%66%63%66%75%69%70%62%65%66%72%68%

Page 113

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 77

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

CAR IN HOUSEHOLD28561529434213685144152227383409139211711471358514926013617066144152931536YES

68%76%x86%wx89%wx79%ac87%ac57%80%ac71%ac79%ac91%za81%za81%za85%za77%ac87%ac86%za95%za79%ac76%ac77%cr57%80%ac64%78%acreprrrprbcdefceprceprceoprpreprceprbcdefrrrpr

hjlmohjklmpqrtopqrt

137199474136121073793993931726925401224153654201073753424NO32%uvw24%uv14%11%21%gn13%43%zb20%gn29%zg21%gk9%19%gn19%gn15%g23%gn13%14%gn5%21%gn24%gh23%gn43%zb20%gn36%zb22%gh

defghhijklniklmndefghefghiklmnijklmmnossijklmjklmn

nopqsnopqsopqsttt

DAILY READERSHIP807658521712582422656820817923141225431740258247266BROAD SHEET19%w9%17%w14%10%d12%d23%za13%d7%13%adp15%ad12%ad12%ad13%ad8%12%d14%ad16%ad10%d18%za2%23%zab13%d5%14%adj

bdfhippppppdfjlmdfhijkmpjklmnoptlmnopq

opqstst

36662832111029191644321331121681019131124429198162MID MAR- KET

9%8%8%8%7%11%11%jp10%5%9%p7%8%8%9%5%11%11%np5%7%11%jp5%11%jp10%6%8%p

301334042321918244161492271762218191633322712182423245TAB- LOID7%16%x12%11%19%zc19%ch7%13%13%13%cr11%13%cl12%cr13%11%19%ch9%12%19%zc12%14%7%13%16%cr12%cr

hjlmnrrrhjlmnoror

MAIN SHOPPER295597246263111591751182503413461226105611912459122225111159631751181261402YES

70%73%72%69%65%60%70%63%78%zb71%77%bf72%bf73%zb69%71%60%70%82%zb65%71%74%70%63%86%zb72%bffijmohiqstiqstfimqscefikcdefhiqstqsttmoqrsijklm

topqrst

1272179512060397670711411024823835351395150606522767020558NO

30%27%28%31%35%za40%za30%ag37%za22%a29%ag23%28%ag27%a31%ag29%ap40%za30%an18%35%za29%ag26%a30%ag37%za14%28%agglmnpglmnpglmnpplpglmnpglmnpglmnplp

EDUCATION9128910111352364274961711235524646748365765526539427449594GCSE/ O-LV/ CSE/

22%36%x30%x29%x30%cr37%cr17%39%zc30%cr35%zc27%cr32%zc32%zc39%zc27%cr37%cr33%cn24%30%cr29%cr45%zc17%39%zc33%cr30%crNVQ12gnreglnrrregjlmrefgjlgnr

nrmnoprt

7313663692714461643861092952542020143079275214461623341A-LVL OR EQUIV17%17%19%18%16%15%18%bq9%13%18%bk24%zb17%bk18%bj12%11%15%17%29%za16%23%zb16%18%bq9%16%17%bk

qfhjklqkpqbfijkjklmoqmpqtlmopqpq

st

Page 114

J14007015-24-03 12-JUNE - 22-JUNE 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)25 Jun 2015

Table 77

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

42281434138317198*2521883214824481708143917217598*173275*17122486*2521881461960WEIGHTED BASE22%42%17%20%9%5%*13%10%16%25%23%87%73%9%9%5%*9%14%*9%11%4%*13%10%7%100%

17218911712647221175870137152487418524322391134768171175827603DEGR/ MAST/ PHD41%uw23%34%w33%w27%22%46%za31%22%28%ad34%ad28%ap29%ad30%a25%22%23%41%za27%30%ap20%46%za31%19%31%ad

bdefhhppdfhijbdefhhlmpijklmlmopsijklm

nopqstnopqstt

551463243191734287959402422052242172613192610342837275NO FORML QUAL13%18%uv9%11%11%17%gn13%g15%g25%zb12%g9%g14%gn14%gn13%g24%zc17%gn15%gn5%11%12%g12%13%g15%g26%zc14%gn

xcdefgdefgkdefghhklmnlmnorklmnooqrttrt

GOVERNMENT OFFICE REGION141041711----146--146146----------146146EAST MID- LANDS

3%13%uvx5%3%----45%zbc--9%zbc10%zbc----------100%zbc7%bdefghidefghdefghidefghijcdejklmnoijknojkmnoqklmnopqfgh

qrstqrstrstrstijknoqrst

-1561121---188---188188---------188-188EAST- ERN-19%uvx3%x6%x---100%zac---11%zac13%za---------100%zac-10%acd

defghijdefghicdefgdefghijefghijklmnoprjknoprhijkmklmnoprknoprsststnoprsstt

t

189191034--252--------------252--252LON- DON45%uvw2%3%9%vw--100%zab--------------100%zab--13%abd

defghijdefghijefghijklmnopqklmnopqklmnopststqst

-7412------86-8686-------86---86NORTH EAST-9%uvx3%ux------18%zab-5%zab6%zab-------100%zab---4%abc

cefghicefghcefghcefghijefghjjklmnpijknpijkmnklmnopqknpqr

qrstqrstpqrstrstt

795095------224-224224------224----224NORTH WEST19%uw6%u28%uwx------47%zab-13%zab16%za------100%zab----11%abc

cdfghicdfghibcdfgcdfghijdfghijjklmnpjknpqrhijkmklmnopqknpqrs

qrststnpqrsrsttt

29435247171------171------171-----171SCOT- LAND7%5%15%wx12%wx100%za------10%zab------100%zab-----9%abc

bcdeghcdeghicdeghijdeghiijklmnjklnopklmnopqjklno

opqrsqrsrspqrs

Overlap formulae used. * small baseJ14007015-24-03 12-JUNE - 22-JUNE 2015

PUBLIC - FINALHALIFAX HOUSING MARKET CONFIDENCE TRACKER (Q2 JUNE 2015)

25 Jun 2015Table 77DEMOGRAPHICSBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

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Page 1

Page Table Title Base Description Base

� 1 1 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 1960

� 2 2 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 1960

� 3 3 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 1960

� 4 4 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 1960

� 5 5 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 1960

� 6 6 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 1960

� 7 7 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 8 7 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 9 8 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 10 8 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 11 9 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 12 9 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 13 10 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 14 10 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 15 11 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 16 11 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

� 17 12 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

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Page 2

Page Table Title Base Description Base

� 18 12 Q.YR02 WHICH OF THESE, IF ANY, APPLY TO YOU PERSONALLY?

BASE: ALL ADULTS AGED 16+ 1960

19 13 Q.YR03 SUMMARY TABLE THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...

BASE: ALL ADULTS AGED 16+ 1960

� 20 14 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 21 15 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 22 16 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 23 17 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 24 18 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 25 19 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 26 20 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

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Page Table Title Base Description Base

� 27 21 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 28 22 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 29 23 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 30 23 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 31 24 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 32 25 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?

BASE: ALL ADULTS AGED 16+ 1960

� 33 26 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 1960

� 34 27 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 1960

� 35 28 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 1960

� 36 29 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 1960

� 37 30 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 1960

� 38 31 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 1960

� 39 32 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1193

� 40 33 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1193

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Page Table Title Base Description Base

� 41 34 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1193

� 42 35 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1193

� 43 36 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1193

� 44 37 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 1193

� 45 38 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 46 38 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 47 39 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 48 39 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

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Page 5

Page Table Title Base Description Base

� 49 40 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 50 40 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 51 41 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 52 41 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 53 41 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

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Page 6

Page Table Title Base Description Base

� 54 42 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 55 42 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 56 43 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 57 43 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,067 ACCORDING TO THE MAY 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...

BASE: ALL ADULTS AGED 16+ 1960

� 58 50 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

976

� 59 51 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

976

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Page Table Title Base Description Base

� 60 51 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

967

� 61 52 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

976

� 62 53 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

976

� 63 53 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

967

� 64 54 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

976

� 65 55 Q.YR05 NOW THINKING ABOUT THE CURRENT SITUATION, WHICH 2 OR 3 OF THESE, IF ANY, DO YOU THINK ARE THE MAIN BARRIERS TO PEOPLE IN GENERAL BEING ABLE TO BUY A PROPERTY?

BASE: ALL 16+ ADULTS ASKED: VERSIONS 1B AND 2B ONLY

976

� 66 56 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES

BASE: ALL ADULTS AGED 16+ 1960

� 67 57 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES

BASE: ALL ADULTS AGED 16+ 1960

� 68 58 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES

BASE: ALL ADULTS AGED 16+ 1960

� 69 59 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES

BASE: ALL ADULTS AGED 16+ 1960

� 70 60 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES

BASE: ALL ADULTS AGED 16+ 1960

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� 71 61 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES

BASE: ALL ADULTS AGED 16+ 1960

� 72 62 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS

BASE: ALL ADULTS AGED 16+ 1960

� 73 63 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS

BASE: ALL ADULTS AGED 16+ 1960

� 74 64 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS

BASE: ALL ADULTS AGED 16+ 1960

� 75 65 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS

BASE: ALL ADULTS AGED 16+ 1960

� 76 66 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS

BASE: ALL ADULTS AGED 16+ 1960

� 77 67 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS

BASE: ALL ADULTS AGED 16+ 1960

� 78 68 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY

BASE: ALL ADULTS AGED 16+ 1960

� 79 69 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY

BASE: ALL ADULTS AGED 16+ 1960

� 80 70 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY

BASE: ALL ADULTS AGED 16+ 1960

� 81 71 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY

BASE: ALL ADULTS AGED 16+ 1960

� 82 72 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY

BASE: ALL ADULTS AGED 16+ 1960

� 83 73 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY

BASE: ALL ADULTS AGED 16+ 1960

� 84 74 DEMOGRAPHICS /SEX /AGE /TENURE

BASE: ALL ADULTS AGED 16+ 1960

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Page Table Title Base Description Base

� 85 74 DEMOGRAPHICS /ACORN /OCCUPATION

BASE: ALL ADULTS AGED 16+ 1960

� 86 74 DEMOGRAPHICS /INCOME /CHIEF INCOME EARNER

BASE: ALL ADULTS AGED 16+ 1960

� 87 74 DEMOGRAPHICS /SOCIAL GRADE /ETHNICITY /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD

BASE: ALL ADULTS AGED 16+ 1960

� 88 74 DEMOGRAPHICS /CAR IN HOUSEHOLD /DAILY READERSHIP /MAIN SHOPPER /EDUCATION /GOVERNMENT OFFICE REGION

BASE: ALL ADULTS AGED 16+ 1960

� 89 74 DEMOGRAPHICS /AREA

BASE: ALL ADULTS AGED 16+ 1960

� 90 74 DEMOGRAPHICS /ITV STATION RECEIVED /TENURE LIFESTAGE - Q2

BASE: ALL ADULTS AGED 16+ 1960

� 91 74 DEMOGRAPHICS /NEXT 12 MONTHS /AVERAGE PRICE

BASE: ALL ADULTS AGED 16+ 1960

� 92 75 DEMOGRAPHICS /SEX /AGE /TENURE

BASE: ALL ADULTS AGED 16+ 1960

� 93 75 DEMOGRAPHICS /ACORN

BASE: ALL ADULTS AGED 16+ 1960

� 94 75 DEMOGRAPHICS /OCCUPATION /INCOME

BASE: ALL ADULTS AGED 16+ 1960

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Page Table Title Base Description Base

� 95 75 DEMOGRAPHICS /CHIEF INCOME EARNER /SOCIAL GRADE /ETHNICITY

BASE: ALL ADULTS AGED 16+ 1960

� 96 75 DEMOGRAPHICS /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP

BASE: ALL ADULTS AGED 16+ 1960

� 97 75 DEMOGRAPHICS /MAIN SHOPPER /EDUCATION /GOVERNMENT OFFICE REGION

BASE: ALL ADULTS AGED 16+ 1960

� 98 75 DEMOGRAPHICS /AREA /ITV STATION RECEIVED

BASE: ALL ADULTS AGED 16+ 1960

� 99 75 DEMOGRAPHICS /TENURE LIFESTAGE - Q2 /NEXT 12 MONTHS

BASE: ALL ADULTS AGED 16+ 1960

� 100 75 DEMOGRAPHICS /AVERAGE PRICE

BASE: ALL ADULTS AGED 16+ 1960

� 101 76 DEMOGRAPHICS /SEX /AGE /TENURE

BASE: ALL ADULTS AGED 16+ 1960

� 102 76 DEMOGRAPHICS /ACORN /OCCUPATION

BASE: ALL ADULTS AGED 16+ 1960

� 103 76 DEMOGRAPHICS /INCOME /CHIEF INCOME EARNER /SOCIAL GRADE

BASE: ALL ADULTS AGED 16+ 1960

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Page Table Title Base Description Base

� 104 76 DEMOGRAPHICS /ETHNICITY /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP

BASE: ALL ADULTS AGED 16+ 1960

� 105 76 DEMOGRAPHICS /MAIN SHOPPER /EDUCATION /GOVERNMENT OFFICE REGION

BASE: ALL ADULTS AGED 16+ 1960

� 106 76 DEMOGRAPHICS /AREA /ITV STATION RECEIVED

BASE: ALL ADULTS AGED 16+ 1960

� 107 76 DEMOGRAPHICS /TENURE LIFESTAGE - Q2 /NEXT 12 MONTHS

BASE: ALL ADULTS AGED 16+ 1960

� 108 76 DEMOGRAPHICS /AVERAGE PRICE

BASE: ALL ADULTS AGED 16+ 1960

� 109 77 DEMOGRAPHICS /SEX /AGE /TENURE

BASE: ALL ADULTS AGED 16+ 1960

� 110 77 DEMOGRAPHICS /ACORN

BASE: ALL ADULTS AGED 16+ 1960

� 111 77 DEMOGRAPHICS /OCCUPATION

BASE: ALL ADULTS AGED 16+ 1960

� 112 77 DEMOGRAPHICS /INCOME /CHIEF INCOME EARNER

BASE: ALL ADULTS AGED 16+ 1960

� 113 77 DEMOGRAPHICS /SOCIAL GRADE /ETHNICITY /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD

BASE: ALL ADULTS AGED 16+ 1960

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Page 12

Page Table Title Base Description Base

� 114 77 DEMOGRAPHICS /CAR IN HOUSEHOLD /DAILY READERSHIP /MAIN SHOPPER /EDUCATION

BASE: ALL ADULTS AGED 16+ 1960

� 115 77 Overlap formulae used. * small base DEMOGRAPHICS /GOVERNMENT OFFICE REGION

BASE: ALL ADULTS AGED 16+ 1960


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