13
Georgeta Ciobanu(copyright), Comunicare corporativa - Note de curs (2011) 1 IV. Tools of Enhancing Corporate Communication Competencies
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 1
IV. Tools of Enhancing Corporate Communication
Competencies
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 2
Case study ( CS ) analysis
1) Systematic CS analysis
- systematic study of firm in context of 5 areas:
- finance
- marketing
- operations
- HR management
- general management
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 3
2) Unstructured CS analysis
- study of processes within organization employing a checklist of questions
- What are the facts of the case?
- What problems do these facts indicate?
- Is it possible to define the problem?
- What are the symptoms?
- Do we need more information?
- Can problems be classified? (continued)
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 4
Unstructured CS analysis (continued)
- How do we evaluate information available?
- What are the constraints?
- What alternative solutions are available?
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 5
Any CS analysis focuses on:
- Strategies selected to achieve goals and strategies
- If (strategic) corporate planning is adequately undertaken
- Efficiency of resources allocation to key areas
- If organization is operational
- The quality of corporate control and appraisal of managerial performance
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 6
Good practice
EU Local Energy Action - Good practices 2007
Examples
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 7
Polish Energy Bus
Mobile information centre (bus)/energy training
~ consortium 5 partners, 2 years, 200 municipalities, 50,000 visitors ; 35 seminars & training sessions for local business, schools and public sector employees
~energy-related info. & on-site consultancy
~ energy saving measures + renewable energy
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 8
Polish Energy Bus - continued
Overall communications concept Key energy messages for target groups
Bus interior / exterior design
Printed information material
Exhibition area
Demos (energy saving light bulbs, insulated glass, solar roof tiles )
Calendar of bus stops listed on project website
Tour promoted by 30-second TV spots & advertising through radio, newsp., posters
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 9
Solar Energy in Residential Housing -Spain
Provincial info. Campaign- rational use + reduce bills ! Environmental impact
22,000 leaflets distributed (advice on residential energy efficiency)
Conferences for householders in 9 municipalities – especially general consumers, housewives)
Provincial Energy Agency – techn. info.
Provincial Government – distrib. pamphlets (by main newspapers)
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 10
Spain project - continued
City councils
Housewives Association
Specific advice on :
insulation, energy labelling of domestic appliances, efficient use of appliances, heating system, hot water, low energy lighting
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 11
The European Energy Trophy
Cost-free measures (changes in user behaviour) & optimised regulation of equipment and appliances > 10-15% energy savings in office buildings
Consortium 7 partners, 12 months, 38 participants
After contest : !!! 30% savings
- Cost savings
- Reduction of CO2 emissions
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 12
European Energy Trophy - continued
9 months preparation
Technical specifications
Terms of participation
Database with info on participating organisations and buildings
Website 6 languages
Starter kit for each participant
Europe-wide promotion of competition & recruitment of participants
Georgeta Ciobanu(copyright),
Comunicare corporativa - Note de
curs (2011) 13
European Energy Trophy - continued
Organisers:
Checked readings of energy meters (start/end)
Continuous support in identifying & implementing energy saving measures
Recruitment of sponsors for prizes
Ongoing press and dissemination activity
Prize gala
