The Business of Famous

Keynote Addresswith JAMES ANDREWS

“James. I want my brand to be FAMOUS!”

Boland Jones, CEO iMeet

•Social Media Organizational Alignment

•Blogger/Influencer Outreach•Web Content Production•Community Management

•Celebrity Digital Management (Famous PPL)

Social People: A Hybrid Agency

Digital Foundation

Understanding Fame

The “Hustle Bustle” of Brands

Palo Alto, CAPalo Alto, CA

Los Angeles, Los Angeles, CACA

New York, New York, NYNY

My Journey

Let’s Get On The Same Page

What Is Social Media?

Blogs Wikis

Social Networks

That’s Only Part Of The Story....

Social Media is a Conversation

Powered by:

THE CONVERSATION IS NOT

• Controlled

• Organized

• On message

THE CONVERSATION IS

• Organic

• Complex

• Speaks in human voice

The power to define and control a brand is shifting

from corporations and institutions

to individuals and communities.

“Now Media”

Old Media + New Media

=*Now Media

Fusion of old media and new media

What Social Media is NOT

Create

Monitor

Participate

Filter

Communications: The New Role

Participating is the New Marketing

Like

A new form of marketing and not reminiscent of traditional

marketing...it’s actually “Un-marketing”

Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010)

LISTENING

You don’t need a social media strategy?

Do you have a strategy for your home phone?

Social Media should not be in the corner.

It should be embedded into the overall communications strategy.

Traditional + Social Media

Play really nice together.Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.

Lexus Darkcasting Social Media Influencer Program

53rd Grammy Awards Social Media

#TeamBieber

JaneFonda.com

Brands want to be famous.....

Famous people want to be brands.

James@SocialPeople.tv

@keyinfluencer

Questions?

Thanks for joining us!