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ECJ SEMINAR INNOVATIONS IN NEWSPAPERS JUAN ANTONIO GINER INNOVATION President and Founder
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ECJ SEMINARINNOVATIONS IN
NEWSPAPERS
JUAN ANTONIO GINERINNOVATION
President and Founder
WHAT WE DO AND PUBLISH
INNOVATION
2009 INNOVATIONS IN NEWSPAPERS
“This annual report demonstrates powerfully how newspapers around the
world are being reinvented in the digital age”
“
THE O GLOBO MESSAGE: MORE THAN PAPER…
HOW TO KILL A NEWSPAPER
1
BE DULL & BORING
INNOVATION
HOW TO KILL A NEWSPAPER
2
CHANGE SLOWLY
INNOVATION
HOW TO KILL A NEWSPAPER
3
PUBLISH YESTERDAY’S NEWS
INNOVATION
HOW TO KILL A NEWSPAPER
4
DON’T TAKE ANY RISK
INNOVATION
HOW TO KILL A NEWSPAPER
5
EXPECT DIFFERENT RESULTS DOING THE
SAMEINNOVATION
HOW TO KILL A NEWSPAPER
6
INSULT YOUR READERS
INNOVATION
HOW TO KILL A NEWSPAPER
7
LIE TO ADVERTISERS
INNOVATION
HOW TO KILL A NEWSPAPER
8
PLEASE POLITICIANS
INNOVATION
HOW TO KILL A NEWSPAPER
9
COVER BUILDINGS
INNOVATION
HOW TO KILL A NEWSPAPER
10
DON’T INTERACT WITH YOUR AUDIENCE
INNOVATION
HOW TO KILL A NEWSPAPER
11
HAVE BAD PRINTING
INNOVATION
HOW TO KILL A NEWSPAPER
12
PRINT POOR COLOR
INNOVATION
HOW TO KILL A NEWSPAPER
13
WRITE LONG
INNOVATION
HOW TO KILL A NEWSPAPER
14
DON’T CARE ABOUT DESIGN
INNOVATION
HOW TO KILL A NEWSPAPER
15
DON’T HIRE TALENT
INNOVATION
HOW TO KILL A NEWSPAPER
16
DON’T FIRE EDITORS
INNOVATION
HOW TO KILL A NEWSPAPER
17
PAY BADLY
INNOVATION
HOW TO KILL A NEWSPAPER
18
DON’T INNOVATE
INNOVATION
HOW TO KILL A NEWSPAPER
19
CASH THE COW
INNOVATION
HOW TO KILL A NEWSPAPER
20
JUST WAIT AND EXPECT MIRACLES
INNOVATION
SO... WHAT TO DO?HAVE AND
IMPLEMENT WILD IDEAS
INNOVATION
WILD IDEASTHE FUTURE IS HEREA PROTOTYPE FOR A NEW KIND OF HIGH
QUALITY NEWSPAPERINNOVATION
PROTOTYPING THE FUTURE
LESS TALKING, MORE DOING
LESS MEMOS, MORE DEMOS
NEWS CAVIAR
INNOVATION
JOURNALISM CAVIAR
30/30
LESS OF MOREMORE OF LESS
30/30
A DAILY GRAPHIC THE ECONOMIST
A POCKET NEWSZINE
DEEPSHORTHANDYSMARTSHARPNEWSYBOUNDPUNCHYFRIENDLYANALYTICDIFFERENTFULL COLORCOMPELLINGEASY TO READ
30/30
BECAUSE TODAY IT’S MORE
IMPORTANT TO BE THE BEST
THAN TO BE THE FIRST
HANDY
EASY
NEWSY
COMPELLING
SHORT
LONG
ANALYTIC
PPUNCHY
SHARP
AN ADVERTISER’S DREAM
THE FORMAT OF
THE FUTURE IS
3030
YOUNGER
DIFFERENT
THE SECRET? EDITING, EDITING, EDITING!
THANK YOU!
WWW.INNOVATIONSINNEWSPAPERS.COM
©JUAN ANTONIO GINER
+1-757 839 4928
