1 LED Group has seen plenty of change over the past 6 months. As we expand our business we embrace these exciting times while still staying true to our core values. A letter from: JOHN HUMPHERY UK & Ireland Sales Director ISSUE 20 SEPTEMBER 2012 LED GROUP EMBRACES CHANGE AS OUR BUSINESS CONTINUES TO THRIVE! Having recently been appointed to the role of UK & Ireland Sales Director, I would like to take the opportunity to introduce myself to those I have not already met. I have been with LED Group since 2006 as UK Southern Regional Sales Manager. I am truly passionate about this company and I plan to continue building ROBUS into a market leading brand in the coming years. Firstly though, I would like to offer our thanks and best wishes to my predecessor Mark Newton who has done a fantastic job in the last 7 years to establish the business and deliver outstanding growth. Despite us entering a new chapter I wanted to be crystal clear that working with wholesalers still remains our number one priority, around which everything else revolves. To this end we have enhanced the tools available to you to ensure you maximise your profit opportunities with us and these are clearly identified in the following pages. The new www.ledgrouprobus.com website (See page 4) has a dedicated wholesaler marketing centre where we have provided a wide range of promotional material that you can personalise to your exact business needs. We have also a contractor section where your customers can view our online catalogue, download technical data, view case studies and learn about new products. Another great example of us working together to meet the needs of your customers. New product development forms the core of our long term success and in 2012 we saw the successful launch of the ROBUS TRILED downlight. This was further proof that advanced LED solutions to replace traditional lighting should and will continue to be a key focus for our NPD team. In order to support this message we have designed a brilliant new case studies brochure called ROBUS RETROFIT, to identify this whole product area. In August we launched the ROBUS Visitor Centre in our Dublin Headquarters - showcasing our full product range and incorporating a conference centre for customer use. (See page 6) This clearly represents our desire to invest in the brand and continue to shout the ROBUS brand message from the roof tops! I look forward to working with you all and will ensure we continue providing you with the same excellent levels of service you have come to expect from ROBUS and thus ensuring you “stick to us like glue”! John Humphery UK Sales Director
Transcript
1
LED Group has seen plenty of change over the past 6 months. As we expand our business we embrace these exciting times while still staying true to our core values.
A letter from:JOHN HUMPHERYUK & Ireland Sales Director
ISSUE 20 SEPTEMBER 2012
LED GROUP EMbRacEs cHaNGE as OUR bUsiNEss cONtiNUEs tO tHRivE!
Having recently been appointed to the role of UK & Ireland Sales Director, I would like to take the opportunity to introduce myself to those I have not already met. I have been with LED Group since 2006 as UK Southern Regional Sales Manager. I am truly passionate about this company and I plan to continue building ROBUS into a market leading brand in the coming years.
Firstly though, I would like to offer our thanks and best wishes to my predecessor Mark Newton who has done a fantastic job in the last 7 years to establish the business and deliver outstanding growth.
Despite us entering a new chapter I wanted to be crystal clear that working with wholesalers still remains our number one priority, around which everything else revolves. To this end we have enhanced the tools available to you to ensure you maximise your profit
opportunities with us and these are clearly identified in the following pages.
The new www.ledgrouprobus.com website (See page 4) has a dedicated wholesaler marketing centre where we have provided a wide range of promotional material that you can personalise to your exact business needs. We have also a contractor section where your customers can view our online catalogue, download technical data, view case studies and learn about new products. Another great example of us working together to meet the needs of your customers.
New product development forms the core of our long term success and in 2012 we saw the successful launch of the ROBUS TRILED downlight. This was further proof that advanced LED solutions to replace traditional lighting should and will continue to be a key focus for our NPD team. In
order to support this message we have designed a brilliant new case studies brochure called ROBUS RETROFIT, to identify this whole product area.
In August we launched the ROBUS Visitor Centre in our Dublin Headquarters - showcasing our full product range and incorporating a conference centre for customer use. (See page 6) This clearly represents our desire to invest in the brand and continue to shout the ROBUS brand message from the roof tops!
I look forward to working with you all and will ensure we continue providing you with the same excellent levels of service you have come to expect from ROBUS and thus ensuring you “stick to us like glue”! John HumpheryUK Sales Director
2
PRODUct FEatURE
GOLF 19tH HOLE FREE PRiZE DRaW
PUrchASe RObUs 16W AnD 28W GOLF FittiNGs to enter!
FOR MORE INFORMATION PLEASE CONTACT YOUR LOCAL SALES REPRESENTATIVE OR CONTACT OURS SALES OFFICE ON: IRL:+353 1 709 9050; UK: 0800 973 220.
HOW tO ENtERFrom August 13 – october 12th 2012 we will record all sales on the roBUS 16W and 28W high Frequency Fittings (r162D+L-01/03hF and r282D+L-01/03hF. note – emergency lines are not included).
For every 48pcs of these lines that you have ordered we will create a draw entry for your branch (combined or single line orders – all will be totalled based on sales to close of business oct 13th).
Draw takes place october 17th and customers will be informed and arrangements made – 3 people to attend from each winning branch (wholesalers/contractors). We will include your local ASM or send him as your caddy!!
1st PRiZE:
Dublin trip, visiting the new roBUS centre/hQ and playing 4 Ball at the the royal Dublin Golf course. one prize draw for the UK, one prize draw for Ireland, teams play with our Pro-roBUS company team also. november 15th/16th provisionally booked as event date, to be confirmed.
2ND PRiZE: UK £200 Golf Store Voucherireland €200 Golf Store Voucher
3RD PRiZE: UK £100 Golf Store Voucherireland €100 Golf Store Voucher
3
PRODUct FEatURE
RObUs GOLF family are delighted to annouce NEW arrivals!Your favourite family has some new siblings!
FOR MORE INFORMATION PLEASE CONTACT YOUR LOCAL SALES REPRESENTATIVE OR CONTACT OURS SALES OFFICE ON: IRL:+353 1 709 9050; UK: 0800 973 220.
Spend £750 on Dual Power fittings and receive a 7.5% discount.
Applies to one order per branch until 28th September 2012.
note: offer not available on standard Golf fittings, Dual Power only. Offer not valid in conjunction with any other promotion.
FEATURES EXPLAINED:
EMERGENcY All ROBUS GOLF fittings can be supplied or converted to emergency. combining Dual Power and Microwave Sensor functions eliminates the need for separate sensors to wire in and results in emergency lighting on mains failure for total safety.
DUaL POWERthis advanced roBUS programmable dual powerdesign allows a choice of up to 5 backgroundlight levels to be maintained for both LeD or 2Dlight sources. It is ideal for extended or 24/7operation providing substantial energy andmaintenance cost savings whilst providing anight light often required for some installations.Full output is activated by a mains voltagetrigger input from a time lag switch, integral orexternal sensor. After the trigger input isremoved the output dims to the chosenbackground light level.Also suitable for external photocell control.
MicROWavE sENsORthis integral sensor option provides the triggerinput for the Dual Power control gear functionand is a neat “all in one” solution. the sensorwill also control additional fittings which can beslaved from the master fitting and is ideal forcorridor or stairway and landing applications. NOtE: ROBUS LED GOLF fittings utilise high flux, high
quality cree LeDS, providing 800 lumens of light and a maximum power consumption of 14W.
SENSOR
LED DUaL POWER LED EMERGENcY DUaL POWER
LED DUaL POWER & MicROWavE sENsOR
LED DUaL POWER & MicROWavE sENsOR & EMERGENcY
2D DUaL POWER2D EMERGENcY DUaL POWER
2D DUaL POWER & MicROWavE sENsOR
2D DUaL POWER & MicROWavE sENsOR & EMERGENcY
SENSOR SENSOR
SENSOR SENSOR
4
ONLiNE
WEbsitE WOWsER! IT’S ALL ABOUT YOU!
On August 10th, the new LED Group ROBUS website went live at www.ledgrouprobus.com.
Following on from the success of ROBUSdirect.com, the redesign of our corporate website (www.ledgrouprobus.com) delivers a unique personalised experience to wholesalers and contractors.
A key feature of the new website for wholesalers is the Marketing Centre. Stockists can login using their existing ROBUSdirect login and download the latest Promotional Offers, Product Literature, Newsletters and Editable Sales out Flyers that can be customised to suit individual needs.
Using the Marketing CentreYou can register for the Marketing Centre if your company is an existing LED Group customer.
You will need to know your customer ID. This is a 5-6 character code (eg. ABC01) that can be found on your invoices or statements.
Registering1. Go to http://www.ledgrouprobus.com/index.php/wholesalers/
register/register-to-use-the-robus-marketing-centre 2. Fill in the form and click the Register Button.
Upon registering, you will receive an email with a temporary password. You will be asked to update your password every 60 days for security purposes.
Logging In Existing users of ROBUSdirect will be able to use their existing usernames and passwords to log in. For added convenience, when you login to the Marketing Centre you will be logged into ROBUSdirect also and vice-versa. 1. Go to http://www.ledgrouprobus.com/wholesalers/marketing-
login/marketing-centre-login2. Type in your username3. Type in your password4. Click on the Login Button
5. Once logged in, you will be able to view:• Wholesaler Promotional Offers • Newsletters• Product Displays • Product Literature
The Contractor section is a support tool for contractors including:• A fully searchable online catalogue with product information,
specifications, feature and benefit Sheets, brochures, instruction manuals and photometrics
• Find ROBUS Stockists • Get Info on New ROBUS products,• View Energy Saving Case Studies
Be sure to keep checking back regularly as there will be new features coming in the near future, including Video Demonstrations and Online Competitions.
Log on to www.ledgrouprobus.com to see for yourself.
5
FEatURE
RObUs MaKEs REtROFittiNG EasYAlso launched on the August 10th was a new ROBUS Retrofit Brochure highlighting “Project Perfect” LED lighting solutions with high lumen output levels that deliver results across many applications. With case studies of projects in Ireland, UK, Holland and Australia, this brochure is a global indication of how ROBUS LED products are ideal replacements for their traditional counterparts.
The Retrofit case studies give an indication of the scale of savings that can be acheived, assisting commercial and domestic installations to reduce energy costs and at the same time retain the quality of light and flexibility of lighting design schemes required.
TO OBTaIN COpIES OF THIS BROCHURE pLEaSE CONTaCT yOUR LOCaL aREa SaLES MaNaGER OR aLTERNaTIVELy yOU CaN VIEw a pDF OF THE BROCHURE ON: HTTp://www.LEDGROUpROBUS.COM
RETROFIT 3
ROBUS MAKES RETROFITTING EASY
The ROBUS Retrofi t range is comprised of super effi cient LED solutions with high lumen output levels that deliver results across many applications. Retrofi t case studies on the following pages give an indication of the scale of savings that can be achieved, assisting commercial and domestic installations to reduce energy costs and at the same time retain the quality of light and fl exibility of lighting design schemes required.
RICHMOND MOTOR GROUP
UK
CROWN HOTEL
AUSTRALIA
HADLEY BOWLING GREEN
UK
HEALTH WORKS
FITNESS
NETHERLANDS
SANLORENZO’SRESTAURANT
IRELAND
KEADEENHOTEL
IRELAND
NATIONAL
UNIVERSITY
OF IRELAND
• PART L1 & L2 compliant
• 25 times longer lamp life
• > 80% energy saving
• PART L1 & L2 compliant
• 20 times longer lamp life
• 80% energy saving
• PART L1 & L2 compliant
• 10 times longer lamp life
• 50% energy saving
• PART L1 & L2 compliant
• 5 times longer lamp life
• 50% energy saving
• PART L1 & L2 compliant
• 10 times longer lamp life
• 55% energy saving
• PART L1 & L2 compliant
• 20 times longer lamp life
• 90% energy saving
• PART L1 & L2 compliant
• 5 times longer lamp life
• 65% energy saving
50W GU10 HALOGEN
& DOWNLIGHT
2,000 hours55W power consumption
50W MR16 HALOGEN
2,000 hours55W power consumption
28W 2D SURFACE FITTING
5,000 hours30W power consumption
4 x 18W MODULAR
10,000 hours80W power consumption
2 x 26W PL DOWNLIGHT
5,000 hours57W power consumption
500W HALOGEN LINEAR
1,500 hours500W power consumption
58W T8 FLUORESCENT
10,000 hours60W power consumption
9W TRILED DOWNLIGHT
57lm/cctw50,000 hours< 8.5W power consumption
10W LEDCHROIC MODULE
60lm/cctw40,000 hours< 11W power consumption
14W LED GOLF
56lm/cctw50,000 hours14W power consumption
40W LED PANEL
69lm/cctw50,000 hours< 40W power consumption
24W UNIVERSAL LED
58lm/cctw50,000 hours24W power consumption
50W LED FLOOD
56lm/cctw35,000 hours50W power consumption
20W LED T8 TUBE
85lm/cctw50,000 hours20W power consumption
CASE
STUDYBENEFITSTRADITIONAL LIGHT SOURCE LED TECHNOLOGY
55W power consumption
REPLACED BY
55W power consumption
REPLACED BY
30W power consumption
REPLACED BY
80W power consumption
REPLACED BY
57W power consumption
REPLACED BY
500W power consumption
REPLACED BY
60W power consumption
REPLACED BY
NEWS
6
RObUs iNvEst iN a NEW visitOR cENtRE iNcLUDiNG a RObUs sHOWROOM aND cONFERENcE FaciLitY
On Friday August 10th 2012, the ROBUS UK, Irish and Export sales teams gathered together with the Board of Directors, Management Team and staff from LED Group Headquarters to launch the new ROBUS Visitor Centre at LED Group Headquarters in Dublin, Ireland. John Humphery, ROBUS UK Sales Director opened the Sales conference referring to the “huge investment” and “opportunity” given by the Board of Directors for providing this “spectacular” facility that will raise the profile of the company and the ROBUS brand through Customer Visits, Events and Customer Meeting and training days at the centre.
The ROBUS Visitor Centre accommodates groups of up to 50 people and is an exceptional venue for events – from informal meetings to launches, awards, board meetings or conferences. An impressive bright spacious showroom with natural light, this venue is centrally located for both Dublin City and Dublin Airport and includes free car parking. Your day at the ROBUS Visitor Centre can be planned with you or for you or both depending on your requirements.
A full information brochure has been produced and details can be obtained from www.ledgrouprobus.com or contact your local area sales manager or Claire Mahony [email protected] to discuss holding your own event at this brand new facility.
VISITOR CENTRE
A one stop venue, hosting a
ROBUS showroom & conference facility
7
PEOPLE
LED GROUP MOvERs & sHaKERs!
Gino Stochetti joined the LED Group as Southern Regional Sales Manager in July. Gino has 9 years sales management experience in both regional and national roles, predominantly in fuse gear, and over 20 years overall industry experience. Gino lives in Surrey with his wife and 3 children and in his spare time is a FA level One football coach and runs a youth football team.
John Humphery took up the position of UK & Ireland Sales Director in July. John has over 18 years experience within the lighting industry and since joining LED Group in 2006 has produced excellent results as the Southern Regional Manager. John brings with him great enthusiasm and drive that will continue to push the ROBUS brand forward. We wish him every success in his new role.
andy Canham joined the Southern Regional Sales team as Area Sales Manager in April. Andy brings a number of years experience in both the electrical and lighting industry having worked previously for Glass Guard and Halers. Andy lives in Milton Keynes with his wife Rebecca.
Jack Ford joined the Southern Regional Sales team as Graduate Area Sales Manager for Kent & Sussex in July. Jack has been with LED Group for 7 months working in our Graduate Academy and has undertaken a full programme of sales and product training. Jack has relocated to the area to ensure easy access to his accounts. Jack is looking forward to his new role and getting out on the road to meet his new accounts.
David wood joined the Northern Regional Sales team in July as Area Sales Manager, Northwest. David has worked for a number of businesses within the lighting sector, including Concord lighting and Thorn lighting. Dave is fully LIF trained and he has an excellent understanding of the Northwest wholesale and key contractor / Consultant marketplace. David plays Rugby at a regional level and enjoys going to the gym and playing golf.
aisling Byrne has recently been appointed Purchasing Manager. Aisling joined LED in 2007 as a receptionist and joined the Purchasing Team in 2010 as a Purchasing Assistant before progressing to a Buyer. Aisling has done an excellent job in these last 2.5 years and has demonstrated fantastic potential, hard work and commitment and we wish her all the best in her new role.
There have been some exciting changes to our global structure! We wish all of our movers and new starts every success in their roles!
UK APPOINTMENTS ///////////////////////////////////////////////////////
EXPORTS APPOINTMENTS //////////////////////////////////////////////////////////Mark Newton has moved ‘down under’ to take up the position of Managing Director of our Australian operations. Mark joined LED Group in 2005 and since then has significantly expanded our business in the UK. Mark’s passion and commitment to LED Group has been an inspiration to all his team and he will be greatly missed. Mark is looking forward to the challenges his new role will bring and to evolving the ROBUS brand in the Australian market.
Jon andrassy took up the position of Exports Sales Manager in June. Jon joined LED Group in 2009 and spent 3 years as an Area Sales Manager for the Northern Regional Sales Team. Jon brings with him a proven track record for growing business and lots of enthusiasm to his new role in the Exports Department.
200W iNDUctiON HiGHbaYthe future has arrivedroBUS Induction highbay consists of a 200W fitting complete with driver, reflector, glass lens and lamp.
200W Induction highbay c/w driver, lamp, reflector and glass lensR200iHbb-23
• Replaces 400W Metal Halide / Son-E / MBFU• 50% energy saving• High quality light output for a better working environment• 100,000 hr average lamp life, maintenance free• Instant start, suitable as part of intelligent energy management• Wide operating temperature range -40˚F to +50˚C• Extreme high frequency, no strobe effects• Low lamp disposal costs• Low glare• CRI >80, Efficacy >75 lmW• High Photopic Efficacy >150lmW• Universal ballast
ideal for workplace lighting - warehouses, factories, leisure and retail centres, loading areas, garages and under cctv.
Mike McKiernan returned to LED Group in February 2012 as the General Manager of the Middle East Region. Mike has over 20 years experience previously working within our sector and of course being employed by LED Group from 2000-2005. Mike is excited taking up this new challenge running the Middle East office and developing new markets. Mike likes following his favourite football teams; Aston Villa and England and doing lots of swimming.
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