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LLAZA Company Profile 2012 ENG

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LLAZA is a specialized company that manufactures awning systems since 1964. Leader position in Spain ang highly recognized around the world
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INGENIOUS INSPIRED INTERNATIONAL INNOVATIVE INDUSTRIAL
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Page 1: LLAZA Company Profile 2012 ENG

INGENIOUS

INSPIRED

INTERNATIONAL

INNOVATIVE

INDUSTRIAL

Page 2: LLAZA Company Profile 2012 ENG

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Page 3: LLAZA Company Profile 2012 ENG

LLAZA: the global benchmark in sun protection

VISIONTo be the worldwide technological

benchmark company for any effective sun protection project.

MISSIONTo lead the world in the creation, design, manufacture and marketing of innovative sun protection systems and technology in

line with architectural needs and trends, by improving technical performance

and constantly seeking excellence and competitiveness while ensuring

environmental protection and comfort.

VALUESCreativity

TeamworkInnovationExcellence

A family business specialised in the industrial sun protection

sector since 1964

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R&D&I: the LLAZA value concept

LLAZA engineering is a world benchmark centre for developing ground-breaking projects to provide efficient solutions and better

products in the field of sun protection.

A combination of experience, know-how, rigour, professionalism, originality and dynamism is what makes this team of engineers unique, standing out for their innovation, their design style and

their intuition when it comes to practical solutions that work.

Xavier Ibarz, design and ingenuityXavier Ibarz has earned international recognition as

the most experienced industrial designer in the sun protection sector. In a career spanning more than

thirty years as an industrial engineer, he has led a wide variety of projects, building up extensive know-how which is reflected in the products he creates as the

head of LLAZA ENGINEERING. The engineers and industrial designers in this team are the brains behind

hundreds of patents and registered utility models for the LLAZA brand, brilliant, ground-breaking technological solutions which set trends and make the

difference in the sector.

LLAZA ENGINEERINGHigh added-value professional B2B service for companies wishing to develop specific models or

solutions jointly.

Cutting-edge equipmentThe LLAZA Technical Office boasts the latest

technology for developing new products, as well as for rapid prototyping: stereolithography, simulation, 3D systems, spectrophotometer, finite element

strength analysis and more.

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THE LLAZA SOLUTION: a guarantee of quality and excellence

Ensuring the satisfaction of our customers and meeting their expectations is the motto behind LLAZA’s entire production process. Starting from the design stage and throughout all the steps that

follow, our products are exhaustively monitored and recorded in a traceability system that allows tracking from the beginning to the end of the manufacturing process. This is a question of attitude: companies are the people who work for them and with them, their employees and their suppliers.

Selecting and training the best professionals guarantees orientation towards excellence.

Advanced testing systemsAll of the tests, trials and evaluations of the durability

of our products conducted in the LLAZA laboratories are meticulously recorded in order to guarantee the

best results:

International approval and certificates

Standardised and approved procedures throughout the whole process in accordance with the ISO 9001:2008

standard for design, manufacture and distribution.

Saline mist tests.

Operation and strength testing.

Coating adherence tests.

Maximum breaking strength.

Wind resistance testing for classification under the UNE-EN 13561:2004+A1:2009 standard for the EU market. Etc.

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INDUSTRIAL CAPACITYat the service of competitiveness

The LLAZA factory is a major technology centre covering 26,000 m2 and specialising in sun protection systems. It features all the latest plant equipment and full vertical

integration of its industrial activities. This the base from which competitive solutions are supplied to the highest quality standards.

Commitment to the environment

As part of our processes, the LLAZA technology centre provides for the recycling of materials and the

treatment of waste water resulting from production. Moreover, the lighting in our industrial buildings, the air conditioning and the roof are all designed to be

able to make use of solar power.

Total, multi-function surface treatment

A system which guarantees excellent results in coatings and finishes for all LLAZA products, allowing them to

be manufactured in a wide range of colours.

Production capacityLLAZA has a production capacity of 450,000

complete awning systems a year.

The specialisation and optimisation of LLAZA equipment ensure a high production capacity to meet our customers’ needs all year round.

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CUSTOMER-FOCUSED,committed to total service

Every one of the people who work at LLAZA understands perfectly that the customer is the centre around which all the company’s activities revolve. The confidence of over 2,000 companies all over the planet which make up the LLAZA customer portfolio is without a doubt our best endorsement and an asset which requires careful nurturing on a daily basis:

Ensuring an excellent service rating. Exhaustive control and monitoring of the highest levels of quality. Fast, efficient implementation of improvements thanks to the SAP R.3 application, the most comprehensive ERP system for integrated in-company management and planning. Precise handling of goods with no need for paper, using fully automated warehouses to ensure that the FIFO discipline is enforced in deliveries.

People, the key factor at LLAZAWorking for – and above all achieving – maximum customer satisfaction is what motivates the whole

workforce at the company every day. A great team of people fully focused on the customer representing something much more important than just human

resources: they are LLAZA’s number one asset.

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Page 12: LLAZA Company Profile 2012 ENG

HISTORICAL MILESTONES FOR LLAZA

1964 TALLERES LLAZA was founded, the first company in Spain devoted to manufacturing awning mechanisms.

1972 First awning model with retractable arms.

1973 Talleres LLAZA moved to its Reus factory with 2,500 m2 of floor space.

1978 The technical office, quality and export departments were consolidated.

1988 Talleres LLAZA became LLAZA, S.A. and was incorporated as a public limited company.

1990 Strong international growth with the consolidation of distributors in the main countries to which LLAZA exported. The LLAZAFRANCE subsidiary was set up.

1993 LLAZA launched the first cassette awning on the market: STORBOX.

1996 LLAZA created the new internal tape tensioning system for retractable arms: ART SYSTEM.

2001 Commercial cooperation plans were established with key strategic customers: LLAZABROKERS, LLAZAPLUS and LLAZAPARTNERS.

2003 Rollable vertical sun protection range added to the product portfolio: LLAZASCREEN.

2005 LLAZA was the first company in the sun protection sector to run a large-scale TV advertising campaign.

2006 LLAZA presented the ground-breaking new WIN awning range with a concealed tensioning system at the R+T fair in Stuttgart.

2007 Building work began on the new LLAZA factory in Alcover, with 50,000 m2 of floor space.

2009 The DUOX double awning, the new VERASTOR and the MAXISCREEN vertical systems were presented at R+T in Stuttgart.

2009 Move and start-up of the new LLAZA sun protection technology centre in Alcover.

2012 Eight new awning models featuring ground-breaking SPLENDOR and MATIC technology launched at R+T in Stuttgart.

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DEVELOPMENT AND GROWTH on the international sun

protection market

LLAZA conducts its business in an environment of B2B relations with over 2,000 customers for whom it adheres to a firm commitment to contribute to

the growth and development of the quality sun protection market. To this end LLAZA goes beyond conventional commercial strategies to forge authentic

WIN2WIN relationships as part of a multi-channel strategy.

ExperienceA pioneer and leader in Spain, LLAZA has been in business as a manufacturer in the sun protection

sector at the global level since 1964.

LLAZA in the worldLLAZA’s profile in the world is shown by the brand’s

presence in over 70 countries.

The LLAZAWORLD ProgrammeSince 2002 LLAZA has successfully pursued a programme of commercial cooperation with key customers at the national

level. This programme includes a set of measures (branding, advertising, online marketing, specialist training, etc.) aimed

at developing the market. As a result of this cooperation, LLAZA now has more than 300 loyal points of sale identified

with the LLAZA brand in Spain. LLAZAWORLD represents this programme taken to the international level and brings

points of sale together under the LLAZAMASTER brand.

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THE LLAZA PRODUCT RANGE: a solution for every installation

The wide variety of LLAZA awning systems means that there is a model to suit every kind of installa-tion: detached homes, apartment blocks, institutional buildings, hotels, offices, shops and so on. A range designed to offer benefits and advantages both to professional distributors and installers and to end users:

Enjoy new, well fitted-out and equipped outdoor spaces. Protect the privacy of life in the home, garden or workplace. Achieve enhanced visual comfort by filtering sunlight and preventing excessive heat from coming in by stopping 80% of the sun’s energy. Save power thanks to reduced use of air conditioning systems. Choose from a wide range of advanced designs to suit all needs. The guarantee of peace of mind and comfort that only a top brand can offer.

LLAZA-SPLENBOX. Range of cassette awnings featuring the latest technology. Concealed precision tension transmission

system (SPLENDOR-SYSTEM).

LLAZA-MATIC. The definitive aesthetic and technical solution for buildings with minimalist lines.

LLAZA-WIN. Range featuring top quality and outstanding design in façade awnings with a concealed tensioning system

(WIN-SYSTEM).

LLAZA-BOX. The top-selling cassette awning range in the world in the last 15 years.

LLAZA-ART. Classic retractable-arm awnings with internal tape tensioning system (ART

SYSTEM).

LLAZA-ELIT. Complete, versatile system of flat awnings for gardens.

LLAZA-DUOX. The most compact, stylish, reliable and toughest double awning system on the market.

LLAZA-VERASTOR. The veranda awning model to complete horizontal and vertical exterior enclosures.

LLAZA-SCREEN. A wide range of vertical screen models for interior and/or exterior use.

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Effective sun protection

Ed

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54

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LLAZA S.A.Tramuntana, 1 Pol. Ind. Roques Roges IV

CP: 43460 ALCOVER · Spain

Tel. +34 977 990 600 · Fax. +34 977 990 [email protected] · [email protected]

www.llaza.com


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