LOTTE PROFILE 2012

PAKISTAN

INDONESIA

INDIA

RUSSIA

VIETNAM

UNITED KINGDOM

CHINA

JAPAN

MAlAySIA

PHIlIPPINES

FINANCIAL HIGHLIGHTS

Maintaining steady growth by developing core businesses and investing in expansion

Lotte’s history of sure and steady growth results from making wise but bold investments in its core and related

businesses, based on a strategy of quality-oriented management. In 2011, the company posted record-high

sales of KRW 73 trillion, over 19% higher than the year before. Its core businesses recorded similar stable rates

of growth in spite of unstable market conditions around the world, such as the financial crisis in the euro zone.

Its overseas operations have grown particularly rapidly, ballooning by an astounding 109% in each of the past

three years. As a result, the company is quickly evolving into “Global Lotte,” advancing its core business divi-

sions, such as retail, petrochemicals, foods, and tourism, into China, Russia, Vietnam, India, and Indonesia. It is

also seeking to enter other markets.

LOT

TE

01

Growing into an Asia’s leading global enterprise

In 2012, Lotte will concentrate on enhancing its core capabilities and stabilizing its global operations while also

staying true to its philosophy of careful and prudent management. In its retail operations, it will continue to

open new stores both at home and abroad. In the foods business, it will raise the efficiency of its overseas opera-

tions by adopting more localized production systems. In the petrochemical sector, it will firm up the competitive-

ness and profitability of its existing businesses through facilities expansions both in Korea and overseas. It will

also carry out large-scale development projects, such as the Shenyang multi-functional complex in China and

the Lotte Center Hanoi in Vietnam. In addition, it will continue to open up new overseas markets, coming closer

and closer to its ultimate goal of becoming an Asia’s leading global enterprise.

Sales by business as of 2011 (domestic and overseas)

5%

3.6

Finance

10%

7.3

Foods

31%

22.6

Petrochemicals · Construction ·Manufacturing

37%

27.0

Retail

17%

12.4

Tourism ·Services

[Unit: Trillions of KRW]

72.9 Total sales [Unit: Trillions of KRW]

Business performance highlights (domestic and overseas)

[Unit: Trillions of KRW]

61.8

2010

72.9

2011

84.8

2012(E)

(7.4) (8.5) (10.9)

[Unit: Trillions of KRW]

Operating Profit

3.8

2010

4.6

2011

5.4

2012(E)

[Unit: Trillions of KRW]

Total Investments

7.5

2010

5.3

2011

8.2

2012(E)

[Unit: Trillions of KRW]

Assets [ except financial & overseas affiliates ]

75.4

2010

80.9

2011

89.3

2012(E)

Sales [ ( ) represents the overseas sales]

* Note: 2009 results are based on Korean Generally Accepted Accounting Principles, or K-GAAP. Results from 2010 and onward are based on

Korean International Financial Reporting Standards, or K-IFRS, and non-consolidated financial statements.

(Lotte Insurance results up to March 2011 are based on K-GAAP. Those after April 2011 are based on K-IFRS.)

FINANCIAL HIGHLIGHTS

Operating results of main businesses

LOT

TE

03Sales

KP Chemical

Sales

Honam Petrochemical

5,9707,189

8,463

Operating Profit

Lotte Shopping continued its record of solid growth, with operating profit exceeding KRW 1 trillion. This success was due to three factors: the continuous opening of new stores in Korea, the strengthening of its overseas operations; and the development of new businesses by opening outlets and online malls.

Lotte Confectionery enjoyed satisfactory results in 2011, with sales and operating profit growing by 7.8% and 6.1%, respectively, over the year. This was accomplished in spite of difficult management conditions, including rising prices for raw materials. The company also continued with its strategy of aggressive overseas expansion.

Sales

Lotte Confectionery

2,107

2009

2,428

2010

3,138

2011

Operating Profit

152 293158

2009 2010 2011

In 2011, KP Chemical achieved record-high business results for the third consecutive year. This success was mainly due to a modest recovery in the global economy and increased demand from China. The company will continue to grow by adding new businesses and growth engines to its base, both at home and abroad.

Honam Petrochemical posted its best-ever results again in 2011, due to stronger-than-expected demand and produc-tion problems among its competitors. In 2012, the company will concentrate on strengthening its functional materials and new growth businesses, while retaining its competitive-ness in the field of basic petrochemical products.

Lotte Shopping

Sales 15,182

13,345

2010

11,535

2009 2011

Operating Profit

[Unit: Billions of KRW] [Unit: Billions of KRW][Unit: Billions of KRW] [Unit: Billions of KRW]

Operating Profit

112 165 175

2009 2010 2011

1,066

2011

944

2010

1,3171,412

1,522

876

1,187 1,230

2009 2010 2011 2009 2010 20112009 2010 2011

718

Sales

Lotte Insurance

1,7892,080 2,085

2009 2010 2011

Lotte Samkang

Sales

715609

Lotte Chilsung Beverage

Sales

1,222 1,297

1,564

2009 2010 2011

Lotte Chilsung Beverage is committed to seeking out new markets and responding to changes in consumption trends by continuously developing and launching new and innova-tive products. Sales increased by 20.6% over the year, while operating profit rose by 23.2%. These very healthy results were due to the company’s policy of steady overseas expan-sion and a series of successful M&As.

Operating Profit

67 104 128

2009 2010 2011

Lotte Insurance has enjoyed rapid growth for the past four years, with sales increasing by 79% and assets more than doubling since its establishment. Its forecast of continuing growth and expanding revenues will be achieved by ex-panding its sales organizations and infrastructures.

Operating Profit

Sales and operating revenue grew by 17.4% and 5.9%, respectively, year-on-year. This success was due to the com-pany’s aggressive sales activities and strategic marketing ef-forts. Lotte Samkang will continue enjoying stable growth through a strategy of differentiated product development and brand management.

10

-32010 20112009

[Unit: Billions of KRW] [Unit: Billions of KRW][Unit: Billions of KRW]

Operating Profit

5451 442009 2010 2011

514

2009 2010 2011

-10

2009

LOTTe CHILSunG BeveRAGeAfter the launch of its Chilsung Cider soft drink in 1950, Lotte Chilsung Beverage became Korea’s number one soft drink company through the devel-opment and sale of the very best products. In addi-tion to Chilsung Cider, the company makes many of Korea’s number one brand products, including Pepsi Cola, Del Monte juices, Let’s Be canned coffee, Can-tata coffee, Refreshing Water 2% flavored water, Gatorade ion drink, HOT 6 vitamin drink, Icis bottled water, and Ceylon canned tea. The company has secured a balanced product portfolio in all areas of the beverage industry, enabling it to cope with a constantly diversifying market in a flexible manner. With five beverage factories in Korea, including the one in Opo—home to Asia’s largest advanced pro-duction facility—the company exports its whole range of products to 40 countries across the globe. Since entering the Chinese market in 2005, Lotte Chilsung Beverage has established local subsidiaries in Beijing and Henan province in order to manage its factories there. With the aim of becoming a major force in the beverage industry of the world’s most populous country, Lotte Chilsung Beverage is focus-ing on increasing sales after coming up with a long-term marketing strategy. Continuing to enhance the brand value of its top products, it will also develop special purpose products and premium products as well. By actively increasing its share in the bottled water, tea drinks, and canned coffee markets, Lotte Chilsung Beverage will go on to make new products that are sure to be a hit with consumers. In 2010, the company acquired Pepsi Cola Products Philip-pines, Inc. (PCPPI). This was done in order to lay the groundwork for becoming Asia’s leading beverage company. Going forward, it will continue with its strategy of entering new overseas markets, including Southeast Asia. In addition, Lotte Chilsung Beverage strengthened its foundations for growing into a com-prehensive beverage and liquor company through its merger with Lotte Liquor in 2011.

LOTTe CHILSunG BeveRAGe LOTTe LIquOR Lotte Liquor manufactures a wide range of popular alcohol brands, from more traditional Korean drinks like soju, rice wine, and plum wine to more modern varieties like liqueurs, wine, and whisky. The compa-ny’s research center boasts some of Korea’s top re-searchers, and its huge production facilities in Gang-neung, Gunsan, and Gyeongsan allow Lotte Liquor to produce top-quality alcoholic beverages and to export them to 40 countries, including Japan and the U.S. Through continuous R&D efforts, the company is always making differentiated products that reflect the changing needs and desires of customers, such as people’s drive to be healthy these days. In short, Lotte Liquor is committed to being a company that consistently delivers the greatest value to customers.

LOTTe ASAHI LIquORLotte Asahi Liquor imports beer, rice wine, whisky, vodka, and gin from around the world before dis-tributing them to local markets. Asahi beer is one such import and today represents Japan’s number one selling beer, and Korea’s highest selling beer among imports. Lotte Asahi Liquor will continue to introduce various products that accurately reflect customer needs. In addition, by securing and nur-turing strategic brands, establishing the most effec-tive sales network, and training talented individuals who can complete globally, the company will emerge as Korea’s number one importer of alcohol.

LOTTe SAMKAnGSince its establishment in 1958, Lotte Samkang has built a strong foundation for its core businesses: fro-zen confectionery products, general food products, oils and fats, and prepared food items. It has also grown into a comprehensive food company through the acquisition of Wellga and Pasteur. In addition to leading the frozen confectionery market with a large number of “hit” products, it boasts the largest mar-ket share in the dairy business, developing safe and delicious dairy products through R&D into new tech-nologies, such as a trans fat reducing method and a high-purity-maintenance system. Its factory in Pyeongtaek, which was built in 2007, produces fresh and convenient noodles and salads. Its Wellga brand, which specializes in edible oils and fats, produces high-quality refined milk and margarine to food companies around Korea from an automated stor-age facility and distribution center. Pasteur, which was the first dairy brand in Korea to introduce pas-teurized milk, is committed to producing products that are healthful and wholesome. They include pas-teurized milk, baby foods, and yogurt. It launched a catering business in 2012. With frozen confectionery products and processed oils and fats at the core of its business, it is increasing profitability in these areas while also nurturing its Chefood brand. Future plans include developing its food, dairy, and catering busi-nesses into new growth engines. All these measures will make certain that Lotte Samkang becomes the nation’s number one food company.

LOTTeRIALotteria is Korea’s undisputed fast food restaurant leader. Since opening its first restaurant in 1979, it has continued to grow, with its 1,025 restaurants nation-wide helping it continue to maintain the country’s biggest market share among fast food restaurants. Today, the company is opening a new chapter in the fast food restaurant industry through continuous innovation that reflects uniquely Korean tastes in the food it serves, and stressing the impor-tance of well-being throughout its menu choices. Lotteria also operates fast food restaurants in Viet-nam, China, and Indonesia. It has been particularly successful in Vietnam, where it has secured the sec-ond-largest market share of all fast food restau-rants. It acquired Burger King Japan in July 2010, and is currently operating 45 stores there. The com-pany plans to continue developing its overseas operations into new growth engines that will guar-antee its future success. In Korea, people also have the opportunity to enjoy top-quality coffee at 579 Angel-in-us coffee shops around the country. The company has entered the Vietnamese, Chinese, and Indonesian markets as well. Then there is TGI Fri-day’s, the popular chain of family restaurants which has been playing a leading role in the Korean res-taurant industry for the past 21 years by introducing novel dishes coupled with great service. Natuur, a leading Korean premium ice cream franchise, was merged into Lotteria in December 2011. It is posi-tioning itself as a synonym for high-end ice cream by using all-natural ingredients. It operates 219 stores nation-wide. Krispy Kreme Doughnuts and

FOODS

LOTTe COnFeCTIOneRy Founded in 1967, Lotte Confectionery is the parent company of the Lotte Group. Over the years the company has remained an industry leader through the introduction of new products that distinguish it from the competition as well as a wide range of marketing strategies and advanced retail methods, allowing it to play a decisive role in the advancement of Korea’s food industry. The company has large fac-tories with state-of-the-art facilities in Yeongdeung-po (Seoul), Yangsan, Pyeongtaek, and Daejeon, pro-ducing about 200 different kinds of frozen, non-frozen, and private brand health food products. Lotte Confectionery has the largest market share in almost every product category, including chewing gum, candies, biscuits, chocolate and ice cream. Its Health 1 private brand has been offering shoppers a wide variety of health foods and nutritional ele-ments, such as vitamins, calcium, glucosamine, and royal jelly, since 2002. Their low price and effective-ness, and ease of purchase have made them very popular. By using effective marketing know-how, Lotte Confectionery continues to release successful products every year, and by effectively managing all of its long-lasting mega-brands it has developed an enviable number of steady seller products. At pres-ent, Lotte Confectionery manufactures products at its factories in Vietnam, Russia, India, and China. The company has also increased its range of overseas businesses by acquiring the Vietnamese confection-ery company Bibica, the Belgian chocolate maker Guylian, and the Pakistani confectionery manufac-turer Kolson. Lotte Confectionery will strengthen its market dominance in existing businesses while it diversifies its products and retail channels at recently established businesses and relentlessly expands its overseas business. By doing so, it will emerge as Asia’s number one confectionery company.

Total sales of Lotte Confectionery’sXylitol chewing gum

Since its launch in May 2000 to the end of April 2012[Unit: Millions of KRW]

1,400,000

Lotteria

Lotte Confectionery

Lotte Samkang

LOT

TE

05

Lotte Chilsung Beverage

Lotte Liquor

LOTTe HAM Lotte Ham has been leading the nation’s food cul-ture by producing high-quality processed meats, frozen foods, and fresh meat products since its es-tablishment in 1978, and was also the first Korean company in the industry to receive ISO 9001 and 14001 certifications, HACCP certification and OH-SAS 18001 certification. By creating a system that combines the treatment of raw materials with production, processing, retail, and sales, people have come to trust Lotte Ham’s leading products. Lotte Ham’s processed meat business has created a considerable number of popular products on its way to becoming the industry leader, with many of these products earning a great deal of praise in Germany, home to some of the most important fairs in the ham product industry. By developing new products on a continual basis and through rigorous quality control procedures, Lotte Ham of-fers safe and healthy foods. Its goal, under the slogan “Love and Joy,” is to help develop a food culture that is both enjoyable and wholesome.

LOTTe FReSH DeLICALotte Fresh Delica manufactures many different pre-pared foods such as take-away lunches, samkak kimbap (triangle-shaped rice balls), sandwiches, hamburgers, and salads before sending them to convenience stores nationwide. Through its work with the Lotte R&D Center, it is not just developing delicious food products that are completely safe, but popular snacks and meals as well, giving it an impor-tant role in the creation of a new food culture in Ko-rea. With the most advanced hygienic facilities at its factories in Yongin, Gwangju, and Yangsan, Lotte Fresh Delica is able to produce 290,000 food prod-ucts a day. In a bid to remain a leader in the industry, it will continue to offer customers fresh and healthy food in the most convenient way possible.

LOTTe BOuLAnGeRIeFounded in 2000 as a bakery company, Lotte Bou-langerie is committed to developing new products and improving food quality through a technology transfer arrangement with a leading Japanese bakery company and through close cooperation with the Lotte R&D Center. All of Lotte Boulangerie’s products are made in hygienically controlled environments at its Zungpyung factory, which has the most sophisti-cated facilities and Manufacturing Execution Systems (MES). In 2007, Lotte Boulangerie boosted its reliabili-ty when it received HACCP certification. The compa-ny will keep producing nationally renowned brands which are always produced fresh at its chain of bak-eries around the country.

LOTTe MeRCHAnDISInG SeRvICe CenTeR (LOTTe LHP) The nation’s first promotional service company, Lotte LHP was launched in 1983 and today employs roughly 1,500 workers at branches across Korea. The company’s primary objective is to ensure that major retail channels around the country display food products made by Lotte affiliates in only the very best areas inside stores, while consistently en-couraging them to expand the allotted space for Lotte food products. The company also carries out a range of promotional campaigns and collects useful information at local retailers to help it meet its man-date. Through all these efforts, Lotte LHP ensures that customers buy Lotte food products at their very freshest. What is more, Lotte LHP is actively involved in training local sales personnel for Lotte food-relat-ed affiliates that have entered other Asian markets such as China.

Lotteria merged in July 2010 in order to generate enhanced synergy effects. The Doughnuts (KKD) Division has been steadily adding to its number of stores since it opened its first one in Seoul in 2004. Today, it serves fresh and delicious donuts to cus-tomers at 58 outlets spread across Korea. Its world’s-best donuts are made with high oleic sunflower seed oil, containing almost no trans or saturated fats and no artificial coloring. Lotteria entered the Chinese market in Shanghai in 2008, and plan to open more outlets throughout the country going forward. In the future, Lotteria plans to expand its business in critical Asian markets like Vietnam, China, Indonesia, and Japan so that it can emerge as Asia’s number one multi-brand restaurant franchise company.

LOTTe SHOPPInG LOTTe DePARTMenT STORe Lotte Shopping’s Department Store Division—made up of Lotte Department Stores, Lotte Young Plaza, Lotte Outlets, and a new-style retail business called Lifestyle Center—operates in major cities around the country. Its goal is to become a global top 5 re-tail leader by the year 2018. Since opening its first branch in 1979, Lotte has led the development of Korea’s retail industry thanks to an enhanced shop-ping experience, while also offering the best prod-ucts and services and employing an advanced retail system. Over the last 32 years, it has become a top retail company in Korea, taking a huge step forward in 2007 when it entered its first overseas market. It also operates department stores in China and Rus-sia. Firmly committed to putting customers first, Lotte Department Store provides the very best ser-vice in the industry. To make sure it can continue to deliver top-notch service, it has equipped every store with diverse cultural facilities that are extreme-ly convenient, transforming each of its department stores into trendsetting lifestyle complexes. Further-more, by running in-house retail colleges and gradu-ate schools, it is training tomorrow’s top retail pro-fessionals, remaining committed to customer service R&D at the same time. Even as it increases the num-ber of its stores, Lotte is tirelessly working to find new potential businesses and commercialize them, expanding overseas into markets such as Vietnam and Indonesia in the wake of successes in Russia and China. By doing so, it will grow into one of Asia’s leading retailers.

number ofLotte Department Stores

As of the end of April 2012 [including 3 overseas stores]

43

Lotte Ham

Lotte Boulangerie

Lotte Department Store

Lotte Mart

Krispy Kreme Doughnuts

LOT

TE

07

ReTAIL

number ofdomesticLotteria restaurants

As of the end of April 2012

number ofoverseasLotteria restaurants

As of the end of April 2012

number ofdomesticT.G.I.F. restaurants

As of the end of April 2012

37

number ofnatuurstores

As of the end of April 2012

219

number ofdomestic Angel-in-uscoffee shops

As of the end of April 2012

579

number ofoverseas Angel-in-uscoffee shops

As of the end of April 2012

number ofdomestic KKDstores

As of the end of April 2012

58

number ofBurger King restaurantsin Japan

As of the end of April 2012

45

1,025 137

16

LOTTe.COMEstablished in 1996 as the nation’s first online shop-ping mall, Lotte.com carries as many as 850,000 products at any one time. The fact that is also pro-vides quick, convenient delivery and has a range of various customer satisfaction programs has helped it to achieve continuous growth through the years. At present, Lotte.com’s homepage receives more than 800,000 hits a day, and the site’s 15 million members place approximately 1 million orders a month online, leading Lotte.com to record the larg-est operating profits in the industry. The company made a dramatic move to grow its global e-com-merce operations by establishing Lotte.com Japan in 2010. With the goal of becoming an online retail company that provides optimal shopping solutions to customers inside and outside Korea, 24 hours a day, 7 days a week, Lotte.com is increasing the number of products it stocks, while also improving its services, creating an even more sophisticated on-line shopping environment, strengthening new me-dia, and entering new business areas.

LOTTe HOMe SHOPPInGEstablished under the Lotte name in 2007, Lotte Home Shopping operates a TV home shopping channel, Lotte i-Mall (an online shopping mall), the premium magazine “Lotte Catalogue,” and Mobile Lotte Home Shopping. In addition, it became the first Korean company of its kind to enter the Taiwan-ese market, establishing a TV home shopping joint venture called “Momo Home Shopping” in 2004. In 2010, it acquired a stake in “LuckyPai,” the third-largest TV home shopping company in China. In February 2012, it partnered with a Vietnamese play-er to establish the Lotte DatViet joint venture, be-coming a truly global home shopping player. Lotte Home Shopping will continue to grow into Asia’s number one home shopping business by offering customers premium products and providing them with a wide range of services.

LOTTe SHOPPInGLOTTe MART Since opening its doors for business in 1998, Lotte Mart has achieved continuous growth by aggressive-ly increasing the number of stores it operates, offer-ing great products, and maintaining outstanding service. Since 2008, it has been exploring different overseas markets and is currently running Lotte Mart stores in China, Indonesia, and Vietnam. In 2009, Lotte Mart acquired TIMES, a large-scale chain of Chinese discount stores, and in 2010 Lotte Mart ac-quired Korea’s GS Mart. As of the end of April 2012, Lotte Mart was running a total of 221 stores in Korea and overseas and has established one of the biggest store networks among Korean retailers. At the same time, it is diversifying its business as it introduces specialized stores such as category killers for toys, self-service gas stations, and stores which allow cus-tomers to experience digital electronic products. Lotte Mart is also concentrating on core competen-cies by securing infrastructure such as logistics cen-ters and IT systems, while expanding its private brand (PB) products. In order to become Asia’s num-ber one retailer, Lotte Mart is increasing the number of its stores in Korea and actively seeking out over-seas markets, especially in Asia.

LOTTe SHOPPInG LOTTe SuPeRAfter opening its first store in 2001, Lotte Super has continued to achieve admirable growth through ag-gressive expansion and bold M&A efforts. With more than 600 stores around the country, the com-pany operates more supermarkets in Korea than anyone else. Lotte has always wanted its supermar-kets to be deeply rooted in the local communities it serves, offering fresh produce, meat and poultry, and a huge selection of manufactured products—all at reasonable prices. Furthermore, Lotte Super pro-vides convenient services such as accepting phone orders and offering free delivery. While expanding the existing supermarket business based on the lat-est information logistics system, Lotte Super is lead-ing the industry by introducing new concept super-markets such as the mini supermarkets it operates in busy city centers. Committed to meeting eclectic customer needs by launching individually packaged low-price products and purchasing produce directly from growers, Lotte Super is continuously develop-ing a wide range of new private brand products.

number ofdomesticLotte Mart stores

As of the end of April 2012

96

number ofoverseasLotte Mart stores

As of the end of April 2012

number ofLotte Super stores

As of the end of April 2012

675

LOTTe SHOPPInG LOTTe CIneMA

Founded as a chain of multiplex cinemas in 1999, Lotte Cinema is a one-stop cultural complex where people can shop, have a meal, and watch movies. Having achieved continuous growth at home, Lotte Cinema has been aggressively trying to enter over-seas markets, and now operates multiplex cinemas in Vietnam and China. With its advanced digital projec-tion system, superb amenities, and various services tailored to the needs of customers, people have come to love Lotte’s cinemas. Additionally, Lotte Cin-ema (through Lotte Entertainment) invests in, distrib-utes, imports, and exports dozens of films every year. With the goal of becoming Asia’s number one enter-tainment company, Lotte Cinema will relentlessly op-erate top cinemas overseas, invest in movies, and ex-pand its movie distribution business. In addition, Lotte Cinema has been managing and operating the Charlotte Theater since 2011. Charlotte Theater was established in 2006 and is Korea’s first theater to exclusively feature musicals. With more than 1,200 seats, state-of-the-art systems and facili-

ties, an elegant external facade, and an interior de-sign reminiscent of medieval Europe, Charlotte The-ater has everything it takes to be a great musical theater. Since opening with “The Lion King,” it has since presented hit musicals from around the world like “Mamma Mia,” “Cats” and “Dreamgirls.” Char-lotte Theater also invests in and produces well-known overseas musicals, and is constantly contribut-ing to the expansion of the musical market in Korea, training talented individuals and heightening culture by presenting great musicals and supporting local musicals.

Lotte Home Shopping

number of7-eleven stores

As of the end of April 2012

5,072

number ofBuy the Way stores

As of the end of April 2012

number ofunIqLO stores

As of the end of April 2012

74

KOReA SevenAfter launching the nation’s first convenience store, 7-Eleven, in 1989, Korea Seven joined the Lotte Group in 1994, and has since seen fast, continuous growth. With its scientific system to predict sales and systematic management know-how, Korea Sev-en is ensuring that 7-Eleven always maximizes prof-its. Also, in the midst of enlarging its business areas, Korea Seven recently expanded the physical bound-aries in which it operates to include much larger portions of Seoul, including stores along subway stations on lines 5, 6, and 8 and in Hangang Park. In addition, Korea Seven took over Buy the Way (con-venience store chain) in April 2010, creating even greater synergy. With bold investment decisions that its competition has difficulty matching, Korea Seven is becoming a part of its customers’ everyday lives, and is constantly developing new products and services.

Korea Seven

Lotte.com

FRL KOReAEstablished as a joint venture between FAST RETAIL-ING and Lotte Shopping in 2004, FRL Korea operates all of the stores for UNIQLO, which carries its own world-famous SPA line of clothing. Since opening its first Korean stores at Lotte department stores and Lotte Mart stores in 2005, FRL Korea has continued to increase the number of its branches, and has a to-tal of 74 stores nation-wide (as of the end of April 2012). With a management system which allows it to adapt rapidly to change, a creative team that pur-sues simple yet eye-catching designs, an effective global production system, and marketing efforts centered on its customers, FRL Korea is able to sell high-quality, fashionable casual wear that appeals to people anywhere and at any time.

FRL Korea

LOT

TE

09

number ofdomesticLotte Cinema theaters

As of the end of April 2012

78

number ofoverseasLotte Cinema theaters

As of the end of April 2012

6

Lotte Super

Lotte Cinema

1,451

125

Lotte Duty Free

BuSAn LOTTe HOTeLBusan Lotte Hotel became a landmark hotel for busi-ness and entertainment in Busan when it opened in 1997, and has since gone on to become the number one hotel in the city. Its 649 guest rooms, eight res-taurants and bars, and 12 international conference rooms/banquet rooms all offer a broad range of amenities. It has been adding to its class and sophis-tication by carrying out renovations in its guestrooms and other facilities since 2008. Today, It is leading Busan’s food culture with Korean, Chinese, and Jap-anese restaurants on the 43rd floor and a new-con-cept restaurant that combines culture and the arts on the first. Going forward, through more aggres-sive marketing and services tailored to customer needs, Busan Lotte Hotel will continue to be herald-ed as the top hotel in Busan, and the hotel of choice for locals and visitors to Korea alike.

LOTTe WORLDLotte World is the largest indoor theme park in the world. Visitors can go on any number of rides, sightsee, or shop to their heart’s content in this veri-table city within a city. Lotte World remains one of Korea’s top tourist attractions, drawing more than 5 million visitors a year (including 500,000 visitors from other countries), with the cumulative number of visitors since its opening in 1989 surpassing the 120 million person mark not long ago. Built around the theme of a medieval European village, Lotte World Adventure has all the latest rides and a Kids Zone complete with facilities specially designed for families, not to mention a host of amenities. And with its unforgettable seasonal festivals and perfor-mances, Lotte World Adventure offers a “world of festivals” all year long. There is also Magic Island, which has new rides like Gyro Drop and Atlantis Ad-venture, outdoor stages, and a range of amenities, earning it a reputation as the nation’s best lake park. In addition, Lotte World has 400 other things to see and do, including a folk museum and an ice rink, as well as a huge number of stores and restau-rants. For many years, Lotte World has been keen to enter other markets, and is now in the midst of cre-ating a massive theme park inside an entertainment complex to be built in Shenyang, China. By making continuous renovations to all of its facilities and ex-panding its business areas, Lotte World will grow as a leading global company in the industry.

LOTTe HOTeLLotte Hotel is a Korea-based hotel chain that does not pay any royalties to other countries. Having seen continuous growth since its establishment in 1979, Lotte has become Korea’s largest hotel chain, today boasting 2,300 guest rooms in cities around Korea, including Lotte Hotel Seoul, Lotte Hotel World, Lotte Hotel Jeju, and Lotte Hotel Ulsan. Thanks to its ele-gant facilities and top-notch service, Lotte’s hotels have earned themselves a reputation, both at home and abroad, for being nothing less than five-star accommodation. In fact, Lotte Hotel was named the official hotel for the Seoul Olympics in 1988 and the 2002 FIFA Korea-Japan World Cup, while Busan Lotte Hotel served as the headquarters for the 2002 Busan Asian Games. Lotte Hotel Seoul began reno-vating all its guest rooms and facilities in 2004, becoming the first Korean hospitality services pro-vider to offer guests a women’s-only floor at the same time. In October 2008, Lotte Hotel Seoul opened the prestigious “PIERRE GAGNAIRE à Séoul” restaurant, which is being overseen by the world-renowned Michelin three-star chef Pierre Gagnaire. In 2010, it moved its “Mugunghwa” Korean restau-rant to the 38th storey of its main building, and transferred the “La Seine” buffet restaurant and the “Delica Hans” bakery shop to the first floor. In addi-tion, the company opened the Lotte City Hotel, a pre-mium-level, business-oriented facility, in Mapo, Seoul in 2009 and in Gimpo in 2011. In terms of future plans, Lotte Hotel plans to build six-star luxury hotels at the second Lotte World Jamsil and Lotte Town in Busan. It is currently running a luxury hotel in Mos-cow, the first time a Korean hotel chain has entered the Russian market, and has plans to open a luxury hotel in Shenyang, China in 2013 as well. By steadily increasing the number of hotels both inside and out-side Korea, Lotte Hotel is becoming one of Asia’s leading hotel chains.

TOURISM

LOTTe DuTy FRee Lotte Duty Free boasts the largest network of duty free shops in all of Asia, and the fifth-largest in the world. Its facilities include online branch shops, and ten offline outlets in Seoul (Main, Lobby, World and COEX Stores), Busan, Jeju-do, and a string of others at airports throughout the country. Since its opening in 1980, Lotte Duty Free has been a leader in the development of the duty free industry in Korea, attracting high-end, luxury brand makers like Louis Vuitton, Balenciaga, and MiuMiu to its various loca-tions. The company took over AK Duty Free in July 2010, and opened cosmetics and perfume corners at the Incheon Airport Store, the COEX Store, and the Gimpo Airport Store. It is the only duty free shop in Korea that operates in both major cities and interna-

Lotte Hotel Jeju

Busan Lotte Hotel

Lotte Hotel Seoul

Lotte World

LOT

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11

tional airports. It is steadily adding to its number of stores throughout the world, opening one in Jakarta in January 2012 and winning an order for another in Singapore’s Changi Airport. It also hosts a wide vari-ety of events to increase the satisfaction level of its customers, including cultural performances and fam-ily concerts.

Cumulative number of visitors

As of the end of April 2012

126,000,000

LOTTe CORPORATIOnLotte Corporation is building the Lotte World Tower skyscraper and shopping mall in the Jamsil district of Seoul. To be built at a cost of about KRW 3.5 trillion, it will boast world-class, eco-friendly designs and cutting-edge IT facilities. When it is completed, it will act as a tourist, retail, and cultural complex housing an observatory, a six-star hotel, a premium-quality department store, a shopping mall, and a wide range of entertainment facilities. Destined to be another landmark destination in Seoul, it will attract visitors from around the world.

LOTTe JeJu ReSORT In the not-too-distant future, a premium-level resort complex called the Lotte Jeju Resort will rise in Seogwipo city, in the south of Jeju Island. Its ameni-ties will include facilities for rest and relaxation, golf, wellness spas, sports activities and entertainment. A great deal of effort has gone into preserving the natural landscape of the area and ensuring that the resort will be totally eco-friendly. The Lotte Jeju Re-sort also opened Art Villas, the nation’s leading pre-mium resort village. In addition to boasting unique designs with nature themes, it offers guests better-than-five-star-hotel facilities and a wide range of high-end, sophisticated services.

LOTTe BuyeO ReSORTLocated in the Baekje History Reproduction Com-plex, the Lotte Buyeo Resort is the nation’s first his-torical and cultural theme-type multifunctional complex, offering customers historical, cultural, lei-sure, entertainment, and commercial facilities un-der one roof. It also boasts five-star-hotel amenities and services, including 310 guestrooms, banquet halls, and swimming pools. Other facilities, includ-ing a carriage-trade shopping outlet, golf courses, Baekje theme gardens, a Lotte Chidren’s World, a spa village, and a farm-themed park, will be added by 2014.

HOnAM PeTROCHeMICAL Since its establishment in 1976, Honam Petrochemi-cal has led the nation’s petrochemical industry by developing advanced petrochemical technology and aggressively expanding its business. At its large-scale petrochemical complexes in Yeosu and Daesan, which have 20 factories between the two of them, Honam Petrochemical produces a wide variety of petrochemical raw materials and products such as ethylene, HDPE, LDPE, LLDPE, PP and MEG. By con-tinuing to increase the number of its factories while continually expanding its business, Honam Petro-chemical has achieved vertical integration, with Ho-nam Petrochemical controlling the largest domestic market share of HDPE, PP and MEG production. At the Daedeok Research Institute and the Plant Re-search Institute, Honam Petrochemical focuses on production process research, fine chemicals, envi-ronmental materials, and the development of so-phisticated petrochemical technology. As a reflec-tion of its drive to enter overseas markets, Honam Petrochemical operates branches in major locations across the globe. In 2003, Honam Petrochemical en-tered the Chinese market when it began building two factories there. The company acquired the Hyundai Petrochemical second Complex and KP Chemical in 2003 and 2004, and Titan Chemical in Malaysia in 2010. In 2012, it completed a naphtha cracking center extension at its Yeosu plant. In addi-tion, it established HPM Alabama Corporation, a lo-cal subsidiary in the USA, enhancing its overseas business capabilities. It posted its largest-ever results in 2011, with operating profit exceeding KRW 1 tril-lion. It plans to record KRW 40 trillion in sales by 2018, raising its international status all the more.

KP CHeMICALKP Chemical has been enjoying solid, continuous growth since it joined Lotte in 2004. With its verti-cally integrated production system, KP Chemical produces PTA, a raw material for polyester, as well as PET and PIA, raw materials for plastic bottles, by using MX that comes from the oil refining process. These products are then exported to China, Russia, and Europe. In Russia, KP Chemical’s market share of PET products now stands at 30%. In addition to acquiring a PTA plant in Pakistan in 2009, the com-pany acquired PTA and PET plants in the U.K. in 2010. KP Chemical is further enhancing its global competitiveness by continuously pursuing cost re-duction and new businesses.

Honam Petrochemical

KP ChemicalA bird’s-eye view of the Lotte World Tower in Jamsil

Lotte Buyeo Resort

Lotte JTB

PeTROCHeMICALCONSTRUCTIONMANUFACTURING

LOT

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13 LOTTe JTBLotte JTB is a tourism company that was established in 2007 as a joint venture between Lotte and JTB, an international tourism company. JTB has some 190 subsidiaries under its wing worldwide, and is considered one of the most promising tourism companies anywhere, with annual sales of KRW 14 trillion. By combining Lotte’s accumulated tourist infrastructure with JTB’s global network, Lotte JTB aims to become Korea’s number one tourism com-pany, providing exceptional international and do-mestic travel services from a network of 120 com-pany-operated offices and three overseas ones.

Lotte Jeju Resort Art Villas

Lotte Data Communication Company

LOTTe DATA COMMunICATIOn COMPAny Lotte Data Communication Company has been lead-ing the domestic IT industry as a specialized IT ser-vice provider since it was established in 1996. It is maximizing its customers’ IT efficiency by offering consulting, development, and operational assistance and support to a wide range of industries, including retail, manufacturing, construction, chemicals, and finance. The company continues to enjoy remarkable growth in such areas as system management (SM), system integration (SI), IT consulting, and e-com-merce. When it comes to its clients, of which the Lotte Group is one, Lotte Data Communication Com-pany is committed to the highest standard of infor-mation systems management. This is done through the Lotte Data Center and Disaster Recovery Center in Daejeon. With its sophisticated technologies and in-depth experience, Lotte Data Communication Company is the most competitive company in such areas as retail, service, manufacturing, and finance. It has also seen incredible results in high-tech busi-nesses like RFID, smart cards, IBS, LED, as well as in its education programs to foster IT talents. Lotte Data Communication Company is positioning itself as the best partner to create value for customers by developing IT services that strengthen its core com-petencies.

HyunDAI InFORMATIOn TeCHnOLOGyEstablished in 1993, Hyundai Information Technol-ogy is a leading IT services company that has suc-cessfully carried out a wide range of public, local government, industrial, SOC, medical and large-scale national projects. It was also the first industry player in Korea to introduce the concept of custom-er-oriented, ubiquitous value creation. It provides total solutions for corporate informatization by building across-the-board, practical information

LOTTe InSuRAnCeIn 2008, Lotte Insurance was established after Lotte acquired Daehan Fire & Marine Insurance, a special-ized insurance company with 62 years of experience in the industry. After becoming a member of the Lotte family, Lotte Insurance had the highest level of sales and asset growth in the industry, and greatly expanded its sales force and network. By striking deals with some of the world’s most prestigious in-surance companies, including Vietnam’s Baoviet, China’s PICC, and Russia’s Ingosstrakh, it has also been able to lay the groundwork to penetrate over-seas markets and strengthen its sales of reinsurance. Lotte Insurance is currently providing long-term in-surance, car insurance, and general insurance as it develops an even wider range of new products. The excellence of its customer satisfaction management activities resulted in its obtaining an Excellent Ser-vice Quality Certification and an “A+ (Stable)” rating in the Insurance Financial Strength Ratings (IFSR) survey conducted by Korea Investors Service. By re-organizing its infrastructure, staying highly competi-tive, and expanding into overseas markets, Lotte In-surance is establishing itself to become Asia’s leading insurance provider.

LOTTe CAPITALLotte Capital, a total loan provider that was founded in 1995, is a leader in the industry with its advanced risk management system and next-generation finan-cial system, not to mention its consistently robust business results, sound capital adequacy ratio, and excellent credit rating. From loans, project financing and discount bills to factoring finance and leases, Lotte Capital provides a world of financial services. Active overseas as well, Lotte Capital opened a To-kyo branch in 2008, established a Chinese subsidiary in 2011, and has plans to enter other Asian markets in the future. While continuing its efforts to provide various financial services that satisfy every customer’s needs, Lotte Capital has taken the next step to be-come an ever-more-competent, comprehensive fi-nancial services provider in Asia through strong risk management and the nurturing of expert talents.

KOReA FuJIFILM Korea Fujifilm is a total imaging solutions company that produces, imports, and sells a variety of prod-ucts, from film to digital imaging equipment. A sup-plier of imaging products (such as film, cameras, photographic paper, developing solutions and instru-ments, and instant cameras) and digital products (such as data media), Fujifilm ranks first in the Korean film and photofinishing industry. In addition, Korea Fujifilm is building up new businesses in the fields of RFID and CMO image sensor developers. Korea Fujif-ilm’s goal is to become a leader in the imaging solu-tions industry by developing unique technologies at its R&D center, and by consistently enhancing cus-tomer service as it pursues new businesses in close cooperation with Japan’s Fuji Photo Film. It added to its competitiveness through the launch of its premi-um cosmetics brand ASTALIFT in March 2012.

LOTTe ALuMInIuMEver since it got its start in the production of alumin-ium foil in 1966, Lotte Aluminium has been reinvent-ing itself as a total packaging materials provider that is always expanding its reach to every sector related to packaging. Currently, the company boasts an alu-minium foil production capacity of 50,000 tons per year (high-quality products made at a minimum of 0.005 mm), and exports more than half of what it actually produces. Lotte Aluminium produces flexi-ble packaging materials that are humidity resistant and easy to process. It also makes protective corru-gated cardboard boxes, and a wide range of every-day products. At its state-of-the-art facility, which is controlled by a cutting-edge automated computer system, drink cans, PET and industrial-purpose cans are also manufactured. Lotte Aluminium is becom-ing a leader in Asia’s packaging materials industry by strengthening its competencies and expanding its business to include eco-friendly materials and high-tech industrial materials (such as secondary and solar battery materials), while expanding and diversifying in overseas markets as well.

LOTTe enGIneeRInG & MACHIneRy MFG.Lotte Engineering and Machinery Manufacturing manufactures and provides beverage vending ma-chines, cooling storage equipment, showcases, sys-tem kitchens, parking systems, air-conditioning equipment, gas boilers, and heat recovery ventilation systems for the domestic and international markets. Building on its advanced technology and know-how, Lotte Engineering and Machinery Manufacturing is venturing into new business in the fields of next-generation alternative energy sources and food sys-tems, establishing itself as a leader in the future technology industry.

LOTTe e&C CM DIvISIOnLotte E&C construction management (CM) Division has been in charge of the construction management of Lotte affiliates’ department stores, hypermarkets, hotels, and multi-functional building complexes since 2003. The CM Division is trying to realize differenti-ated values such as cost reduction, quality improve-ment, and the shortening of the construction period by providing optimum CM services based on indus-try- leading technology and professional manpower.

CAnOn KOReA BuSIneSS SOLuTIOnSEstablished in 1985 as a joint venture between Lotte and Canon Japan, Canon Korea Business Solutions is one of the world’s leading office automation (OA) companies, and is today playing a leading role in bringing about changes and innovation in offices by providing integrated and customized office equip-ment solutions. A total office solutions provider, Canon Korea Business Solutions produces digital multifunctional devices, document integrated ser-vice, printers, fax machines, using cutting-edge me-chatronics technology that draws on the company’s combined expertise in optical instruments, electron-ics, and precision instruments before shipping them to every corner of the world. The company is also concentrating its efforts on developing cutting-edge digital office equipment and integrated net-work solutions through consistent investment in its R&D center, while staying committed to strengthen-ing the competitiveness of its production system by introducing the latest cell and synchronized produc-tion methods.

KP CHeMTeCHThrough its production facilities at a large petro-chemical complex in Ulsan, the company produces and exports PET, nylon resin, and nylon filament yarn to countries around the world. Honam Petrochemical Corporation and KP Chemical provide KP Chemtech with its raw materials, so the company has achieved an outstanding level of competitiveness in terms of quality and price. Many of its products are especially competitive in global markets. With a focus on tech-nology development and quality innovation, KP Chemtech’s goal is to become the world’s number one company in its field and a leader in engineering plastic technology.

DAeSAn MMAIn 2006, Daesan MMA was created as a joint ven-ture between Honam Petrochemical and Japanese company Mitsubishi Rayon, whose main products at the time were MMA and PMMA, both important raw materials for TFT and LCD products. Its annual MMA and PMMA production amounts to 105,000 tons and 50,000 tons, respectively. The company plans to increase its volume of production by con-structing new MMA and PMMA manufacturing fa-cilities with an identical capacity. They are both scheduled for completion in 2013. In addition, the company is gradually expanding its business volume by carrying out a high-value-added HEMA project as a new business. By successfully operating both factories, Daesan MMA will be a leader in the MMA and PMMA markets, with both products considered to be a high value-added petrochemical product not just in Korea but around the world as well.

LOTTe enGIneeRInG & COnSTRuCTIOnFounded in 1959, Lotte Engineering and Construc-tion (Lotte E&C) is a top construction company that has contributed to the development of Korean in-dustries and improved the nation’s housing culture in the fields of civil engineering, infrastructure, buildings, homes, plants, planned development, and overseas business. When it comes to civil engineer-ing, the company has a well-known reputation for its outstanding technological capabilities, as it has successfully completed many large-scale civil engi-neering projects including the construction of roads, bridges, tunnels, and ports. In terms of building construction, Lotte E&C has built sophisticated intel-ligent buildings, hotels, and shopping centers, and has accumulated even more technology and know-how in the construction of theme parks, tourist fa-cilities, and retail. By constructing skyscrapers in both Seoul and Busan, the company will also be-come a leader in the domestic skyscraper market. With housing construction, it was the first company in Korea to build an apartment brand (Lotte Castle), offering people exquisitely designed and built homes that were as unique as they were luxurious. In the 1970s, it began taking an active interest in overseas markets. Starting with the Middle East, Lotte E&C then became the nation’s first Korean construction company to win a contract in Japan, for which it built the New City Higashi Totsuka and Niigata Stadium. At present, the company is doing a great deal of business in Jordan, Russia, Libya, Chi-na, and Vietnam.

LOTTe CARD A specialized credit card company launched in 2002, Lotte Card has seen its growth skyrocket thanks to its financial structure, which is the most stable in the industry. With more than 10 million members, over KRW 40 trillion in turnover a year, Lotte Card has positioned itself as one of the leading credit card companies in Korea. The self-proclaimed “number one personal financial service network,” Lotte Card is devoting itself to becoming the very first credit card company customers turn to by incorporating Lotte’s down-to-earth service infrastructure with an everyday financial service that maximizes customer value. Lotte Card is putting its market-oriented/cus-tomer-first principle into practice so that it can usher in a new era that fuses retail and financial services. As such, Lotte Card is concentrating on providing customized service for the different life cycles of cus-tomers. On top of acquiring the KS certification in the call-center service sector (2008), a first for any Korean company in the industry, Lotte Card has many other achievements it is proud of, such as ac-quiring the ISO 27001 information security manage-ment system for electronic financial transactions (2008). It won a number of awards in 2011 for the excellence of its customer services. They included the grand prize in the customer satisfaction category at the Korea Service Awards and first prize in the ser-vice quality category at the 37th National Quality Management Convention. Lotte Card will continue to strengthen its sustainable competitiveness by pro-viding top-quality, differentiated financial services through a growing number of service areas that all rely on Lotte’s rock-solid infrastructure.

SeRVICeSR&D SUPPORT

FINANCe

number ofLotte Card members

As of the end of April 2012

Canon Korea Business Solutions

LOT

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15

Korea Fujifilm

Lotte Insurance

Lotte Engineering & Construction

10,394,000

courses for core and global talents so that it can con-tribute to fostering employees who can in turn play a leading role in helping the Lotte Group become one of the top 10 global corporations in Asia.

LOTTe SCHOLARSHIP FOunDATIOn

The Lotte Scholarship Foundation has been running a wide variety of scholarship programs since 1983 to help academically gifted students and fund re-search projects. Beneficiaries include undergradu-ate college students majoring in the basic sciences, as well as elementary, middle, and high school stu-dents in rural areas, foreign students majoring in Korean studies (both in Korea and overseas, includ-ing Vietnam, China, and Indonesia). It also provides educational equipment for schools on islands around the Korean peninsula and remote areas, Korean de-partments at foreign universities, international schools in Korea, and schools for overseas Koreans. Today, it is both constructing and donating build-ings for schools such as the Lotte International Edu-cation Center at Seoul National University and the Ulsan Science Center.

LOTTe WeLFARe FOunDATIOnThe Lotte Welfare Foundation was founded in 1994 and has been at the forefront of social welfare work, supporting foreign workers, welfare facilities, and the underprivileged. In particular, it spends a good deal of its resources on assisting foreign laborers and vocational rehabilitation facilities for the dis-abled. With the former, it provides consulting servic-es, free health care, and grants for anyone suffering

Lotte Academy

late), and Refreshing Water 2% (flavored water). These efforts earned the head of the Lotte R&D Cen-ter the Stone Tower Order of Industrial Service Merit in 2009, a prestigious award given out by the Korean government every year. The Lotte R&D Center is do-ing everything it can to achieve its goal of becoming a top food research institute in Asia, and will be opening another R&D institute in China in 2009.

LOTTe STRATeGy &InSIGHT CenTeRThe Lotte Strategy & Insight Center has been help-ing Lotte strengthen its key competencies and enter new businesses since its establishment in 2002. It will continue in its role as a knowledge and solu-tions provider by nurturing the development of tal-ented workers and strengthening its research capa-bilities, helping Lotte realize its vision of becoming one of the top 10 global corporations in Asia.

LOTTe ACADeMy

Through systematic and specialized training programs developed according to mid-and long-term strategies relating to its employees, Lotte is fostering global tal-ents to lead the Group in the future. The Lotte Acad-emy, located in Seoul and Osan, is equipped with the latest educational facilities and modern conveniences, offering courses at many different levels for job train-ing, organizational development, languages, IT, and commissioned training, all of which are offered on-line and offline. The Lotte Academy will strengthen

Lotte Scholarship Foundation

systems that integrate hardware, software, and networks. Its applications range from management consulting and the establishment of information plans to system designs, installations, operations, maintenance, and improvements, with a special fo-cus on the system integration (SI) business.

LOTTe InTeRnATIOnAL A general trading company founded in 1974, Lotte International has contributed to the development of Korea’s economy through active exports year af-ter year. In addition, it is playing a key role in ex-porting and raising the recognition of a wide range of Lotte products and brands in the areas of foods, beverages, aluminium foil, and plastics based on its extensive network of sales and logistics. Lotte Inter-national established a joint venture with a refriger-ated warehouse provider in Vietnam in 2008 as part of an overseas investment, with sales getting underway in 2009. It has been promoting the over-seas farming and marine products processing busi-nesses since 2011. Building on its vast experience in the field and a flexible organizational network, Lotte International is poised to become a vibrant trading company as it explores new markets in Eastern Europe and South America, while continu-ing to develop its profitable business in Korea.

LOTTe SKy HILL COunTRy CLuBLotte Sky Hill opened a high-end country club with a 36-hole golf course in Jeju in 2005, followed by 18-hole facilities in Gimhae in 2008, Seongju in 2009. Another one in Buyeo is scheduled to open in October 2012. Over that time it has built a reputa-tion for being one of the most prestigious golf clubs in Korea. Lotte Sky Hill brings about the highest lev-els of customer satisfaction through its distinguished service and by continuously carrying out new busi-nesses. These and other measures will allow it to be-come the top golf & leisure company in Korea.

DAeHOnG COMMunICATIOnS Founded in 1982, Daehong Communications has long been an industry leader with a string of suc-cessful campaigns in ad planning, production, mar-keting, brand consulting, promotions, entertain-ment, and design. With the goal of becoming a total marketing communications provider, the company provides the most effective solutions in the field, from accurate diagnosis of the market conditions a client faces to an unforgettable campaign that has a profound effect on customers and changes the mar-ket. In terms of its future outlook, Daehong Com-munications is securing new growth engines by ex-ploring untapped business areas, diversifying its BTL businesses, and building competencies in its global business. At the same time, it will of course continue

to provide differentiated creative and planning ser-vices in the fields of ATL (print media) and BTL (PR and promotions).

LOTTe ASSeT DeveLOPMenTLotte Asset Development is a general real estate developer. Today, it has numerous construction projects going on in Korea and overseas, and is venturing into new areas such as consulting, asset management, investment, and the development of multiplex shopping centers. In addition to the de-velopment projects it is carrying out in Korea, in-cluding Lotte Mall Gimpo Airport, Lotte Mall Su-won Station, Lotte Jeju resort, Lotte Buyeo resort, the Jeju Hotel and Duty Free Shop, and the Seocho Chilsung multi-functional complex, it is also partici-pating in building complexes in Shenyang, China and in Hanoi, Vietnam. Lotte Asset Development will continue with these efforts as well as strength-en its complex development and asset manage-ment business, ensuring that it becomes a leading international comprehensive real estate developer.

LOTTe LOGISTICSSince its foundation in 1996, Lotte Logistics has been accumulating unique experience and know-how in all facets of the logistics industry, as it is re-sponsible for the logistics of every sector of the Lotte Group including, but not limited to, retail, foods, manufacturing, and the plastic recycling oil business (turning used plastic products into oil for recycling). The core competitive edge of Lotte Lo-gistics lies in the fact that it has over 100 logistics centers, including ones in Osan and Gwangmyeong, more knowhow about efficient transportation within Korea than any other company, and the most advanced IT technology. Lotte Logistics has even established a local corporation in China, and will use this to help it actively explore further overseas opportunities. Additionally, with the expansion of its 3PL and overseas businesses, as well as the de-velopment of new businesses, Lotte Logistics will make every effort to grow into a global logistics provider.

MyBISince it was founded in September 2000, Mybi has provided payment tools like transportation cards that are convenient and easily accessible to people throughout Korea through constant technological development and efforts aimed to raise customer satisfaction. With a technological edge over its com-petition and unrivaled expertise in the field of smart cards, Mybi has developed electronic payment sys-

tems concerning traffic, distribution, the Internet, and public convenience facilities. At the same time it has expanded its services regarding installation, maintenance, and operation of those systems. To-day, it provides exclusive services for 10 metropolitan cities/provinces in Korea.

eB CARDEB Card uses radio-frequency (RF) smart card tech-nologies to create automated bus fare payment sys-tems that are both speedy and convenient. In 2010, it became part of the Lotte Group. It then launched a brand called “CashBee,” which combines trans-portation and retail settlements and membership functions. Its areas of operations include Seoul, Gyeonggi-do, Incheon, Chungcheongnam-do, Gang-won-do, Busan, and Gyeongsangnam-do. The com-pany is also continuously increasing its customer base in the retail settlement area, including conve-nience stores, restaurants, and coffee shops.

LOTTe PS neTAfter its establishment in 2000, Lotte PS Net quickly became a leader in the banking operations automa-tion industry, introducing settlement automation systems in convenience stores for the first time in Korea. In 2008, it was acquired by the Lotte Group, and began running all the Lotte ATMs at Lotte retail centers nation-wide in partnership with Korean banks and many of the country’s financial institu-tions. It is also operating automated settlement sys-tems at Lotte Mart stores, bus terminals nationwide, and highway rest stops. Lotte PS Net is working hard to develop the Lotte ATM so that it is tied in with every Korean bank and financial institution, accom-modating both financial agencies and individual customers through continuous technological devel-opment and effective management of its fee-charg-ing system.

LOTTe R&D CenTeR The Lotte R&D Center, founded in 1983, is in charge of the research and development activities for all of Lotte’s food companies, and carries out safety control for all products purchased by Lotte’s retail companies. Over 200 trained professionals—all of whom put quality first—are busy working on developing the highest quality products. The Lotte R&D Center also runs a safety center for the welfare and comfort of its customers, while thoroughly managing the safety of processed food products manufactured by Lotte and products distributed by Lotte. Researchers are further focusing their efforts on nurturing strategic brands such as Xylitol (chewing gum), Dream Cacao (choco-

from an industrial accident or overdue wages; for the latter it grants equipment and materials to reha-bilitation centers so that they have the necessary tools to help those who need it most. In the future, the Lotte Welfare Foundation will focus its support on the disabled and children based on the principle of workfare, which helps others help themselves.

LOTTe SAMDOnG FOunDATIOnThe Lotte Samdong Foundation was founded in De-cember 2009 with the purpose of helping out those in society who need it most. The foundation has carried out many different projects to support un-derprivileged people in Ulsan, such as providing school uniforms for middle and high school stu-dents from low-income families, supporting teen-age heads of households, offering free medical treatment for senior citizens in Ulju, and delivering Children’s Day gifts for underprivileged kids in child-care facilities in Ulsan. The Lotte Samdong Founda-tion will continue to carry out various social welfare projects, support social welfare facilities and those who need help the most, while also working on welfare projects for local residents.

LOTTe GIAnTSBased in Busan, the Lotte Giants are one of the original franchises of the Korean Baseball Organiza-tion. Since 1982, the team has made it to the final series four times and won twice, due in large part to its strong pitching and reliable hitters. In 2010, the team advanced into the playoffs, and recorded a league record for home game attendance in a single season, both for the three consecutive year. The number of its fans attending home games also exceeded 1 million for three years in a row. Despite this success, Lotte still plans on working hard to continuously improve facilities and enhance services for fans.

Cumulativeamount of donations

Since its foundation in 1983 [Unit: Millions of KRW]

80,225

Lotte Logistics

Lotte R&D Center

Lotte Sky Hill Country Club

Lotte Giants

LOT

TE

17

Total number of fansat Lotte Giants games

The largest-ever number of KBO fans attendinghome games in a single season (2011)

20,344,165

Domestic Business AreasFoodsLotte Confectioneryeng.lotteconf.co.kr21 Yangpyeong-dong 5-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2670-6114

Lotte Chilsung Beveragewww.lottechilsung.co.krLotte Castle Gold, 4th, 5th floors7-18 Sincheon-dong, Songpa-guSeoul, South Korea Tel: 82-2-3479-9114

Lotte Chilsung Beverage - Lotte Liquor www.lotteliquor.comLotte Castle Gold, 4th, 5th floors7-18 Sincheon-dong, Songpa-guSeoul, South Korea Tel: 82-2-3459-1300

Lotte Asahi Liquorwww.lotteasahi.co.krJaejeon Building, 9th floor1321-5 Seocho-dong, Seocho-guSeoul, South KoreaTel: 82-2-583-2865

Lotte Samkangwww.lottesamkang.co.kr21 Yangpyeong-dong 5-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2629-0114

Lotteriawww.lotteria.com98-6 Galwol-dong, Yongsan-guSeoul, South KoreaTel: 82-2-709-1114

Lotteria KKD www.krispykreme.co.krGukje Building, 15th floor, 111 Da-dongJung-gu, Seoul, South KoreaTel: 82-2-2084-6400

Lotte Hamwww.lotteham.co.kr23 Yangpyeong-dong 4-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-3278-5600

Lotte Fresh Delicawww.freshdelica.co.kr55-5 Sangha-dong, Giheung-guYongin, Gyeonggi-doSouth KoreaTel: 82-31-281-5751

Lotte Boulangeriewww.lotteb.co.krDaedong Building, 10th floor23 Bangi-dong, Songpa-guSeoul, South KoreaTel: 82-2-2675-8131

Kirinwww.kirin.co.kr1060 Jeonggwan Industrial ComplexDalsan-ri, Jeonggwan-myeonGijang-gun, Busan, South Korea Tel: 82-51-783-7830

Lotte Merchandising Service Center (Lotte LHP) www.lottelhp.com23 Yangpyeong-dong 4-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2169-3400

RetailLotte Shopping - Lotte Department Store store.lotteshopping.com1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-771-2500

Lotte Shopping -Lotte Martwww.lottemart.com 7-18 Sincheon-dong, Songpa-guSeoul, South KoreaTel: 82-2-2145-8000

Lotte Shopping -Lotte Superwww.lottesuper.co.krLemon Plaza Building, 6th, 7th floors140 Haengdang-dong, Seongdong-guSeoul, South KoreaTel: 82-2-2290-5600

Lotte Shopping -Lotte Cinemawww.lottecinema.co.krLotte Castle Gold, 4th floor 7-18 Sincheon-dong, Songpa-guSeoul, South KoreaTel: 82-2-3470-3400

Lotte Shopping -Lotte Cinema, Charlotte Theaterwww.charlottetheater.co.kr40-1 Jamsil-dong, Songpa-guSeoul, South KoreaTel: 82-2-1644-0078

Lotte.comwww.lotte.comSampung Building, 8th, 10th floors310-68 Euljiro 4-ga, Jung-guSeoul, South KoreaTel: 82-2-3668-8500

Lotte Home Shoppingwww.lotteimall.com21 Yangpyeong-dong 5-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2168-5252

Korea Sevenwww.7-eleven.co.krLotte Insurance Building, 7th~9th floorsSowal-ro 3, Jung-guSeoul, South KoreaTel: 82-2-1577-0711

FRL Koreawww.uniqlo.com24-11 Chungmuro 1-ga, Jung-guSeoul, South KoreaTel: 82-2-771-6316~19

TourismLotte Hotelwww.lottehotel.com1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-771-1000

Busan Lotte Hotelwww.lottehotelbusan.com773 Gayadae-ro, Busanjin-gu, Busan, South KoreaTel: 82-51-810-1000

Lotte Worldwww.lotteworld.com40-1 Jamsil-dong, Songpa-guSeoul, South KoreaTel: 82-2-411-2000

Lotte Duty Freeen.lottedfs.com1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-1688-3000

Lotte Jeju ResortSan 26 Saekdal-dongSeogwipo, Jeju-doSouth KoreaTel: 82-64-739-3460

Lotte Buyeo Resort578 Hapjeong-ri, Gyuam-myeonBuyeo-gun, Chungcheongnam-doSouth KoreaTel: 82-41-939-1000

Lotte Corporationwww.lottecorp.com40-1 Jamsil-dong, Songpa-guSeoul, South KoreaTel: 82-2-411-5100

Lotte JTBwww.lottejtb.comYurim Building, 38-29 Nokbeon-dongEunpyeong-gu, Seoul, South Korea Tel: 82-2-3782-3000

Petrochemical/Construction/ ManufacturingHonam Petrochemicalwww.hpc.co.krLotte Tower Building395-67 Shindaebang 2-dong, Dongjak-guSeoul, South KoreaTel: 82-2-829-4114

KP Chemicalwww.kpchem.co.kr427-3 Sanggae-dong, Nam-guUlsan, South KoreaTel: 82-2-840-0000

KP Chemtechwww.kpchemtech.co.kr427-5 Sanggae-dong, Nam-guUlsan, South KoreaTel: 82-52-278-3900

Daesan MMAwww.dmma.co.krLotte tower Building, 4th floor 395-67 Sindaebang 2-dong, Dongjak-guSeoul, South KoreaTel: 82-2-840-0934

Lotte Engineering & Constructionwww.lottecon.co.kr50-2 Jamwon-dong, Seocho-guSeoul, South KoreaTel: 82-2-3480-9114

Lotte E&C CM Division12 Yangpyeong-dong 2gaYeongdeungpo-gu, Seoul, South KoreaTel: 82-2-2169-0222

Cannon Korea Business Solutionswww.canon-bs.co.krCannon BS Tower168-12 Samseong-dong, Gangnam-guSeoul, South KoreaTel: 82-2-3450-0700

Korea Fujifilmwww.fujifilm.co.kr505-19 Gasan-dong, Geumcheon-guSeoul, South KoreaTel: 82-2-3281-7700

Lotte Aluminiumwww.lotteal.co.kr1005 Doksan-dong, Geumcheon-guSeoul, South KoreaTel: 82-2-801-8000

Lotte Engineering & Machinery MFG. www.lottelem.co.kr6th Export Industrial Complex1400 Juan 5-dong, Nam-guIncheon, South KoreaTel: 82-32-870-7100

FinanceLotte Cardwww.lottecard.co.krLotte Insurance Building, Sowal-ro 3Jung-gu, Seoul, South KoreaTel: 82-2-1588-8100

Lotte Insurancewww.lotteins.co.krLotte Insurance Building, Sowal-ro 3Jung-gu, Seoul, South Korea Tel: 82-2-1588-3344

Lotte Capitalwww.lottecap.com736-1 Yeoksam-dong, Gangnam-guSeoul, South KoreaTel: 82-2-1577-7700

Services/ R&D/ SupportLotte Data Communication Companywww.ldcc.co.krLotte Center, 533-2 Gasan-dongGeumcheon-gu, Seoul, South KoreaTel: 82-2-2626-4000

Hyundai Information Technologywww.hit.co.kr71-3 Cheongdam-dong, Gangnam-gu Seoul, South KoreaTel: 82-2-2129-4114

Lotte Internationalwww.lotteintl.comAurora World Building, 6th~8th floors997-2 Daechi-dong, Gangnam-guSeoul, South KoreaTel: 82-2-3459-9600

Lotte Sky Hill Country Clubwww.skyhill.co.krSan 100 Songhyeon-ri, Jinrye-myeonGimhae, Gyeongsangnam-doSouth KoreaTel: 82-55-340-9100

Daehong Communicationswww.daehong.comYonsei Jaedan Severance Building, 8th, 9th floors84-11 Namdaemunro 5-ga, Jung-guSeoul, South KoreaTel: 82-2-3671-6114

Lotte Asset Developmentwww.lottedevelop.comLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-2086-3333

Lotte Logisticswww.llc.co.krYonsei Bongnae Building, 11th floor48-3 Bongnae-dong 1-ga, Jung-guSeoul, South KoreaTel: 82-2-2095-3114

Mybiwww.mybi.co.krCentum IS Tower, 11th floor1209 Jaesong-dong, Haeundae-guBusan, South KoreaTel: 82-51-712-7800

eB Cardwww.ebcard.co.krwww.cashbee.co.kr Ace High-end Tower, 13th floor 235-2 Guro-dong, Guro-guSeoul, South KoreaTel:82-2-6220-9000

Lotte PS Netwww.lotteatm.co.krLotte Center, 6th floor533-2 Gasan-dong, Geumcheon-guSeoul, South KoreaTel: 82-2-2028-8900

Lotte R&D Centerwww.lotternd.com23 Yangpyeong-dong 4-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2670-6114

Lotte Strategy & Insight CenterOpus 11 Building, 16th floor198 Euljiro 2-ga, Jung-guSeoul, South KoreaTel: 82-2-771-8838

Lotte Academywww.lotteacademy.co.kr84 Busan-dongOsan, Gyeonggi-doSouth KoreaTel: 82-31-370-1000

Lotte Scholarship Foundationwww.lottefoundation.or.krLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-750-7207

Lotte Welfare Foundationwww.lottefoundation.or.krLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-750-7204

Lotte Samdong FoundationLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-750-7212

Lotte Giants www.giantsclub.com930-1 Sajik-dong, Dongnae-guBusan, South KoreaTel: 82-51-590-9000

Overseas Business Areas[ASIA]

CHInABeIJInG

Lotte Confectionery Beijing OfficeLotte China Foods Co., Ltd.No. 8 Yongchang North RoadBeijing Economic and TechnologicalDevelopment Area, BeijingTel: 86-22-2331-0901Fax: 86-10-6787-1530

Lotte Chilsung BeverageLotte Huabang Beverage Co., Ltd.Jingchen Building A301No.1 NanshatanChaoyang District, BeijingTel: 86-10-6480-1111Fax: 86-10-6488-7570

LotteriaLotte (Beijing) Restaurants Co., Ltd.Room 710, 7th floor wangjingganglv plaza No.6 wangjing hugang street Chaoyang District, BeijingTel: 86-10-6473-5977Fax: 86-10-6473-8577

Lotte Department StoreIntime Lotte Department Store88 Wangfujing AvenueDongcheng District, BeijingTel: 86-10-5978-5888Fax: 86-10-5978-5802

Lotte Department StoreBeijing OfficeAir China Plaza, Rm. 50836 Xiaoyun RoadChaoyang District, Beijing 100027Tel: 86-10-8447-5331Fax: 86-10-8447-5322

Lotte MartBeijing Lotte Mart Co., Ltd.No. 12 Jiuxianqiao RoadChaoyang District, Beijing 100016Tel: 86-10-6437-8008Fax: 86-10-6431-0749

Lotte Duty Free Beijing OfficeRm1602, Air China Plaza, No.36, Xiaoyun RoadChaoyang District, BejingTel: 86-10-6468-1900Fax: 86-10-6460-8100

Lotte Hotel Beijing OfficeRoom1602, Air China Plaza, No.36, Xiaoyun Road Chaoyang District, Beijing 100027Tel: 86-10-8455-2688 Fax: 86-10-6463-3866

Lotte AluminiumLotte Packaging (Beijing) Co., Ltd.No. 9 Tong Ji North RoadBeijing Economic & TechnologicalDevelopment Zone, BeijingTel: 86-10-6788-2064Fax: 86-10-6788-2057

Lotte LogisticsBeijing Representative Office1010 ZhongGuanCun KeJiChengJia No.12 Jiuxianqiao RoadChaoyang District, BeijingTel: 86-10-6433-2114Fax: 86-10-6433-2935

Honam PetrochemicalHonam Chemical Trading (Shanghai) Corp.Beijing OfficeNo. Bing 2 Dong San Huan North RoadRM B1607, TianyuangangChaoyang District, Beijing 100027Tel: 86-10-6597-8250Fax: 86-10-6597-8253

Lotte Data Communication Company (China)Room 1316, 13th floor, No.1 Building No.12 Jiuxian Qiao Road, Chaoyang DistrictBeijing 100015Tel: 86-186-1116-3505Fax: 86-10-6437-4112

GuAnGZHOu

Honam PetrochemicalHonam Chemical Trading (Shanghai) Corp.Guangzhou OfficeFortune Plaza East Tower, Rm. 2808No.116 Sports East RoadGuangzhou 510620Tel: 86-20-8755-7181Fax: 86-20-8755-6573

HOnG KOnG

KKD Lotte Holdings Co., Ltd.Tower II, Admiralty Centre, 18th floor, Rm. 180818 Harcourt Road, Admiralty, Hong KongTel: 852-2528-9899Fax: 852-2804-1004

Honam PetrochemicalHonam Petrochemical Corp.Hong Kong OfficeJubilee Center, 11th floor, Rm. 110218 Fenwich Street, Wanchai, Hong KongTel: 852-2586-1390Fax: 852-3105-0850

JIAXInG

Honam PetrochemicalJiaxing Honam Engineering Plastics Co., Ltd.No. 542 Chang Sheng East RoadJiaxing, Zhejiang 314001Tel: 86-573-8391-2282Fax: 86-573-8391-2000

WeIHAI

Lotte ConfectioneryLotte Ice Shandong Co., LtdNorth Suburbs, WendengShandongTel: 86-631-857-1358Fax: 86-631-857-1636

qInGDAO

Lotte ConfectioneryLotte QingdaoZhuzhou Road, Hi-Tech Industrial ParkLaoshan District, QingdaoShandongTel: 86-532-8870-3409Fax: 86-532-8870-3399

Lotte MartQingdao Lotte Mart Co., Ltd.No. 19 Qinling RoadGuozhan Wealth Center 2-215Laoshan District, QingdaoTel: 86-532-6671-0316Fax: 86-532-6671-0600

Honam PetrochemicalHonam Chemical Trading (Shanghai) Corp.Qingdao OfficeWangjiao Tower 10th floor, Rm. DHong Kong Middle Road, QingdaoShandong 266071Tel: 86-532-8588-8002Fax: 86-532-8588-5919

SHAnGHAI

Lotte ConfectioneryLotte China Investment Co., Ltd.East Hope Plaza 6th floorNo. 1777 Century AvenuePudong District, Shanghai 200122Tel: 86-21-5876-8501 Fax: 86-21-5876-9190

Lotte ConfectioneryLotte ShanghaiNo. 8811 Tingwei Road, Tinglin TownJinshan District, ShanghaiTel: 86-21-5723-9902Fax: 86-21-5723-9933

Krispy Kreme Lotte (Shanghai) Co., Ltd.Block B, Hongqiaoshanghai City, Rm. 1902No. 100 Zunyi Street, Changning DistrictShanghai 200051Tel: 86-158-0186-4737

Lotte (China) Investment Co., Ltd.Dongfangxiwang Building 6th floorNo. 1777 Shijie StreetPudong New Area, ShanghaiTel: 86-21-5876-8501Fax: 86-21-5876-7183

LOT

TE

19

GLOBALNeTWORK

Lotte Department StoreShanghai OfficeTower A, City Center of Shanghai, Rm. 1715No. 100 Zunyi RoadChangning District, ShanghaiTel: 86-21-6237-1337Fax: 86-24-6237-1339

Lotte MartShanghai Representative Office4/F, No.768, Yang Liu Qing RoadShanghaiTel: 86-21-5265-8666Fax: 86-21-6264-6396

Lotte Home Shopping Luckypai Co., Ltd.1379 East Yinggang Rd. XujingQingpu District, Shanghai 201702 Tel: 86-21-6161-1111Fax: 86-21-6161-1161

Lotte HotelShanghai OfficeTower A, City Center of Shanghai, Rm. 2608No. 100 Zunyi RoadShanghai 200051Tel: 86-21-5876-2007Fax: 86-21-5876-1015

Lotte Duty FreeShanghai OfficeTower A, City Center of Shanghai, Rms. 2607-08No. 100 Zunyi RoadShanghai 200051Tel: 86-21-6237-0396Fax: 86-21-6237-2581

Honam PetrochemicalHonam Chemical Trading (Shanghai) Corp.World Plaza 8th floor, Rms. 3-5No. 855 Pudong South RoadShanghaiTel: 86-21-5879-6116Fax: 86-21-5879-6736

Lotte Capital Lease and Finance(China) Co.,Ltd.Room No.111, 13/F1000 Lujiazui Ring RoadPudong New Area, Shanghai 200122Tel: 86-21-6841-5800Fax: 86-21-6841-5810

Lotte InternationalShanghai OfficeTower A, City Center of Shanghai, Rm. 2608No. 100 Zunyi RoadShanghai 200051Tel: 86-21-6237-2063Fax: 86-21-6237-2064

Daehong CommunicationsShanghai OfficeRoom 1401, Tower A No.85 Loushanguan Road Changning District, Shanghai 200336Tel: 070-7945-4745~6

SHenyAnG

Lotteria 82-3, Xita Street, Huaping DistrictShenyang, LiaoningTel: 86-24-2640-1378

Lotte Department StoreShenyang Office13F, Hongyang Bldg, 20 Beiling Street Huanggu District, ShenyangTel: 86-24-2281-5902Fax: 86-24-2281-5900

Lotte Mart 15/F, Tower C. Jiarun Plaza, 161 Nanjing North StreetHeping District, Shenyang 110001Tel: 86-24-2281-5902Fax: 86-24-2281-5900

Lotte CinemaShenyang SL CinemaInvestment Management Co., Ltd.#12A10, Huangchao Wanxin International Building C No.390, Qingnian Street, Heping District, Shenyang CityLiaoning Prov., 110003 Tel: 86-24-2353-1106~8Fax: 86-24-2353-1109

Lotte Glory Properties(Shenyang) Co., Ltd.#1205, Fangyuan Bldg, 1 Yuebin StreetShenhe District, ShenyangTel: 86-24-3197-6681Fax: 86-24-3197-6699

ZHenGZHOu

Lotte Chilsung BeverageLotte Aodeli Beverage Co., Ltd.Mansion of China Merchants Bank, 16th floorJin Cheng International Plaza, Jing San RoadJin Shui District, Zhengzhou CityTel: 86-371-6950-9525Fax: 86-371-6572-3999

JAPAnTOKyO

Lotte Confectionery Tokyo OfficeLotte Bldg. 5th floor3-20-1 Nishi-Shinjuku, Shinjuku-kuTokyoTel: 81-3-5388-5631Fax: 81-3-5388-5800

Lotte Liquor Japan2314 Mita Kokusai Bldg.1-4-28 Mita, Minato-kuTokyo 108-0073Tel: 81-3-5484-1234Fax: 81-3-5484-1845

LotteriaTSK Building 2F 2-19-2 Sasazuka Shibuya-ku Tokyo 151-0073Tel: 81-3-3378-8011Fax: 81-3378-8014

Lotte.com Japan, Inc.Shinjuku NS bldg. 25F 4-1, Nishishinjuku 2-chome Shinjuku-ku, TokyoTel: 81-3-6304-5500Fax: 81-3-6304-5501

Lotte Hotel Tokyo OfficeTakamasa Bldg. 3rd floor18 Kanda-HigashimatsushitachoChiyoda-ku, TokyoTel: 81-3-3255-2571~4Fax: 81-3-3255-2575

Lotte Duty Free Tokyo OfficeTakamasa Bldg. 3rd floor18 Kanda-HigashimatsushitachoChiyoda-ku, TokyoTel: 81-3-5295-3300Fax: 81-3-5295-3310

Lotte JTB Tokyo OfficeJTB Bldg. 5th floor2-43-19, MinamiikebukuroTosima-ku, Tokyo 171-8565Tel: 81-3-3590-8571Fax: 81-3-3590-8572

Lotte Capital Tokyo BranchNS Bldg. 28th floor4-1 Nishi-Shinjuku 2-ChomeShinjuku-ku, Tokyo 163-0828Tel: 81-3-5381-6016Fax: 81-3-5381-6018

OSAKA

Lotte Hotel Osaka Office6F. KAL Building 1-9, 3-Chome HonmachiChuo-ku, OsakaTel: 81-6-6263-1071Fax: 81-6-6263-2069

Busan Lotte HotelJapan Regional Sales OfficeKorea Air Bldg. 6th floor3-1-9 Honmachi, Chuo-kuOsaka 541-0053Tel: 81-6-6268-4855~6Fax: 81-6-6268-4857

Lotte Duty Free Osaka OfficeKorea Air Bldg. 6th floor3-1-9 Honmachi, Chuo-kuOsaka 541-0053Tel: 81-6-6263-1487Fax: 81-6-6263-1297

Lotte JTB Osaka OfficeJTB Bldg. 7th floor2-1-25 Kyutaromachi, Chuo-kuOsaka 541-0056Tel: 81-6-6260-5270Fax: 81-6-6260-5271

FuKuOKA

Lotte Duty Free Fukuoka OfficeHakata Tanaka Bldg. 9th floor3-27-24 Hakataekimae, Hakata-kuFukuoka 812-8505Tel: 81-92-471-7979Fax: 81-92-471-7969

Lotte JTB Fukuoka OfficeKBC Bldg. 2nd floorKaikan 1-1-34, NagahamaChuo-ku, Fukuoka 810-0072Tel: 81-92-725-2670Fax: 81-92-725-2680

nAGOyA

Lotte JTB Nagoya OfficeKirix Marunouchi Bldg. 7th floor1-17-19 Marunouchi, Naka-kuNagoya 460-002Tel: 81-52-222-5381Fax: 81-52-222-5382

vIeTnAMHAnOI

Lotteria23 Dai co viet, Cau Den, Hai Ba TrungHanoiTel: 84-908-261-984

Lotte Department Store Hanoi OfficeNo.1205, F12, Deaha Business Center360 KimMA, Ba DinhHanoi, VietnamTel: 070-7013-6967

Hyundai information technologyVietnam Corporation9th Floor, Daeha Business Center360 Kim Ma Street, Badiuh DistrictHanoiTel: 84-4-3771-9461Fax: 84-4-3771-9464

HO CHI MInH CITy

Lotte Confectionery Vietnam Office443-445 Ly Thuong Kiet StreetWard 8, Tan Binh DistrictHo Chi Minh CityTel: 84-8-3971-7981Fax: 84-8-3971-7922

Vietnam Lotteria Co., Ltd.Lotte Mart Building 3rd floor469 Nguyen Huu Tho StreetTan Hung Ward, District 7Ho Chi Minh CityTel: 84-8-3775-3057~62Fax: 84-8-3775-3063~64

Lotte Department Store Vietnam OfficeLotte Mart Building 3rd floor469 Nguyen Huu Tho StreetTan Hung Ward, District 7Ho Chi Minh CityTel: 84-8-3775-2505~6Fax: 84-8-3775-2517

Lotte MartLotte Vietnam ShoppingLotte Mart Nam Sai Gon Building 3rd floor469 Nguyen Huu Tho StreetTan Hung Ward, District 7Ho Chi Minh CityTel: 84-8-3775-1888Fax: 84-8-3775-1575

Lotte Cinema Vietnam Co., Ltd.HQ and Nam Saigon CinemaLotte Mart Building 3rd floor469 Nguyen Huu Tho StreetTan Hung Ward, District 7Ho Chi Minh CityTel: 84-8-3775-2521Fax: 84-8-3775-2524

Lotte Cinema DiamondDiamond Plaza 13th floor34 Le Duan Boulevard, District 1Ho Chi Minh CityTel: 84-8-3822-7841Fax: 84-8-3824-3968

Lotte HomeshoppingLotte DatViet Homeshopping469 Nguyen Huu Tho Street Tan Hung Ward, District 7 Ho Chi Minh, VietnamTel: 84-83-775-6013Fax: 84-83-771-0710

Lotte InternationalLotte Vina International Co., Ltd.Lotte Mart Building 3rd floor469 Nguyen Huu Tho StreetTan Hung Ward, District 7Ho Chi Minh CityTel: 84-8-3775-2507Fax: 84-8-3775-2510

Lotte InternationalLotte-Sea Logistics Co., Ltd.Lot A1, Street 3, Long Hau Industrial ParkCan Giuoc District, Long An ProvinceTel: 84-8-3873-4193Fax: 84-8-3873-4195

Lotte Asset Development Co., Ltd.Representative Office in Ho Chi Minh City 3Fl., 469, Tan Hung Ward District 7 Ho Chi Minh CityTel: 84-8-3775-2515Fax: 84-91-506-9881

Lotte Data Communication Company LimitedVietnam Unit 303, 3rd Floor, Beautiful Saigon Building 02 Nguyen Khac Vien Street, Tan Phu Ward, District 7Ho Chi Minh CityTel: 84-90-907-7403Fax: 84-8-5413-6359~60

DA nAnG

Lotte Cinema Da NangDa Nang Market 4th floor46 Dien Bien Phu StreetThanh Khe District, Da NangTel: 84-51-1364-7174Fax: 84-51-1364-7175

InDOneSIAJAKARTA

LotteriaMenara Bidakara Tower 2, 16th floorJalan Jendral Gatot SubrotoKav. 71-71 Pancoran, Jakarta Selatan, Indonesia 12870Tel: 62-21-8370-4709~4712(ext.111)Fax: 62-21-8370-4713

PT Lotteshopping Avenue IndonesiaSampoerna Strategic Square South Tower, 26th floorJl. Jend.Sudirman kav.45-46, Jakarta 12930Tel: 62-21-5795-2500Fax: 62-21-5795-2505

Lotte MartPT Lotteshopping IndonesiaJl. Lingkar Luar Selatan Kavling 6 Susukan Subdistrict Ciracas District, Jakarta 13750Tel: 62-21-840-4080Fax: 62-21-840-4075

Lotte Duty FreePT. SJ IndonesiaGD. The East LT. 38 Unit 05JL. Lingkar Mega Kuningan Kav. F,3,2 No. 1Kunningan Timur, Setiabudi, Jakarta SelatanTel: 62-21-5591-3067Fax: 62-21-5793-8484

Lotte International Jakarta OfficeS.Wijoyo Center, 8th floorJl. Jend Sudirman Kav. 71Jakarta 12190Tel: 62-21-520-6215Fax: 62-21-520-5853

PT. Lotte Data Communication Indonesia 3rd Floor, Lotte Mart Building, JalanLingkar Luar Selantan Kav. 5&6Ciracas Jakarta 13750Tel: 62-857-8142-1339

Daehong CommunicationsJakarta OfficeJalan Lingkar Luar Selatan Kav. 6 CiracasJakarta Timur, 13750Tel: 005-62-857-7451-6383005-62-815-993-0372

PT. Lotte Logistics IndonesiaJl. Lingkar Luar Selatan Kavling 6 Susukan Subdistrict Ciracas District, Jakarta 13750Tel: 62-21-8778-5175Fax: 62-21-8778-5176

InDIACHennAI

Lotte Confectionery Co., Ltd.Lotte India84 Greams Road 2nd floorMurugesan ComplexThousand Lights, Chennai 600006Tel: 91-44-2829-8621~4Fax: 91-44-2829-8700

PHILIPPIneSMunTInLuPA

Pepsi Cola Ptoducts Philippines, Inc.Km 29 National Road TunasanMuntinlupa City 1773, Metro Manila Tel: 63-2-850-7901, 63-2-865-6330

PAKISTAnKARACHI

Lotte Pakistan PTA Ltd.Eastern Industrial Zone, EZ/1-P-4Port Qasim, P.O. Box No. 723Karachi 74200Tel: 92-21-3472-6005Fax: 92-21-3472-6004

MALAySIA PASIR GuDAnG

Lotte Titan Chemicals Bhd.Plo 312, jalan tembaga 4, pasir gudang industrial estate 81700 pasir gudang, JohorTel: 607-253-8888

TAIWAnTAIPeI

Lotte Home ShoppingFubon Multimedia Technology Co., Ltd.No. 71 Zhouzi Street 2nd floor, Neihu DistrictTaipei 11493Tel: 886-2-2162-6688Fax: 886-2-2162-6699

[EUROPE]

RuSSIAMOSCOW

LOTTE RUSLOTTE Business Center 20th floorNovinskiy Boulevard 8Moscow 121099Tel: 7-495-775-2702Fax: 7-495-775-2704

Lotte Confectionery Co., Ltd.Lotte KF RUSNovocheremushkinskaya St. 172nd floor, Entrance 5Moscow 117218Tel: 7-495-644-3731~3Fax: 7-495-644-3730

Lotte Department StoreLotte Shopping RUSNovinskiy Boulevard 8Moscow 121099Tel: 7-495-641-2500Fax: 7-495-662-8130

Lotte Hotel Moscow OfficeLOTTE Business Center 20th floorNovinskiy Boulevard 8Moscow 121099Tel: 7-495-745-1000Fax: 7-495-745-1001

Honam PetrochemicalMoscow Rep. Office Office 20-02 20th floor, Lotte Plaza Business Center Novinskiy Boulevard 8, MoscowTel: 7-495-662-8001Fax: 7-495-662-8008

Lotte Engineering & ConstructionMoscow BranchLOTTE Business Center 20th floor, Rm. 02Novinskiy Boulevard 8Moscow 121099Tel: 7-495-229-5531Fax: 7-495-229-5532

KP Chemical Moscow OfficeLOTTE Business Center 20th floor, Rm. 05Novinskiy Boulevard 8Moscow 121099Tel: 7-495-662-8001Fax: 7-495-662-8008

Lotte International Moscow OfficeLOTTE Business Center 20th floor, Rm. 03Novinskiy Boulevard 8Moscow 121099Tel: 7-495-662-4446Fax: 7-495-662-4447

Daehong Communications Moscow Branch15, Malaya Gruzinskaya street, Moscow 123022Tel: 070-7683-5320, 005-7-916-237-9212Fax: 7-495-775-8501

vLADIvOSTOK

Lotte Chilsung Beverage Vladivostok Office3, Krasnogo Znameni ave. Business Center ‘ignat’ Office 8 VladivostokTel: 7-908-449-4632

BeLGIuMSInT-nIKLAAS

Lotte Confectionery Belgium OfficeChocolaterie Guylian N.V. Europark-Oost 1Sint-Niklaas 9100Tel: 32-3-760-9703Fax: 32-3-777-0681

unITeD KInGDOMReDCAR

Lotte Chemical UK Ltd.Davies OfficesWilton International, Redcar TS10 4XZTel: 44-1642-45-1234Fax: 44-1642-45-1328

GeRMAnyFRAnKFuRT

Lotte Hotel Frankfrut OfficeMainzer Landstrasse 41 (EG) 60329 FrankfrutTel: 49-(0)69-2729-0196Fax: 49-(0)69-2729-0197

[NORTH AMERICA]

u.S.A.L.A.

Lotte Liquor Lotte BG America3600 Wilshire Blvd., Suite 836Los Angeles, California 90010Tel: 1-213-738-7900Fax: 1-213-738-7916

Lotte Hotel Los Angeles Office3838 Carson Street, Suite 208Torrance, California 90503Tel: 1-310-540-7010Fax: 1-310-316-1169

Lotte InternationalLotte International America Corp.L.A. Branch1805 Industrial StreetLos Angeles, California 90021Tel: 1-213-688-8806Fax: 1-213-688-8826

neW yORK

Lotte Hotel New York Office100 Challenger Road 7th floorRidgefield Park, New Jersey 07660Tel: 1-201-944-1117Fax: 1-201-944-1146

Honam Petrochemical U.S. Office100 Challenger RoadRidgefield Park, New Jersey 07660Tel: 1-201-641-1300Fax: 1-201-641-5283

Lotte InternationalLotte International America Corp.100 Challenger Road, Suite 710Ridgefield Park, New Jersey 07660Tel: 1-201-440-8050Fax: 1-201-440-8058

LOT

TE

21

www.lotte.co.krLotte PR Department Lotte Building, 20th floor, 1 Sogong-dong, Jung-gu, Seoul, South Korea Tel: 82-2-750-7038 Fax: 82-2-779-1081