Why Ohio matters, and other things I learned from Lumoid

Aarthi Ramamurthy

Who am I?

• Founder, Lumoid • Products at Microsoft, Netflix

Aarthi Ramamurthy @aarthir

http://aarthir.com

What does Lumoid do?Lumoid is a try before you buy service for gadgets

• Public launch Dec 2013, YC - summer ’13

5 Things I’ve Learned

• Things that don’t scale • Get the basics right • Happy customers = free marketing • Stand on the shoulders of giants • What’s the deal with Ohio?

Disclaimer - not everything here is applicable to you

Doing things that don’t scale• How did we get users without a marketing budget? !• Community colleges • Photo walks • Influencers • Workshops !

Getting the basics right

• Measure everything. Actually measure everything. • cronjobs, scripts - automate what you can. • Referral programs work great. • Targeted advertising = $$ !

Happy Customers = Free Marketing

Stand on the shoulders of giants

So, Ohio?

Thank you!

• http://lumoid.com • aarthi@lumoid.com