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Making A gile Product Roadmaps Work Roman Pichler @romanpichler romanpichler.com ★ Agile Prac++oners London, January 2014 ★
Making ���Agile Product
Roadmaps Work
Roman Pichler!
@romanpichler!
romanpichler.com!
★ Agile Prac++oners London, January 2014 ★
About me
• Product management consultant and trainer – Specialised in agile and lean prac5ces
• Business owner and product manager – I walk my own talk
2 © 2014 Pichler Consul5ng Ltd
Product Roadmaps
Vision
Strategy
Details Budget!
acquisition!
High-level!plan!
Product!Roadmap!Continuity !
of purpose!
Stakeholder!alignment!
Portfolio!mgmt.!
Prioriti-!sation!
3 © 2014 Pichler Consul5ng Ltd
http://giphy.com/gifdanceparty/
1st quarter! 2nd quarter! 3rd quarter! 4th quarter!
Version 1! Version 2! Version 3! Version 4!
• Choose and customise characters and dance floors!
• Play with up to two friends!
• Post dance studio snapshot on Facebook!
• Purchase dance moves: ballet and modern dance!
• Create new dances by combining moves!
• New characters and floors: Alien, Barbie, Hello Kitty!
• 3D effects for the characters and dance floors!
• Street dance moves and characters!
• Dance competition with players rating dances!
A Tradi5onal Roadmap
5 © 2014 Pichler Consul5ng Ltd
The “why” !is unclear!
Dominated!by features!
Commitment!conflict!
The GO Product Roadmap
Date The launch date or timeframe
Name The name of the new product version or major release
6 © 2014 Pichler Consul5ng Ltd
Goal The reason for creating the new version
Features The high-level features necessary to meet the goal
Metrics The metrics/KPIs to determine if the goal has been met
How do we know the goal!has been met?!
What are its!key features?!
Why should!it be developed?!
What is!it called?!
When will !the release !
be available?!
The GO Roadmap Applied
7 © 2014 Pichler Consul5ng Ltd
1st quarter!
Version 1!
Acquisition: Free app, limited in-app purchases!
• Basic game functionality!
• Multiplayer!• FB integration!
Downloads: top 10 dance app!
2nd quarter!
Version 2!
Activation: Focus on in-app purchases!
• Purchase dance moves!
• Create new dances!
Activations, downloads!
3rd quarter!
Version 3!
Retention!
• New characters and floors!
• Enhanced visual design!
Daily active players, session length!
4th quarter!
Version 4!
• Street dance elements!
• Dance competition!
Acquisition: New segment!
Downloads!
GO Roadmap
Product Manager or Owner
Team Members
Stakeholders
Contribute!
Contribute!
Roadmap Ownership
Owns and!manages!
8 © 2014 Pichler Consul5ng Ltd
GO Roadmap
The GO Roadmap in Context
Vision Board, Biz Model or Lean Canvas Product Canvas
Vision and!high-level!strategy!
Details !for the next !
major release!
Goals!for several!
major releases!
9 © 2014 Pichler Consul5ng Ltd
GO Roadmap
Pivo5ng with the GO Roadmap
MVP
10 © 2014 Pichler Consul5ng Ltd
Vision Board
Product Canvas
Big !changes!!
Pivot!
Summary
• The product roadmap can be a great product
planning tool – even in an agile/lean context
• Focus on the goal of each release, and be prepared to make bigger changes to your roadmap
• The GO product roadmap is a handy blueprint for an agile roadmap; download the template, and try it out:
romanpichler.com/tools/product-roadmap!
11 © 2014 Pichler Consul5ng Ltd
Thank you for your interest!
More information on the GO Product Roadmap!
and my other tools: romanpichler.com/tools/!
I look forward to your feedback and questions:!
@romanpichler!
12 © 2014 Pichler Consul5ng Ltd
