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Welcome MARCOM13
International payments made easy Reinventing Marketing for the Mobile Era
Monetising digital content, virtual goods & online services via the mobile Driving incremental revenue with mobile payments
P R E P A R E D F O R Reinventing Marketing for the Mobile Era
12 en 13 Juni, 2013
Mobile Payments
Reinventing Marketing for the Mobile Era 3 2
Finn McAleer
Sales Manager, Benelux [email protected]
About Velti
2
Velti Pay turns everyday payments into a hassle-free experience for your customers by directly billing their mobile phone. Whether you are looking for premium SMS payments, Voice Shortcodes or in-App payment solutions, Velti Pay offers an array of mobile payments uniquely designed to meet your business needs! Velti’s technology has been developed and streamlined over the past 13 years to offer an unrivalled fully integrated mobile payments platform and messaging services.
Our expertise and partnerships with key brands, Operators, Broadcasters and Developers allows us to stay at the forefront of mobile innovation and deliver off-the-shelf and bespoke payment solutions.
Whether you are looking to drive brand awareness, generate revenue or gather customer insights, Velti Pay can help you reach an international audience with the speed and precision the mobile payments space.
Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT.
For more information, visit www.velti.com
International payments made easy
Reinventing Marketing for the Mobile Era 4 Reinventing Marketing for the Mobile Era
Current State Understanding of mobile payments and trends Velti Over Velti Mobile Monetisation Strategy Driving incremental revenue Key Takeaways Q&A
Agenda
International payments made easy
Reinventing Marketing for the Mobile Era 5
Current State VELTI Mobile Monetisation Strategy Key Takeaways Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy
Reinventing Marketing for the Mobile Era 6
What is a mobile payment?
1. Mobile at the point of sale
The mobile wallet 2. As the point of sale Every smart phone is a
cash register
3. The mobile payment platform
Everything else
4. Direct carrier billing ‘Put it on my bill’
5. Closed loop mobile payments The return of the
credit card
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6 billion = No. of active mobile
subscribers in 2012
1.87 SIM Cards per active subscriber
2012
3.2 billion = Total number of unique mobile
subscribers 2012
The proliferation of mobile phones to every corner of the world is driving the adoption of mobile payments
Reinventing Marketing for the Mobile Era 8
PC, tablets & smartphones
Smartphones Within four years, the global total sales of Smartphones will take over PC sales
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Fundamental difference in scale
Pc’s Mobile Verkoop: 350 Miljoen 1.7 Miljard Gebruikers: 1.6 Miljard 5.2 Miljard Vervanging: 4 – 5 jaar elke 2 jaar Gebruik: PC delen 1 per persoon
Total Mobile Growth
Reinventing Marketing for the Mobile Era 10
Credit Card penetration in 2012 Mobile penetration in 2012
Penetration of credit cards vs mobile
2 Billion
Credit Card Penetration
6 Billion
Mobile Penetration
VS
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In 2013 total mobile payment transaction values will amount
to $235 billion Gartner 2013
40% of it will be from the sales of digital goods G&S’ info-graphic 2012
Mobile payments will exceed $670 billion by 2015 Juniper Research 2012
Global markets continue to embrace m-payments, It’s only a matter of time
Reinventing Marketing for the Mobile Era 12
What does this mean for mobile payments?
Reinventing Marketing for the Mobile Era 13
Current State VELTI Mobile Payment Solutions Key Takeaways Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy
Reinventing Marketing for the Mobile Era Reinventing Marketing for the Mobile Era 14
Velti was mobile before mobile was cool
Who are we
Reinventing Marketing for the Mobile Era 15
Velti: Powering mobile since the beginning
2005 Velti
introduceert mobiele
marketing software
2000
Velti wordt opgericht
2007
De iPhone is geïntroduceerd
2010 Velti lanceert
mGage, het eerste end-to-end mobiele
marketing & advertentie platform
2010
Velti files IPO on the NASDAQ
2010 Velti neemt het mobiele advertentie
exchange Mobclix over
2010
Velti neemt MIG over, UK leading mobile agency
2011 Velti neemt
mCRM grootmacht
Air2Web over
2012
Velti bereikt 3.5 miljard gebruikers met 2,700 campagnes
e
Reinventing Marketing for the Mobile Era 16
V E L T I ’ S E N D - T O - E N D P L A T F O R M M O B I E L E O P L O S S I N G E N D O O R H E T H E L E M A R K E T I N G K A N A A L
A U T O M O T I V E T R A V E L E N T E R T A I N M E N T F M C G O P E R A T O R S R E T A I L F I N A N C E
èRET ENT ION èM O N E T I ZAT I O N èENGAGEMENT èAW AREN ES S
Reinventing Marketing for the Mobile Era 17
Our Clients Worldwide North America
Brands
Agencies
South America
Operators
Africa
Operators
Europe
Brands
Agencies
China
Asia
Brands
Reinventing Marketing for the Mobile Era 18
Current State VELTI Mobile Monetisation Strategy Key Takeaways Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy
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Monetisation fundamentals What to consider when monetising digital content, virtual goods & online services via mobile
1. Business model – freemium, premium, micro transactions or subscriptions
2. Billing methods – Operator billing, Direct carrier billing, credit cards or PayPal
3. Coverage and operations – Local hero’s Vs global providers
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Working with multiple sources of supply
Numerous service providers covering numerous markets
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Drive incremental revenue
1. Localisation – Pricing – Payment methods – Currencies
2. Conversions – Remove any friction % to increase
conversion of non-paying users to paying users
3. Regulations – Payment flows – PayForIt in UK – Chargebacks
Mobile payments works in conjuction with your existing monetisation strategy
Reinventing Marketing for the Mobile Era 22
Current State VELTI Mobile Payment Solutions Key Takeaways Q&A
Agenda
Reinventing Marketing for the Mobile Era International payments made easy
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Mobile is Key to driving incremental revenue • Most accessible payment method • Monetizing different demographics • Monetizing developing economies • Frictionless payments are key for
success • “New” business models; recurring
payments 2 Billion
Credit Card Penetration
6 Billion
Mobile Penetration
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Focus on the opportunity
Key findings of mobile paying customers
• Limited access to other ways of payment (Emerging markets)
• Using mobile as ‘first payment’ • Converts to higher billing methods
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Velti – Your Mobile Operations Team
We manage your payments
Maximise coverage and
reach
Secure platform
Optimisation One-on-one support
We help you make more money
October 4, 2013
Q&A Reinventing Marketing for the Mobile Era International payments made easy
It’s been a pleasure Finn McAleer – Sales Manager – Velti Email: [email protected] Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights
Reinventing Marketing for the Mobile Era International payments made easy