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Marketing your Tourism

Business Online

May 2015

The Internet, and social media in particular, have

RADICALLY CHANGEDthe way people consume information and the way organizations

PROMOTE THEMSELVES.

The rules of marketingHAVE CHANGED.

Consider:

WHERE do your

current and future audiences

FIND WHAT THEY NEED?

What does it take?

Listening

What does it take?CONNECTING

#hashtags, RT, Like, Favorite, Reply

The Key is to build ENGAGEMENT#notaonewaystreet

Going BEYOND LIKES takes CREATIVE

CONTENT that CAPTURES people

LISTENING IS content

OUTREACH IS content

CUSTOMER SERVICE is content

Your Customer’s Story

IS CONTENT

Travelers are Heavy Social Media Users: Facebook Dominant

Source: Travel Weekly

Travelers use more than one Social Network

Source: Travel Weekly

Broad Demographics using Social Media

Source: Travel Weekly

How Travelers use Social Media

Source: Travel Weekly

Successful Social Media Marketing

• PROFESSIONALLY designed page

• It’s NOT JUST ABOUT POSTS

• You MUST have a PLAN. Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outreach

• LISTEN AND RESPOND, stimulate conversation

• Be a RESOURCE to people

• Photos and videos get 60% more lift

• Tag / links, Hashtags

• WOW your fans!

Which Channels?

Be where your customers are, amplify their messages, respond to them

• Facebook: Broadest audience, need skill to build engagement and shares

• Twitter: Power to reach beyond your network, listening and customer service

• Google+: SEO benefits are considerable

• Instagram: Visuals, hashtags, and engagement

• Pinterest: Long – tail value with planners

• Linkedin: Good for convention planning

• Tripadvisor matters!!

• Good is the enemy of great

Don’t have time to establish a presence on SOCIAL MEDIA CHANNELS?

Not sure where to start?

Dream Local Digital can help.

Expert help to get you there

• Social Media strategy development

• Social media page design, management

• Reputation Management

• Blog development and content creation

• …and more!

of people trust online reviews by strangers

of people trust online reviews by people they know

The key is REPUTATION MANAGEMENT…

And you need it now more than EVER!

Review Sites Heavily Used and influence purchase decisions

Source: Travel Weekly

Getting Found

SEARCH:

of consumers search for local businesses online

How you rank in SEARCH is critical

• 90% of searchers stop on PAGE 1

• 75% stop after 5 listings

Want to ensure your business can be found locally and on search engines?

Dream Local Digital

can help.

EXPERT help to get you there

• Search Engine Registration

• SEO, keyword strategy

• SEM and PPC campaigns

• Google, Yahoo, Bing optimization

• …and more!

Impact of Mobile

Facebooknow has over

725 millionmobile users

Do you have a usable mobile web site?

Impact of Mobile: Google’s new rules

Need a MOBILE WEB SITE or have questions about how mobile marketing should fit

into your plans?

Dream Local Digital can help.

shannon@dreamlocal.comwww.dreamlocal.com

www.facebook.com/dreamlocal207-593-7665

for attending!THANK YOU